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All Journal INFORMASI Jurnal Ilmu Informasi Perpustakaan dan Kearsipan Khizanah al-Hikmah : Jurnal Ilmu Perpustakaan, Informasi, dan Kearsipan Semantik : Jurnal Ilmiah Program Studi Pendidikan Bahasa dan Sastra Indonesia Jurnal Berkala Ilmu Perpustakaan dan Informasi Dharmakarya : Jurnal Aplikasi Ipteks Untuk Masyarakat Record and Library Journal Jurnal Antropologi: Isu-Isu Sosial budaya Edulib Wawasan : Jurnal Ilmiah Agama dan Sosial Budaya ANIDA : Aktualisasi Nuansa Ilmu Dakwah JURNAL KOLABORASI Jurnal Kajian Informasi & Perpustakaan Jurnal Kajian Komunikasi Cosmogov: Jurnal Ilmu Pemerintahan ProTVF JIPI (Jurnal Ilmu Perpustakaan dan Informasi) IQRA`: Jurnal Ilmu Perpustakaan dan Informasi Ilmu Dakwah: Academic Journal for Homiletic Studies Communicatus: Jurnal Ilmu Komunikasi Jaqfi : Jurnal Aqidah dan Filsafat Islam JURNAL ILMU PEMERINTAHAN JISPO (Jurnal Ilmu Sosial dan Ilmu Politik) Panggung PRofesi Humas Nyimak: Journal of Communication Bibliotika : Jurnal Kajian Perpustakaan dan Informasi Jurnal ASPIKOM JWP (Jurnal Wacana Politik) PROSIDING KOMUNIKASI Prosiding Magister Ilmu Komunikasi GUIDENA: Jurnal Ilmu Pendidikan, Psikologi, Bimbingan dan Konseling JURNAL PENDIDIKAN TAMBUSAI Pustabiblia: Journal of Library and Information Science Nusantara Journal of Information and Library Studies (N-JILS) Jurnal Agregasi Tibanndaru : Jurnal Ilmu Perpustakaan dan Informasi Jurnal Ilmu Politik dan Komunikasi Kajian Jurnalisme TEMALI : Jurnal Pembangunan Sosial Jurnal Manajemen Komunikasi VISI PUSTAKA: Buletin Jaringan Informasi Antar Perpustakaan Journal of Tourism Destination and Attraction The Journal of Society and Media Khazanah Sosial Jurnal Pustaka Ilmiah Jurnal Educatio FKIP UNMA Aspirasi : Jurnal Masalah-masalah Sosial Acta Diurna: Jurnal Ilmu Komunikasi IJAL (Indonesian Journal of Academic Librarianship) Journal of Sustainable Tourism Research LIBRIA: Library of UIN Ar-Raniry Palimpsest: Jurnal Ilmu Informasi dan Perpustakaan Informatio: Journal of Library and Information Science ABDI PUSTAKA: Jurnal Perpustakaan dan Kearsipan JPUA: Jurnal Perpustakaan Universitas Airlangga: Media Informasi dan Komunikasi Kepustakawanan Literatify : Trends in Library Development Sosietas: Jurnal Pendidikan Sosiologi Journal of Asian Social Sciences Research Baitul Ulum: jurnal Ilmu Perpustakaan Media Pustakawan Nautical: Jurnal Ilmiah Multidisiplin Indonesia Jurnal Pembelajaran, Bimbingan, dan Pengelolaan Pendidikan Jurnal Ilmiah Multidisiplin (JUKIM) Jurnal Signal Journal of Scientech Research and Development Jurnal SMART (Studi Masyarakat, Religi, dan Tradisi) Libraria: Jurnal Ilmu Perpustakaan dan Informasi Innovative: Journal Of Social Science Research Socio Politica : Jurnal Ilmiah Jurusan Sosiologi Brawijaya Journal of Social Science Pustabiblia: Journal of Library and Information Science Society Panggung Pustabiblia: Journal of Library and Information Science
Rully Khairul Anwar
Fakultas Ilmu Komunikasi Universitas Padjadjaran
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Public Health Social Sciences Other

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Journal : PRofesi Humas

 1 
Preserving Batik Trusmi’s image: Public relations strategies in Cirebon’s heritage Anwar, Rully Khairul; Lusiana, Elnovani; Khadijah, Ute Lies Siti; Kusmayadi, Ika Merdekawati
PRofesi Humas Vol 8, No 2 (2024): February 2024
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v8i2.49613

