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Journal : Proceeding International Conference on Malay Identity

Language Ideology and Linguistic Landscape on Business Signboards in Medan Nurmala, Dewi; Sinar, T. Silvana; Widayati, Dwi; Gustianingsih, Gustianingsih
Proceeding International Conference on Malay Identity The 2nd International Seminar on Language, Literature, Education, Arts and Culture
Publisher : Jurusan Sejarah, Seni, dan Arkeologi, FKIP, Universitas Jambi

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Abstract

The research aimed to analyze the language ideology reflected in language contestation and the language policy used in linguistic landscape in Medan. The research used was qualitative method. The source of data was the photo of business signboards in Medan. The data were the lingual data on the business signboards. After analyzing the data, it was found that the language ideology on business signboards in Medan reflects the nationality, identity and modernity. Besides, the language ideology also shows the power of language that is English to be the dominant language appear in linguistic landscape on business signboards in Medan city. Then, there were 24% of business signboards followed the rule of language policy and 76% of business signboards did not follow the rule of language policy.
Mangroves are Machines: Ecolinguistics Study Wardana, Muhammad Kiki; Widayati, Dwi; Mulyadi, Mulyadi; Zein, T. Thyrhaya
Proceeding International Conference on Malay Identity The 2nd International Seminar on Language, Literature, Education, Arts and Culture
Publisher : Jurusan Sejarah, Seni, dan Arkeologi, FKIP, Universitas Jambi

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Abstract

This study explores the conceptual metaphor of "Mangroves are machines" within the framework of ecolinguistics, analyzing how language shapes our understanding of mangroves and their role in environmental conservation. This research employs a conceptual metaphor theory to dissect how this metaphor influences public perception, policy discourse, and conservation efforts. The data were taken from discourses circulated within the mangrove conservation. The study reveals that languages disseminated within the conservation area use some specific linguistics expression that eventually led to the comprehension that mangroves can be easily understood in the concept of machineries. This metaphor not only underscores the ecological importance of mangroves but also promotes a mechanistic view of nature that can influence both positive and negative attitudes towards conservation. The findings suggest that while the metaphor effectively communicates the critical functions of mangroves, it also exposes variations of concepts in order to make the term of mangrove more familiar.