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All Journal JURNAL RELASI STIE MANDALA JEMBER JAM : Jurnal Aplikasi Manajemen EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Manajemen dan Kewirausahaan (JMDK) Akademika : Jurnal Manajemen, Akuntansi, dan Bisnis JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Journal of Economic, Bussines and Accounting (COSTING) Pendas : Jurnah Ilmiah Pendidikan Dasar Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Distribusi International Journal of Social Science and Business Warmadewa Economic Development Journal (WEDJ) JOURNAL OF SCIENCE AND SOCIAL RESEARCH ISOQUANT : Jurnal Ekonomi, Manajemen dan Akuntansi Jurnal Ilmiah Administrasi Bisnis dan Inovasi EKUITAS (Jurnal Ekonomi dan Keuangan) JURNAL LENTERA BISNIS Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Scientia Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Journal of Applied Management and Accounting Science (JAMAS) Dinamika Kerajinan dan Batik : MAJALAH ILMIAH Journal of Economics and Business UBS Jurnal Manajemen dan Ilmu Administrasi Publik (JMIAP) Journal of Research in Social Science and Humanities Jurnal Manajemen Indonesian Journal of Multidisciplinary Science Parsimonia: Jurnal Akuntansi, Manajemen dan Bisnis Journal of Applied Management Studies Journal of Trends Economics and Accounting Research BISMA (Bisnis dan Manajemen) Jurnal Bisnis dan Kewirausahaan Jurnal HUMMANSI (Humaniora, Manajemen, Akuntansi) Bursa : Jurnal Ekonomi dan Bisnis Publicness: Journal of Public Administration Studies Jurnal ekonomi Manajemen dan Bisnis (JUBIS) Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Indonesia Sosial Sains Jurnal Pendidikan Indonesia (Japendi) PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Journal of Business on Hospitality and Tourism Journal of Educational Management Research JAMPARING: Jurnal Akuntansi Manajemen Pariwisata dan Pembelajaran Konseling Riwayat: Educational Journal of History and Humanities Journal of Accounting Law Communication and Technology Jurnal Ilmiah Bisnis dan Ekonomi Asia (Jibeka) JUMPA : Jurnal Manajemen Pendidikan Jurnal Ilmiah Riset Aplikasi Manajemen Dinamika Kerajinan dan Batik: Majalah Ilmiah
Fathorrahman
Institut Teknologi dan Bisnis Asia Malang
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PENGARUH KUALITAS PELAYANAN, BIAYA PENDIDIKAN, DAN LOKASI TERHADAP KEPUTUSAN ORANG TUA MENYEKOLAHKAN PUTRANYA DI SMP STRADA JAKARTA PUSAT Fedriani, Vinsca; Pradiani, Theresia; Fathorrahman, Fathorrahman
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 2 (2025): May 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i2.2651

