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Journal : Ibrah: Jurnal Pengabdian kepada Masyarakat

Pengembangan Usaha Berbasis Home Industry melalui Transformasi Pertanian di Desa Gampong Teungoh Ulfia, Niza; Umaina, Savana Meilia; Umairah, Shila; Humaira, Humaira; Munira, Fitria Rizqi; Munawarah, Munawarah; Marpaung, Tiara Aulia Ramdhani; Anggraini, Dini; Oluzuon, Hakan; Ramdan, Ramdan
Ibrah : Jurnal Pengabdian Kepada Masyarakat Vol 4 No 1 (2025): Ibrah: Jurnal Pengabdian kepada Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat (LPPM) IAIN Lhokseumawe

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47766/ibrah.v4i1.4841

Abstract

Gampong Teungoh Village, located in Meurah Mulia Subdistrict, North Aceh, has experienced a decline in community income due to damaged irrigation systems that hinder agricultural activities during the dry season. This condition has prompted some residents to shift toward home-based businesses (home industry) as an alternative economic strategy. However, limited digital literacy and underdeveloped marketing approaches remain major obstacles to the growth of these enterprises. This community service initiative employed a Participatory Action Research (PAR) approach, utilizing field observations, semi-structured interviews, and direct training. Students from KPM Group 12 conducted visits to two home industry units—peyek kacang (peanut cracker) and tofu production—and implemented a training program on using Instagram as a digital marketing tool. The results indicate that business owners can manage production independently yet face challenges in reaching broader markets. The introduction of Instagram as a promotional platform successfully enhanced digital engagement, expanded consumer reach, and strengthened the branding of local products. Entrepreneurs began receiving orders through social media, demonstrating increased confidence in utilizing technology. Digital marketing through social media has proven to be an effective strategy for improving the competitiveness of home industry products. Simple technology-based interventions can have a tangible impact on strengthening the local economy. Digital marketing through social media has proven to be an effective strategy for improving the competitiveness of home industry products. Simple technology-based interventions can have a tangible impact on strengthening the local economy.
Co-Authors Abdul Manan Aditya Ahmad Gani, Aditya AFIF, ACHMAD Agus Setiyawan Agus, Balqis Allyah Aldama, Bella Almira, Felia Amanda, Cinta Dwi Andri Dwi P, Andri Aprilia, Fani Ariani, Melisa Aulia, Rivana Ardyanti Ayu Pratiwi, Ayu Azis, Dhenny Asmarazisa Aznedra, Aznedra Azura, Putri Batubara, Maryam Bintang Saputri, Tegar Dalimunthe, Septian Rizky Dani Hamdani, Dani Darista Yusna, Darista Dedy Hidayatullah Alarifin, Dedy Hidayatullah Dwi Nurhayati, Dwi Edi Nasra Edwin Agung Wibowo, Edwin Agung Eliani, Ovi Erwin Ashari, Erwin Fadilah, Ummi Fajar, Muhammad Brilian Fajriah, Rabi'ah Fauziah Syamsi, Fauziah Fawzan, Rudi Fitri, Dwi Fitriana, Tria Fono, Maria Rosalina Giska, Dian Gumelar Satya Dharma, Gumelar Satya Gustika Nurmalia Hajarikhfar, Rafasha Harahap, Ahmad Rizki Harahap, Hikmah Indri Yani Hartanti, Fitri Hidayatunnikmah, Nina Hisyam, Magneta Hura, Arifman Jaya Hutauruk, Mutia Salwa Ilmi, Najwa Ismanto, Widodo Julinda Khadapi, Muammar khuzaini, Khuzaini Kurniawan, Ichsan KUSPRIYANTO Laksmindra Fitria Lubis, Adi Syahputra Lubis, Wahida Suaiba Mahroos, Rifda El Manalu, Ferry M Mangunsong, Juliana Manurung, Muhammad Fadhli Marpaung, Samsul Komar Marpaung, Tiara Aulia Ramdhani mawar sari Mega Rakhma P., Mega Meliala, Andreanyta Meyrinda Firda, Meyrinda Mufidah, Azka Mukti, Asri Wido Munawarah Munawarah, Munawarah Munira, Fitria Rizqi Munira, Nurul Munzir, T. Mutia, Dian Tami Narwidina, Paramita Nasution, Fathiya Syahidah Nazwa, Siti Nindhita Islahnia R., Nindhita Ningsih, Yarisda Novi Rahmawati Novitasari Novitasari Nuraini, Salsa Rifqah Nurcahyati, Siti Nurhayati, Immas Nuri Aslami Nyoto Suseno Oluzuon, Hakan Paramitha, Raisa Kiyasa Permata, Mastura Pratiwi Christa Simarmata Purbosari, Ira Putra, Dony Ardiyanto Putri, Nahya Khaila Rahman Hasibuan, Rahman Raihania, Raihania Ramdan, Ramdan Ramli, Rimayang Anggun Laras Prastianty Ramses Firdaus, Ramses Risma Fuadillah, Risma Ritan, Yulita Gunu Rochmawati, Umi Maulidiyatur Rona Irlando K., Rona Ruslan Abdul Ghofur Sabrina, Tri Wina Saharuddin Sakila, Herswenni Saputra, Zaki Ryan Saputri, Yulita Sari, Dini Purnama Septian Eko B., Septian Setyani, Endang Tri Arsita Sigiro, Nia Debora Silva, Alya Da Sinaga, Rizky Sinambela, Lasmi Sinambela, Nur Isnaini Siswanto Sitepu, Debi Dinha Octora Sitorus, Akmal Satria Alfin Situmorang, Aldi Pratama Sofiani, Mutia Soleha, Safnah Sudesty, Shellya Puti Suganda, Sheva Febrian Syatriawati Syatriawati Tamba, Imelda tanjung, rona Tatyana, Tatyana Telaumbanua, Richard Hansamoni Sarali Tibrani Tibrani, Tibrani Titing Suharti Ulfia, Niza Ulpatami, Niken Umaina, Savana Meilia Umairah, Shila Utami Utami Valentini, Sarah Syahira Wahyuni, Diana Wicaksono, Anggun Wiryawan, Mahardika Yollanda, Wirda Zabri, Shafie Mohamed Zainarti Zein, Ahmad Wahyudi Zein, Alya Ramadhani