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Alfina Damayanti
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Religion Agriculture, Biological Sciences & Forestry Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Student Research Journal

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Pemanfaatan Media Sosial Instagram Sebagai Sarana Promosi Terhadap Keputusan Pembeli Karang Hias di PT Dirga Mega Cipta Bekasi Jawa Barat Alfina Damayanti; Akmal Abdullah; Ilham Ilham
Student Research Journal Vol. 2 No. 3 (2024): Juni:Student Research Journal
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/srjyappi.v2i3.1201

Abstract

The utilization of social media as a promotional tool provides a wide opportunity for sellers to present their products on the internet. This allows consumers to make purchasing decisions regarding the products they have chosen.This study aims to determine how the implementation of Instagram Social Media as a promotional tool and its impact on buyer decisions for Coral at PT Dirga Mega Cipta, Bekasi, West Java. The research method used is a case study in the form of a qualitative approach while the type of research is descriptive. The qualitative approach is focused on "Generating Theory, while the data collection methods used are observation, interview, and documentation methods. The results of this study show that PT Dirga Mega Cipta has utilized social media in its promotional activities where and interaction and measurement of the effectiveness of promotional content on Instagram has a role in shaping purchasing decisions, both in general consumer scenarios and in B2B business environments. Companies need to understand these dynamics to design more effective and measurable marketing strategies on the platform.
Co-Authors Abdi Akbar Idris Adelia Dwi Sagita Adi Bimantoro Adinda Puspitasari Afifah Asma Agoes Hadi Poernomo Agus Hermawan Ahmad Muktamar B Akmal Abdullah Alfin Almustajab Ana Zully Astuti Ananda Asha Rizki Ananda Setiawan Andini Andini Anisa Anisa Anisa Fadila Annisa Septiana Arif Dwi Saputra Arjun Bima Pratama Armadani Simanjorang Arnelia Putri Pratiwi Arnila Melina Asmawati Tahang Atika, Mery Ayu Fitria Dinda Rany Ayu Syahfitri Bayu Juliansyah Bela Catur Sakti Rahayu Clarizza Azzahra Mudya Putri Dea Safitri Delfida Syaharani Distinarista, Hernandia Dwi Damayanti Eka Laila Rahmadani Eka Sularsih Eli Delvi Yanti Fachrul Dhika Ardiansyah Fitriyani Gama Pratama Habib Shulton Asnawi Hafis Ardiansyah Hamdan Anwari Hamzah Abdul Falah Sapjan Hany Uswatun Nisa Hayati Tu Zahro Hikmahwati Hilda Firliyani Husnul Khatimah Ilham Ilham Ilham Wahyudin Imroatul Dwi Khusniah Inaya Alya Fatiha Inayah Fatmasari Indah Saputri Karismatul Syari’ah Kurnia Pratiwi Lailatul Munawaroh Lailiyatus Sa'diyah M. Hidayat M. Ikhwan Maulana Haeruddin M.Muslih Masruroh Maulana Rizky Meilanny Rahmatillah Meiry Hana Wijaya Monry Fraick Nicky Gillian Ratumbuysang Mufidatul Imanda A Muhamad Kumaidi Muhammad Haidir Syah Putra Muhammad Noufal A Muhammad Nurjati Muhammad Ridho Muhammad Risna Munandar Muhlis Tahir Nersiwad, Nersiwad Newi Syahputri Purba Nindya Kartika Kusmayati Noverinto Gilang Novriyenni Novriyenni Nur Hidayati Nurdini Dwi Septi Oris Umbu Laki Nuga Puji Catur Putri, Risma Aliviani Rahel Amanda Manullang Ratu Diah Koerniawati Ratu Maulidia Anggraini Rina Octaviana Rini Rizkiyana Ulfa Rizki Dwi Ananta Rizky Amelia Rohid Irsyad Roudlotul Aulia Ruliaty Ruliaty, Ruliaty Rusmin Saragih, Rusmin Saefullah Fatah Salma Roidah Santri Devi Manurung Saptono Hadi Sari Safitri Shafira Salsabila Nizar Shalsabila Putri Hanafiah Shinta Lutfiani Sinaga, Anita Sindar Siti Laelatul Rahmawati Sofi Febriyanti Soleh, Moh Sukatin, Sukatin Sumeta Sumriyah Sumriyah Syafira Azzahra Syaidin Joyo Biroso Tantri Widiyarti Tia Nurazizah Titis Indrayana Tutik Rahayu Ulfi Aminatuz Zahroh Vina Rizki Adinda Salsabila Wafiroh Widayati Yenni Samri Julianty Nasution Yuwinda Ratna Dewi Zaehol Fatah Zanis Nur Mufa'idah