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All Journal Jurnal Sistem dan Manajemen Industri Jurnal Sistem Teknik Industri Dinasti International Journal of Management Science Dinasti International Journal of Digital Business Management Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Journal of Industrial and Engineering System Jurnal Sains Teknologi dalam Pemberdayaan Masyarakat Indonesian Journal of Industrial Engineering & Management Journal of Economics, Management, Entrepreneurship, and Business (JEMEB) Jurnal Keselamatan Kesehatan Kerja dan Lingkungan East Asian Journal of Multidisciplinary Research (EAJMR) Indonesian Journal of Business Analytics (IJBA) Formosa Journal of Multidisciplinary Research (FJMR) Annals of Human Resource Management Research Formosa Journal of Sustainable Research (FJSR) Journal of Accounting and Finance Management (JAFM) Jurnal Pengabdian Pelitabangsa JURNAL TEKNIK INDUSTRI International Journal of Scientific Multidisciplinary Research (IJSMR) International Journal of Asian Business and Management (IJABM) Siber Journal of Advanced Multidisciplinary Greenation International Journal of Economics and Accounting Dinasti Information and Technology International Journal of Psychology and Health Science
Didin Sjarifudin, Didin
Universitas Bhayangkara Jakarta
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mechanical Engineering Nursing Public Health Social Sciences Transportation Other

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Journal : Dinasti Information and Technology

 1 
Artificial Intelligence (AI) in Support of Marketing Panggabean, Helena Louise; Ryan Firdiansyah Suryawan; Indra Sani; Didin Sjarifudin
Dinasti Information and Technology Vol. 1 No. 2 (2023): Dinasti Information and Technology (October 2023)
Publisher : Dinasti Research & Yayasan Dharma Indonesia Tercinta (DINASTI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dit.v1i2.295

Abstract

The purpose of this paper can be more focused and informative to provide a better understanding of the concept of AI in the context of marketing, references derived from related literature. This paper uses qualitative methods by providing findings from various existing journal literature related to the topic, after that the findings are discussed and provide a view in the discussion in this paper. A search of the papers used in support of this paper dozens of articles related to the topic. The use of AI in supporting marketing strategies, such as increased efficiency, personalization, and campaign optimization. Describes how AI can be used to analyze consumer data at scale, including preferences, online behavior, and purchasing patterns. AI can help in identifying and solving marketing problems, as well as achieving business goals through in-depth data analysis and intelligent recommendations. challenges associated with implementing AI in marketing, including privacy concerns, data security, and ethical concerns. In addition, we also provide a second perspective, namely that this paper provides deep insight into how AI plays a supporting role in the marketing realm and its impact on business strategy and outcomes.Recommendations for the findings in this paper in addition to providing benefits and contributions to other researchers, can be developed into a follow-up research.
Co-Authors Abda Abda Achmad Fauzi Adistie, Gisti Riza Adriansyah, Putra Agus Dharmanto Agustian Zen Ahmad Ripai Andi Muhammad Sabilillah Tahir Anggia Rettrisunz PIM Panjaitan Arif Nuryono, Arif Astrianto, Alfian Putra Bambang Karsono Basuki, Carola Bekti Setiadi Choesnul Jaqin Dewi Untari Dinarwati, Sri Emmy Junianti Emmy Junianti Erni Perwitasari erwin barita tambunan Fahmi Kamal, Fahmi Fitria Ariyani Fried Sinlae Gifary, Fiqri Raihan Al Hadita, Hadita Haekal, Jakfat Hapzi Ali Hedi Saepudin, Tubagus Hernawan, Moch Arif Humiras Hardi Purba Indra Sani Irzan Soepriyadi Istianingsih Istianingsih Istianingsih, Istianingsih Jaqin, Choesnul Jasan Supratman Josua Panatap Soehaditama Jumawan Jumawan, Jumawan Juniawan Mandala Putra Kamsariaty, Kamsariaty Lucy Lidiawati Santioso Muanas Rizki Mubarok MUHAMMAD TAUFIK Najib, Anang Khoiri Natu Prihanto, Y. Johny Nuraeni Nuraeni Panggabean, Helena Louise Prihanto, Y. Johny Natu Purwoko, Harry Putri Nabila Adinda Adriansyah Qadhi Ahmad Ramdani, Umar Ratna Tri Hari Safariningsih Ratna Tri Hari Safariningsih Renwarin, Joseph MJ Rony, Zahara Tussoleha Rubadi Rubadi Ryan Firdiansyah Suryawan Saepudin, Tubagus Hedi Satriyanto, Muhammad Dwi Sidjabat, Sonya Siti Annisa Wahdiniawati Siti Annisa Wahdiniawati, Siti Annisa Sugeng Suroso SUGENG SUROSO, SUGENG Sujarminto, Yos Sunardi, Lingga Putra suryawan, ryan firdiansyah Suryo Sulistyo Tambunan, Erwin Barita Maniur Tarmizi, Khanan Habib Tengku Riza Zarzani N Tri Ngudi Wiyatno Tri Widyastuti Tri Widyastuti Wenny Desty Febrian Wenny Desty Febrian Wenny Desty Febrian Wisnu, Raja Dewa Yayan Hendayana Yunita, Tyna