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POST-PANDEMI COVID-19 BREAD MSME MARKETING STRATEGY Herdiana Dyah Susanti; Dian Arief Pradana; Mahfud Mahfud
International Journal of Artificial Intelligence Research Vol 6, No 1.1 (2022)
Publisher : International Journal of Artificial Intelligence Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.1.766

Abstract

The covid-19 pandemic has had an impact on life as well as business. Good marketing means having a deep understanding of potential customers where many potential customers have changed due to the Covid-19 pandemic. The company needs to analyze the different marketing channels it currently has in the market and focus more on the channels that get more customer attention. The development of MSMEs in the culinary field in Banyuwangi is currently starting to develop. One of them is UMKM that produces home-made bread, namely Jessica Bakery. As many home-baked MSMEs have emerged, entrepreneurs are required to be more creative in designing and deciding on marketing strategies to be implemented in order to compete. The aim of this study is to find out the best alternative marketing strategies that can be used in UMKM "Jessica Bakery". The method used is a SWOT analysis which aims to determine the location of the company and the Analytical Hierarchy Process (AHP) is used to determine the best marketing strategy for UMKM Jessica Bakery. The results of the study based on the SWOT analysis found that Jessica Bakery's UMKM was located in quadrant I by implementing the SO (Strength-Opportunity) strategy and through the Analytical Hierarchy Process (AHP) method, eight alternative marketing strategies were produced. The best marketing strategy is alternative two, namely maximizing the use of social media as a marketing tool with a value weight of 0.1328.
FROM ASENG TO OSING “HISTORİCAL REVIEW OF THE EXISTENCE AND DYNAMICS OF CHINESE ETHNIC IDENTITY IN BANYUWANGI” Mahfud; Dian Arief Pradana; Herdiana Dyah Susanti
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 3 No. 1 (2023): January
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v3i1.645

Abstract

The existence of Chinese ethnicity in Banyuwangi is estimated since the 17th century, the existence of Chinese in Blambangan has certainly experienced an interesting dynamic process to be revealed, especially how the history of the existence and change of ethnic Chinese identity itself, from Aseng who incidentally is a foreigner to Osing who is a native of Banyuwangi . A certain society always presents stereotyped views. Likewise with Chinese identity in Banyuwangi. Referring to the view of cultural studies, identity is entirely a socio-cultural construction. No identity can emerge outside of cultural representation or acculturation. The dynamics of social change in the cultural dimension refers to cultural changes in society such as contact with other cultures which causes cultural diffusion and borrowing. This identity change phenomenon can be seen in the Chinese ethnic identity in Banyuwangi Regency. The history of the Chinese ethnic in Banyuwangi as a whole has experienced ups and downs caused by the conditions of Indonesian domestic and foreign socio-political culture, placing the Chinese ethnic in an uncertain position, and tending to become victims of Indonesia's social and political situation which is always turbulent. This then causes the ethnic Chinese to always be faced with difficult conditions that affect their existence as an ethnic group. As Chinese people in Banyuwangi, they generally admit to being confused about choosing whether to retain their distinctive Chinese (hereditary) characteristics, or have to completely abandon everything they received from their ancestors and completely merge into the majority society. This paper aims to discuss how the emergence of the history of ethnic Chinese in Banyuwangi Regency, formerly known as Blambangan, and how the dynamics of the development of social change for ethnic Chinese in Banyuwangi.
THE TEACHING OF READING COMPREHENSION BY USING A SMALL GROUP DISCUSSION (SGD) AT THE FIRST YEAR STUDENTS OF SENIOR HIGH SCHOOL Jihan Harfina Christianti; Dian Arief Pradana; St. Shabibatul Rohmah
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 3 No. 2 (2023): March
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v3i2.699

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The purpose of this study was to determine whether the use of discussion methods in small groups contributed to significant improvements in students' reading comprehension. In this study, we used X IPA 1 with 36 students as a sample. A one-group pretest-posttest design is used in this study. The results showed that using small group discussion techniques improved students' reading comprehension. Students averaged 68.8 on the pretest and 72.2 on the posttest. The outcome of the Independent Samples T-Test used in hypothesis testing serves as evidence. The significant value is less than 0.05 (0.00 <05),), indicating a significant difference in the results of this study. As a result, the research hypothesis is accepted. This shows that the small group discussion approach to teaching and learning in SMAN 1 Rogojampi is very effective in improving students' reading comprehension.
THE USE DIGITAL STORY TELLING TO INCREASE STUDENTS INTEREST IN LEARNING IN THE NEW NORMAL ERA Helina Nova Rina; Dian Arief Pradana; Devi Novitasari; St. Shabibatul Rohmah
International Journal of Educational Review, Law And Social Sciences (IJERLAS) Vol. 3 No. 2 (2023): March
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijerlas.v3i2.702

