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All Journal Scientific Journal of Informatics Jurnal SOLMA Martabe : Jurnal Pengabdian Kepada Masyarakat Informatika : Jurnal Informatika, Manajemen dan Komputer IJoASER (International Journal on Advanced Science, Education, and Religion) Jurnal Teknologi Dan Sistem Informasi Bisnis Best Journal (Biology Education, Sains and Technology) Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Agrotropika Continuous Education : Journal of Science and Research Jurnal Al-Qiyam Jurnal Tana Mana Jurnal Ekonomika Dan Bisnis Jurnal Sains dan Teknologi Eduvest - Journal of Universal Studies Indonesian Journal of Multidisciplinary on Social and Technology Jurnal Sistem Informasi dan Informatika AN-NAS: Jurnal Pengabdian Masyarakat Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Jurnal Pengabdian Mitra Masyarakat
Sularno Sularno, Sularno
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Peran Blogger dalam Meningkatkan Branding dan Penjualan Produk Rendang UMKM Mama Uci Adi Kurniawan; Fauzan Anshari; Nova Dilastri; Sularno, Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

In today’s digital era, utilizing online media has become a crucial strategy for SMEs to expand their market reach and increase sales. This study examines the role of bloggers in enhancing branding and sales of Rendang products from the SME Mama Uci. The method used is a qualitative study involving interviews and observations of bloggers and SME actors. The results indicate that bloggers are effective in building brand image through informative and engaging content, thereby increasing consumer trust and expanding the market for Mama Uci’s Rendang products. Collaboration with bloggers also significantly contributes to increased sales volume. This study concludes that bloggers are strategic partners in digital marketing efforts for SMEs to improve competitiveness and business sustainability
Pemanfaatan Blogger Web Design sebagai Media Informasi Digital dan Promosi Usaha Martabak Mahkota Viola Rahmadani; Dila Kurnia; Sularno, Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This study analyzes the promotional strategies and blog performance of Martabak Mahkota, a culinary business that uses the Blogger platform as a marketing tool. The research focuses on promotional content, operational time management, and the blog's interface for attracting customers. Results indicate that the "buy 10 get 1 free" promotion has the potential to increase order volume, but its effectiveness depends on the promotion's visibility, ease of ordering, and the quality of online content.
Pemberdayaan Blogger sebagai Mitra Strategis dalam Peningkatan Branding dan Pemasaran UMKM Martabak: Studi Kasus Usaha Martabak Ambun di Payakumbuh Zulfikri, Ahmad; M. Wily Mahmuda; Sularno, Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

Martabak Ambun MSME is a local culinary business focusing on sweet and savory martabak products. As a growing enterprise at the regional level, Martabak Ambun faces challenges in expanding its market, building brand identity, and increasing competitiveness. This community service program aims to strengthen branding and digital marketing through training and mentoring on promotional strategies. The methods applied include observation, interviews, training on social media utilization, and implementation of digital content design. The results show an improvement in MSME understanding of branding strategies, the use of digital platforms (Instagram, Facebook, TikTok), and increased consumer engagement. Thus, empowering Martabak Ambun through digital marketing strategies has proven effective in enhancing the competitiveness of local culinary businesses.
Implementasi Website Berbasis Webflow sebagai Media Promosi Digital UMKM Jajanan Sulthan Food and Drink Putri, Marcella Deani; Dwivira Alviani Prista; Sularno, Sularno; Zulfitri Yani
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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In today's digital age, the use of information technology is no longer just an essential strategic need to maintain competitiveness and business continuity. Along with technological developments, marketing has also evolved. The development of the internet and digital technology has changed the way we market. Digital marketing makes it possible to market products and services through websites, social media, email, and mobile applications. This has had a positive impact on Micro, Small, and Medium Enterprises (MSMEs). An effective strategy for marketing products digitally is through an attractive and easily accessible website. One digital marketing strategy through a website is using the Webflow platform. This study focuses on the design and implementation of a website for the MSME "Jajanan Sulthan Food and Drink" using the Webflow platform. The results show that the use of a website increases the effectiveness of MSME product marketing through interactive and informative digital media. The research method used is a case study with a qualitative approach through interviews. This research is expected to provide an innovative solution for MSMEs in expanding market reach and increasing product sales sustainably.
Perancangan dan Pembuatan Website UMKM Menggunakan Platform Webflow sebagai Media Promosi Digital M Fatur Rahman; Fauziah Zulvios; Sularno, Sularno; Zulfitri Yani
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Digital marketing has now become one of the key factors for micro, small, and medium enterprises (MSMEs) in promoting their products. This journal focuses on digital marketing strategies through Webflow for Queen Laundry MSME to enhance visibility and market penetration. The journal begins by providing context on the importance of digital marketing in the era of information and communication technology. In addition, this study explores the success of marketing through Webflow by examining website platforms relevant to Queen Laundry’s target market. The digital marketing methods through Webflow include creating an attractive website design, integrating customer testimonials, and implementing interactive and informative content strategies. Through the analysis of website traffic data, social media interactions, and customer data, this journal evaluates the effectiveness of these strategies in increasing online presence and customer engagement. The results of the study show that digital marketing through Webflow has a positive impact on brand awareness, consumer engagement, and customer loyalty improvement for Queen Laundry. This journal provides practical recommendations for Queen Laundry MSME to improve the effectiveness of digital marketing through Webflow, including enhancing content quality, developing relevant customer engagement strategies, and utilizing analytical data for better decision-making.
Desain dan Pengembangan Website UMKM Salad Buah by Navama Untuk Meningkatkan Citra dan Penjualan Online Irfany, Annisa Rahayu; Diva Ramadhan Fianda; Sularno, Sularno; Zulfitri Yani
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

