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All Journal Jurnal Sosial Ekonomi Pertanian International Journal of Local Economic Governance AGRISE Habitat MIX : Jurnal Ilmiah Manajemen E-Dimas: Jurnal Pengabdian kepada Masyarakat Elementary: Jurnal Ilmiah Pendidikan Dasar Jurnal SEPA (Social Economic and Agribusiness Journal) JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) JMM (Jurnal Masyarakat Mandiri) Agrisocionomics: Jurnal Sosial Ekonomi Pertanian Martabe : Jurnal Pengabdian Kepada Masyarakat FLUIDA JURNAL ILMIAH ADVOKASI JMB : Jurnal Manajemen dan Bisnis Bima Journal : Business, Management and Accounting Journal Teknologi dan Industri Pertanian Indonesia Alamtana
Anisa Aprilia
Departement Sosial Ekonomi Pertanian, Universitas Brawijaya
Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Social Sciences Other

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PENDAMPINGAN INOVASI NEW-PACKAGING DAN STRATEGI PEMASARAN PRODUK TEH BUNGA TELANG DALAM MENINGKATKAN KUALITAS DAN DAYA SAING PRODUK LOKAL Dewi, Heptari Elita; Haryati, Novi; Aprilia, Anisa; Yuswita, Effy; Koestiono, Djoko; Pariasa, Imaniar Ilmi; Hardana, Andrean Eka; Hartono, Rachman; Riana, Fitria Dina; Maulidah, Silvana; Noor, Arif Yustian Maulana
JMM (Jurnal Masyarakat Mandiri) Vol 8, No 3 (2024): Juni
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v8i3.23016

Abstract

Abstrak: Komunitas Puri Hijau Royo-royo memproduksi produk teh bunga telang dengan kemasan yang sederhana dan belum ada kelengkapan informasi pada kemasan tersebut. Pemasaran yang dilakukan juga masih terbatas. Pengabdian masyarakat ini bertujuan untuk meningkatkan pengetahuan dan hardskill mitra dalam pengolahan bunga telang, pembuatan desain dan logo kemasan yang lebih menarik, dan pemasaran olahan berupa teh bunga telang.: mengidentifikasikan kebutuh mitra yaitu Komunitas Puri Hijau Royo-royo, melakukan pelatihan pendampingan Pengolahan Bunga Telang, melakukan pelatihan desain pengemasan dan foto produk untuk peningkatan strategi pemasaran teh bunga telang. Metode yang digunakan antara lain mengidentifikasi kebutuhan mitra, persiapan material pengabdian, pelatihan dan pendampingan, dan evaluasi kegiatan. Mitra kegiatan ini adalah anggota aktif dari komunitas Puri Hijau Royo-royo sebanyak 15 orang. Evaluasi yang digunakan menggunakan kuesioner pre test dan post test untuk mengukur pemahaman peserta. Setelah dilaksanakan kegiatan pengabdian masyarakat, terjadi peningkatan pemahaman yang cukup tinggi sebesar 49% setelah pemberian materi tentang pengemasan dan pemasaran produk teh bunga telang. Kemasan dan label yang diajukan oleh tim pengabdian memenuhi harapan peserta, dan rata-rata peserta sangat setuju bahwa pengetahuan mereka bertambah setelah adanya kegiatan pengabdian kepada masyarakat ini. Abstract: The Puri Hijau Royo-Royo Community produces telang flower tea products with simple packaging, and there is no complete information on the packaging. The marketing carried out is limited. This community service aims to increase partners' knowledge and hard skills in processing butterfly pea flowers, creating more attractive packaging designs and logos, and marketing processed telang flower tea. The methods used include identifying partner needs, preparing service materials, training-mentoring, and evaluating activities. The partners for this activity are 15 active members of the Puri Hijau Royo-Royo community. The evaluation used pre-test and post-test questionnaires to measure participants' understanding. After carrying out community service activities, there was a fairly high increase in understanding of 49% after providing material on packaging and marketing of butterfly pea flower tea products. The packaging and labels proposed by the service team met the participants' expectations, and on average, the participants strongly agreed that their knowledge had increased after this community service activity.
PEMBERDAYAAN GURU SEKOLAH DALAM PENGELOLAAN SAMPAH ORGANIK MENDUKUNG PROGRAM ADIWIYATA MENUJU SEKOLAH HIJAU BERKELANJUTAN Isaskar, Riyanti; Aprilia, Anisa; Noor, Arif Yustian Maulana; Safitri, Mega; Khairani, Akmaliza; Sakinaturrizqi, Geubrina
JMM (Jurnal Masyarakat Mandiri) Vol 9, No 1 (2025): Februari
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v9i1.28453

