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Journal : Gadjah Mada International Journal of Business

Perceived Fairness, Emotions, and Intention of Fast Food Chain Restaurants Customers in Indonesia Hety Budiyanti; Shine Pintor Siolemba Patiro
Gadjah Mada International Journal of Business Vol 20, No 2 (2018): May-August
Publisher : Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (471.675 KB) | DOI: 10.22146/gamaijb.30136

Abstract

This study aims to investigate interrelationships among perceived service fairness, emotions, and behavioral intentions in a fast food chain restaurant context. we use terms that are commonly use on the study of fairness or justice perception. This study uses purposive sampling and the survey method to generate our sample which consists of 800 respondents from big cities in Indonesia, namely: Jakarta, Semarang, Surabaya, Medan, and Makassar. The data are analyzed using Structural Equation Modeling (SEM). The results show different roles for each fairness perception in relation to peoples’ emotions and behavioral intentions, based on the Mehrabian-Russel model. Three fairness variables (price fairness, outcome fairness and interactional fairness) have positive and significant effects on customers’ positive emotions, while, procedural fairness does not influence the formation of a positive emotion. Furthermore, a positive emotion has a positive influence on a customer’s behavioral intention. Data collected in this study are limited to the context of the restaurant industry, therefore, precaution must be taken when generalizing these results to other industries. The results of this study can serve as guidelines for managers in the restaurant industry to develop effective and efficient strategies for ensuring their services’ perceived fairness and its impact on both customers’ retention rates and the companies’ financial gains.
Panic-Buying Behavior During The Covid-19 Pandemic in Indonesia: A Social Cognitive Theoretical Model Shine Pintor Siolemba Patiro; Hety Budiyanti; Kresno Agus Hendarto; Hendrian Hendrian
Gadjah Mada International Journal of Business Vol 24, No 1 (2022): January-April
Publisher : Master in Management, Faculty of Economics and Business, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/gamaijb.64578

Abstract

Currently, there are limited studies on the application of the social cognitive theory in social psychology, particularly in explaining and predicting panic-buying behavior during the COVID-19 pandemic in Indonesia.  This study is primarily aimed at acknowledging the role of the social cognitive theory’s development in explaining and predicting the panic-buying behavior of Indonesian citizens during the COVID-19 pandemic. The development of the theory is attained by combining emotions and subjective norms to predict the panic-buying behavior intention in Indonesia. Using a purposive sampling technique, the sample size consists of 350 respondents from various areas, such as Jakarta, Tangerang, and Banten. An online survey was performed as the data collection method. Social desirabilit response (SDR) test was also conducted by this study to guarantee the naturality of the replies from the respondents. Data were then analyzed using structural equation modeling (SEM) with a two-stage approach. The result demonstrated that emotions have the highest impact on the panic-buying behavioral intention. Further, subjective norms, self-efficacy, and social outcome expectancies have the second, third, and fourth highest impacts on panic-buying behavior, respectively. In general, the social cognitive theory model developed in this study can understand, explain, and predict panic-buying behavior during the COVID-19 pandemic outbreak in Indonesia. Overall, the results of this study may serve as basic information for practitioners and business persons by providing insights regarding the factors that form consumers’ intentions and behavior during the pandemic, relating to their buying decisions.
Co-Authors Abdillah, Said Ridho Abidin Abidin Achmad Fauzi Achmad, Maylitha Adhi Susilo Aftabi, Davoud Ahmad Nur Aji Setiawan Aji Surya Wicaksono, Gregorius akhmat yamin Amalia, Alona Ana Sriekaningsih Anita Maharani Atriani, Delvy Basu Swastha Dharmmesta Bayu Sutikno Budi Tjahjono Ceacilia Sri Mindarti Charisma Pamungkas Damayanti, Prisila Daru Asih Deddy Dwi Nur Cahyono Desmiwati Desmiwati Diah Aryani Diah Aryani, Diah Didy Ika Supryadi Djibran, Said Dori Heza Morales Dwi Joko Siswanto Edi Kurniawan ELLI WIDIA Endi Rekarti, Endi Evi Nur Cahyanti Faizul Mubarok Fauzan, Muhamad Faza Fikri, Amir Frangky Silitonga Gaol, Lasando Lumban Ginta Ginting, Ginta Gita Ramdhani Hakim, Hamka Hakim, Zainal Hamdani sitohang, Rifi Hani Dewi Ariessanti Hapzi Ali Hartati, Islia Hendrian Hendrian Hendrian Hendrian Hendrian Hendrian Hendrian Hendrian Hendrian Hendrian Hendrian, Hendrian Heni Pujiastuti Heru Suheryadi Hety Budiyanti Hety Budiyanti Hety Budiyanti Hety Budiyanti Himawan Sutanto Ichyan Holilan Iin Novianti, Dwi Ismayanti Istanto Janita S. Meliala, Janita S. Joko Ariwibowo Joko Rizkie Widokarti Kabul Wahyu Utomo Kamal, Nur Mustofa Kresno Agus Hendarto Kresno Agus Hendarto Kurniawan, Ramdhan Kurniawati Langgeng Ratnasasi, Sri Lina Regina Notylia Liza Mumtazah Damarwulan Lumbangaol, Lasando Made Sasanti, Ni Madris Madris Manggarani, Cynthia Ayu Martino Wibowo Masrani, Nanang Mayadi, Mukhri Meirani Harsasi Minrohayati . Muzhaffar, Haydar Zharif Naning Yuniarti Noor Syaifudin Novandari, Weni - Novera, Gabriela Nenni Sri Nurbaeti, Nunung Nurbaeti, Nunung - Nurman Nurman NURUL HIDAYAT Pamungkas, Charisma Rahmat Prambudi, Iwan Setiyawan Prambudi, Muhammad Rayhan Mahardika Prasetya, Muhammad Azka Prisila Damayanty Putry Andriani Rahayu, Yuli Ramdhan Kurniawan Ramdhan Kurniawan Rangkuti, Samsiah Ratnasari, Mawi Rini Yayuk Priyati, Rini Yayuk Rismawati Roby Sambung Rozet, Stefly Julisye Amerence Rubangi Al-Hasan Saeroji, Oji Sahid Susilo Nugroho Sakina Nusarifa Tantri Siahaan, Shanti Veronica Sigit Surya Haribowo Sri Astuti Sri Dewi Nirmala Sri Langgeng Ratnasari Steviani Batti Sunarto, Linda Chandler Maramis Supriyono, Ignatius Agus Surya Adi Sasmita Surya Adi Sasmita Syahrizal Dwi Putra Tansen Simanullang Taufan Handika Taufani Chusnul Kurniatun Tri Astuti Tri Astuti Wisudayati Tri Dasta Nursehaneka Yatma Utami, Novi Dhian Vegananda Yansaputra Weni Novandari Widiyanto, Hendy Widya, Pramatatya Resindra Wijanarko Wijanarko Witopo, Bayu Yosephine Martha Maria Anita Nugraheni Yudha Satria Aji Pratama Yuliana Yuliana Yuliana Yuliana Yumantoko Yumantoko Yurianto Yusriani, Sri Zasmita, Indah Zulkifli Zulkifli Zulmi Ramdani Zulmi Ramdani