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All Journal Scientific Journal of Informatics Jurnal SEPA (Social Economic and Agribusiness Journal) Jurnal SOLMA Martabe : Jurnal Pengabdian Kepada Masyarakat Informatika : Jurnal Informatika, Manajemen dan Komputer IJoASER (International Journal on Advanced Science, Education, and Religion) Jurnal Teknologi Dan Sistem Informasi Bisnis Best Journal (Biology Education, Sains and Technology) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Agrotropika Continuous Education : Journal of Science and Research Jurnal Al-Qiyam Jurnal Tana Mana Jurnal Ekonomika Dan Bisnis Jurnal Sains dan Teknologi Eduvest - Journal of Universal Studies Indonesian Journal of Multidisciplinary on Social and Technology Jurnal Sistem Informasi dan Informatika AN-NAS: Jurnal Pengabdian Masyarakat Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Jurnal Pengabdian Mitra Masyarakat
Sularno Sularno, Sularno
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Pengembangan Website Interaktif sebagai Media Pemasaran UMKM Batagor Keliling Aizil Nasri; Tasya Desma Albarokah; Sularno, Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

The mobile Batagor MSME faces challenges in expanding its market reach and increasing sales through conventional marketing methods. This study aims to develop an interactive website as an effective digital marketing medium for the MSME. The website is designed with features such as a product catalog, online ordering system, and social media integration to enhance customer interaction and accessibility. The research employs a Research and Development (R&D) approach, including needs analysis, design, development, and functionality testing of the website. Testing results show a 150% increase in website visits and a 40% increase in online transactions within three months after launch. These findings demonstrate that an interactive website can be an effective solution to expand market reach and boost sales for the mobile Batagor MSME in the digital era.
Pemanfaatan Website Sebagai Media Informasi Serta Meningkatkan Branding Apotek Assyifa Farma Risma, Risma; Tiara Dwi Andriansyah; Sularno, Sularno; Zulfitri Yani
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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The use of information technology has become an essential strategy to enhance business competitiveness, including in the healthcare service sector. This study aims to analyze the role of websites as an information medium and a branding tool for Apotek Assyifa Farma. The research method used is descriptive qualitative with data collected through observation, interviews, and documentation. The results show that the existence of a website helps expand the reach of information to customers, facilitates service access, and improves the pharmacy’s professional image in the community. In addition, the informative design and content of the website strengthen brand identity and customer trust. Therefore, optimizing website utilization can serve as an effective medium to support communication and branding strategies of Apotek Assyifa Farma in the digital era.
Implementasi Desain Web Interaktif Berbasis Webflow pada UMKM Catering Uni Dina sebagai Strategi Digital Marketing Budiman, Agsel Anugrah; Rafi Ramadino; Sularno, Sularno; Zulfitri Yani
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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This study discusses the implementation of an interactive web design based on Webflow for the MSME Catering Uni Dina as an effort to enhance promotion and expand digital marketing reach. In the midst of today’s technological advancements, MSMEs need to utilize digital media to introduce their products and build communication with customers. Through an interactive design approach, the website not only serves as an information medium but also attracts users’ attention and simplifies the ordering process. The design process was carried out through several stages: needs analysis, interface design, and implementation using the Webflow platform. The results show that a responsive and visually appealing website design can increase customer interest and strengthen the business image. Moreover, the use of Webflow has proven to help business owners manage their websites easily without needing to understand programming languages. Therefore, implementing a Webflow-based web design can be an effective digital marketing strategy for MSMEs such as Catering Uni Dina.
Penggunaan Blogger sebagai media Promosi Digital untuk meningkatkan Branding UMKM Tahu Bakso Perintis Zalfaa Salsabil Andiva; Zikriyya Turrabi’ah Hanif; Novadilastri, Novadilastri; Sularno, Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

The Tofu Bakso Perintis MSME is proof that a simple business can grow significantly with the right strategy. In the digital era, promotions are no longer limited to direct sales, but can be expanded through effective blogger platforms to introduce products to a wider audience. By utilizing digital marketing, this MSME is able to build strong branding, create a positive image, and maintain consumer loyalty. Promotion through articles, social media, and creative content makes Tofu Bakso Perintis more widely known. In addition to offering a distinctive taste, this MSME also encourages local entrepreneurs to be unafraid of competition in the modern era. Combining product quality with a digital-based promotional strategy will help Tofu Bakso Perintis grow, not only in the local market but also with the opportunity to penetrate the national market.
Optimalisasi Blog Sebagai Media Promosi Digital Pada UMKM Bakso Brakbruk Khas Purwokerto di Kota Padang Syinta Yollivia; Riani Hutajulu; Novadilastri, Novadilastri; Sularno, Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