Abstract

Abstrak: Kota Malang membutuhkan bantuan dalam menjaga kelestarian lingkungan dan menanggulangi permasalahan sampah serta pemanfaatan sumber daya alam yang tidak berkelanjutan. Kegiatan pemberdayaan sekolah ini bertujuan untuk meningkatkan kepedulian lingkungan dan pengetahuan guru sekolah dalam pengolahan sampah berkelanjutan menggunakan eco-enzyme, serta menjaring kolaborasi pemangku kepentingan dalam mewujudkan sekolah adiwiyata yang bersih, sehat, dan berkelanjutan. Pemberdayaan sekolah ini menggunakan metode Participatory Rural Appraisal (PRA). Mitra dalam kegiatan ini terdiri dari 14 sekolah binaan yang mencakup jenjang SD, SMP, SMA, dan SMK di Kota Malang, dengan total 21 guru yang terlibat sebagai pendamping. Hasil evaluasi melalui pre-test dan post-test menunjukkan adanya peningkatan sebesar 4,05% dalam sikap kesadaran lingkungan, 7% dalam pengetahuan tentang eco-enzyme, serta 24% dalam persepsi guru terkait Adiwiyata. Hal ini membuktikan bahwa program Adiwiyata berkontribusi dalam meningkatkan pemahaman tentang pengolahan sampah di sekolah.Abstract: The city of Malang requires support in preserving the environment, addressing waste management issues, and tackling the unsustainable use of natural resources. This school empowerment initiative aims to enhance environmental awareness and increase teachers' knowledge of sustainable waste management using eco-enzyme, while fostering stakeholder collaboration to create clean, healthy, and sustainable Adiwiyata schools. The program employs the Participatory Rural Appraisal (PRA) method. The partners involved include 14 target schools, encompassing elementary, middle, high, and vocational schools in Malang, with a total of 21 teachers serving as mentors. Evaluation results from pre-test and post-test assessments indicate a 4.05% improvement in environmental awareness, a 7% increase in knowledge about eco-enzyme, and a 24% enhancement in teachers' perceptions of Adiwiyata. These findings demonstrate that the Adiwiyata program contributes to improving understanding of waste management in schools.
PENINGKATAN KESADARAN DAN PARTISIPASI SISWA SEKOLAH DASAR TERHADAP LINGKUNGAN SEHAT DENGAN PELATIHAN PEMBIBITAN BERBASIS MEDIA ROCKWOOL Haryati, Novi; Laili, Fitrotul; Mutisari, Rini; Aprilia, Anisa
JMM (Jurnal Masyarakat Mandiri) Vol 8, No 1 (2024): Februari
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v8i1.20585

