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All Journal Ekuitas: Jurnal Pendidikan Ekonomi Edcomtech Jurnal Kajian Teknologi Pendidikan International Journal of Artificial Intelligence Research Esteem Journal of English Study Programme JURNAL PENDIDIKAN TAMBUSAI JTP - Jurnal Teknologi Pendidikan LUNAR: Journal of Language and Art Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Community Empowerment The Art of Teaching English as a Foreign Language (TATEFL) Nusantara Hasana Journal Britain International of Humanities and Social Sciences (BIoHS) Journal International Journal of Educational Review, Law And Social Sciences (IJERLAS) TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat Jurnal Abdi Panca Marga Edukasia: Jurnal Pendidikan dan Pembelajaran English Language Teaching Methodology (ELTM) Innovative: Journal Of Social Science Research Riwayat: Educational Journal of History and Humanities INSAN CENDEKIA : Jurnal Pengabdian Kepada Masyarakat Ekuitas Jurnal Pnedidikan Ekonomi Jurnal Sangkala JOURNAL OF TECHNOLOGY, EDUCATION & TEACHING (J-TECH) MUTIARA PGSD Jurnal Pusat Studi Pancasila dan Kebijakan
Dian Arief Pradana
Universitas 17 Agustus 1945 Banyuwangi
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Nursing Physics Public Health Social Sciences Other

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Journal : Ekuitas Jurnal Pnedidikan Ekonomi

 1 
Transformasi Model Bisnis pada Industri Kreatif: Studi Kasus Singayu Handmade Jewelry melalui Pendekatan Business Model Canvas Fahrurrozi, Moh; Iswahyudi, M; Pradana, Dian Arief
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 12 No. 1 (2024)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v12i1.84509

Abstract

The development of new business models is one of the strategies that can be pursued by creative industries to increase competitiveness and achieve sustainable growth. Singayu Handmade Jewelry is currently facing a number of significant challenges that hinder its growth. One of the main problems faced is the stagnation of sales growth, which is caused by a business model that has not been able to adapt to the changing market dynamics. This study aims to analyze the business model transformation strategy in the creative industry, especially in the Singayu Handmade Jewelry business, through the Business Model Canvas approach. The method used is a qualitative case study with data collection through interviews, observation, and document review. The results showed that Singayu transformed its business model by optimizing the nine component blocks of the business model canvas, such as strengthening and expanding distribution and marketing channels through e-commerce, social media and exhibitions, improving customer relationships through a more personalized approach, adding customization and collaboration services to increase revenue streams, strengthening human resource capabilities, adding key activities to increase brand awareness and sales, increasing cooperation with strategic partners and making efficiency in the cost structure.
Co-Authors Abd Rahman Abd. Rahman Achmad Iqbal Afifah, Lia nur Afifah, Safira Afifah, Safira Nur Afriani, Imro'atul Husna Afriani, Imroatul Husna Afriani, Imro’atul Husna Arafah Husna Arifqi, Adenia Lutfany Armeridha, Yesika Agnes Sandya Bashar, Khaliq Budianto, Faradiba Budianto, Faradiba Mahadewi Candra Hermawan Chindy Claudya BR Devi Novitasari Devi Rianawati Eka Pramono Adi Elok Rosyidah Endang Suprihatin Erly Sutrisni Erly Sutrisni Febiyanti, Alisa Firdina Istiqomah Firdina Istiqomah Firmansyah, Ilham Hairul Umam Handayani, Indah Hary Priyanto Hatun, Dyah Infita Helina Nova Rina Henry Praherdhiono Ifa Muhimmatin Imro’atul Husna Afriani Jamil, Robit Nurul Jihan Harfina Christianti Kartika Krisna Taufany Prasetya Kristiawan, Dana Laili, Yuli Alfi M Iswahyudi M. Iswahyudi M. Iswahyudi mafud Mahfud Mahfud Mahfud Mahfud Mahfud Mahfud Maisaroh, Devi Intan Moch. Ardi Setyawan Mochammad Ardi Setyawan Moh Fahrurrozi Moh. Fahrurrozi Mufaila, Selfi Mustofa, S. Ahmad Marjuki Ningsih, Nurul Rahayu Novita, Iva Nur Aini Rosidah Rosidah Nur, Mohamad Roihan Nurul Rahayu Ningsih Oktavena, Nafilla Malika Palupi, Yesi Cahya Prameswari, Kenyo Prasetiyo, Totok Hari Priyanto, Hary Putri, Shinta Aulia Putri, Vrisantya Ika Rachman, Adytira Ramadana, Sonya Rifka Arinda Noviasari Rizki Nurfida Pambayun Riztika Widyasari Riztika Widyasari Rohmah, St. Shabibatul Rohmah, St.Shabibatul Rosidah, Nur Aini Rosidah RR. Ella Evrita Hestiandari Sahru Romadloni Saiful Anwar Santoso, Titah Agastya Sari, RAD Permata Puspita Sari, Septy Kumala Sihkabuden Sihkabuden St. Shabibatul Rohmah St. Shabibatul Rohmah St. Shabibatul Rohmah Rohmah Suciati Suciati Susanti, Herdiana Dyah Susintowati Susintowati Susintowati, Susintowati Totok Hari Prasetyo Totok Hari Prasetyo Vrisantya Ika Putri Winda Hurotul ‘Aini Wisdaningrum, Oktavima Yahya Badruz Zaman Zaman Yesi Cahya Palupi Yuli Alfi Laili Yulias Prihatmoko