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All Journal ETIKONOMI Aptisi Transactions on Management Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Prosiding Konferensi Nasional PKM-CSR Jurnal Bisnis Manajemen dan Akuntansi Journal of Governance, Taxation, and Auditing Dharma Sevanam : Jurnal Pengabdian Masyarakat Jurnal Abdi Inovatif : Pengabdian kepada Masyarakat jabdimasunipem Journal of E-business and Management Science Proletarian : Community Service Development Journal
Istajib Kulla Himmy’azz
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mechanical Engineering Neuroscience Nursing Public Health Social Sciences Other

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ANALISIS PENGARUH KUALITAS PRODUK, CITRA MEREK DAN PEMASARAN LANGSUNG TERHADAP KEPUTUSAN PEMBELIAN PRODUK TUPPERWARE SAAT PANDEMI COVID-19 PADA KANTOR BUSINESS LEADER (BL) SLD - HUSNUL BAROKAH Anisa, Ridha; Riana, Nining; Wahyuni, Juju Sri; Himmy’Azz, Istajib Kulla; Yanto, Supri
Jurnal Bisnis Manajemen dan Akuntansi Vol. 5 No. 2 (2023): JUBISMA
Publisher : LPPM UNIVERSITAS INSAN PEMBANGUNAN INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58217/jubisma.v5i2.113

Abstract

Tujuan yang dikemukakan pada penelitian ini adalah menganalisis Pengaruh Kualitas Produk, Citra Merek dan Pemasaran Langsung terhadap Keputusan Pembelian Produk Tupperware saat Pandemi Covid-19 pada Kantor Business Leader (BL) SLD - Husnul Barokah. Analisis ini merupakan hal yang penting bagi perusahan untuk mengukur dan mengevaluasi faktor apa saja yang dapat meningkatkan minat beli konsumen. Metode penelitian yang penulis gunakan dalam penelitian ini menggunakan sampel probability sampling dan teknik yang diambil peneliti adalah teknik simple random sampling dengan Pengaruh Kualitas Produk, Citra Merek dan Pemasaran Langsung terhadap Keputusan Pembelian Produk Tupperware saat Pandemi Covid-19 pada Kantor Business Leader (BL) SLD - Husnul Barokah. Kata kunci : Kualitas Produk, Citra Merek, Pemasaran Langsung, Keputusan Pembelian
THE INNOVATION ENGINE: HOW AI IS RESHAPING BUSINESS MODELS AND ORGANIZATIONAL EFFICIENCY Nofiyanti, Nofiyanti; Winanti, Winanti; Fajrin, Andira; Aks, Safriadi M. Yunus; Farhan, Akhmad; Kamar, Karnawi; Himmy Azz, Istajib Kulla; Asbari, Masduki
Jurnal Bisnis Manajemen dan Akuntansi Vol. 7 No. 2 (2025): JUBISMA
Publisher : LPPM UNIVERSITAS INSAN PEMBANGUNAN INDONESIA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58217/jubisma.v7i2.214

Abstract

Today's digital transformation is heavily influenced by the presence of artificial intelligence (AI), which significantly changes the way businesses run while improving organizational efficiency. This research explores the utilization of AI in various industries, as well as the extent to which AI plays a role in driving business model innovation and improving company operational performance. By combining several approaches, this research systematically reviews scholarly articles from 2019 to 2024 as well as related digital book literature. The results show that AI has three main roles. First, it improves organizational efficiency through automation, smarter data processing, and cost savings. Second, driving business model change through service personalization, demand prediction, and integration with digital platforms. Third, it accelerates organizational learning in the process of business innovation. In addition to the technological and economic benefits, the study also highlights the importance of ethical aspects and participation in the application of AI, in order to minimize risks such as algorithm bias and potential decline in public trust. In conclusion, AI is not just a technological tool, but a strategic piece that can reshape organizational structures and business patterns. To effectively implement AI, organizations need to build digital capabilities, cultivate learning, and implement responsible governance.
PEMANFAATAN PERANGKAT TEPAT GUNA BANTUAN BANK INDONESIA DI KAMPUNG TEMATIK “BRILLIANT” BOJONG RENGED, KECAMATAN TELUKNAGA KABUPATEN TANGERANG Bonar BJ Napitupulu; Francisca Sesri Goestjahjanti; Dwi Ferdyatmoko Cahya Kumoro; Istajib Kulla Himmy Azz; Jaka Suwita; Sucipto Basuki; Shofwatun Hasna
Jurnal Abdi Inovatif : Pengabdian kepada Masyarakat Vol. 4 No. 1 (2025): Jurnal Abdi Inovatif : Pengabdian kepada Masyarakat
Publisher : Universitas Nusa Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31938/jai.v4i1.817