Abstract

Abstrak: Membangun kesadaran masyarakat dan kepedulian terhadap lingkungan dimulai dengan implementasi pendidikan lingkungan sejak dini di sekolah. Inisiatif pengabdian masyarakat ini, yang dipimpin oleh Tim Dosen Fakultas Pertanian Universitas Brawijaya, bertujuan mengembangkan minat dan kapabilitas pertanian bawaan pada siswa kelas lima melalui penanaman berbasis hidroponik dengan menggunakan rockwool. Dilaksanakan dari bulan Juli hingga Agustus 2023, program ini menargetkan 27 siswa dan menggunakan berbagai teknik penyuluhan, termasuk kegiatan pembelajaran yang berpusat pada siswa seperti permainan yang menyenangkan. Pendekatan ini melibatkan pelatihan siswa mengenai media Rockwool dan pengalaman praktis dalam pembibitan tanaman. Program ini telah berhasil meningkatkan kesadaran lingkungan siswa terkait pemahaman tentang praktik pertanian berkelanjutan sebesar 97,14% dengan kuisioner tertutup, dan mengajarkan keterampilan praktis dalam pembibitan dengan media Rockwool. Hasilnya menunjukkan pemahaman siswa yang lebih baik tentang pentingnya menciptakan ruang hijau di sekolah dengan menggunakan Rockwool sebagai sumber oksigen. Pemantauan berkelanjutan oleh guru kelas memastikan kelancaran program ini, dengan menekankan pada praktikalitas pendekatan tersebut dalam menjaga lingkungan sekolah yang bersih dan menarik.Abstract: Developing community awareness and environmental concern begins with early implementation of environmental education in schools. This community service initiative, led by the team of Faculty of Agriculture at Brawijaya University’s lecturer, aims to cultivate interest and innate agricultural capabilities among fifth-grade students through hydroponic-based planting using rockwool. Executed from July to August 2023, the program targets 27 students and employs outreach techniques, including student-centered learning activities such as fun games. The approach involves training students on Rockwool media and practical seed germination experiences. The project successfully enhances students' environmental consciousness, instills knowledge of sustainable farming practices, and imparts practical skills in Rockwool-based seed germination. The results demonstrate improved student understanding of the significance of creating green spaces in schools using Rockwool as an oxygen source. Ongoing monitoring by class teachers ensures the project's smooth progression, emphasizing the practicality of the approach in maintaining a clean and aesthetically pleasing school environment. 
KUALITAS LAYANAN DAN THEORY OF PLANNED BEHAVIOR: DAMPAK PADA KEPUASAN PELANGGAN DALAM LAYANAN DRIVER ONLINE MAKANAN DI MASA PANDEMI COVID-19 Prasanti, Tissa Permata; Aprilia, Anisa; Dewi, Heptari Elita
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 20, No 2 (2023): SEPTEMBER
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v20i2.53199

Abstract

Masyarakat menjadi lebih konsumtif dalam hal membeli produk, terutama makanan, sebagai akibat dari pandemi COVID-19. Kondisi ini juga disebabkan oleh anjuran pemerintah agar masyarakat tidak melakukan aktivitas di luar rumah. Masyarakat tetap dapat memenuhi kebutuhan pangannya dengan menggunakan jasa pengiriman online. Tujuan penelitian adalah  menganalisis kualitas layanan dan planned behavior terhadap kepuasan pelanggan dalam layanan driver online makanan di masa pandemi COVID-19. Lokasi penelitian berada di Kota Malang, Jawa Timur dengan 62 responden yang diambil dengan purposive sampling. Teknik analisis data menggunakan metode SEM-PLS (Structural Equation Modelling-Partial Least Square) dengan software WarpPLS 7.0. Hasil penelitian menunjukkan bahwa variabel kualitas layanan berpengaruh signifikan terhadap kepuasan pelanggan. Variabel niat sebagai variabel mediasi memiliki pengaruh signifikan terhadap kepuasan pelanggan. Variabel sikap dan norma subjektif berpengaruh signifikan terhadap niat individu. Sedangkan, variabel kontrol perilaku persepsi tidak berpengaruh signifikan terhadap niat. Berdasarkan temuan penelitian, para pelaku usaha sejenis diharapkan dapat melakukan peningkatan kualitas layanan, seperti memperhatikan rating dari pelanggan dan menghimbau driver untuk mengikuti SOP (Standart Operating Procedure). Kemudian, pelaku usaha dapat meningkatkan kegiatan promosi dan memberikan kupon diskon dengan tujuan untuk terciptanya mouth to mouth di lingkungan masyarakat. Semakin individu percaya dan yakin terhadap jasa atau produk yang digunakan, maka akan terciptanya sebuah niat individu untuk melakukan pembelian produk. 
KEPUTUSAN PEMBELIAN SAYURAN DI PASAR JATINEGARA SELAMA PANDEMI COVID-19 DENGAN PENERAPAN THEORY OF PLANNED BEHAVIOR Harahap, Yerho David Hasudungan; Aprilia, Anisa; Maulidah, Silvana
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 20, No 2 (2023): SEPTEMBER
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v20i2.56248