UMKM merupakan sektor penting dalam pertumbuhan ekonomi nasional, namun banyak pelaku UMKM yang masih menghadapi kendala dalam promosi digital. Salad Buah by Navama adalah salah satu UMKM di bidang kuliner yang memerlukan media pemasaran modern untuk memperluas jangkauan konsumen. Kegiatan pengabdian masyarakat ini bertujuan merancang web design berbasis landing page menggunakan platform Netlify untuk meningkatkan branding, pemasaran, serta aksesibilitas informasi produk. Metode perancangan dilakukan melalui analisis kebutuhan, desain antarmuka dengan pendekatan user centered design, serta implementasi web sederhana dengan tampilan modern. Hasil yang dicapai adalah website interaktif beralamat di https://saladbuahbynavama1.netlify.app/  yang memuat informasi produk, profil usaha, kontak, dan keunggulan layanan. Penerapan web design ini terbukti meningkatkan visibilitas UMKM secara online dan menjadi sarana promosi yang efektif.  
Strategi Pengembangan Pemasaran Digital Menggunakan Webflow pada UMKM Ayam Geprek Atuk di Kota Padang Ilham Azhar Fikri; Romi, Romi; Sularno, Sularno; Zulfitri Yani
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

Pemasaran digital kini menjadi salah satu faktor penting bagi pelaku usaha mikro, kecil, dan menengah (UMKM) dalam mempromosikan produknya. Jurnal ini berfokus pada strategi pemasaran digital melalui Webflow bagi UMKM Ayam Geprek Atuk untuk meningkatkan visibilitas dan penetrasi pasar. Jurnal ini diawali dengan memberikan konteks pentingnya pemasaran digital di era teknologi informasi dan komunikasi. Selain itu, penelitian ini mengeksplorasi keberhasilan pemasaran melalui Webflow dengan mengkaji platform website yang relevan dengan target pasar UMKM Ayam Geprek Atuk. Metode pemasaran digital melalui Webflow meliputi pembuatan tampilan website yang menarik, integrasi testimoni pelanggan, serta penerapan strategi konten yang interaktif dan informatif. Melalui analisis data lalu lintas situs web, interaksi media sosial, dan data pelanggan, jurnal ini mengevaluasi efektivitas strategi tersebut dalam meningkatkan kehadiran online dan keterlibatan pelanggan. Hasil penelitian menunjukkan bahwa pemasaran digital melalui Webflow memberikan dampak positif terhadap kesadaran merek, keterlibatan konsumen, dan peningkatan loyalitas pelanggan pada Ayam Geprek Atuk. Selain itu, jurnal ini juga menyoroti tantangan yang mungkin dihadapi UMKM ketika menerapkan strategi pemasaran digital, seperti keterbatasan anggaran dan kurangnya pemahaman tentang manfaat pemasaran digital. Jurnal ini memberikan rekomendasi praktis bagi UMKM Ayam Geprek Atuk untuk meningkatkan efektivitas pemasaran digital melalui Webflow, termasuk peningkatan kualitas konten, strategi keterlibatan pelanggan yang relevan, serta pemanfaatan data analitik untuk pengambilan keputusan yang lebih tepat. Webflow juga dapat dimanfaatkan untuk meningkatkan kualitas konten, memperkuat strategi keterlibatan blogger yang relevan, serta menggunakan data analitis secara optimal.
Development of an Experiential Learning Model for Exploring the Natural Surroundings (EJAS) by Utilizing Forests as a Learning Resource at the Leuser Nature School Tarigan, Lola Zeramenda Br; Tambunan, Muhammad Iqbal Haitame; Sularno, Sularno
Continuous Education: Journal of Science and Research Vol. 6 No. 3 (2025)
Publisher : Pusdikra Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51178/ce.v6i3.2811