Abstract

Background: Batik, as an Indonesian art form, has not only evolved but also adapted to present needs while maintaning its cultural roots. Moreover, the current surge in batik sales brings both benefits and challenges for artisans. Purpose: The study examines public relations strategies aimed at enhancing Batik’s image, promoting cultural heritage, and supporting the local economy. Methods: This study employed the social constructivism approach to gain insight into the cultural heritage of Trusmi Batik. The research methodology encompassed the use of observation, interviews, and documentation as techniques to thoroughly comprehend the subject matter. Results: Trusmi Village, renowned for its distinctive batik art, has transformed into a popular shopping center and tourist hotspot. The batik industry seeks to boost household income and capitalize on its proximity to transportation routes. This expansion has not only generated new employment opportunities but has also inspired ventures beyond the field. Additionally, government support and the role of social media in corporate communications have played crucial roles in contributing to the success of Trusmi. Conclusion: The batik industry in Trusmi has brought about a transformation in the region, providing job opportunities and fostering economic prosperity for entrepreneurs and the overall economy. Government investments in branding and the role of social media have played significant roles in contributing to its growth. Additionally, community efforts have resulted in economic benefits, population growth, and advantages in terms of tourism. Implications: The growth of the Trusmi Batik industry holds significant implications, highlighting the significance of promoting cultural heritage and storytelling. Furthermore, it contributes to economic progress, social cohesion, and community ties. Government assistance is paramount in ensuring the enduring sustainability and expansion of the sector.
Building CSR legitimacy through intercultural communication in Bula’s Community Lusiana, Elnovani; Siti Khadijah, Ute Lies; Anwar, Rully Khairul; Ismail, Isma Rosila
PRofesi Humas Vol 10, No 2 (2026): February 2026
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/prh.v10i2.65670