Abstract

Abstract: Nowadays, private and government-owned schools are increasingly competing. It must be admitted that many prospective parents prefer to have their sons/daughters go to school in the country on the grounds that the school is free. This is the reason why private schools are increasingly eroding and running out of enthusiasts. This was also experienced by one of the schools at the Strada Association Catholic foundation, namely Strada Pelita Pejompongan Middle School. This research aims to determine and analyze the influence of service quality, education costs, and location on parents' decisions to send their children to SMP Strada Pelita Pejompongan Tanah Abang, Central Jakarta. There are several studies that support that service quality, price and price influence decisions in choosing a product. In this research, the school is located in a strategic location on the main road and is easily accessible to students, parents and teachers. This research uses a probability sampling method with a saturated sampling technique (census), namely the entire population is used. The sample or respondents in this research amounted to 88 people, and the data collection method used a questionnaire. Data analysis uses the classical assumption test, multiple linear regression, and hypothesis testing in the form of the t test, f test, and coefficient of determination. The partial research results conclude that service quality has a significant influence on the decision to choose, education costs have a significant influence on the decision to choose, and location has a significant influence on the decision to choose. Simultaneously conclude that service quality, education costs, and location influence the decision to attend school Keyword: cost of education, decision to send school, quality of service, location Abstrak: Pada masa sekarang ini sekolah swasta dan milik pemerintah atau negeri semakin bersaing. Harus diakui, banyak calon orang tua murid lebih mengutamakan putra/putrinya bersekolah di negeri dengan alasan sekolah gratis. Alasan tersebutlah yang membuat sekolah swasta semakin tergerus dan kehabisan peminat. Hal tersebut juga dialami oleh salah satu sekolah di yayasan katolik Perkumpulan Strada, yaitu SMP Strada Pelita Pejompongan. Penelitian ini bertujuan untuk mengetahui dan menganalisa pengaruh kualitas pelayanan, biaya pendidikan, dan lokasi terhadap keputusan orang tua menyekolahkan putranya di SMP Strada Pelita Pejompongan Tanah Abang Jakarta Pusat. Terdapat beberapa penelitian yang mendukung bahwa kualitas pelayanan, harga, dan harga mempengaruhi keputusan dalam memilih suatu produk. Pada penelitan ini sekolah terletak di tempat yang strategis yang berada di jalan raya dan mudah dijangkau oleh siswa-siswi, orang tua, dan guru. Penelitian ini menggunakan metode probability sampling dengan teknik sampling jenuh (sensus), yaitu seluruh populasi digunakan. Sampel atau responden dalam penelitian ini berjumlah 88 orang, serta metode pengambilan data menggunakan kuesioner. Analisis data menggunakan uji asumsi klasik, regresi linear berganda, dan pengujian hipotesis berupa uji t, uji f, dan koefisien determinasi. Hasil penelitian secara parsial menyimpulkan bahwa kualitas pelayanan berpengaruh signifikan terhadap keputusan memilih, biaya pendidikan berpengaruh secara signifikan terhadap keputusan memilih, dan lokasi berpengaruh secara signifikan terhdap keputusan memilih. Secara simultan menyimpulkan bahwa kualitas pelayanan, biaya pendidikan, dan lokasi berpengaruh terhadap keputusan menyekolahkan. Kata kunci: biaya pendidikan, keputusan menyekolahkan, kualitas pelayanan, lokasi.
PENGARUH BRAND IMAGE, DIGITAL MARKETING DAN KELOMPOK REFERENSI TERHADAP KEPUTUSAN ORANG TUA MEMILIH ANAKNYA STUDI DI SMA BUKIT SION JAKARTA Sihole, Anggriadi Kasih; Fathorrahman, Fathorrahman; Pradiani, Theresia
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 2 (2025): May 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i2.2644

