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POST-PANDEMI COVID-19 BREAD MSME MARKETING STRATEGY Herdiana Dyah Susanti; Dian Arief Pradana; Mahfud Mahfud
International Journal of Artificial Intelligence Research Vol 6, No 1.1 (2022)
Publisher : International Journal of Artificial Intelligence Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.1.766

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The covid-19 pandemic has had an impact on life as well as business. Good marketing means having a deep understanding of potential customers where many potential customers have changed due to the Covid-19 pandemic. The company needs to analyze the different marketing channels it currently has in the market and focus more on the channels that get more customer attention. The development of MSMEs in the culinary field in Banyuwangi is currently starting to develop. One of them is UMKM that produces home-made bread, namely Jessica Bakery. As many home-baked MSMEs have emerged, entrepreneurs are required to be more creative in designing and deciding on marketing strategies to be implemented in order to compete. The aim of this study is to find out the best alternative marketing strategies that can be used in UMKM "Jessica Bakery". The method used is a SWOT analysis which aims to determine the location of the company and the Analytical Hierarchy Process (AHP) is used to determine the best marketing strategy for UMKM Jessica Bakery. The results of the study based on the SWOT analysis found that Jessica Bakery's UMKM was located in quadrant I by implementing the SO (Strength-Opportunity) strategy and through the Analytical Hierarchy Process (AHP) method, eight alternative marketing strategies were produced. The best marketing strategy is alternative two, namely maximizing the use of social media as a marketing tool with a value weight of 0.1328.
INVESTIGATING TEACHER QUESTION TYPES IN AN EFL (ENGLISH AS A FOREIGN LANGUAGE) PRIMARY SCHOOL IN THAILAND Chindy Claudya BR; Abd. Rahman; Dian Arief Pradana; St. Shabibatul Rohmah
LUNAR Vol 7 No 1 (2023): Language and Art (LUNAR)
Publisher : Prodi Pendidikan Bahasa Inggris, Universitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/ln.v7i1.2810

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Teacher questions have become an important role in the teaching process, especially in English classes. This study investigates the various types of teacher questions used in the classroom during the teaching and learning process. This study held at primary school in Darul Ulom Nibong Baru, 4082, Sateng Nok, Mueng Yala, Thailand. This study aims to find out the types of questions that are often used by teachers in foreign language classes. The questions were identified and classified based on the framework of Richards and Lockhart (1996) as procedural, convergent and divergent. This study used a qualitative method and data was collected through observation for 55.37 minutes from two teaching sessions. This research was conducted by observing (video recording) both teachers and students and interviewing the teacher. The results of this study indicate that questions with Convergent type is the most frequently used by teachers in class (86%) compared to procedural (9%) and divergent (5%) questions. Convergent question types are often used by teachers because these questions encourage students to always answer based on the material taught by the teacher during the learning process.
MSME Empowerment Through Business Coaching Programs and Massive Online Open Course Herdiana Dyah Susanti; Dian Arief Pradana; Moh. Fahrurrozi; Mahfud
GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2023): GANDRUNG: Jurnal Pengabdian Kepada Masyarakat
Publisher : Fakultas Olahraga dan Kesehatan, Universitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/gandrung.v4i2.2891

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The impact of the COVID-19 pandemic has hit various sectors, including micro, small and medium enterprises (MSMEs). To stop the spread of this pandemic, many activities have been restricted under massive social restriction programs. Founded in 2015 and focused on empowering his MSMEs in Banyuwangi district and surrounding areas, Banyuwangi Untag Incubitek is committed to helping MSMEs to deal with this disease. Banyuwangi Untag Incubitek plays a role in helping MSMEs by working with mentors, coaches, financial institutions, government agencies and even foundations dedicated to his MSME development. His MSMEs who participate in this program include students, alumni and the general public. Gain the knowledge and skills to build and improve your existing business. The technique used in this empowerment program is to provide online coaching via Zoom platform, Untag Banyuwangi's Learning Management System "LMS". It is also available through Untag Banyuwangi's Massive Open Online Courses (MOOCs). The benefits of the coaching program that partners of this program can receive are various services in the field of entrepreneurship, and results such as increased sales from an economic point of view and job creation from a social point of view can be obtained. surrounding community. In addition to knowledge and insight, he is evolving to be able to motivate his MSME stakeholders with businesses affected by the pandemic to innovate further.
PROBLEMATIKA PENERAPAN FULL DAY SCHOOL DI SEKOLAH MENENGAH ATAS (SMA) DI KABUPATEN BANYUWANGI Erly Sutrisni; Dian Arief Pradana; Totok Hari Prasetyo
JURNAL SANGKALA Vol 2 No 1 (2023): Jurnal Sangkala
Publisher : Fakultas Keguruan dan Ilmu Pendidikan