Digital technology development provides significant opportunities for MSMEs to enhance competitiveness through online marketing. Bakso Brakbruk MSMEs typical of Purwokerto in Padang City face challenges in utilizing digital media to expand market reach. Blogs as digital platforms have the potential to increase product visibility and build communication with consumers. This community service aims to analyze the use of blogs as a digital marketing strategy for Bakso Brakbruk MSMEs. The method used is a qualitative descriptive approach through observation, interviews, and documentation to collect data on blog implementation in marketing activities. Results show that blog usage can increase brand awareness, facilitate customer interaction, and present comprehensive product information. Optimal blog implementation requires consistent content strategies and understanding of local target market characteristics. Blog usage proves effective as an economical promotional medium for developing traditional culinary businesses in the digital era.
Perancangan Website Sebagai Media Informasi Dan Promosi Sewa Mobil Rico Travel Mandiri Amanda Paradita Adha; Wulan Nofita Ningsih; Sularno, Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

A website is one of the most effective media for providing information and promoting a product or service. Rico Travel Mandiri is a car rental business located in Sijunjung Regency that offers a variety of vehicles at affordable prices and professional service. However, the promotion and booking process was previously carried out manually through social media and direct communication. The purpose of this research is to design a website as an information and promotion medium that facilitates customer bookings and helps the business expand its marketing reach. The development method used is the Extreme Programming (XP) method, consisting of planning, design, coding, and testing stages. Data were collected through observation, interviews, and literature studies. The results show that the designed website can display fleet information, rental rates, booking forms, and contact pages interactively. This website is expected to improve promotional efficiency and customer service at Rico Travel Mandiri.
Perancangan dan Implementasi Website sebagai Media Pemasaran Digital untuk UMKM Warkop Harapan Jaya Hariefan Saputra; Muhammad Yahya; Sularno, Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

Warkop Harapan Jaya, a small and medium sized business specializing in coffee and snacks, has been operating for two years. Despite its loyal customers, the business faces challenges in reaching a wider market, particularly among younger, more digitally active customers. This project aimed to design and implement a simple, informative, and responsive website to increase online visibility, provide clear information to customers, and build a more modern brand image. The method used was a static website development approach with WEBFLOW. The project resulted in a fully functional website featuring a menu, gallery, location, and contact information. Initial impacts showed an increase in inquiries via WhatsApp and increased brand awareness among new visitors. It was concluded that website development was an effective and cost-effective strategic step for the MSME's digital transformation
Perancangan Web Blogger untuk Meningkatkan Branding UMKM Warung Ajja Cinta Hanaya; Najwa Febry Hardiyessi; Novadilastri, Novadilastri; Sularno, Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

Warung Ajja is a culinary MSME that requires a branding strategy to increase its competitiveness. The use of digital technology through the Blogger platform offers an affordable, accessible, and effective solution. This study aims to design a Blogger-based website to introduce products while building the brand image of Warung Ajja. The methodology applied is a qualitative approach through interviews with the business owner and direct observation. The results of this research show that the website helps the MSME present its business identity more professionally, provide clear product information, and expand promotional reach. The use of Blogger has proven to increase the digital visibility of Warung Ajja.
Strategi Pengembangan Usaha UMKM Kue Tradisional: Studi Kasus Usaha Kue RAHEL di Tanah Datar Jefica Septriana; Novadilastri, Novadilastri; Sularno, Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This article discusses the development strategy of UMKM (Micro, Small, and Medium Enterprises) in traditional snack businesses, with a case study of Kue RAHEL in Tanah Datar. The purpose of this research is to analyze the strengths, challenges, and opportunities of UMKM in maintaining traditional culinary heritage while expanding its market. The research method used is descriptive qualitative through observation, documentation, and interviews with business owners. The results show that UMKM RAHEL has unique strengths in taste, cultural value, and local ingredients, but faces challenges in digital marketing and production capacity. This study highlights the importance of innovation, branding, and the use of digital platforms to increase competitiveness in the modern era. The findings are expected to serve as a reference for other traditional snack businesses in Indonesia.
Pemanfaatan Web Design untuk Meningkatkan Pemasaran UMKM Ayam Pecak 99 dengan Blogger di Kota Padang Siska Mariyanti; Silva Febria Yutrisna; Novadilastri, Novadilastri; sularno, Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