Abstract

In this globalization era, technological developments are increasing rapidly. The use of media in learning is also increasingly diverse, ranging from traditional to modern. Especially in this Covid era, as educators we are required to be creative and innovative in choosing media in learning to increase students' interest in learning. The use of technological media in learning is one way that is used so that learning can continue during face-to-face meeting restrictions. Digital Story Telling is one of the appropriate learning media during this Pandemic era. Providing material in digital form is expected to be able to be conveyed to students without reducing student learning interest.
INVESTIGATING TEACHER QUESTION TYPES IN AN EFL (ENGLISH AS A FOREIGN LANGUAGE) PRIMARY SCHOOL IN THAILAND Chindy Claudya BR; Abd. Rahman; Dian Arief Pradana; St. Shabibatul Rohmah
LUNAR Vol 7 No 1 (2023): Language and Art (LUNAR)
Publisher : Prodi Pendidikan Bahasa Inggris, Universitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/ln.v7i1.2810

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Teacher questions have become an important role in the teaching process, especially in English classes. This study investigates the various types of teacher questions used in the classroom during the teaching and learning process. This study held at primary school in Darul Ulom Nibong Baru, 4082, Sateng Nok, Mueng Yala, Thailand. This study aims to find out the types of questions that are often used by teachers in foreign language classes. The questions were identified and classified based on the framework of Richards and Lockhart (1996) as procedural, convergent and divergent. This study used a qualitative method and data was collected through observation for 55.37 minutes from two teaching sessions. This research was conducted by observing (video recording) both teachers and students and interviewing the teacher. The results of this study indicate that questions with Convergent type is the most frequently used by teachers in class (86%) compared to procedural (9%) and divergent (5%) questions. Convergent question types are often used by teachers because these questions encourage students to always answer based on the material taught by the teacher during the learning process.
MSME Empowerment Through Business Coaching Programs and Massive Online Open Course Herdiana Dyah Susanti; Dian Arief Pradana; Moh. Fahrurrozi; Mahfud
GANDRUNG: Jurnal Pengabdian Kepada Masyarakat Vol. 4 No. 2 (2023): GANDRUNG: Jurnal Pengabdian Kepada Masyarakat
Publisher : Fakultas Olahraga dan Kesehatan, Universitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/gandrung.v4i2.2891

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The impact of the COVID-19 pandemic has hit various sectors, including micro, small and medium enterprises (MSMEs). To stop the spread of this pandemic, many activities have been restricted under massive social restriction programs. Founded in 2015 and focused on empowering his MSMEs in Banyuwangi district and surrounding areas, Banyuwangi Untag Incubitek is committed to helping MSMEs to deal with this disease. Banyuwangi Untag Incubitek plays a role in helping MSMEs by working with mentors, coaches, financial institutions, government agencies and even foundations dedicated to his MSME development. His MSMEs who participate in this program include students, alumni and the general public. Gain the knowledge and skills to build and improve your existing business. The technique used in this empowerment program is to provide online coaching via Zoom platform, Untag Banyuwangi's Learning Management System "LMS". It is also available through Untag Banyuwangi's Massive Open Online Courses (MOOCs). The benefits of the coaching program that partners of this program can receive are various services in the field of entrepreneurship, and results such as increased sales from an economic point of view and job creation from a social point of view can be obtained. surrounding community. In addition to knowledge and insight, he is evolving to be able to motivate his MSME stakeholders with businesses affected by the pandemic to innovate further.
Study of the Information and Communication Technology (ICT) on Learner English Speaking Skill Mohamad Roihan Nur; Dian Arief Pradana; Imro’atul Husna Afriani
Innovative: Journal Of Social Science Research Vol. 4 No. 1 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i1.10594

