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All Journal Journal of Education and Learning (EduLearn) Jurnal Al-Tadzkiyyah DIRASAT Jurnal Manajemen & Pendidikan Islam Jurnal Manajemen Pendidikan Al-Wijdan : Journal of Islamic Education Studies AT-Tahdzib: Jurnal Studi Islam dan Muamalah Palapa: Jurnal Study Keislaman dan Ilmu Pendidikan QALAMUNA: Jurnal Pendidikan, Sosial, dan Agama DINAMIKA: Jurnal Kajian Pendidikan dan Keislaman Jurnal Sains Dan Teknologi (SAINTEKBU) Tafaqquh: Jurnal Penelitian Dan Kajian Keislaman Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat DAR EL-ILMI : Jurnal Studi Keagamaan, Pendidikan dan Humaniora Kuttab: Jurnal Ilmu Pendidikan Islam JURNAL EDUCATION AND DEVELOPMENT Islamika : Jurnal Ilmu-Ilmu Keislaman CENDEKIA: Jurnal Studi Keislaman SAP (Susunan Artikel Pendidikan) Attaqwa: Jurnal Ilmu Pendidikan Islam LISAN AL-HAL: Jurnal Pengembangan Pemikiran dan Kebudayaan Al-Idaroh : Jurnal Studi Manajemen Pendidikan Islam Indonesian Journal of Islamic Education Studies (IJIES) Attanwir : Jurnal Keislaman dan Pendidikan Jumat Ekonomi: Jurnal Pengabdian Masyarakat Jumat Informatika: Jurnal Pengabdian Masyarakat Jumat Pertanian: Jurnal Pengabdian Masyarakat Jumat Pendidikan: Jurnal Pengabdian Masyarakat Jumat Keagamaan: Jurnal Pengabdian Masyarakat SCHOOLAR: Social and Literature Study in Education APPLICATION: Applied science in Learning Research Global Abdimas: Jurnal Pengabdian Masyarakat Newton : Networking And Information Technology JoEMS : Journal of Education and Management Studies MASALIQ: Jurnal Pendidikan dan Sains Tadris: Jurnal Pendidikan Islam At-Tuhfah : Jurnal Studi Keislaman VIDHEAS: Jurnal Nasional Abdimas Multidisiplin BERBAKTI: Jurnal Pengabdian Kepada Masyarakat Attaqwa:Jurnal Ilmu Pendidikan Islam Journal Of Humanity Dedication Ngabekti: Jurnal Pengabdian kepada Masyarakat Indonesian Journal of Islamic Education Studies (IJIES) At-Tahdzib: Jurnal Studi Islam dan Muamalah Intelektual: Jurnal Pendidikan dan Studi Keislaman
Hilyah Ashoumi
Universitas KH. A. Wahab Hasbullah
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Physics Public Health Social Sciences Transportation Other

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Journal : Jumat Ekonomi: Jurnal Pengabdian Masyarakat

 1 
Sosialisasi Diversifikasi dan Strategi Promosi Berbasis E-Marketing dalam Meningkatkan Penjualan Produk Anyaman dari Daun Pandan Hariono, Tholib; Ashoumi, Hilyah; Ardiansyah, Ardiansyah; Jauhari, Muhammad Mubarok; Rahmasari, Nur Adinda; Tania, Nabila Nur; Fadhilah, Binti Ayu
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2025): April
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v6i1.5292

Abstract

The rapid development of information technology in the globalization era has impacted various aspects of life, including business. In the context of marketing, e-marketing has become essential to expanding market reach and increasing product competitiveness. In Asem Gede Village, pandan leaf weavers—mostly women—face limitations in marketing their products widely. Currently, their pandan leaf crafts are only sold through middlemen and traditional markets, resulting in limited income. This socialization and training program aims to provide an understanding of product diversification and digital marketing strategies, with the goal of increasing the income of these weavers. The results of this activity show a significant increase in participants' understanding of product management and the use of e-marketing strategies. Before the training, many participants were unfamiliar with e-marketing concepts. However, after the socialization, their interest and readiness to adopt digital promotion strategies increased dramatically. Products that were previously limited to mats have now expanded to include bags, tissue boxes, and other high-value items. This socialization has positively impacted the local economy and empowered the community, especially women, by increasing income and preserving traditional skills.
Sosialisasi Diversifikasi dan Strategi Promosi Berbasis E-Marketing dalam Meningkatkan Penjualan Produk Anyaman dari Daun Pandan Hariono, Tholib; Ashoumi, Hilyah; Ardiansyah, Ardiansyah; Jauhari, Muhammad Mubarok; Rahmasari, Nur Adinda; Tania, Nabila Nur; Fadhilah, Binti Ayu
Jumat Ekonomi: Jurnal Pengabdian Masyarakat Vol. 6 No. 1 (2025): April
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas KH. A. Wahab Hasbullah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32764/abdimasekon.v6i1.5292