Abstract

Abstract: This research investigates the influence of Brand Image, Digital Marketing, and Reference Groups on' decisions to continue their studies at SMA Bukit Sion Jakarta. Brand image includes public perception of the school's reputation, service quality, and performance, thereby increasing the school's attractiveness. Digital marketing through social media and websites ensures the dissemination of information and ensures efficient communication with prospective students. On the other hand, reference groups such as colleagues, family, and alumni provide recommendations that increase prospective students' confidence in choosing a school. This study uses a quantitative approach by distributing questionnaires to all parents of grade X students totaling 80 respondents. The results of multiple regression analysis using the SPSS v.26 statistical program show that Brand Image does not have a direct effect on the decision to choose a school, but this variable makes a large contribution to other variables simultaneously, thus showing significant results and having a positive effect on the decision to choose a school. This research is expected to contribute to the development of more effective educational marketing strategies and become a reference for other schools to strengthen competitiveness through optimizing brand image, digital marketing, and the influence of reference groups as part of a holistic marketing approach. Keyword: Brand Image, Digital Marketing, Reference Groups, Choice Decisions, Educational Marketing Abstrak: Penelitian ini bertujuan untuk menganalisis pengaruh Brand Image, Digital Marketing, Kelompok Referensi terhadap keputusan siswa untuk melanjutkan studi di SMA Bukit Sion Jakarta. Citra merek mencakup persepsi masyarakat terhadap reputasi, kualitas layanan, dan kinerja sekolah sehingga meningkatkan daya tarik sekolah di mata orang tua dan calon siswa. Pemasaran digital melalui media sosial dan website memastikan penyebaran informasi dan menjalin komunikasi yang efisien dengan calon mahasiswa. Di sisi lain, kelompok referensi seperti rekan kerja, keluarga, dan alumni memberikan rekomendasi yang meningkatkan kepercayaan diri calon siswa dalam memilih sekolah. Penelitian ini menggunakan pendekatan kuantitatif dengan menyebarkan kuesioner kepada seluruh orang tua siswa kelas X sebagai responden sebanyak 80 responden. Hasil analisis regresi berganda yang menggunakan program statistik SPSS v.26 menunjukkan Brand Image tidak berpengaruh secara langsung terhadap keputusan memilih sekolah, tetapi variabel ini memberikan kontribusi yang besar terhadap variabel lainnya secara simultan sehingga menunjukkan hasil yang signifikan dan berpengaruh positif terhadap keputusan memilih sekolah. Penelitian ini diharapkan dapat memberikan kontribusi bagi pengembangan strategi pemasaran pendidikan yang lebih efektif serta menjadi rujukan bagi sekolah-sekolah lain untuk memperkuat daya saing melalui optimalisasi brand image, digital marketing, dan pengaruh kelompok referensi sebagai bagian dari pendekatan pemasaran yang holistik Kata kunci: Brand Image, Digital Marketing, Kelompok Referensi, Keputusan Memilih, Pemasaran Pendidikan
PENGARUH BRAND IMAGE, DIGITAL MARKETING DAN KELOMPOK REFERENSI TERHADAP KEPUTUSAN ORANG TUA MEMILIH ANAKNYA STUDI DI SMA BUKIT SION JAKARTA Sihole, Anggriadi Kasih; Fathorrahman, Fathorrahman; Pradiani, Theresia
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 2 (2025): May 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i2.2644

Abstract

Abstract: This research investigates the influence of Brand Image, Digital Marketing, and Reference Groups on' decisions to continue their studies at SMA Bukit Sion Jakarta. Brand image includes public perception of the school's reputation, service quality, and performance, thereby increasing the school's attractiveness. Digital marketing through social media and websites ensures the dissemination of information and ensures efficient communication with prospective students. On the other hand, reference groups such as colleagues, family, and alumni provide recommendations that increase prospective students' confidence in choosing a school. This study uses a quantitative approach by distributing questionnaires to all parents of grade X students totaling 80 respondents. The results of multiple regression analysis using the SPSS v.26 statistical program show that Brand Image does not have a direct effect on the decision to choose a school, but this variable makes a large contribution to other variables simultaneously, thus showing significant results and having a positive effect on the decision to choose a school. This research is expected to contribute to the development of more effective educational marketing strategies and become a reference for other schools to strengthen competitiveness through optimizing brand image, digital marketing, and the influence of reference groups as part of a holistic marketing approach. Keyword: Brand Image, Digital Marketing, Reference Groups, Choice Decisions, Educational Marketing Abstrak: Penelitian ini bertujuan untuk menganalisis pengaruh Brand Image, Digital Marketing, Kelompok Referensi terhadap keputusan siswa untuk melanjutkan studi di SMA Bukit Sion Jakarta. Citra merek mencakup persepsi masyarakat terhadap reputasi, kualitas layanan, dan kinerja sekolah sehingga meningkatkan daya tarik sekolah di mata orang tua dan calon siswa. Pemasaran digital melalui media sosial dan website memastikan penyebaran informasi dan menjalin komunikasi yang efisien dengan calon mahasiswa. Di sisi lain, kelompok referensi seperti rekan kerja, keluarga, dan alumni memberikan rekomendasi yang meningkatkan kepercayaan diri calon siswa dalam memilih sekolah. Penelitian ini menggunakan pendekatan kuantitatif dengan menyebarkan kuesioner kepada seluruh orang tua siswa kelas X sebagai responden sebanyak 80 responden. Hasil analisis regresi berganda yang menggunakan program statistik SPSS v.26 menunjukkan Brand Image tidak berpengaruh secara langsung terhadap keputusan memilih sekolah, tetapi variabel ini memberikan kontribusi yang besar terhadap variabel lainnya secara simultan sehingga menunjukkan hasil yang signifikan dan berpengaruh positif terhadap keputusan memilih sekolah. Penelitian ini diharapkan dapat memberikan kontribusi bagi pengembangan strategi pemasaran pendidikan yang lebih efektif serta menjadi rujukan bagi sekolah-sekolah lain untuk memperkuat daya saing melalui optimalisasi brand image, digital marketing, dan pengaruh kelompok referensi sebagai bagian dari pendekatan pemasaran yang holistik Kata kunci: Brand Image, Digital Marketing, Kelompok Referensi, Keputusan Memilih, Pemasaran Pendidikan
Pengaruh Kompetensi Dan Digitalisasi Terhadap Kinerja Enjinir Yang Dimediasi Oleh Budaya Perusahaan Pada Pt. Pln (Persero) Pusat Manajemen Proyek Di Semarang Mintara, Yopi Herdian; Murtianingsih, Murtianingsih; Fathorrahman, Fathorrahman
Journal of Economics and Business UBS Vol. 15 No. 2 (2026): Journal of Economics and Business UBS
Publisher : Cv. Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52644/zh8maq21

