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All Journal Legal Opinion Jurnal Ilmiah Ekonomi Islam Tech-E International Journal of Artificial Intelligence Research Jurnal TAM (Technology Acceptance Model) Indonesian Journal of Chemistry Management and Economics Journal (MEC-J) JURNAL PENDIDIKAN TAMBUSAI PARAMUROBI IDENTIFIKASI: Jurnal Ilmiah Keselamatan, Kesehatan Kerja dan Lindungan Lingkungan JCRS (Journal of Community Research and Service) Jurnal Teknologi Komputer dan Sistem Informasi bit-Tech Jurnal Vokasi BENING JURSIMA (Jurnal Sistem Informasi dan Manajemen) PHI: Jurnal Pendidikan Matematika Jurnal Ilmiah Manajemen Kesatuan Algor Bahtera Inovasi Jurnal Jeumpa JIBTec (Journal of Intelligent Business and Technology Science) Abdi-Dharma Sevanam: Jurnal Pengabdian Masyarakat Innovative: Journal Of Social Science Research Jurnal Pengabdian Kepada Masyarakat Bangun Cipta, Rasa, & Karsa (Jurnal PKM BATASA) Jurnal Sistem Informasi dan Manajemen Journal of Pharmaceuticals and Natural Sciences Smart Dedication: Jurnal Pengabdian Masyarakat Jurnal Sains dan Kesehatan Jurnal Pengabdian Masyarakat Wadah Publikasi Cendekia Journal of Arabic Studies
RIKI RIKI, RIKI
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Journal : bahtera inovasi

 1 
Model niat berperilaku melibatkan citra merk dan kepercayaan dalam niat pembelian produk fashion secara online pada Generasi Milenial di Kota Batam Asnani, Asnani; Riki, Riki
Bahtera Inovasi Vol 8 No 1 (2024): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen FEBM UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v8i1.7032

Abstract

This study aims to analyze the role of brand image on purchase intention mediated by trust. This research uses quantitative research methods. The population used in this study is the millennial generation who have purchased fashion products online in Batam City. The technique used in sampling this research is purposive sampling, namely the selection of samples selected based on consideration of convenience sampling techniques, where the sampling technique by sampling by chance which is considered as a sample member is people who are easy to meet, are at the right time, and are easy to reach. The criteria are the millennial generation who have purchased fashion products through e-commerce platforms in Batam who were born around 1980 to 1995 when technology was advanced. Data analysis used descriptive analysis, outer model analysis, inner model, and mediating hypothesis testing through the SmartPLS programme. The results showed that brand image has a significant effect on trust, trust has a significant effect on purchase intention, while brand image has no significant effect on purchase intention, but trust is able to mediate between brand image and purchase intention
Mengapa pelanggan membeli produk secara online? Efek dari content marketing, online review, dan brand image Azizah, Rezekila; Riki, Riki
Bahtera Inovasi Vol 9 No 1 (2025): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen FEBM UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v9i1.7286

Abstract

This study aims to conduct research on how Content Marketing, Online Reviews, and Brand Image influence purchasing decisions for Wardah skincare products for people in Batam City. dnerm The research population includes Batam people who have purchased Wardah skincare products online, with a sample size of 170 respondents. The method used is a quantitative approach, where data is collected through a survey using a questionnaire distributed to the people of Batam according to predetermined criteria. Data analysis was performed with SEM (Structural Equation Model) using SmartPLS software. The findings of this study indicate that Online Reviews have no influence on purchasing decisions, while Content Marketing and Brand Image are proven to have a significant effect on purchasing decisions. In addition, the people of Batam are very concerned about Content Marketing and Online Review when assessing a skincare brand.
Menarik Perhatian Konsumen : Peran Media Sosial dan Citra Merek dalam Pembelian Smartphone Samsung Harefa, Trisman; Riki, Riki
Bahtera Inovasi Vol 9 No 1 (2025): Jurnal Bahtera Inovasi
Publisher : Program Studi Manajemen FEBM UMRAH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31629/bi.v9i1.7397