Abstract

The rapid development of information technology in the globalization era has impacted various aspects of life, including business. In the context of marketing, e-marketing has become essential to expanding market reach and increasing product competitiveness. In Asem Gede Village, pandan leaf weavers—mostly women—face limitations in marketing their products widely. Currently, their pandan leaf crafts are only sold through middlemen and traditional markets, resulting in limited income. This socialization and training program aims to provide an understanding of product diversification and digital marketing strategies, with the goal of increasing the income of these weavers. The results of this activity show a significant increase in participants' understanding of product management and the use of e-marketing strategies. Before the training, many participants were unfamiliar with e-marketing concepts. However, after the socialization, their interest and readiness to adopt digital promotion strategies increased dramatically. Products that were previously limited to mats have now expanded to include bags, tissue boxes, and other high-value items. This socialization has positively impacted the local economy and empowered the community, especially women, by increasing income and preserving traditional skills.
Co-Authors Abdul Kholid Adriansyah Adransyah Afif Kholisun Nashoih Afifuddin, Moh Ahmad Ahsanul Khuluq Ahmad Nasrullah Al Fahhiz, Mohammad Hufaif Ibri Aliuddin, Mohammad Alex Amala, Karisma Wahyu Amalia - Anggi Indah Yuliana Anggi Septa Mujahadah Anis Humaidi, Anis ARDIANSYAH ARDIANSYAH Astari, Susi Astiza, Diaz Arida Aulia, Sefindi Azim Zaimatul Ulya Azmi, Nahdliyah Islamiyah Bajuri, Mohammad Fahim BURHANUDDIN, MUHAMMAD Chalimatus Sa’diyah Chalimatus Sa’diyah Chusnul Chotimah Dawam Cahya Dewi Aprilia Dian Kusuma Wardani Dian Kusuma Wardani Didin Sirojudin Dwiky Maulana Ashari Elfrida Ratnawati Fadhilah, Binti Ayu Fadhli, Khotim Fahmi Najah Umami Fikroh, Faza Mufidatul Habib Qoirul Tabiin Hamzawi, Mohammad Adib Hariono, Tholib Hasanah, Siti Da’watul Hidayah, Imrie Purwa Hidayat, Yasin Hidayatulloh, M Kris Yuan Hidayatulloh, Muhammad Kris Yuan Iftani Lailatul M. Ihdina Auliya Husna Ika Dewi Mashitoh Imrie Purwa Hidayah Indryanto, Surya Puji Irsa Ning Fitriani Irwan Ahmad Akbar Izza Fatkhiyyaa Khunainatuz Z Jauhari, Muhammad Mubarok Jauharul Eka Mawahib Karim, Moch Lukman Khiyarotun Ni'mah Khoiriyah, Ula Lailatul Khoirum Anisah Laili, Nur Hidayatul Ludfiah Novi Cahyani H Lutfiyani Lutfiyani M Dzikrul Hakim Al Ghozali M Kris Yuan Hidayatulloh M. Nouval Analis Blonos Machnunah Ani Zulfah Machnunah Ani Zulfah, Machnunah Ani Mahfudh, Muhammad Zarkasyi Mathoriyah, Lailatul Midkhal Hamid Miftakhul Rif'ah Mirda, Laila Rahma Mochammad Khoirul Faizin MOCHAMMAD SYAFIUDDIN SHOBIRIN Moh Asror Yusuf, Moh Asror Moh Istikromul Umamik Moh. Anshori Aris Widya Mohamad Zainuri Muchamad Wahyu Chabibullah Muhamad Masyhuri Malik Muhammad Bahkrul Munir Muhammad Husain Isfahani, Mirza Muhammad Iqbal Muhammad Kris Yuan Hidayatulloh Muhammad Syukron Naim Muhammad, Ravi Yusuf Munawarah Munawarah, Munawarah Munawaroh Munawaroh Nailul Khikam AH Nidia, Aulifia Faj'ri Ning Fitriani, Irsa Nugroho, Irkham Nur Ahid Nur Janah Nur Kholisoh Nurul Yaqin Nurul Yaqin Pertiwi, Novia Ayu Sekar Prayogo, Rian Adi PS, Alaika M. Bagus Kurnia Putri Syarifah Qoyyimah, Maysarotud Dinul Rahman, Zayad Abd Rahmasari, Nur Adinda Rahmawati, Dewi Saroh Ramadania Fitri Rawinda Richa Rahmawati Rofi’ah, Lutfi Inayatur Rosita, Dilla Fransisca Ruth Nilam Apsari Sabilah, Fatimah Nilda Safitri Devi Agustin Safitri, Ika Rahma Sanaya, Dini Santoso, Moh Hilmi Setyaningsih, Irda Sholikhah, Umi Maratus Sihabul Milahudin Sirojudin, Didin Siska Binti Qoirot Siti Da’watul Hasanah Siti Latifatul Maulidiah Sujono Sujono Sujono Sujono, Sujono Susanti, Ambar Syahir Naashiruddin Syarif Hidayatulloh Syarifah, Putri Syauqi, Ahsanu Tania, Nabila Nur Tuzzahroh, Lutfiyah Umami, Fahmi Najah Umi Chaidaroh Very Khoirotul Hakimah Wafa, M Aliyul Widya, Anshori Aris Yani, Meista Dwi Yusuf, M Asror Zuhriawan, M. Qoyum