Abstract

PLN (Persero) Pusat Manajemen Proyek (PLN PUSMANPRO) di Semarang adalah perusahaan yang bergerak di bidang manajemen konstruksi, manajemen proyek, dan Quality Assurance and Quality Control. Proses bisnis ini tentunya menuntut kompetensi, khusunya kompetensi teknik yang tinggi, sehingga enjinir PLN PUSMANPRO merupakan sumber daya manusia yang penting. Digitalisasi merupakan praktek yang saat ini makin diandalkan karena dinilai mampu meningkatkan efektivitas dan efisiensi. Tujuan penelitian ini adalah untuk mengetahui pengaruh kompetensi dan digitalisasi terhadap kinerja enjinir, dimediasi oleh budaya perusahaan. Data diolah dengan analisa jalur dengan bantuan software SmartPLS Versi 4. Teknik pengambilan sampel adalah metode sampling jenuh atau sensus, dimana keseluruhan 42 orang enjinir PLN PUSMANPRO dijadikan sampel pada penelitian ini. Hasil penelitian menunjukkan bahwa untuk pengaruh langsung terdapat pengaruh positif dan signifikan dari kompetensi terhadap budaya perusahaan, terdapat pengaruh positif dan signifikan dari digitalisasi terhadap budaya perusahaan, terdapat pengaruh positif dan signifikan dari kompetensi terhadap kinerja enjinir, terdapat pengaruh positif dan signifikan dari digitalisasi terhadap kinerja enjinir, serta terdapat pengaruh positif dan signifikan dari budaya perusahaan terhadap kinerja enjinir. Selanjutnya, untuk pengaruh tidak langsung terdapat pengaruh positif dan signifikan antara kompetensi terhadap kinerja enjinir setelah dimediasi budaya perusahaan, serta terdapat pengaruh positif dan signifikan dari digitalisasi terhadap kinerja enjinir setelah dimediasi budaya perusahaan.
PENGARUH ETOS KERJA DAN KOMPENSASI TERHADAP KINERJA GURU MELALUI MOTIVASI SEBAGAI VARIABEL INTERVENING DI SDK HARAPAN BANGSA BALIKPAPAN Sitorus, Hana Flowerens; Fathorrahman, Fathorrahman; Handarini, Dany M.
JURNAL LENTERA BISNIS Vol. 15 No. 1 (2026): JURNAL LENTERA BISNIS, JANUARI 2026
Publisher : POLITEKNIK LP3I JAKARTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34127/jrlab.v15i1.2087

