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All Journal Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal JURNAL MANAJEMEN TRANSPORTASI & LOGISTIK Warta Ardhia : Jurnal Perhubungan Udara Warta Penelitian Perhubungan Dinasti International Journal of Management Science Dinasti International Journal of Education Management and Social Science Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Jurnal Manajemen Transportasi & Logistik (JMTRANSLOG) Studi Ilmu Manajemen dan Organisasi Journal Of World Science Jurnal Manajemen Bisnis Transportasi dan Logistik Asian Journal of Community Services (AJCS) International Journal of Advanced Multidisciplinary Jurnal Pemberdayaan Ekonomi Amkop Management Accounting Review (AMAR) Ranah Research : Journal of Multidisciplinary Research and Development Business, Management & Accounting Journal Jurnal Pengabdian Masyarakat dan Penelitian Terapan Warta Penelitian Perhubungan
Yosi Pahala, Yosi
STMT Trisakti
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Journal : International Journal of Advanced Multidisciplinary

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Supply Chain Management: Survey Consumer Preferences and Market Potential (Study Literature Review) Candra Susanto, Primadi; Saribanon, Euis; Pahala, Yosi; Liana, Esti; Purwoko, Harry
International Journal of Advanced Multidisciplinary Vol. 3 No. 1 (2024): International Journal of Advanced Multidisciplinary (April-June 2024)
Publisher : Green Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/ijam.v3i1.508

Abstract

The supply chain management article: survey of consumer preferences and market potential is a scientific literature review article within the scope of operational management science. This article aims to create a hypothesis regarding the relationship between factors, which can subsequently be utilized for future research in the field of human resource management. Descriptive qualitative research methodology was employed in this study. The data utilized in this study was derived from prior research that remains pertinent to the current investigation. The data was gathered from reputable academic online platforms, including Publish or Perish, Google Scholar, digital reference books, and Sinta journals. The findings of this study are as follows: 1) Consumer preference surveys play a role in supply chain management: Surveys offer significant insights into consumer preferences, wants, and expectations pertaining to a specific product or service. These insights serve as the foundation for organizations in formulating marketing strategies, developing products, and managing inventory. By gaining a comprehensive grasp of consumer preferences, organizations have the potential to enhance customer happiness, streamline their supply chains, and attain a competitive edge in marketplaces that are becoming progressively intricate and dynamic; and 2) Market potential plays a role in supply chain management: market potential offers a comprehensive overview of the current market size, potential for growth, and consumer patterns in a specific region or demography. This data enables organizations to develop supply chain strategies that are characterized by enhanced efficiency and adaptability in response to dynamic market needs. Through a comprehensive comprehension of market potential, organizations are able to effectively identify prospective market segments, formulate suitable expansion strategies, and adapt their supply chain approaches in order to maximize profitability and foster corporate expansion.
Co-Authors Aang Gunawan, Aang Adi, Erman Noor Agus Setiawan Agusinta, Lira Alfarizi Nasution, Nursery Ardhina, Dila ASEP SUPARMAN Aswanti Setyawati Cecep Pahrudin, Cecep Dewi Nursaningrum, Dewi Dewi Nusraningrum, Dewi Dian Octaviani, Reni Edhie Budi Setiawan, Edhie Budi Edwin Lermatan, Esternilus ENDRI ENDRI Euis Saribanon, Euis Fachrial, Peppy Fauzia, Elfa febriyanti febriyanti Gasing, Umar Gatot Cahyo Sudewo Handayani, Sri Hariri, Muhammad Haryanto, Anung Hasurungan Silalahi, Martogi Hendro Kuntohadi, Hendro Imam Sonny, Imam Immanuel, Leonard Indra Setiawan irwan chairudin, irwan Juliater Simamarta Kadarisman, Muh Kamsariaty, Kamsariaty Karnawi Kamar, Karnawi Lasse, D.A Lasse, D.A. Latuconsina, Abdul Samad Liana, Esti M, Dwi Priyanto Madjid, Suharto Abdul Muhammad Thamrin Musliha, Fadlia Mustika Sari, Mustika Mustikasari Mustikasari Nazifah Husainah Nugraha, Setiya Nur Aryanzah, Dany Nurhidayati, Ninin Nursery Alfaridi S Nasution Octaviani, Reni Dian Octoriviano, Fajar Adhitia Perwitasari, Erni Pratiwi Pramana Putra, Nanda Prasadja Ricardianto, Prasadja Prihassyaira, Aditiya Dwi Primadi Candra Susanto Purwoko, Harry Rachmi, Irsafanti Rafi, Salahudin Ramadhan, Firhand Aulia Rasidi, Fazar Iman Reynold, Binsar Rinandhi, Candra RR. Ella Evrita Hestiandari Sandriana Marina Saputra, Datep Purwa Setia Kurniawan, Jermanto Setiawan, Ferdy Trisanto Siahaan, L.Denny Sidjabat, Sonya Sijabat, Eduard Alfian Syamsa Sijabat, Eduard Alfian Syamsya Sitanggang, Rohana Siti Maemunah Sodikin, Alit Subehana, Subehana Sugiyanto - Suharto Abdul Majid Sumardi . suryawan, ryan firdiansyah Suseno, Effan Dwi Thamrin Thamrin Untung, Sri VERONICA VERONICA Wibawanti, Andjar Budi Wuryantari, Oktima Yana Tatiana, Yana Yasin, Robiha Yuliantini Yuliantini Zaenal Abidin Zakaria, Maman