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Abstract

Penelitian ini bertujuan untuk: 1) menganalisis penerapan full day school di SMA Negeri 1 Glagah dan SMA Negeri 1 Giri. 2) menganalisis problematika yang ditimbulkan dari penerapan full day school di SMA Negeri 1 Glagah dan SMA Negeri 1 Giri. Metoe yang digunakan dalam penelitian ini adalah metode penelitian kualitatif dengan tahapan meliputi penentuan lokasi penelitian, metode penentuan informan, metode pengumpulan data, istrumen penelitian, Teknik pengujian keabsahan data, dan metode analisis data. Hasil penelitian menunjukkan bahwa: 1) SMA Negeri 1 Banyuwangi dan SMA Negeri 1 Giri merupakan sekolah pilot project penerapan full day school di Kabupaten Banyuwangi; 2) Faktor pendukung dan pengahambat dari pelaksanaan full day school di SMA Negeri 1 Banyuwangi dan SMA Negeri 1 Giri adalah sarana dan prasana yang belum memadai untuk memenuhi kebutuhan peserta didik; 3) Manajemen sekolah masih memerlukan evaluasi berkelanjutkan agar program pemerintah tersebut tidak mengorbankan proses pembelajaran peserta didik akibat belum kesiapan sumber daya manusia.
PEMBERDAYAAN MASYARAKAT PESISIR MUNCAR (PEREMPUAN MUDA: ANALISIS DAN PEMETAAN KUALITAS SUMBER DAYA) Firdina Istiqomah; Dian Arief Pradana; Riztika Widyasari
JURNAL SANGKALA Vol 1 No 2 (2022): Jurnal Sangkala
Publisher : Fakultas Keguruan dan Ilmu Pendidikan

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Abstract

Penelitian ini bertujuan untuk: 1) menganalisis kondisi perempuan muda di lingkungan pesisir Muncar; 2) memetakan potensi sumber daya pembangunan yang dapat dijadikan sebagai basis perencanaan, pemberdayaan dan ekonomi, sosial dan budaya; 3) membuat program pemberdayaan perempuan pesisir berbasis potensi sumberdaya pembangunan di Muncar. Penelitian ini menggunakan pendekatan kualitatif dengan pendekatan Fenomenologi. Hasil penelitian menunjukkan bahwa Perempuan muda pesisir memiliki peran strategis dalam mengelola dan merencanakan keberlangsungan perekonomian keluarga karena berperan ganda sebagai ibu rumah tangga dan “operator” keluaga. Namun demikian, peran ganda perempuan muda pesisir ini tidak dibekali dengan pengetahuan, pola pikir dan perilaku hidup maju sehingga taraf perekonomian dan kesejahteraan masyarakat pesisir pada umumnya relatif rendah. Program – program dari pemerintah yang telah disosialisasikan, diajarkan, dan bahkan diadakan pendidikan dan latihan untuk masyarakat perempuan peisisr hanya sampai pada tataran kegiatan awal. Kemampuan dari masing – masing perempuan pesisir yang relatif rendah menjadikan program dari pemerintah sulit untuk dikembangkan serta tidak adanya keberlanjutan dari program itu menjadikan antusiasme dan keingintahuan perempuan pesisir menjadi menurun. Potensi sumber daya alam dan sumber daya fisik yang ada di Muncar belum dimanfaatkan dan dikelola secara optimal oleh masyarakat pesisir. Keterbatasan dalam aspek wawasan, kualitas SDM masyarakat pesisir, kepemilikan modal, dan kemampuan kelembagaan serta dukungan kebijakan dari pemerintah mengakibatkan belum mampu meningkatkan taraf kehidupan dan kesejahteraan masyarakat pesisir. Pola fikir dan perilaku dari masyarakat pesisir lebih condong bersikap pragmatis mengakibatkan peran dan aktifitas untuk memenuhi kebutuhan hidup menjadi tidak tertata dengan baik.
STUDENT READING ANXIETY OF ENGLISH LEARNING CLASS AT XI GRADE Rianawati, Devi; Pradana, Dian Arief; Anwar, Saiful; Pambayun, Rizki Nurfida
English Language Teaching Methodology Vol. 4 No. 2 (2024): English Language Teaching Method
Publisher : FKIP Unismuh Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56983/eltm.v4i2.1534