Abstract

Education is a fundamental pillar in national development, where the quality of its implementation is largely determined by teachers’ performance as the main actors in the learning process. Teachers play a strategic role not only in delivering instructional content but also in shaping students’ competencies and character. Therefore, teachers’ performance is a crucial indicator of educational institution success. In the context of school organizations, teachers’ performance is influenced by various internal and external factors, including work ethic, compensation, and work motivation. Differences in work attitudes, levels of professional commitment, and reward systems received by teachers represent important phenomena that need to be examined to comprehensively understand teacher performance dynamics. This study aims to analyze the effects of work ethic and compensation on teachers’ performance, both directly and through work motivation as an intervening variable, at SDK Harapan Bangsa Balikpapan. This research employed a quantitative approach using a survey method. The research population consisted of all teachers at SDK Harapan Bangsa Balikpapan, totaling 35 respondents, and a saturated sampling technique was applied, in which the entire population was used as the research sample. The results indicate that work ethic and compensation have a positive and significant effect on teachers’ performance. Work ethic also has a positive and significant effect on teachers’ work motivation. However, compensation does not have a significant effect on work motivation, and work motivation does not have a significant effect on teachers’ performance. Furthermore, work motivation does not function as an intervening variable in the relationship between work ethic and compensation and teachers’ performance.
The Impact of Training, Environment, and Motivation on Performance Putra, Hilman Eka; Fathorrahman, Fathorrahman; Murtianingsih, Murtianingsih
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Vol. 20, No. 2 : Al Qalam (March 2026)
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/aq.v20i2.6415

Abstract

The management of regional property is a crucial aspect of good governance, requiring competent human resources. The quality of human resources is measured by the performance produced, where quality HR has the potential to achieve optimal performance. This study aims to analyze the extent of the influence of training, work environment, and work motivation on the performance of property management staff in the government of Sabang City. The population of this study consists of all property management staff in the government of Sabang City in May 2025, with a sample of 34 respondents using a saturated sampling technique, and data collection was conducted using a 5-point Likert scale questionnaire. This study also employed multiple linear regression analysis using SPSS. The results indicate that: 1) Training does not significantly influence the performance of property management staff at local government agencies of Sabang, 2) Work environment does not significantly influence the performance of property management staff at the City Government of Sabang, 3) Work motivation significantly influences the performance of property management staff at the City Government of Sabang.
The Influence of Motivation, Work Environment, and Work Discipline on Teacher Performance Bedriani Yedesilva Hadiah; Fathorrahman; Asriana Kibtiyah
Journal of Educational Management Research Vol. 5 No. 2 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i2.1935

Abstract

Education is essential in developing high-quality, innovative, and adaptable human resources to meet the challenges of a changing world. The excellence of an educational institution is reflected in the effectiveness of its teaching and learning, which produces skilled and competitive students. Teacher performance plays a crucial role in this process, as teachers are directly involved in planning, implementing, and evaluating learning activities. Optimal teacher performance not only affects the quality of education but also contributes to achieving educational goals. This study examines the impact of work motivation, work discipline, and the work environment on teacher performance. A quantitative approach was used, with a questionnaire as the data collection instrument. The population consisted of 32 teachers, and a saturated sampling technique was applied, with 31 valid questionnaires. Data were analyzed using multiple linear regression with SPSS version 31. The results show that work motivation, work discipline, and the work environment significantly influence teacher performance. While work motivation had no significant individual effect, work discipline and the work environment did. Together, these three factors significantly improve teacher performance.
Social Media Marketing & E-WOM: Efforts To Increase Repurchase Intention Through Strong Brand Trust Fathorrahman, Fathorrahman; Widodo, Teguh; Yanto, Vincent
EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Vol 14 No 2 (2026): April
Publisher : UNIVED Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/ekombis.v14i2.9387