The rapid development of information technology requires micro, small, and medium enterprises (MSMEs) to adapt to more effective digital marketing strategies. This study aims to examine the utilization of web design through the Blogger platform as a promotional tool to improve the marketing performance of Ayam Pecak 99 MSME in Padang City. The research uses a descriptive qualitative approach with data collected through observation, interviews, and documentation. The results show that the implementation of an attractive, informative, and user-friendly web design increases business visibility on search engines and expands consumer reach. Furthermore, consistent digital content on Blogger helps build brand image and customer trust. Therefore, the use of Blogger-based web design serves as a strategic alternative for MSMEs to enhance digital marketing and competitiveness in the era of technological transformation.
Co-Authors Abdila, Nurani Ade Sumiahadi, Ade adha, Hasbi Adi Kurniawan Adriani, Fazira Afrah, Wasihatul Afrita, Dwi Laras Sakti ahmad kamal, ahmad Aini, Hasyiyatul Aisyah Rendini Aizil Nasri Aldi Akbar Amanda Paradita Adha Amat Sofiyan Amelia, Refna Amelia Amri, Reza Sugara Ananda Dwi Anjeny, Jenu Ananda, Rifki ANDRIYANI, NOVI Anggraini, Putri Anjeny, Ananda Dwi Anjeny Anshori, Ikhwan Aprialsyah, Muhammad Syahril Apriliani, Yessi Apriliani Astri, Renitra Azwar, Edi Bako, Amanda Budi, Rahmad Setia Budiman, Agsel Anugrah Chairunnisa, Fadilla Chairunnisa Cinta Hanaya Claresta Aimee Firjatullah Dahlia Nauly Dea Stevy Husna Desi Fauziah Bahri desmiyuna, afifah Deswanto, Zikra Mulya DEWI LAKSANA JANNATY Diaguna, Ridwan Diani Tanjung, Dian Dila Kurnia DILA NURRAHMADANI Diva Ramadhan Fianda Dwivira Alviani Prista Efand, Elena Meike Efand ELFARISNA ELFARISNA Erlina Rahmayuni, Erlina Evirawati, Adelia Putri Fadhilaturrahmi Fadhilaturrahmi Faiz, Muhammad Raja Fandi, Sonia Sri Fandi Faradika, Faradika Fardika, Faradika FARIHEN, FARIHEN Fatimah Azahra Fauzan Anshari Fauziah Zulvios Febrian, Wahyu Firjatullah, Claresta Aimee Firjatullah Hakim, Nazzwa Syalvina Hariefan Saputra Haryadi, Husna Haryanto, Lorenta In Hasanah, Khamsatul Herman, Welly Hikmah Hayati Hikmah, Nazil Tul Ilahi, M. Eric Ilham Azhar Fikri Immawati, Sri Irfany, Annisa Rahayu Jefica Septriana Karissa Mulia Kasiba, Alex Muhamad Kurnia, Redha Kurnia Lisya, Rahma Litdia, Litdia M Agung Hermawan M Eric Illahi M Fatur Rahman M. Wily Mahmuda maha rani Maharani, Putri Garda Mahardika, Ahmad Zaki Maidiansyah, Eko Marcellino, Anggit Mediani, Rahma Meliyandani, Cindy Meliyandani Miranda Muhammad Fadhel Muhammad Razi A Muhammad Rivai Muhammad Yahya Muhammad, Hafidz Mujtaba, Imam Mujtaba Mulya, Dio Prima mulya, Dwiki Mutia Aulia Nabilla Dwi Puspita Nada Alifia Nadinda, Nadinda Najwa Febry Hardiyessi Nasywa Adillah Ningrum, Nurmah Nori Sahrun, Nori Nova Dilastri Novadilastri Novadilastri, Novadilastri Novita, Yolanda Novita Novrizarny, Sinthya Nurhaliza, Siti Nurhaliza Nurhasnah Manurung, Nurhasnah Nurul Hikmah Farisy Oktavia, Nabilla Pane, Cut Indah Anggraini Paramuji, Muji Poppy Rahayu, Poppy Prasetyo, Andre Pratama, Dimas Yoga Pradipta Putra, Aulia Darma Putra Putra, Fabian Anugrah Putra Putri Indri Yani Putri, Citra Aulia Putri, Marcella Deani Putri, Selvia Rahmayanti Putri R. Sapto Hendri Boedi Soesatyo Rafi Ramadino Rafika, Dini Raihan Fahrezi, Muhammad Ramadhan, Okki Ramadona, Lola Ramdhan Witarsa Rasyadah Fadhillah Renita Astri Retnita Ernayani Lubis Riani Hutajulu Ridha Yasman, Alifia Riesa , Rafidola Mareta Riesa Riesa, Rafidola Mareta Riesa Risma Risma, Risma Riva Nurul Hasanah Rizal, Muhammad Syahrul Rizky Putra, Rizky Rometdo Muzawi, Rometdo Romi Romi, Romi Saiful Saiful Saputra, David Sarah Mujahidah Sari, Intan Utna Sari, Mellysa Permata Sarjani, Alvita Sekar Setianingsih, Dewi Shillfia Widya Putri Sholehuddin, Sholehuddin Silva Febria Yutrisna Siska Mariyanti Siti Rochaeni, Siti Sodiq Jauhari Sujatmiko, Wandi Sultan Ikram Al Afi Suwarto Suwarto Syahrul Fathan, M. Rafly Syinta Yollivia Tambunan, Muhammad Iqbal Haitame Tarigan, Lola Zeramenda Br Tarisa Amimi Tasya Desma Albarokah Tiara Dwi Andriansyah Trianto, Muhammad Wawan Fakhry Veronika Veronika Viola Rahmadani Vitri, Gusni Wahyu Gemilang, Girang Wahyuni, Mitha Warsodirejo, Pandu Prabowo Wulan Nofita Ningsih WULANDARI Yoyon Efendi Yuliana, Fina Yusri Fefiani Zaki, Furqhan Fatur Zalfaa Salsabil Andiva Zikriyya Turrabi’ah Hanif Zulfahmi Zulfahmi Zulfikri, Ahmad Zulfitri Yani