Abstract

The research objectives are: (1) To produce a learning model product for exploring the surrounding natural environment using the forest as a learning resource for students at Leuser Nature School. (2) To find out the practicality level of the EJAS learning model by utilizing the Forest as a learning resource (3) The effectiveness of the E JAS model by utilizing the Forest as a learning resource on improving learning outcomes and environmentally conscious behavior. Research and development Borg and Gall is a study used in developing the EJAS learning model by utilizing the Forest as a learning resource for Leuser Nature School students. Expert validation of the EJAS learning model shows an average value of 91.7% with a very valid category. The results of the trials in all three stages are in the very practical category with an average value of 92.3%. Learning outcomes appear significant with an average learning completion score of 60.92 and an average N-Gain value of 0.609 (moderate to quite high category). Students' environmental behavior has an average of 4.15. So the EJAS model can be an alternative learning strategy that is not only effective in improving cognitive learning outcomes, but also in forming attitudes and character values of Leuser Nature School students.
Perancangan Website E-Commers SRC Bunda Untuk Media Penjualan Produk Nasywa Adillah; Desi Fauziah Bahri; Sularno, Sularno; Zulfitri Yani
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

The design of the SRC Bunda e-commerce website was carried out to simplify and modernize the buying and selling process in stores. In the current digital era, people's shopping habits have changed a lot. Many customers prefer to shop online because it is considered more practical, time-saving and flexible. Seeing these changes, SRC Bunda as a grocery store that sells daily necessities is trying to adapt by implementing a web-based sales system.  This website was developed using HTML, CSS, and JavaScript by displaying the main features in the form of product search, product categories, and a shopping basket that is connected directly to WhatsApp to simplify the ordering process. The design process focuses on ease of use, an attractive interface, and ease of access on various devices such as laptops and smartphones.  The implementation results show that the website can run well, the visual appearance is attractive, and the navigation is easy to understand by users from various groups. With this website, it is hoped that store sales will increase, service to customers will become more efficient, and be able to support the digitalization of MSMEs so they can compete in the modern market.
Pemanfaatan Platform Website E-Commerce Dalam Membangun Brand Awareness Oto 12 Drink Sarah Mujahidah; Karissa Mulia; Sularno, Sularno
Jurnal Imiah Pengabdian Pada Masyarakat (JIPM) Vol 3 No 2 (2025): Oktober - Desember
Publisher : CV. ITTC INDONESIA