Abstract

The rapid development of technology has led to the increasing growth of the internet. This rapid internet growth has impacted the advancement of online commerce. In today's era of globalization, online shopping services are the most effective way for people to shop. Generation Z is a generation that largely uses digital platforms like Shopee. Based on initial observations conducted by the researcher, the study indicates a high level of consumption and repurchase behavior among Generation Z through the e-commerce application Shopee. Repurchase intention can be considered one of the important factors in consumer purchasing, as consumers make a second purchase, and so on, having already developed both emotional and functional attachment. The research population is Generation Z in Malang City who have purchased products on Shopee, with a sample of 150 respondents. The sampling technique used is simple random sampling. Data collection was carried out by distributing questionnaires directly and through Google Forms to selected respondents who had made purchases on Shopee. Data analysis was performed using the SmartPLS analysis tool.The results of this study conclude that first, Shopee consumer repurchase intention in Malang City is directly influenced by Social media marketing and brand trust, but not by the E-WOM variable. Second, the brand trust variable is directly influenced by Social media marketing and E-WOM. Third, the brand trust variable partially mediates the influence of Social media marketing on repurchase intention, but fully mediates the influence of E-WOM on repurchase intention of Shopee consumers in Malang City.
Komitmen Organisasi Sebagai Mediator Antara Kepemimpinan Transformasional dan Organizational Citizenship Behavior Terhadap Kinerja Karyawan I Nyoman Sudirga Yusa; Fathorrahman Fathorrahman; Tin Agustina K
Warmadewa Economic Development Journal (WEDJ) Vol. 9 No. 1 (2026): Warmadewa Economic Development Journal (WEDJ)
Publisher : Program Studi Ekonomi Pembangunan, Fakultas Ekonomi, Universitas Warmadewa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22225/wedj.9.1.2026.64-76

Abstract

This study evaluates the influence of transformational leadership and organizational citizenship behavior (OCB) on employee performance, with organizational commitment as an intermediary variable. The study was conducted at PT Pramana Manajemen Internasional, a hotel management company. The study employed a quantitative approach and census technique involving all employees as respondents. Data analysis was conducted using Structural Equation Modeling using SmartPLS 4.0 software. The results indicate that both transformational leadership and OCB have a positive and significant influence on organizational commitment and employee performance. Furthermore, organizational commitment was shown to significantly link the two independent variables to performance. These findings contribute to the understanding of leadership theory and organizational behavior and offer practical recommendations for improving human resource performance.
ANALISIS STRATEGI PEMASARAN BERBASIS AI (ARTIFICIAL INTELLIGENCE), UNTUK MENINGKATKAN EFEKTIVITAS KAMPANYE, MELALUI OPTIMALISASI ENGAGEMENT KONSUMEN UKM JABODETABEK DI SOSIAL MEDIA Priyambodo, Erry; Andriany, Lussia Mariesti; Fathorrahman, Fathorrahman
Journal of Economic, Bussines and Accounting (COSTING) Vol. 9 No. 2 (2026): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/1tprma30