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This study investigates the factors contributing to reading anxiety among eleventh-grade students learning English as a foreign language at MA NW Islamic High School. Utilizing a qualitative research approach, the researchers conducted observations and interviews to gather in-depth insights into students' experiences and perceptions of reading anxiety. The data analysis process, guided by the framework established by Matthew B. et al. (2014), involved data reduction, visualization, inference, and validation to identify key themes and patterns. The findings indicate that 60% of the students’ exhibited signs of anxiety during reading activities, with significant sources of this anxiety including fear of making mistakes, challenges in understanding complex texts, and difficulties with unfamiliar vocabulary. Emotional responses such as embarrassment and self-consciousness were also prevalent, further exacerbating students' reluctance to engage in reading tasks. The study highlights the critical need for educators to recognize and address these anxiety-inducing factors, thereby fostering a supportive learning environment that enhances students' confidence and competence in reading English texts. Addressing reading anxiety is essential for improving students' learning outcomes in English language education. By implementing tailored interventions and support strategies, educators can help mitigate anxiety levels, promote effective reading practices, and ultimately enhance students' overall academic performance. This research underscores the importance of creating a nurturing educational atmosphere that empowers students to overcome their reading challenges and succeed in their language learning journey.
INTEGRATING A BILINGUAL TO IMPROVE LEARNING OUTCOMES AT AT SRJ STATE ELEMENTARY SCHOOL Afifah, Lia nur; Pradana, Dian Arief; Anwar, Saiful; Rohmah, St. Shabibatul
English Language Teaching Methodology Vol. 4 No. 2 (2024): English Language Teaching Method
Publisher : FKIP Unismuh Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56983/eltm.v4i2.1535

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In today’s globalized world, English language proficiency is essential for academic and professional success. This study investigated the effectiveness of a bilingual learning approach in improving English language skills among second grade students at Sumberrejo Elementary School in Banyuwangi. The study involved 16 students and implemented a strategy that integrated Indonesian as a first language (L1) with English as a second language (L2). Using Classroom Action Research (CAR) methodology, this study conducted tests that showed an increase in students’ English language skills, with an average score increasing from 79.6% to 86.1%.These findings highlight the benefits of a bilingual approach. Integrating L1 and L2 in the learning process facilitates better understanding and retention of English concepts, reduces cognitive load, and increases students’ self-confidence. The use of culturally relevant local materials engages students by making learning more relevant and stimulating.This study underscores the importance of using students’ mother tongue as a scaffold in English language learning. The bilingual method successfully overcomes language barriers and creates an inclusive classroom atmosphere, improving linguistic skills and enhancing cognitive abilities such as problem solving.Despite the diverse backgrounds of students, the bilingual approach effectively meets individual learning needs and preferences. This study concludes that the implementation of bilingual strategies, complemented by relevant local content, can significantly improve English teaching and learning in primary schools.    
ACTION RESEARCH ON MOBILE LEARNING AS A MEDIA TO INCREASE ENGLISH VOCABULARY SKILLS Kartika; Pradana, Dian Arief; Pambayun , Rizki Nurfida; Afriani, Imroatul Husna
English Language Teaching Methodology Vol. 4 No. 2 (2024): English Language Teaching Method
Publisher : FKIP Unismuh Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56983/eltm.v4i2.1537

Abstract

This study is a classroom action research (CAR) conducted by researchers to improve the quality of learning. This class action research uses mondly as an additional learning media in the classroom to learn vocabulary. Mondly is a language-learning app with a range of engaging features. This study selected Mondly as a tool for classroom learning. The subject of this research is class 12b students at MA N.W school, totaling 20 students. This research using data from pre-test and post-test results as well as observations made by researchers and English teachers to measure student participation and engagement. This study was conducted in a limited time to improve students' scores. The researcher found significant results from the pre-test score of 66.4% and the post-test score of 76.8%, which showed a 10% increase in student vocabulary from the average result. The results of the observation also showed an increase in student activity from 65% to 75%, which showed that students were active in answering questions, and also students collected work sheets on time. It can be concluded that this study has progressed in terms of grades and student engagement between the first and second meetings. Conclusively, Mondly proved to be effective as an additional learning medium due to its engaging features, which kept students motivated and active in class. These findings suggest that integrating Mondly into classroom teaching can have a positive impact on students' learning outcomes in vocabulary.  
Transformasi Model Bisnis pada Industri Kreatif: Studi Kasus Singayu Handmade Jewelry melalui Pendekatan Business Model Canvas Fahrurrozi, Moh; Iswahyudi, M; Pradana, Dian Arief
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 12 No. 1 (2024)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v12i1.84509

