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All Journal Jurnal Manajemen dan Organisasi Prosiding Seminar Nasional INDOCOMPAC Journal of Research and Technology Journal of Economic, Bussines and Accounting (COSTING) Jurnal Noken: Ilmu-Ilmu Sosial JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) SENTRALISASI EQIEN - JURNAL EKONOMI DAN BISNIS Accounting and Management Journal JURNAL LENTERA BISNIS JURNAL EKOBIS DEWANTARA Jurnal Ekonomi Manajemen Sistem Informasi Management Studies and Entrepreneurship Journal (MSEJ) Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Bisman (Bisnis dan Manajemen): The Journal of Business and Management Jurnal E-Bis: Ekonomi Bisnis GREENOMIKA Bima Journal : Business, Management and Accounting Journal Jurnal Ilmu Manajemen, Ekonomi dan Kewirausahaan Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan Abdi Jurnal Publikasi Jurnal Manajemen Bisnis Kewirausahaan Literacy : International Scientific Journals of Social, Education, Humanities Journal of Student Research Jurnal Publikasi Ilmu Manajemen Jurnal Ilmiah Swara MaNajemen (Swara Mahasiswa Manajemen) Jurnal Manajemen Dan Bisnis Ekonomi Journal of Educational Management Research Nusantara Community Empowerment Review Dinamika Publik: Jurnal Manajemen dan Administrasi Bisnis Jurnal Pengabdian Inovatif Masyarakat Tali Jagad Jurnal Ilmiah Manajemen Merdeka Belajar Kampus Merdeka Ecoducation Jurnal Ekonomi, Manajemen Pariwisata dan Perhotelan JIMEK Jurnal Akuntansi, Ekonomi dan Manajemen Bisnis International Journal of Economics and Management Research
Ayu Lucy Larassaty
Universitas Nahdlatul Ulama Sidoarjo
Religion Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Physics Public Health Social Sciences Other

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Journal : JURNAL LENTERA BISNIS

 1 
PENGARUH VARIASI MENU DAN HARGA TERHADAP LOYALITAS PELANGGAN GEN’Z MIE GACOAN DI SIDOARJO DENGAN KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL MEDIASI Briliantine Caesar Eka Wantoro; Ayu Lucy Larassaty; Achmad Zaki; Afifatus Sholikhah
JURNAL LENTERA BISNIS Vol. 14 No. 2 (2025): JURNAL LENTERA BISNIS, MEI 2025
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v14i2.1427

Abstract

This study uses purchasing decisions as a mediator to test how price and menu variety affect Generation Z loyalty at Mie Gacoan Sidoarjo. Quantitative methods and explanatory analysis were used to collect data from 170 respondents through questionnaires.  PLS-SEM analysis revealed that although menu changes have a large impact on the decision to purchase, they do not directly increase consumer loyalty.  Meanwhile, price has a great influence on loyalty and purchase decisions.  The results of this study emphasize how important menu innovation and aggressive pricing tactics are to increase consumer loyalty through wise purchases. 
Co-Authors Achmad Zaki Adam Alfino Ramadoni Afifatus Sholikhah Afifatus Sholikhah Ahmad Syihabuddin A.F Aisya Amalia Aizzatul Laila Ajeng Dyah Paraswati Akyas Daksani Achmad Akyas Daksani Achmad Ayu Sufi Oktaviya Ayu Sufi Oktaviya Briliantine Caesar Eka Wantoro Budi Rohimah Cindy Choridatul Muawanah Damarsari Ratnasahara Elisabeth Deberina Syurfi Yunina Deberina Syurfi Yunina Dewi Muniroh Edita Rachma Kamila Edita Rachma Kamila Elis Alfidhdho Erwinda Eka Prastyawati Fadhila Hana Pertiwi Faizzatur Rochma Fakhrudin Alimi Farid, Ahmad Misbachul Fernanda, Sherly Amalia Fitrianto, Rizal Idul Fitriya Eka Nur Rahmadani Fitriya Eka Nur Rahmadani Frida Aprilia hanafi, khafid khoirul Hilda Putri Wulandari Hilda Putri Wulandari Iftitakhul Baroroh Iftitakhul Baroroh Ikhsyan, Mochammad Julianto Iltizam Fairuzi, Muhammad Intani, Lula Lutfiah Jeziano Rizkita Boyas Joko Suyono Khafid Khoirul Hanafi Khafid Khoirul Hanafi KHOIRUN NISA Khoirun Nisa Lafaifa Wibawa Laila Ulul Ilmi Laily Muzdalifah Latifatul Khoirun Nisa Lestari, Anggraini Dwi Lintang Cahya Kusuma Lisa Firanti Agustini Lula Lutfiah Intani M. Arif Wicaksono M. Deny Irawan M. Mustaqim M. Mustaqim Mardiananingrum, Sasmita Mega Lestari Mega Lestari Miranda Adityawati Mita Umi Maghfiroh Moch. Tegar Pratama Much Choirul Anam Muhafidhah Novie Muhammad Burhanudin, Muhammad Muhammad Khoirul Huda Nafa Putri Maulidya Nafia Ilhama Qurratu’aini Nafia Ilhama Qurratu’aini Nilma Firda Nur Fidia Nilma Firda Nur Fidia Nisa', Khoirun Nur Lailatus Solichah Nur Layli Fatikhatun Nisa Nur Layli Fatikhatun Nisa Nur Layli Fatikhatun Nissa Nurlivia Deviranty Qurratu’aini, Nafia Ilhama Rachma, Rachmawati Fidia Ramadhan, Rizky Oktavian Ravitasari, Silvyan Rizkita Boyas, Jeziano Robbani, Mochammad Burhanuddin Rohmatul Laila Rozanatul Maroddah Sari, Chintia Setyorini, Ria Ayu Sherly Amalia Fernanda Sherly Amalia Fernanda Sholichah, Ummi Lathifatus Sholichah, Umniyah Mar’atun Sholikhah, Afifatu Sholikhah, Afifatus Silvyan Ravitasari Siti Fatimah SITI FATIMAH Sumartik Syah, Indrawan Tarisa Amelia Umniyah Mar’atun Sholichah Virawati Tanaya Wahyu Eko Pujianto Widyani, Rizka Amalia