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All Journal Ekuitas: Jurnal Pendidikan Ekonomi Edcomtech Jurnal Kajian Teknologi Pendidikan International Journal of Artificial Intelligence Research Esteem Journal of English Study Programme JURNAL PENDIDIKAN TAMBUSAI JTP - Jurnal Teknologi Pendidikan LUNAR: Journal of Language and Art Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Community Empowerment The Art of Teaching English as a Foreign Language (TATEFL) Nusantara Hasana Journal Britain International of Humanities and Social Sciences (BIoHS) Journal International Journal of Educational Review, Law And Social Sciences (IJERLAS) TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat Jurnal Abdi Panca Marga Edukasia: Jurnal Pendidikan dan Pembelajaran English Language Teaching Methodology (ELTM) Innovative: Journal Of Social Science Research Riwayat: Educational Journal of History and Humanities INSAN CENDEKIA : Jurnal Pengabdian Kepada Masyarakat Ekuitas Jurnal Pnedidikan Ekonomi Jurnal Sangkala JOURNAL OF TECHNOLOGY, EDUCATION & TEACHING (J-TECH) MUTIARA PGSD Jurnal Pusat Studi Pancasila dan Kebijakan
Dian Arief Pradana
Universitas 17 Agustus 1945 Banyuwangi
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Nursing Physics Public Health Social Sciences Other

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Journal : International Journal of Artificial Intelligence Research

 1 
POST-PANDEMI COVID-19 BREAD MSME MARKETING STRATEGY Herdiana Dyah Susanti; Dian Arief Pradana; Mahfud Mahfud
International Journal of Artificial Intelligence Research Vol 6, No 1.1 (2022)
Publisher : International Journal of Artificial Intelligence Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.1.766

Abstract

The covid-19 pandemic has had an impact on life as well as business. Good marketing means having a deep understanding of potential customers where many potential customers have changed due to the Covid-19 pandemic. The company needs to analyze the different marketing channels it currently has in the market and focus more on the channels that get more customer attention. The development of MSMEs in the culinary field in Banyuwangi is currently starting to develop. One of them is UMKM that produces home-made bread, namely Jessica Bakery. As many home-baked MSMEs have emerged, entrepreneurs are required to be more creative in designing and deciding on marketing strategies to be implemented in order to compete. The aim of this study is to find out the best alternative marketing strategies that can be used in UMKM "Jessica Bakery". The method used is a SWOT analysis which aims to determine the location of the company and the Analytical Hierarchy Process (AHP) is used to determine the best marketing strategy for UMKM Jessica Bakery. The results of the study based on the SWOT analysis found that Jessica Bakery's UMKM was located in quadrant I by implementing the SO (Strength-Opportunity) strategy and through the Analytical Hierarchy Process (AHP) method, eight alternative marketing strategies were produced. The best marketing strategy is alternative two, namely maximizing the use of social media as a marketing tool with a value weight of 0.1328.
Co-Authors Abd Rahman Abd. Rahman Achmad Iqbal Afifah, Lia nur Afifah, Safira Afifah, Safira Nur Afriani, Imro'atul Husna Afriani, Imroatul Husna Afriani, Imro’atul Husna Arafah Husna Arifqi, Adenia Lutfany Armeridha, Yesika Agnes Sandya Bashar, Khaliq Budianto, Faradiba Budianto, Faradiba Mahadewi Candra Hermawan Chindy Claudya BR Devi Novitasari Devi Rianawati Eka Pramono Adi Elok Rosyidah Endang Suprihatin Erly Sutrisni Erly Sutrisni Febiyanti, Alisa Firdina Istiqomah Firdina Istiqomah Firmansyah, Ilham Hairul Umam Handayani, Indah Hary Priyanto Hatun, Dyah Infita Helina Nova Rina Henry Praherdhiono I Kadek Yudiana Ifa Muhimmatin Imro’atul Husna Afriani Jamil, Robit Nurul Jihan Harfina Christianti Kartika Krisna Taufany Prasetya Kristiawan, Dana Laili, Yuli Alfi M Iswahyudi M. Iswahyudi M. Iswahyudi mafud Mahfud Mahfud Mahfud Mahfud Maisaroh, Devi Intan Moch. Ardi Setyawan Mochammad Ardi Setyawan Moh. Fahrurrozi Mufaila, Selfi Mustofa, S. Ahmad Marjuki Ningsih, Nurul Rahayu Novita, Iva Nur Aini Rosidah Rosidah Nur, Mohamad Roihan Nurul Rahayu Ningsih Oktavena, Nafilla Malika Palupi, Yesi Cahya Prameswari, Kenyo Prasetiyo, Totok Hari Priyanto, Hary Putri, Shinta Aulia Putri, Vrisantya Ika Rachman, Adytira Ramadana, Sonya Rifka Arinda Noviasari Rizki Nurfida Pambayun Riztika Widyasari Riztika Widyasari Rohmah, St. Shabibatul Rohmah, St.Shabibatul Rosidah, Nur Aini Rosidah RR. Ella Evrita Hestiandari Sahru Romadloni Saiful Anwar Santoso, Titah Agastya Saputra, Febry Sari, RAD Permata Puspita Sari, Septy Kumala Sihkabuden Sihkabuden St. Shabibatul Rohmah St. Shabibatul Rohmah St. Shabibatul Rohmah Rohmah Suciati Suciati Susanti, Herdiana Dyah Susintowati Susintowati Susintowati, Susintowati Totok Hari Prasetyo Totok Hari Prasetyo Vrisantya Ika Putri Winda Hurotul ‘Aini Wisdaningrum, Oktavima Yahya Badruz Zaman Zaman Yesi Cahya Palupi Yuli Alfi Laili Yulias Prihatmoko