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All Journal Ekuitas: Jurnal Pendidikan Ekonomi Edcomtech Jurnal Kajian Teknologi Pendidikan International Journal of Artificial Intelligence Research Esteem Journal of English Study Programme JURNAL PENDIDIKAN TAMBUSAI JTP - Jurnal Teknologi Pendidikan LUNAR: Journal of Language and Art Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Community Empowerment The Art of Teaching English as a Foreign Language (TATEFL) Nusantara Hasana Journal Britain International of Humanities and Social Sciences (BIoHS) Journal International Journal of Educational Review, Law And Social Sciences (IJERLAS) TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat Jurnal Abdi Panca Marga Edukasia: Jurnal Pendidikan dan Pembelajaran English Language Teaching Methodology (ELTM) Innovative: Journal Of Social Science Research Riwayat: Educational Journal of History and Humanities INSAN CENDEKIA : Jurnal Pengabdian Kepada Masyarakat Ekuitas Jurnal Pnedidikan Ekonomi Jurnal Sangkala JOURNAL OF TECHNOLOGY, EDUCATION & TEACHING (J-TECH) MUTIARA PGSD Jurnal Pusat Studi Pancasila dan Kebijakan
Dian Arief Pradana
Universitas 17 Agustus 1945 Banyuwangi
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Nursing Physics Public Health Social Sciences Other

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Journal : community empowerment

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Pengembangan Pendidikan dan Skill Kewirausahaan untuk Komunitas Wirausaha Mahasiswa dan Alumni Universitas 17 Agustus 1945 Banyuwangi Dian Arief Pradana; Herdiana Dyah Susanti; Rifka Arinda Noviasari; Winda Hurotul 'Aini; Moh. Fahrurrozi; Elok Rosyidah
Community Empowerment Vol 6 No 2 (2021)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (353.618 KB) | DOI: 10.31603/ce.4487

Abstract

Jumlah mahasiswa aktif Untag Banyuwangi berdasarkan pada tahun genap akademik 2019/2020 sebanyak 4099 mahasiswa. Pada kegiatan PPK tahun 2019 dari 100 mahasiswa yang mendaftar hanya 20 yang didampingi secara intensif dan hanya 5 yang sampai sekarang bisa berhasil. Dari 20 mahasiswa tersebut belum ada yang memiliki business plan, mahasiswa dan alumni hanya sekedar berbisnis tanpa mempunyai perencanaan dalam business plan. Dengan melihat tingginya minat mahasiswa dan alumni yang ingin mengikuti PPK di Untag Banyuwangi, maka perlu dilakukan pendampingan kewirausahaan mahasiswa dan alumni tahun 2020 untuk membuat perencanaan bisnis. Pelaksanaan PPK di Untag Banyuwangi dilaksanakan dengan tahapan campaign program pengembangan kewirausahaan, live instagram cara gampang bikin iklan yang menghasilkan banyak pelanggan, live instagram cara meledakkan omset lewat marketplace, pelatihan dan pendampingan dalam beberapa sesi webinar 1 dengan tema “Branding untuk usaha mahasiswa”, webinar 2 dengan tema “Bangun bisnis milyaran, modal recehan”, webinar 3 dengan tema “Jurus Ampuh menguasai bisnis kuliner”, pendampingan strategi bisnis dan pengembangan pembelajaran virtual menggunakan Massive Online Open Course Program Pengembangan Kewirausahaan 2020. Dengan pendampingan kewirausahaan melalui PPK tahun 2020 mahasiswa dan alumni memiliki business plan dan dapat dijadikan sebagai acuan melakukan bisnis secara tepat sehingga dapat meningkatkan omset.
Entrepreneurship development program: Branding and marketing innovation during the pandemic Dian Arief Pradana; Herdiana Dyah Susanti; Rifka Arinda Noviasari; Winda Hurotul ‘Aini; Moh. Fahrurrozi; Elok Rosyidah; M. Iswahyudi
Community Empowerment Vol 6 No 11 (2021)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (444.507 KB) | DOI: 10.31603/ce.5477