Abstract

Large-Scale Social Restrictions (PSBB) is one of the Indonesian government's policies in dealing with the COVID-19 pandemi. In the midst of the implementation of the policy, consumers are still buying food, one of which is vegetables, directly to traditional markets. This study uses a quantitative approach through descriptive statistical analysis and SEM-PLS analysis using WarpPLS 7.0. This study aims to examine the effect of the Theory of Planned Behavior variables, namely attitudes, subjective norms, and perceptions of behavioral control on consumer purchase intentions and vegetable purchasing decisions at Jatinegara Market during the COVID-19 pandemi. The types of data in this study are primary data and secondary data using 45 respondents who were determined using the judgment sampling method. The results showed that the variables of attitude, subjective norm, and perceived behavioral control had an effect on consumers' purchase intentions. The biggest indicator contribution to the attitude variable is convenience in making purchases. Meanwhile, the biggest indicator contribution to the subjective norm variable is support from close friends. And on the behavioral control perception variable, the biggest indicator is the ability to make purchases. Traders and market managers need to maintain and improve the application of health protocols in the Jatinegara Market area, especially during the COVID-19 pandemi, so that consumers' purchase intentions remain high to buy vegetables.
PENGARUH MEREK DAN PEMASARAN GETOK TULAR TERHADAP LOYALITAS KONSUMEN: KEPUTUSAN PEMBELIAN SEBAGAI VARIABEL MODERASI Tyagita, Malva Nurina; Maulidah, Silvana; Aprilia, Anisa
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 21, No 1 (2024): FEBRUARY
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v21i1.56247

Abstract

This study discusses the influence of brand trust and 'word of mouth' communication as a marketing strategy on purchasing decisions and consumer loyalty of a packaged chili product. This study conducted an online survey method with purposive sampling technique. Analysis using Structural Equation Modeling. The results showed that the brand trust variable had a direct or indirect effect on consumer loyalty. While the word of mouth variable has an indirect effect on consumer loyalty. The purchase decision variable is used as a mediating variable in the study. The biggest influence is on the brand trust variable and overall the biggest contribution of the indicator is on the company characteristic indicator. Manufacturers need to increase brand trust by improving services and being responsible if there are damaged products and developing word of mouth by marketing products through public figures or influencers on social media.
PENGUKURAN KINERJA RANTAI PASOK TEMBAKAU PADA BAGIAN HULU DI PR. X MALANG Febriana, Riska Ayu; Riana, Fitria Dina; Aprilia, Anisa
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 20, No 1 (2023): FEBRUARY
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v20i1.53835

Abstract

Activities in the supply chain have problems related to uncertainty, to be faced in this condition the business actors need to know their performance and improve their performance. The level of best or bad performances of a company has based on the application of supply chain management in managing the business activities. The implementation of supply chain management is faced with a problem such as uncertainty of market conditions about price and quantity of supply and demand that can affect the operational activities of the supply chain. The supply chain problem also occurs in the tobacco supply chain as the plantation commodity with high economic value and the seasonal characteristic. The upstream side of the tobacco supply chain is needed to determine the performance that has been achieved. Therefore, research on the performance measurement of upstream tobacco supply chain at PR. X Malang is important. The purposes of this study are to describe the mechanism of implementation of tobacco supply chain management on the upstream side, and analyzing the performance of the upstream of the tobacco supply chain, and formulate a strategy to improve the upstream of supply chain performance. The analysis used in this study is based on the SCOR model with five core processes (plan, source, make, deliver, return) and five performance attributes (reliability, responsiveness, agility, cost, asset). This study uses 3 key informants consisting of farmers, collectors, and manufacturers with purposive techniques. The result of this study shows that the farmer performance needs an improvement based on the flexibility and TSCC (total supply chain cost) matrix performance, the collector performance needs an improvement based on TSCC performance matrix and manufacture performance needs an improvement based on the flexibility and TSCC matrix performance.
MAKSIMALISASI KEUNTUNGAN DENGAN KENDALA FAKTOR-FAKTOR PRODUKSI PADA KEDAI KOPI BNO Putri, Saskia Noverina Andika; Riana, Fitria Dina; Aprilia, Anisa
SEPA: Jurnal Sosial Ekonomi Pertanian dan Agribisnis Vol 21, No 1 (2024): FEBRUARY
Publisher : Universitas Sebelas Maret