Abstract

Abstract Waru Brilliant Thematic Village, located in Bojong Renged, Teluk Naga District, Tangerang Regency, is one of the best thematic villages that successfully obtained a grant from Bank Indonesia (BI) in 2024. This village previously faced challenges in increasing productivity and community welfare due to limited equipment that supports local economic activities, especially in the agricultural and food processing sectors. The lack of appropriate tools is a significant obstacle in optimally developing village potential in terms of food security and community economic empowerment. Through a grant in the form of proper tools from BI, efforts to improve welfare, food security, and the local economy have begun to be realized. Universitas Insan Pembangunan Indonesia (UNIPI) facilitates and moderates the entire series of activities, from training on the use of tools to assistance in implementing the technology in the field. This activity's implementation method begins with identifying problems in the community, followed by the preparation and submission of a grant proposal to BI. After the proposal is approved, a grant is handed over in the form of appropriate tools to the community, which is then followed by the implementation stage and technical training on the use of the tools. UNIPI also actively assists the adaptation and application of the technology to ensure the program's success. This paper elaborates on the program's process, impact, and sustainability, highlighting the transformative role of appropriate technology in community development. Keywords: thematic village, food security, community development, appropriate technology Abstrak Kampung Tematik Waru Brilliant di Bojong Renged, Kecamatan Teluk Naga, Kabupaten Tangerang, berhasil memperoleh hibah dari Bank Indonesia (BI) pada tahun 2024. Kampung ini sebelumnya menghadapi tantangan dalam meningkatkan produktivitas dan kesejahteraan masyarakat akibat keterbatasan peralatan yang mendukung kegiatan ekonomi lokal, khususnya dalam sektor pertanian dan pengolahan hasil pangan. Kurangnya alat tepat guna menjadi hambatan utama dalam mengembangkan potensi kampung secara optimal, baik dari sisi ketahanan pangan maupun pemberdayaan ekonomi masyarakat. Melalui hibah berupa alat tepat guna dari BI, upaya peningkatan kesejahteraan, ketahanan pangan, serta perekonomian lokal pun mulai diwujudkan. Universitas Insan Pembangunan Indonesia (UNIPI) memfasilitasi dan memoderasi seluruh rangkaian kegiatan, mulai dari pelatihan penggunaan alat hingga pendampingan implementasi teknologi tersebut di lapangan. Metode pelaksanaan kegiatan ini dimulai dari proses identifikasi permasalahan di masyarakat, dilanjutkan dengan penyusunan dan pengajuan proposal hibah ke BI. Setelah proposal disetujui, dilakukan penyerahan hibah berupa alat tepat guna kepada masyarakat, yang kemudian diikuti tahap implementasi serta pelatihan teknis penggunaan alat. UNIPI juga secara aktif mendampingi proses adaptasi dan penerapan teknologi tersebut untuk memastikan keberhasilan program. Tulisan ini mengelaborasi proses, dampak, dan keberlanjutan program, menyoroti peran transformatif teknologi tepat guna dalam pembangunan masyarakat. Kata Kunci:  kampung tematik, ketahanan pangan, pembangunan masyarakat, teknologi tepat guna
Determinants of Student Loyalty in Higher Education Through a Systematic Review Bonar Napitupulu; Istajib Kulla Himmy Azz; Dhaniel Hutagalung; Dwi Ferdiyatmoko Cahya Kumoro; Ramiro Santiago Ikhsan
APTISI Transactions on Management (ATM) Vol 10 No 3 (2026): ATM (APTISI Transactions on Management: September)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/zhazx763

Abstract

Student loyalty has become an important issue in higher education. However, the existing literature remains fragmented, with discussions spread across service quality, digital service quality, institutional image, and social responsibility. This review examines how these different streams of research come together in explaining student loyalty. A total of 47 English-language empirical journal articles published between 2000 and 2025 were selected for analysis. Scopus was used as the primary database, and the review followed the PRISMA approach. The findings indicate that, in face-to-face settings, service quality dimensions such as responsiveness, reliability, and empathy play an important role in shaping student satisfaction and trust, which then support loyalty. In digital settings, however, loyalty is influenced not only by responsiveness, but also by ease of use, system availability, privacy, and security. The review further shows that institutional image, reputation, and CSR/USR-related initiatives can strengthen loyalty by reinforcing students’ positive evaluations of and attachment to their institutions. At the same time, the reviewed studies vary considerably in terms of context, ownership type, delivery mode, and measurement approach. This variation helps explain why the reported loyalty pathways are not always consistent. Overall, this review brings together several strands of the student loyalty literature and highlights the importance of more context-sensitive and methodologically robust research in the future.
OPTIMALISASI PEKARANGAN TERBATAS UNTUK PELUANG BISNIS PRODUKTIF MELALUI PROGRAM BUDIDAYA IKAN LELE Muhammad Dala Rizfie; Whan Augustin Ainul Amri; Thina Oktarina; Shofwatun Hasna; Angger Styo Yuniarti; Alfiantani Nugroho; Bambang Suhartono; Dwi Ferdiyatmoko Cahya Kumoro; Gusti Nyoman Budiadnyana; Istajib Kulla Himmy’Azz; Jaka Suwita; Mustofa; Supriyanto; Tonny Ari Wibowo; Wulan Rahma Dewi; Yoga Prihastomo; Yunianto Agung Nugroho
Jurnal Abdimas Universitas Insan Pembangunan Indonesia Vol. 4 No. 2 (2026): Agustus-2026
Publisher : LPPM Universitas Insan Pembangunan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58217/jabdimasunipem.v4i2.191