Abstract

A smartphone is a cellular phone with a built-in microprocessor, memory, display and modem. With the development of the smartphone industry, manufacturers are creating gadgets that are increasingly sophisticated, top-notch and designed for their consumers. Therefore, those who are rebuilding their business must compete hard to improve their marketing strategies and sales of smartphone products. Therefore, this justifies the conductivity of research on consumer purchasing behavior towards this smartphone. This study was conducted to determine and analyze the effect of the role of social media and Brand Image on Samsung Smartphone Purchasing Decisions in Batam City. The research design uses descriptive quantitative methods and data analysis using Smart Partial Least Square analysis tools with a sample of 140 respondents. Research results: The R-square value is 0.375. This value says that the role of social media and brand image simultaneously influence purchasing decisions is 37.5%. The rest are other variables apart from the pattern variables in this study.
Co-Authors . Zulfan Abdurohman, Mohammad Ade Layla Fitriani Aditiya Hermawan Afrinanda, Afrinanda Agus Kusnawan Agus Setiawaty Akhmad Perdana, Dadi Almeida, Maria Amanda, Rezti Amesanggeng P Amesanggeng Pataropura Amesanggeng Pataropura Angela, Flora Patricia Angelina Lasut Annisa Putri Aprilyanti, Rina Ariadi Saputra Arifian, Hanggara Arifin, Arfiani Arifin, Arfina Sukmawati Arifuddin, M Arifuddin, Muhammad Aryani, Wiwik Dyah Asnani Asnani Atim Djazuli Azizah, Rezekila Azmi, Fatur Rahman Baso Didik Hikmawan Bone, Mahfuzun Ciptoputra, Vincentius Ade Arianto Citrawati Jatiningrum Daris Purba dedi kurniadi Dennis Gunadi Dian Kusmawati dominic adello setiawan Emha Nabilah Alparisa Erwin Samsul Farah, Harra Ismi Farrah, Harra Ismi Fauziyah, Fahrurozi Firdiyansyah, Indra Fitriana, Ika Sari Gun Gun Gunawan, Gun Gun Hanico, Andri Harefa, Trisman Hartana Wijaya hasan, samsurijal Hazriyanto, Hazriyanto Hendriati, Yossi Herman Herman Hokianto Candra Ibrahim, Arsyik IFAH KHADIJAH, IFAH Indah Fenriana Irma Permatasari Islamudin Ahmad ISWAHYUDI ISWAHYUDI Ivan Darmawan Sabatino Jamaludin . Joshua Geraldo Manu Julianti, Merline Junaidin, Junaidin K, Vidra KIKI WULANDARI Komeyni Rusba Kusman, E Kusno Kusno Laode Rijai Lizma Febrina M. Arifuddin, M. Meriyanti, Meriyanti Mimi Yanti Muhamad Muslihudin Muhammad Faisal Mus, Nurul Muhlisa Namy Raptama Nasruji, Nasruji Nopiana, Puspita Rama Nopiana, Puspita Rama Nur Falah Setyawati Nurchalidah, Siti Nurdiana, Riyanti Nurlenawatii, Netti Pandika Andio Efendi Pasaribu, Handayani Perdana, Dadi Akhmad Perdana, Fetrio Sabarulla Permadi, Andi Taufik Pratiwi, Nabila Allisya Ramadhan, Adam M. Rezeki, Nadia Sri Ridhotulloh, Yusuf Isro Rija'i, Hifdzur Rashif Rijai, Hifdzur Rashif Rija’i, Hifdzur Rashif Rina Rina Rino . Rino Rino Rolan Rusli Rusman, Arman Ryla, Cut Saliyah Kahar Sari, Asih Purwana Sari, Indah Dewi Sari, Lia Purnama Satria Abadi Setyawan Widyarto Setyawan Widyarto Silvia, Tesa Siti Mukodimah Sopandi, Sopandi Sri Wahyuni Stefanus Stefanus Supriatno Suratman Suratman Susanthi, Putu Rani Susanto Harianto Tuha, Panca Tuah Usmanti, Yanti Veisyal, Andrian Verdian, Armando Verri Kuswanto Wahdiyat Moko Wiyono Hermanto Yanti, Lia Dama Yo Ceng Giap Yo Ceng Giap Yozia Josephine Yozia Josephine, Yozia Yunia Oktari Yusuf Kurnia Yusuf Kurnia, Yusuf Yusuf, Mochamad Ghiffari Zebua, Fabo'oni