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Abstract

This paper discusses the use of e-commerce website platforms in building brand awareness for Oto 12 Drink, a micro, small, and medium enterprise located in Padang City. The purpose of this study is to determine the extent to which the use of e-commerce websites can increase brand awareness among consumers. The approach used is a descriptive qualitative approach with data collection methods in the form of observation, interviews, and documentation. The results of the study show that e-commerce websites play an important role in introducing products, providing clear information, and attracting consumer interest through interactive display designs and features. In addition, the integration of websites with social media also helps to expand the scope of promotion. Overall, the use of e-commerce websites has proven to be effective in building and strengthening brand awareness of Oto 12 Drink in today's digital age.
Co-Authors Abdila, Nurani Ade Sumiahadi, Ade adha, Hasbi Adi Kurniawan Adriani, Fazira Afrah, Wasihatul ahmad kamal, ahmad Aini, Hasyiyatul Aldi Akbar Amanda Paradita Adha Amat Sofiyan Amelia, Refna Amelia Amri, Reza Sugara Ananda, Rifki ANDRIYANI, NOVI Anggraini, Putri Anjeny, Ananda Dwi Anjeny Anshori, Ikhwan Aprialsyah, Muhammad Syahril Astri, Renitra Azwar, Edi Bako, Amanda Budi, Rahmad Setia Dahlia Nauly Desi Fauziah Bahri desmiyuna, afifah Deswanto, Zikra Mulya DEWI LAKSANA JANNATY Diaguna, Ridwan Diani Tanjung, Dian Dila Kurnia DILA NURRAHMADANI Diva Ramadhan Fianda Dwivira Alviani Prista Efand, Elena Meike Efand ELFARISNA ELFARISNA Erlina Rahmayuni, Erlina Evirawati, Adelia Putri Fadhilaturrahmi Fadhilaturrahmi Faiz, Muhammad Raja Faradika, Faradika Fardika, Faradika FARIHEN, FARIHEN Fauzan Anshari Fauziah Zulvios Febrian, Wahyu Firjatullah, Claresta Aimee Firjatullah Hakim, Nazzwa Syalvina Haryadi, Husna Haryanto, Lorenta In Hasanah, Khamsatul Herman, Welly Hikmah, Nazil Tul Ilahi, M. Eric Ilham Azhar Fikri Immawati, Sri Irfany, Annisa Rahayu Karissa Mulia Kasiba, Alex Muhamad Kurnia, Redha Kurnia Lisya, Rahma Litdia, Litdia M Agung Hermawan M Fatur Rahman M. Wily Mahmuda Maharani, Putri Garda Mahardika, Ahmad Zaki Maidiansyah, Eko Marcellino, Anggit Mega Fatimah Rosana Miranda Muhammad Fadhel Muhammad Razi A Muhammad Rivai Muhammad, Hafidz Mujtaba, Imam Mujtaba Mulya, Dio Prima mulya, Dwiki Nabilla Dwi Puspita Nasywa Adillah Nori Sahrun, Nori Nova Dilastri Novadilastri, Novadilastri Novita, Yolanda Novita Novrizarny, Sinthya Nurhaliza, Siti Nurhaliza Nurhasnah Manurung, Nurhasnah Pane, Cut Indah Anggraini Paramuji, Muji Poppy Rahayu, Poppy Prasetyo, Andre Pratama, Dimas Yoga Pradipta Putra, Aulia Darma Putra Putra, Fabian Anugrah Putra Putri Indri Yani Putri, Marcella Deani R. Sapto Hendri Boedi Soesatyo Rafika, Dini Raihan Fahrezi, Muhammad Ramadhan, Okki Ramadona, Lola Ramdhan Witarsa Renita Astri Retnita Ernayani Lubis Riani Hutajulu Ridha Yasman, Alifia Riesa , Rafidola Mareta Riesa Riesa, Rafidola Mareta Riesa Rizal, Muhammad Syahrul Rizky Putra, Rizky Rometdo Muzawi, Rometdo Romi Romi, Romi Saputra, David Sarah Mujahidah Sari, Intan Utna Sari, Mellysa Permata Sarjani, Alvita Sekar Setianingsih, Dewi Shillfia Widya Putri Sholehuddin, Sholehuddin Siti Rochaeni, Siti Sodiq Jauhari Sujatmiko, Wandi Sultan Ikram Al Afi Suwarto Suwarto Syahrul Fathan, M. Rafly Syinta Yollivia Tambunan, Muhammad Iqbal H. Tarigan, Lola Zeramenda Br Trianto, Muhammad Wawan Fakhry Veronika Veronika Viola Rahmadani Vitri, Gusni Wahyu Gemilang, Girang Warsodirejo, Pandu Prabowo Wulan Nofita Ningsih WULANDARI Yoyon Efendi Yuliana, Fina Yusri Fefiani Zaki, Furqhan Fatur Zalfaa Salsabil Andiva Zikriyya Turrabi’ah Hanif Zulfahmi Zulfahmi Zulfikri, Ahmad Zulfitri Yani