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Penelitian ini ditulis untuk mengetahui segala ICT yang ada dalam aspek speaking skill dan untuk mengetahui perkembanganya. dengan pendekatan kualitatif Penelitian ini menggunakan studi literatur. Penelitian berfokus dengan mereview literatur terdahulu, kemudian hasil review dikelompokan dan dianalisa demi mencapai tujuan penelitian. dari hasil studi menunjukan bahwa jenis ICT yang di implementasikan meliputi Video recorder, Video Taped, Smartphone, Tablet, Youtube, Instagram, TikTok, Facebook, WhatsApp, Zoom, Flipgrid, Duolingo, Quizlet, Speaklanguage, SmallTalk2Me, Elsaspeak. Kemudian hasil studi menunjukan bahwa perkembangan ICT pada speaking skill secara garis besar dipengaruhi oleh perkembangan teknologi pada masanya dan sesuai tren penggunaan suatu teknologi baik dalam bentuk software maupun hardware
PROBLEMATIKA PENERAPAN FULL DAY SCHOOL DI SEKOLAH MENENGAH ATAS (SMA) DI KABUPATEN BANYUWANGI Erly Sutrisni; Dian Arief Pradana; Totok Hari Prasetyo
JURNAL SANGKALA Vol 2 No 1 (2023): Jurnal Sangkala
Publisher : Fakultas Keguruan dan Ilmu Pendidikan

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Abstract

Penelitian ini bertujuan untuk: 1) menganalisis penerapan full day school di SMA Negeri 1 Glagah dan SMA Negeri 1 Giri. 2) menganalisis problematika yang ditimbulkan dari penerapan full day school di SMA Negeri 1 Glagah dan SMA Negeri 1 Giri. Metoe yang digunakan dalam penelitian ini adalah metode penelitian kualitatif dengan tahapan meliputi penentuan lokasi penelitian, metode penentuan informan, metode pengumpulan data, istrumen penelitian, Teknik pengujian keabsahan data, dan metode analisis data. Hasil penelitian menunjukkan bahwa: 1) SMA Negeri 1 Banyuwangi dan SMA Negeri 1 Giri merupakan sekolah pilot project penerapan full day school di Kabupaten Banyuwangi; 2) Faktor pendukung dan pengahambat dari pelaksanaan full day school di SMA Negeri 1 Banyuwangi dan SMA Negeri 1 Giri adalah sarana dan prasana yang belum memadai untuk memenuhi kebutuhan peserta didik; 3) Manajemen sekolah masih memerlukan evaluasi berkelanjutkan agar program pemerintah tersebut tidak mengorbankan proses pembelajaran peserta didik akibat belum kesiapan sumber daya manusia.
PEMBERDAYAAN MASYARAKAT PESISIR MUNCAR (PEREMPUAN MUDA: ANALISIS DAN PEMETAAN KUALITAS SUMBER DAYA) Firdina Istiqomah; Dian Arief Pradana; Riztika Widyasari
JURNAL SANGKALA Vol 1 No 2 (2022): Jurnal Sangkala
Publisher : Fakultas Keguruan dan Ilmu Pendidikan

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Abstract

Penelitian ini bertujuan untuk: 1) menganalisis kondisi perempuan muda di lingkungan pesisir Muncar; 2) memetakan potensi sumber daya pembangunan yang dapat dijadikan sebagai basis perencanaan, pemberdayaan dan ekonomi, sosial dan budaya; 3) membuat program pemberdayaan perempuan pesisir berbasis potensi sumberdaya pembangunan di Muncar. Penelitian ini menggunakan pendekatan kualitatif dengan pendekatan Fenomenologi. Hasil penelitian menunjukkan bahwa Perempuan muda pesisir memiliki peran strategis dalam mengelola dan merencanakan keberlangsungan perekonomian keluarga karena berperan ganda sebagai ibu rumah tangga dan “operator” keluaga. Namun demikian, peran ganda perempuan muda pesisir ini tidak dibekali dengan pengetahuan, pola pikir dan perilaku hidup maju sehingga taraf perekonomian dan kesejahteraan masyarakat pesisir pada umumnya relatif rendah. Program – program dari pemerintah yang telah disosialisasikan, diajarkan, dan bahkan diadakan pendidikan dan latihan untuk masyarakat perempuan peisisr hanya sampai pada tataran kegiatan awal. Kemampuan dari masing – masing perempuan pesisir yang relatif rendah menjadikan program dari pemerintah sulit untuk dikembangkan serta tidak adanya keberlanjutan dari program itu menjadikan antusiasme dan keingintahuan perempuan pesisir menjadi menurun. Potensi sumber daya alam dan sumber daya fisik yang ada di Muncar belum dimanfaatkan dan dikelola secara optimal oleh masyarakat pesisir. Keterbatasan dalam aspek wawasan, kualitas SDM masyarakat pesisir, kepemilikan modal, dan kemampuan kelembagaan serta dukungan kebijakan dari pemerintah mengakibatkan belum mampu meningkatkan taraf kehidupan dan kesejahteraan masyarakat pesisir. Pola fikir dan perilaku dari masyarakat pesisir lebih condong bersikap pragmatis mengakibatkan peran dan aktifitas untuk memenuhi kebutuhan hidup menjadi tidak tertata dengan baik.
STUDENT READING ANXIETY OF ENGLISH LEARNING CLASS AT XI GRADE Rianawati, Devi; Pradana, Dian Arief; Anwar, Saiful; Pambayun, Rizki Nurfida
English Language Teaching Methodology Vol. 4 No. 2 (2024): English Language Teaching Method
Publisher : FKIP Unismuh Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56983/eltm.v4i2.1534