Abstract

The Covid-19 pandemic has resulted in many businesses experiencing a slump. The decline occurred because businesses were not ready to adapt to changing consumer preferences. Shops and supermarkets, which are usually crowded with consumers, are now suddenly deserted because consumers prefer to stay at home. Business owners must innovate, especially in terms of marketing to maintain their existence during the pandemic. This activity aims to improve the entrepreneurial skills of students and alumni to survive during the pandemic. The method of implementing this entrepreneurship development program is carried out in the form of a webinar with the theme Branding and Marketing Innovation During the Covid-19 Pandemic. The total number of participants is approximately 80 students and alumni. The results of the activity showed that the webinar activity really helped the participant's business to be able to grow and survive the pandemic. It is hoped that this webinar can increase creativity and bring up participant innovation to become strong entrepreneurs in the midst of the COVID-19 pandemic.
Co-Authors Abd Rahman Abd. Rahman Abd. Rahman Achmad Iqbal Afifah, Lia nur Afifah, Safira Afifah, Safira Nur Afriani, Imroatul Husna Afriani, Imro’atul Husna Arafah Husna Arifqi, Adenia Lutfany Armeridha, Yesika Agnes Sandya Bashar, Khaliq Budianto, Faradiba Budianto, Faradiba Mahadewi Candra Hermawan Chindy Claudya BR Devi Novitasari Devi Novitasari, Devi Devi Rianawati Eka Pramono Adi Elok Rosyidah Endang Suprihatin Erly Sutrisni Erly Sutrisni Febiyanti, Alisa Firdina Istiqomah Firdina Istiqomah Firmansyah, Ilham Hairul Umam Handayani, Indah Hary Priyanto Hatun, Dyah Infita Helina Nova Rina Henry Praherdhiono I Kadek Yudiana Ifa Muhimmatin Imro'atul Husna Afriani Imro’atul Husna Afriani Jamil, Robit Nurul Jihan Harfina Christianti Kartika Krisna Taufany Prasetya Kristiawan, Dana Laili, Yuli Alfi M Iswahyudi M. Iswahyudi M. Iswahyudi mafud Mahfud Mahfud Mahfud Mahfud Maisaroh, Devi Intan Moch. Ardi Setyawan Mochammad Ardi Setyawan Moh. Fahrurrozi Mufaila, Selfi Mustofa, S. Ahmad Marjuki Ningsih, Nurul Rahayu Novita, Iva Nur Aini Rosidah Rosidah Nur, Mohamad Roihan Nurul Rahayu Ningsih Oktavena, Nafilla Malika Palupi, Yesi Cahya Pambayun, Rizki Nurfida Pambayun Prameswari, Kenyo Prasetiyo, Totok Hari Priyanto, Hary Putri, Shinta Aulia Putri, Vrisantya Ika Rachman, Adytira Ramadana, Sonya Rifka Arinda Noviasari Rizki Nurfida Pambayun Riztika Widyasari Riztika Widyasari Rohmah, St. Shabibatul Rohmah, St. Shabibatul Rohmah Rohmah, St.Shabibatul Rosidah, Nur Aini Rosidah RR. Ella Evrita Hestiandari Sahru Romadloni Saiful Anwar Santoso, Titah Agastya Saputra, Febry Sari, RAD Permata Puspita Sari, Septy Kumala Sihkabuden Sihkabuden St. Shabibatul Rohmah St. Shabibatul Rohmah St. Shabibatul Rohmah Rohmah Suciati Suciati Suciati Suciati Susanti, Herdiana Dyah Susintowati Susintowati Susintowati, Susintowati Totok Hari Prasetyo Totok Hari Prasetyo Vrisantya Ika Putri Winda Hurotul ‘Aini Wisdaningrum, Oktavima Yahya Badruz Zaman Zaman Yesi Cahya Palupi Yuli Alfi Laili Yulias Prihatmoko Zaman, Yahya Badruz Zaman