Abstract

Background: Corporate Social Responsibility (CSR), has often been viewed along the lines of technocratic compliance in the case of Bula, East Seram, an area of historical neglect and layered cultural diversity region. Technocratic Compliance sees CSR as little more than a box-ticking exercise, whereby the opportunity for real social community empowerment is lost. Purpose: The objective of this study is to propose an alternative pathway for CSR, which would involve the reframing of a socially bottomed phenomenon, ethnically and culturally integrated, from a prescriptive imposition  to an ethical, cross communicative practice of co-creation. Methods: The research poses a qualitative case study design. Data were integrated from the exercise of participant observation, document reviews, and semi-structured interviews with 15 informants, including representatives of the corporation, community leaders, and civil servants. This methodology enables the capturing of CSR phenomena from several perspectives. Results: Findings point to the generalized gap existing corporately centralized systems and community demands to be engaged in processes of collaboration and partnership. Interventions implemented in the absence of cultural dialogue are, at best, likely to interact with bureaucratic functions and survive as indifference. In contrast, initiatives designed and implemented in partnership demonstrated prevalence to social support and sustainable change. Conclusion: The study states that the legitimacy of CSR is not a function of positive legal prescription, but rather an outcome of meaningful, sustained dialogues across cultures. Implications: This research improves the understanding of CSR as a type of “social diplomacy.” It suggests that companies should treat philanthropic acts as more than a transaction, creating and sustaining culturally adaptive communications that respect local knowledge and promote a more just and more balanced industry-society relationship.
Co-Authors Abduh, Yunnisa Nabila Putri Abidin, Asep Zainal Adam Bayu Syaihuputera Agung Budiono Agus Rusmana Agus Rusmana Agus Rusmana Agus Rusmana Agus Rusmana Akhaya Noella Hermawan Alwi Alfiana Amar, Siti Chaerani Djen Amar, Siti Chaerani Djen Amaranti, Farah Andri Yanto Andy Mananohas Andy Mananohas Annisa, Fitri Aprinur, Rahmatia Aqmarina, Audie Arini, Salsabila Putri Arumdini, Savira Asep Saeful Rohman Asmawi, Awing Awaliyah, Shelpi Nur Awing Asmawi Ayu Apriliani Azizah, Ghina Fitri Azzahra, Denaya Besthari, Bian Bian Besthari Billy Arya Nugraha Cucu Sugyati Dadang Sugiana Damara, Ghanis Haryendra Damayanti, Ninis Agustini Dani, Ocxiela Imel Deriana, Ditha Deska Imanisa Dewi, Annisa Diah Fatma Sjoraida Diah Fatma Sjoraida Diah Fatma Sjoraida Diah Fatma Sjoraida, Diah Sri Rejeki Dian Sinaga Dian Sinaga Dian Wardiana Sjuchro Djen Amar, Siti Chaerani Dwi Fajriyah, Annisa Eca Tri Luciana Edwin Rizal Elnovani Lusiana Encang Saefudin Encang Saepudin Evi Novianti Evi Novianti Evi Nursanti Evi Nursanti Rukaman Evi Nursanti Rukmana Evi Nursanti Rukmana Evi Nursanti Rukmana, Evi Nursanti Fachriani, Laila Nur Fadilla, Nurul Faisal Rahmadi Falih Ijlal Septian Fardi, Cantika Fitria Putri Fauzianty, Herlin Aprilya Fiddien, Himma Aliyah Fitriani Faudzini Franck Lavigne Gallint Rahadian Ghanis Haryendra Damara Gumilar, Rizky Agung Gunadi, Zarra Zakiyyah Izzaturrahmah Habibaturrahmah Habibaturrahmah Hanan Ahmad Hanny Hafiar Hanum Fajar putri Wibowo Harfani, Gita Hermawan, Akhaya Noella Hidayat, Rhatista Azzahra Hilarius Nugroho Adiprabowo Ika Merdekawati Kusmayadi Ilma Maliha Irene Alifa Hapsari Irfan Agustin Ismail, Isma Rosila Jainal Ihsan Kaenuwihanulah Jatmiko, Sinta Ary Khairunnisa Nastiti Amany Khoerunnisa, Lutfi Komara, Diemas Arya Kusnandar kusnandar kusnandar Lilis Puspitasari Lisna Vertyaningrum Lukiati Komala Lutfi Khoerunnisa Lutfi Khoerunnisa Lutfi Khoerunnisa M. Taufiq Rahman M. Taufiq Rahman M. Taufiq Rahman M. Taufiq Rahman, M. Taufiq Madani, Zukhrufa Aura Maula Siti Sarah Merryam Agustine Miftah, Muthiah Nurul Mohammad Taufiq Rahman Mohammad Taufiq Rahman Monica Amalya Pratiwi Mualimin Mualimin Muhamad Raihan Muhammad Daffa Ramadhani Mulyana, Graceline Esterini Muthiah Nurul Miftah Nabhilla Adzra Suwandi Nahdiyin, Nazwa Aulia Nailah Syakirah Nariratri, Gizella Naura Aufa Neneng Komariah Neneng Komariah Ninis Agustini Ninis Agustini Damayani Nuning Kurniasih Nuning Kurniasih Nur'afifah, Annisa Azzahra Nuraeni, Dhila Sri Nurhasanah, Nabilah Putri Pawit M Yusup Pratama, Adit Pratama, Bagas Puspita, Reza Eka Putri, Cindy Amelia Putri, Ersha Aisyah Qolbi, Dzakia Durrotul Rahadian, Gallint Rahma, Silkvi Kheir Rahman Muhammad Yusuf Rahman, Mohammad Taufiq Reginawati Silalahi Rinda Aunillah Sirait Rizky Agung Gumilar Rohanda Rohanda Rohanda Rohanda, Rohanda Rohman, Asep Saiful Romadona, Rizki Rusmana Agus Rusmana, Agus Sabilillah, Zahidah Safira Martiza Safitri, Arroyya Nur Saleha Rodiah Sally Amanda Salsa Amalia Putri Samson CMS Sandy Yusta Bayquni sandy yusta bayquni, sandy yusta Sapari Dwi Hadian Savira Arumdini Sekardini, Anindya Siti Chaerani Djen Siti Chaerani Djen Amar Siti Chaerani Djen Amar Siti Chaerani Djen Amar Siti Chaerani Djen Amar Sofia Permatasari Srikandina, Dita Sukaesih, - Sultan Aulia Sundari, Ineu Purwadewi Syahla Nurlaeli Rahmi Syaihuputera, Adam Bayu Syaira Aulia Adhana Tika Amalia Tine Silvana Rachmawati Tsamrotul Fuadah Ute Lies Siti Khadijah Vanamamalai, Ratnamala Vertyaningrum, Lisna Wahhaj, Ikhsan Sirojul Widia Lestari Wiranda, Mhd Ardi Yasyfi Saffanah, Aliyah Yunus Winoto Yunus Winoto Zarra Zakiyyah Izzaturrahmah Gunadi