Abstract

The development of digital technology in the era of the industrial revolution 4.0 has brought significant changes to various aspects of business, including marketing strategies. Currently, social media has become a primary marketing channel for Small and Medium Enterprises (SMEs) because it can reach consumers widely, quickly, and at a relatively low cost. The purpose of this study is to analyze consumer engagement to mediate the relationship between AI-based marketing strategies and the effectiveness of SME digital campaigns on social media. The sampling technique used purposive side. Method The research used quantitative methods with survey research types. The research population was all SMEs that use social media as a means of digital-based promotion and marketing in the Greater Jakarta area (Jakarta, Bogor, Depok, Tangerang, Bekasi) with a sample of 100 people. The results of the study are 1) AI-based marketing strategies have a positive and significant influence on SME consumer engagement on social media, 2) AI-based marketing strategies have a positive and significant influence on the effectiveness of SME digital campaigns on social media, 3) Consumer engagement has a positive and significant influence on the effectiveness of SME digital campaigns on social media and, 4) Consumer engagement is proven to be a mediating variable between AI-based marketing strategies and the effectiveness of SME digital campaigns on social media.
Co-Authors Abdul Rahman Abu, Amin Bin Agus Purnomo Sidi Agustina, Tin Ahmad Firman Ali Shahab Amrulloh, Imron Andre Martinus ARDIANSYAH ARDIANSYAH Asriana Kibtiyah Ayuningtyas, Oktarifany Citra Bambang Dwiatmanto Bedriani Yedesilva Hadiah Berlian Stefani Yuliana Budiyanto, Didik BUKHORI, MOHAMMAD Candra Adi Wijaya Cheria, Fritzie Christina Natalia Putri Subroto Daniel, Desmon Dany Moenindyah Handarini, Dany Moenindyah Darmawan*, Herry Dedi Damhudi Dony Buntoro effendi, Achmad Eka Putra, Hilman Enge Christina Fatmawaty Fransiska Br Munte Fedriani, Vinsca Fhery Catur Wibowo Fransiska Br Munte, Fatmawaty Hari Prasetyo Haryono, Silvia Arista Hendityo Suryo Devanto I Nyoman Sudirga Yusa Ike Kusdyah Rachmawati Ike Rachmawati Imam Suaydi Iswanto Iswanto Jone's Christentio Rikin K, Tin Agustina Kapitaraw, Bejo Khoe, Kevin Kosim Sutiono Kristianto, Andreas Kukuh KURNIA DEWI PERMATASARI Latief, Fitriani Lidia Lamhisa Simatupang Magda Pangesa Mahmud, Ervan Ali Mardjuki, Budi Mariesti Andriany, Lussia Marista Yoana Putri Matu, Ivanry Megawati, Novita Melati, Ni Luh Putu Kurniayu Mintara, Yopi Herdian Mohammad Bukhori Mohammad Bukhori Mohammad Nailur Rochman Momou, Desrianto Mubyl, Mutiarini Murtianingsih Murtianingsih, Murtianingsih Muzwati, Hani Nadeak, Hotta Parulian Nadia Nadia Nanik Sugiarti Ni Made Ayu Natih Widhiarini Pangesa, Magda Permatasari, Kurnia Dewi Pionera, Eloichristi Praptiningsih, Eko Prasetyo, Reynaldy Prayitno, Setyo Priyambodo, Erry Puspitaningtyas, Maria Vianney Wahyu Puti, Hadrian Priangga Putra, Hilman Eka Rahman A, Agus Ramadhani, Dony Ahmad Rengga Kusuma Putra Rimba, Anna Risca Trisnawati RR. Ella Evrita Hestiandari S, Putri Nadia Sabar Rismawati Sanjaya, Andreas Setiawan, Dwinanto Sihole, Anggriadi Kasih Sijabat, Jayasan Sinwanudinul Ghozali, Muhammad Sitorus, Hana Flowerens Soares, Agusto da Conceicao Soesilo, Moelyono Sugeng Santoso Sulistiyo Sulistiyo Sultan S. Saade Supriyati, Caecilia Suwandi Tao Putri Tarigan, Pebrianto Putra Tauriadi, Dini Teguh Widodo Theresia Pradiani Theresia Pradiani Theresia Pradiani Theresia Pradiani TIN AGUSTIN K Tin Agustina K Tin Agustina Karnawati Tino Agus Salim Tirto Hadi Tjandra Gunawan Triatmojo, Wisnu Tristanto, M. Budi Vinnafatun Vinnafatun Vinnafatun, Vinnafatun Wahyu Indriyani Wasidi, Wasidi Widianingsih Widianingsih Widyana Widyana WINDRA, WINDRA Yani Elviani Lestari Yanto, Vincent Yanto, Yandri Yuniar Fitriyani Yunus Handoko Zonnete Bryllian Dheo