Article Per Year (5 Year)
p-Index From 2021 - 2026
6.815
P-Index
This Author published in this journals
All Journal Jurnal Manajemen dan Organisasi Prosiding Seminar Nasional INDOCOMPAC Journal of Research and Technology Journal of Economic, Bussines and Accounting (COSTING) Jurnal Noken: Ilmu-Ilmu Sosial JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) SENTRALISASI EQIEN - JURNAL EKONOMI DAN BISNIS Accounting and Management Journal JURNAL LENTERA BISNIS JURNAL EKOBIS DEWANTARA Jurnal Ekonomi Manajemen Sistem Informasi Management Studies and Entrepreneurship Journal (MSEJ) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal E-Bis: Ekonomi Bisnis GREENOMIKA Bima Journal : Business, Management and Accounting Journal Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Abdi Jurnal Publikasi Jurnal Manajemen Bisnis Kewirausahaan Literacy : International Scientific Journals of Social, Education, Humanities Journal of Student Research Jurnal Publikasi Ilmu Manajemen Jurnal Ilmiah Swara MaNajemen (Swara Mahasiswa Manajemen) Jurnal Manajemen Dan Bisnis Ekonomi Journal of Educational Management Research Nusantara Community Empowerment Review Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Tali Jagad Jurnal Ilmiah Manajemen Merdeka Belajar Kampus Merdeka Ecoducation Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan JIMEK Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis International Journal of Economics and Management Research
Ayu Lucy Larassaty
Universitas Nahdlatul Ulama Sidoarjo
Religion Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Physics Public Health Social Sciences Other

Published : 57 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : SENTRALISASI

 1 
The Effect of Stand Location and Booth Design on Purchase Decisions Through Positive Emotion Muzdalifah, Laily; Larassaty, Ayu Lucy; Sholichah, Umniyah Mar’atun
SENTRALISASI Vol 10, No 2 (2021): Sentralisasi
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v10i2.1312

Abstract

This study is aimed to determine the effect of stand location and booth design on purchasing decisions through positive emotion. This research is a quantitative research using descriptive approach. The research sample is 100 respondents. The research setting is at wedding events that held in Icon Mall Gresik, MOG Malang and CITO Surabaya. The sample was taken by accidental sampling method, while the data collection technique used a questionnaire, documentation and observation. Data analysis technique using Path Analysis. The results shows that; 1) Stand location had an effect on positive emotion, 2) Booth design had an effect on positive emotion, 3) Positive emotion had an effect on purchasing decisions, 4) Stand location had an effect on purchasing decisions, 5) Booth design had an effect on purchasing decisions, 6) Stand location affects the purchasing decisions through positive emotions, 7) Booth design affects purchasing decisions through positive emotions.
The Effect of Stand Location and Booth Design on Purchase Decisions Through Positive Emotion Laily Muzdalifah; Ayu Lucy Larassaty; Umniyah Mar’atun Sholichah
SENTRALISASI Vol. 10 No. 2 (2021): Sentralisasi
Publisher : Universitas Muhammadiyah Sorong

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33506/sl.v10i2.1312

Abstract

This study is aimed to determine the effect of stand location and booth design on purchasing decisions through positive emotion. This research is a quantitative research using descriptive approach. The research sample is 100 respondents. The research setting is at wedding events that held in Icon Mall Gresik, MOG Malang and CITO Surabaya. The sample was taken by accidental sampling method, while the data collection technique used a questionnaire, documentation and observation. Data analysis technique using Path Analysis. The results shows that; 1) Stand location had an effect on positive emotion, 2) Booth design had an effect on positive emotion, 3) Positive emotion had an effect on purchasing decisions, 4) Stand location had an effect on purchasing decisions, 5) Booth design had an effect on purchasing decisions, 6) Stand location affects the purchasing decisions through positive emotions, 7) Booth design affects purchasing decisions through positive emotions.
Co-Authors Achmad Zaki Adam Alfino Ramadoni Afifatus Sholikhah Afifatus Sholikhah Ahmad Syihabuddin A.F Aisya Amalia Aizzatul Laila Ajeng Dyah Paraswati Akyas Daksani Achmad Akyas Daksani Achmad Ayu Sufi Oktaviya Ayu Sufi Oktaviya Briliantine Caesar Eka Wantoro Budi Rohimah Cindy Choridatul Muawanah Damarsari Ratnasahara Elisabeth Deberina Syurfi Yunina Deberina Syurfi Yunina Dewi Muniroh Edita Rachma Kamila Edita Rachma Kamila Elis Alfidhdho Erwinda Eka Prastyawati Fadhila Hana Pertiwi Faizzatur Rochma Fakhrudin Alimi Fernanda, Sherly Amalia Fitrianto, Rizal Idul Fitriya Eka Nur Rahmadani Fitriya Eka Nur Rahmadani Frida Aprilia hanafi, khafid khoirul Hilda Putri Wulandari Hilda Putri Wulandari Iftitakhul Baroroh Iftitakhul Baroroh Ikhsyan, Mochammad Julianto Iltizam Fairuzi, Muhammad Intani, Lula Lutfiah Jeziano Rizkita Boyas Joko Suyono Khafid Khoirul Hanafi Khafid Khoirul Hanafi KHOIRUN NISA Khoirun Nisa Lafaifa Wibawa Laila Ulul Ilmi Laily Muzdalifah Latifatul Khoirun Nisa Lestari, Anggraini Dwi Lintang Cahya Kusuma Lisa Firanti Agustini Lula Lutfiah Intani M. Arif Wicaksono M. Deny Irawan M. Mustaqim M. Mustaqim Mardiananingrum, Sasmita Mega Lestari Mega Lestari Miranda Adityawati Mita Umi Maghfiroh Moch. Tegar Pratama Much Choirul Anam Muhafidhah Novie Muhammad Burhanudin, Muhammad Muhammad Khoirul Huda Nafa Putri Maulidya Nafia Ilhama Qurratu’aini Nafia Ilhama Qurratu’aini Nilma Firda Nur Fidia Nilma Firda Nur Fidia Nisa', Khoirun Nur Lailatus Solichah Nur Layli Fatikhatun Nisa Nur Layli Fatikhatun Nisa Nur Layli Fatikhatun Nissa Nurlivia Deviranty Qurratu’aini, Nafia Ilhama Ravitasari, Silvyan Rizkita Boyas, Jeziano Robbani, Mochammad Burhanuddin Rohmatul Laila Rozanatul Maroddah Setyorini, Ria Ayu Sherly Amalia Fernanda Sherly Amalia Fernanda Sholichah, Ummi Lathifatus Sholichah, Umniyah Mar’atun Sholikhah, Afifatu Sholikhah, Afifatus Silvyan Ravitasari Siti Fatimah SITI FATIMAH Sumartik Syah, Indrawan Tarisa Amelia Umniyah Mar’atun Sholichah Virawati Tanaya Wahyu Eko Pujianto Widyani, Rizka Amalia