Abstract

Limited yard space often poses a challenge for communities looking to develop productive enterprises that can boost family income. However, even small home yards can support household-scale catfish farming with simple, economical, and easy-to-implement tarpaulin ponds. This Community Service (PKM) initiative aims to enhance the community's knowledge, skills, and motivation for the optimal use of limited yard space to create productive business opportunities through catfish farming. The implementation methods included observation, outreach, training, demonstrations, practical farming sessions, mentoring, and activity evaluation. The results demonstrated improvements in participants' understanding and skills in applying proper catfish farming techniques, as well as increased community awareness of using yards as a source of food and family income. This program is expected to foster the establishment of sustainable household-scale catfish farming enterprises, thereby supporting food security and improving the community's economic well-being.
Co-Authors Ade saputra Adiyanto Adiyanto Adiyanto Adiyanto Agistiawati, Eva Agustian, Wahid Rahmat Ahadi, Ahadi ahmad yani Aks, Safriadi M. Yunus Al Anshori, Fariz Alfi, Muhammad Alfiantani Nugroho Angger Styo Yuniarti Anisa, Ridha Anwar, Moh. Nuril Ara Riswara Asbari, Masduki Asmin Asmin, Asmin Aulia Rizka, Aulia Ayunita, Dian Ayyasy, Ahmad Nafis Bambang Suhartono Bangun Napitupulu, Bonar Jeppri Basuki, Sucipto Bayu Suseno Bonar BJ Napitupulu Bonar Napitupulu BRILLIANT, Shelly Budi Haryanto Budiadnyana, Gusti Nyoman Budiadyana, Gusti Nyoman Cahya Kumoro, Dwi Ferdiyatmoko Cahya Kumoro, Dwi Ferdyatmoko Chidir, Gusli Dedi Gunawan Dewi, Wulan Rahma Dewiana Novitasari Dhaniel Hutagalung Dwi Ferdiyatmoko Cahya Kumoro Dwi Ferdiyatmoko Cahya Kumoro Dwi Ferdyatmoko Cahya Kumoro Erick Fernando B311087192 Fahira, Dea Fajrin, Andira Farhan, Akhmad Fernando, Bimbi Francisca Sesri Goestjahjanti Francisca Sestri Goestjahjanti Gazali Gazali Goestjahjanti, Francisca Sestri Gozali, Ahmad Gusti Nyoman Budiadnyana Haniyah, Haniyah Hasna, Shoftwatun Hasna, Shofwatun Hulu, Paulinus Hutagalung, Dhaniel Ida Jubaedah Imeliyanti, Eka Jaka Suwita jantrisia, Rio Johan Johan Joni Iskandar, Joni Jubaida, Ida Jumiran, Jumiran Karnawi Kamar Karnawi Kamar, Karnawi Karyono Karyono Kumoro, Dwi Ferdi Cahya Kumoro, Dwi Ferdiyatmoko Cahya Kumoro, Ferdiyatmoko Cahya Luthfian, Muhammad Manalu, Lorence Marhaendro Purno Marusaha, Tiardo Jonathan Mendrofa, Yeremia Mintari, Nia Muhammad Dala Rizfie Muhammad Yunus Mustofa Mustofa Nana Supiana Napitupulu, Bonar Napitupulu, Bonar Bangun Jeppri Nia Kurniawati Nofiyanti Nofiyanti, Nofiyanti Novitasari, Dewiana Nurasiah Nurasiah Nurasiah Nurasiah nursidin, nursidin Purno, Marhaendro Putriani, RDN Dwi Rachmat, Imam Muldani Raden Mohamad Herdian Bhakti Ramadani, Tia Ramadhani, Aldi Ramiro Santiago Ikhsan Riana, Nining Riyani Riyani Riyantao, Joko Riyanto Riyanto Rizal, Imam Muhamad Rohmahdiah, Shilmi Sahala Benny Pasaribu Santi, Neta Mirda Setyani, Ika SHODIQ, Muhammad Zacky Syauqy Ibnu Shofwatun Hasna Shofwatun Hasna Siti Maesaroh Sitorus, Santa Lusianna Solaeman, Deny Solaiman, Deny Sri Mulyati Srinita, Srinita Sucipto Basuki Sukriyah, Sukriyah SUPRIYANTO Supriyanto Supriyanto Supriyanto Suroso Suroso Sutardi, Didi Thina Oktarina Tiara, Beby Titin Suhartini, Titin Tonny Ari Wibowo Trisolvena, Muhammad Nana TYAS, Stephanie Dwi Wahyuning Wahyuni, Juju Sri Whan Augustin Ainul Amri widjaja, henry antonius eka Widya Hapsari Wihardjo, Mikael Tjokro Winanti Winanti WINANTI, WINANTI Wiyono, Nuri Wulan Rahma Dewi Yaafi, Naufal Yayah Yulia Yoga Prihastomo Yoga Prihastomo Yulia, Yayah Yunianto Agung Nugroho Yusuf Yusuf Yusuf Yusuf