Abstract

The development of new business models is one of the strategies that can be pursued by creative industries to increase competitiveness and achieve sustainable growth. Singayu Handmade Jewelry is currently facing a number of significant challenges that hinder its growth. One of the main problems faced is the stagnation of sales growth, which is caused by a business model that has not been able to adapt to the changing market dynamics. This study aims to analyze the business model transformation strategy in the creative industry, especially in the Singayu Handmade Jewelry business, through the Business Model Canvas approach. The method used is a qualitative case study with data collection through interviews, observation, and document review. The results showed that Singayu transformed its business model by optimizing the nine component blocks of the business model canvas, such as strengthening and expanding distribution and marketing channels through e-commerce, social media and exhibitions, improving customer relationships through a more personalized approach, adding customization and collaboration services to increase revenue streams, strengthening human resource capabilities, adding key activities to increase brand awareness and sales, increasing cooperation with strategic partners and making efficiency in the cost structure.
Transformasi Model Bisnis pada Industri Kreatif: Studi Kasus Singayu Handmade Jewelry melalui Pendekatan Business Model Canvas Fahrurrozi, Moh; Iswahyudi, M; Pradana, Dian Arief
Ekuitas: Jurnal Pendidikan Ekonomi Vol. 12 No. 1 (2024)
Publisher : Fakultas Ekonomi Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ekuitas.v12i1.84509

Abstract

The development of new business models is one of the strategies that can be pursued by creative industries to increase competitiveness and achieve sustainable growth. Singayu Handmade Jewelry is currently facing a number of significant challenges that hinder its growth. One of the main problems faced is the stagnation of sales growth, which is caused by a business model that has not been able to adapt to the changing market dynamics. This study aims to analyze the business model transformation strategy in the creative industry, especially in the Singayu Handmade Jewelry business, through the Business Model Canvas approach. The method used is a qualitative case study with data collection through interviews, observation, and document review. The results showed that Singayu transformed its business model by optimizing the nine component blocks of the business model canvas, such as strengthening and expanding distribution and marketing channels through e-commerce, social media and exhibitions, improving customer relationships through a more personalized approach, adding customization and collaboration services to increase revenue streams, strengthening human resource capabilities, adding key activities to increase brand awareness and sales, increasing cooperation with strategic partners and making efficiency in the cost structure.
Co-Authors Abd Rahman Abd. Rahman Achmad Iqbal Afifah, Lia nur Afifah, Safira Afifah, Safira Nur Afriani, Imro'atul Husna Afriani, Imroatul Husna Afriani, Imro’atul Husna Arafah Husna Arifqi, Adenia Lutfany Armeridha, Yesika Agnes Sandya Bashar, Khaliq Budianto, Faradiba Budianto, Faradiba Mahadewi Candra Hermawan Chindy Claudya BR Devi Novitasari Devi Rianawati Eka Pramono Adi Elok Rosyidah Endang Suprihatin Erly Sutrisni Erly Sutrisni Febiyanti, Alisa Firdina Istiqomah Firdina Istiqomah Firmansyah, Ilham Hairul Umam Handayani, Indah Hary Priyanto Hatun, Dyah Infita Helina Nova Rina Henry Praherdhiono I Kadek Yudiana Ifa Muhimmatin Imro’atul Husna Afriani Jamil, Robit Nurul Jihan Harfina Christianti Kartika Krisna Taufany Prasetya Kristiawan, Dana Laili, Yuli Alfi M Iswahyudi M. Iswahyudi M. Iswahyudi mafud Mahfud Mahfud Mahfud Mahfud Mahfud Mahfud Maisaroh, Devi Intan Moch. Ardi Setyawan Mochammad Ardi Setyawan Moh Fahrurrozi Moh. Fahrurrozi Mufaila, Selfi Mustofa, S. Ahmad Marjuki Ningsih, Nurul Rahayu Novita, Iva Nur Aini Rosidah Rosidah Nur, Mohamad Roihan Nurul Rahayu Ningsih Oktavena, Nafilla Malika Palupi, Yesi Cahya Prameswari, Kenyo Prasetiyo, Totok Hari Priyanto, Hary Putri, Shinta Aulia Putri, Vrisantya Ika Rachman, Adytira Ramadana, Sonya Rifka Arinda Noviasari Rizki Nurfida Pambayun Riztika Widyasari Riztika Widyasari Rohmah, St. Shabibatul Rohmah, St.Shabibatul Rosidah, Nur Aini Rosidah RR. Ella Evrita Hestiandari Sahru Romadloni Saiful Anwar Santoso, Titah Agastya Saputra, Febry Sari, RAD Permata Puspita Sari, Septy Kumala Sihkabuden Sihkabuden St. Shabibatul Rohmah St. Shabibatul Rohmah St. Shabibatul Rohmah Rohmah Suciati Suciati Susanti, Herdiana Dyah Susintowati Susintowati Susintowati, Susintowati Totok Hari Prasetyo Totok Hari Prasetyo Vrisantya Ika Putri Winda Hurotul ‘Aini Wisdaningrum, Oktavima Yahya Badruz Zaman Zaman Yesi Cahya Palupi Yuli Alfi Laili Yulias Prihatmoko