Abstract

This study investigates the factors contributing to reading anxiety among eleventh-grade students learning English as a foreign language at MA NW Islamic High School. Utilizing a qualitative research approach, the researchers conducted observations and interviews to gather in-depth insights into students' experiences and perceptions of reading anxiety. The data analysis process, guided by the framework established by Matthew B. et al. (2014), involved data reduction, visualization, inference, and validation to identify key themes and patterns. The findings indicate that 60% of the students’ exhibited signs of anxiety during reading activities, with significant sources of this anxiety including fear of making mistakes, challenges in understanding complex texts, and difficulties with unfamiliar vocabulary. Emotional responses such as embarrassment and self-consciousness were also prevalent, further exacerbating students' reluctance to engage in reading tasks. The study highlights the critical need for educators to recognize and address these anxiety-inducing factors, thereby fostering a supportive learning environment that enhances students' confidence and competence in reading English texts. Addressing reading anxiety is essential for improving students' learning outcomes in English language education. By implementing tailored interventions and support strategies, educators can help mitigate anxiety levels, promote effective reading practices, and ultimately enhance students' overall academic performance. This research underscores the importance of creating a nurturing educational atmosphere that empowers students to overcome their reading challenges and succeed in their language learning journey.
Co-Authors Abd Rahman Abd. Rahman Achmad Iqbal Afifah, Lia nur Afriani, Imroatul Husna Arafah Husna Arifqi, Adenia Lutfany Armeridha, Yesika Agnes Sandya Budianto, Faradiba Budianto, Faradiba Mahadewi Candra Hermawan Chindy Claudya BR Devi Novitasari Devi Rianawati Dyah Infita Hatun Eka Pramono Adi Elok Rosyidah Endang Suprihatin Erly Sutrisni Firdina Istiqomah Hairul Umam Handayani, Indah Hary Priyanto Helina Nova Rina Henry Praherdhiono Ifa Muhimmatin Ilham Firmansyah Imro'atul Husna Afriani Imro’atul Husna Afriani Jamil, Robit Nurul Jihan Harfina Christianti Kartika Krisna Taufany Prasetya Laili, Yuli Alfi M Iswahyudi M. Iswahyudi M. Iswahyudi mafud Mahfud Mahfud Mahfud Mahfud Mahfud Mahfud Maisaroh, Devi Intan Moch. Ardi Setyawan Mochammad Ardi Setyawan Moh Fahrurrozi Moh. Fahrurrozi Mohamad Roihan Nur Mufaila, Selfi Mustofa, S. Ahmad Marjuki Novita, Iva Nur Aini Rosidah Rosidah Nurul Rahayu Ningsih Oktavena, Nafilla Malika Palupi, Yesi Cahya Prameswari, Kenyo Prasetiyo, Totok Hari Putri, Shinta Aulia Putri, Vrisantya Ika Rifka Arinda Noviasari Rizki Nurfida Pambayun Riztika Widyasari Riztika Widyasari Riztika Widyasari Rohmah, St. Shabibatul Rohmah, St.Shabibatul RR. Ella Evrita Hestiandari Safira Nur Afifah Sahru Romadloni Saiful Anwar Santoso, Titah Agastya Sari, RAD Permata Puspita Sari, Septy Kumala Sihkabuden Sihkabuden St. Shabibatul Rohmah St. Shabibatul Rohmah St. Shabibatul Rohmah Rohmah Suciati Suciati Susanti, Herdiana Dyah Susintowati Susintowati Susintowati Totok Hari Prasetyo Vrisantya Ika Putri Winda Hurotul ‘Aini Wisdaningrum, Oktavima Yahya Badruz Zaman Zaman Yesi Cahya Palupi Yuli Alfi Laili Yulias Prihatmoko