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/sepa.v21i1.56249

Abstract

Kedai Kopi BNO is one of the coffee shop in Balikpapan City. However, in the last 3 months (February-April 2021) their income has decreased. It caused by the use of production factors that are less than optimal. The purpose of this study are to analyzed the maximum profit that can be obtained from the results of linear programming analysis, and also to analyzed the sensitivity to changes in variables from the results of linear programming analysis. This research was conducted in May 2021. Data processing is using Microsoft Excel Data Solver software. The result of linear programming analysis is that the maximum profit that can be obtained by Kedai Kopi BNO is Rp11,498,448.98 per month. Utilization of roasting coffee, mineral water, liquid sugar, and labor hours is optimal. Business actors can only change the value of profits and the amount of raw materials between the minimum and maximum limits so that the production activities could continue to run at the recommended optimum level.
Co-Authors Adella Rania Salsabilah Agustina Shinta Hartati Wahyuningtyas Aisha Rima Andi Eko Wiyono, Andi Eko Andrean Eka Hardana Andrean Eka Hardana Anindya Prasasti Arie Srihardyastutie Arif Yustian Maulana Noor Asriani Asriani, Asriani Batu Bara, Aprillia Nurul Azmi Destyana Ellingga Pratiwi Destyana Ellingga Pratiwi Djoko Koestiono Djoko Koestiono Dwi Gatot Sabarno Dwi Laila Maulida Dwi Laila Maulida Edlyn Khurotul Aini Edlyn Khurotul Aini EFFY YUSWITA EFFY YUSWITA Fadhillah, Syifa Fadillah, Mutiara Alif Fahriyah Fahriyah Fahriyah Fahriyah Farian Waringga Febriana, Riska Ayu Fitria Dina Riana Fitrotul Laili Fitrotul Laili Grace Tsai Hananiyah, Annisa Harahap, Yerho David Hasudungan Hardana, Andrean Eka Hariani, Widia Heptari Elita Dewi Ilyaza Agung Himawan Imaniar Ilmi Pariasa Irsyad Fauzi Ivonia Indah Armasari Kadek Hariana Kartika Putri Kumalasari Kartika Putri Kumalasari Khairani, Akmaliza Khoirunnisa Bai khusnul khotimah KIKI FIBRIANTO Kristoforus Farian Waringga Li-Hsien Hank Chien Ma'ruf Akib Manurung, Jihan Salwaa Aqiilah Mawaddah, Lely Muchdar Muchdar N., Tri Wahyu Nadia Anggraini Noor, Arif Yustian Maulana Novi Haryati Novi Haryati Nur Baladina Nur Rahmah Pangaribuan, Dinda Aulia Sari Prasanti, Tissa Permata Puspita, Delawanti Putri Budi Setyowati Putri Budi Setyowati Putri, Anggi Eka Ananda Putri, Della Aprilia Danaparamita Putri, Saskia Noverina Andika Rachman Hartono Rachman Hartono Raharjo, Sonya H. Rahmadina, Rahmadina Rambe, Riris Nurkholidah Ratnawati, Dyah Ratya Anindita Rini Dwiastuti Rini Mutisari Riska Ayu Febriana Riyanti Isaskar Rosmawati Sipayung Rubiyah, Rubiyah Rusdianto, Andrew Setiawan S., Putri Budi Safitri, Mega Sakinaturrizqi, Geubrina Sa’adah, Siti Lailatus Shofwan Shofwan Silvana Maulidah Sugondo, Ebeng Syafrial Syafrial Tissa Permata Prasanti Tri Ardyati Tyagita, Malva Nurina Usda Kristina Tassariya Vicky Vendy Vi’in Ayu Pertiwi Vi’in Ayu Pertiwi Wahdah, Shoffey Wahyudi Umar Wahyuningtyas, Agustina Shinta Hartati Wheny Anggi Anggraini Yerho David Hasudungan Harahap Yusri Fajar Yuswita, Effy Zamratul Akbar