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All Journal International Journal of Reconfigurable and Embedded Systems (IJRES) MUQTASID Jurnal Fisika FLUX J-EBIS (Jurnal Ekonomi dan Bisnis Islam) Jurnal At-Tibyan: Jurnal Ilmu Alqur’an dan Tafsir Indonesian Treasury Review: Jurnal Perbendaharaan, Keuangan Negara dan Kebijakan Publik Khatulistiwa: Journal of Islamic Studies Jurnal Pendidikan Fisika dan Teknologi At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam Jurnal Bisnis Dan Kajian Strategi Manajemen Ihtiyath : Jurnal Manajemen Keuangan Syariah Humanism : Jurnal Pengabdian Masyarakat Plusminus: Jurnal Pendidikan Matematika INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE JIMEBIS El-Qish: Journal of Islamic Economics Jurnal Pengabdian Ilung (Inovasi Lahan Basah Unggul) Asian Journal of Community Services (AJCS) International Journal of Community Service (IJCS) EKOBIS SYARIAH Eastasouth Journal of Effective Community Services Eastasouth Journal of Positive Community Services Current Biomedicine UPMI Proceeding Series Journal Jurnal Natural Scientiae International Conference on Islamic Economic Jurnal Keuangan dan Perbankan Syariah Al-Aflah ASNAF Journal of Islamic Law El Madani PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) International Journal of Kita Kreatif Jurnal Pengabdian Bakti Akademisi LANCAH Jurnal Inovasi dan Tren Risalah Iqtisadiyah: Journal of Sharia Economics
Nurma Sari, Nurma
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Journal : INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE

 1 
MEASURING THE AVAILABILITY AND VALIDATION OF ISLAMIC MARKETING: A THEORETICAL AND EMPIRICAL STUDY Yusrizal, Yusrizal; Chairani, Mira; Sari, Nurma
International Journal of Cultural and Social Science Vol. 7 No. 1 (2026): International Journal of Cultural and Social Science
Publisher : Pena Cendekia Insani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53806/ijcss.v7i1.1247

Abstract

This research aims to analyze the availability and validation of the Islamic marketing model thru theoretical and empirical approaches based on the principles of maqasid al-shariah. In the last two decades, Islamic economic growth has shown a significant trend across various sectors, but the practice and research of Islamic marketing still face constraints in the validity and availability of valid measurement instruments. This study uses a systematic literature review method on Scopus and DOAJ indexed articles from 2014–2025, focusing on Islamic marketing indicators and compliance. The study results indicate that Islamic marketing does not yet have a comprehensive conceptual framework capable of fully integrating functional and spiritual dimensions. The application of maqasid al-shariah is an important foundation that emphasizes that marketing activities must be directed toward the common good, justice, and sustainability. By integrating Sharia principles into the nine elements of the product marketing mix (9Ps) – product, price, place, promotion, people, process, physical evidence, promise, and patience – a conceptual model was obtained that places ethics, spirituality, and Sharia compliance at the core of the marketing strategy. This research is expected to serve as a theoretical foundation for the development of empirical validation instruments and practical guidelines for companies to implement authentic and welfare-oriented Islamic marketing.
Co-Authors Abd.Rashid, Muhammad Hafiz Abdul Jabbar, Caesar Afandi ZT, Fitrah Afifudin, Toha Aina, Nurul Akhsanun Nadia Amarina, Hasna Amelia Putri, Novi Amir, Fakhrurrazi Amri Amri Amri Amri, Khoirul Andriyanto Andriyanto Anwari, Khairul Arfan Eko Fahrudin Chairani, Mira Che Wae, Husnee Cut Fauziah Dara Juwita Darminto . Dhiya Alifa DM, Burhanis Sulthan Eddy Gunawan, Eddy Elianti Nasution, Lisa Fadhil, Rahmat Fadilla, Dina Fahrudin, Arfan E Farid Farid Farid, Farid Farma, Junia Fitrah Khairi Fonna, Rizki Putri Nurita Giang, Phan Bao Gusti Atika Urfa Halim, Hendra Hamdani, Ahmad Hanif, Muhammad Hanif Fariswan Haris Riyaldi, Muhammad Hasnanti Putri, Windi Hayani, Nurilda Hidayat, Firdan Ikhsan In-In Hanidah Irwandi Irwandi Iwan Sugriwan, Iwan Joko Santoso Kadir Jailani, Abdul Kastika, I Nyoman Eva Khairiani, Dian Khasanah, Nur Dina Meylaila Luthfi Fuadah, Evi Khadijah Martin Sitepu, Panglima Maswan, Maswan Muftahuddin, Muftahuddin Muhammad Haris Fadhillah Muhammad Haris Riyaldi, Muhammad Haris Muhammad Salahuddin Muhammad Syahrizal, Teuku Muharman Lubis Mulia Saputra Nabila, Nisa Nasrulloh, Amar V Nasrulloh, Amar Vijai Netti, Misra Nirlina, Eka Nizam, Ahmad Nugraha, Adhitya Ade Nurlina, Eka Othman, Razali Bin Panggabean, Ovie Esrani Putra, Edy Giri Putra, Hamdika Yendri Putri, Siti Lusiana Rahimi, Sayyid Afdhal El Rahmadhiani, Ighfirlana Alief Rahmayati Rahmayati, Rahmayati Rahmi Syahriza, Rahmi Raisa Ullya Nisva Ramadhani, Evi Rani, Dzacky Muharram Ridwan Nurdin Rusdi Rusdi Safika S, Safika Salpina, Parjah Sari, Maemunah Nurmaya Sari, Meutia Dwi Novita Sari, Nor Dewi Sartiyah Sartiyah Sartiyah, Sartiyah Savitri, Yuniar Setyorini, Dian Siregar, Fachrul A Sitepu, Novi Indriyani Sri Cahyo Wahyono Sri Rezeki Suganda, Rolly Ega Suminar Pratapa Suryajaya Suryajaya, Suryajaya Susanna Syahriyal Syahriyal, Syahriyal Syahrizal, Teuku Muhammad Syukri, Sarah Tarigan, Akmal Tetti Novalina Manik Tiofanny, Claudie Toni, Muhammad Totok Wianto Tri Hapsari, Annisa Umuri, Khairil Utari, Ulya Wahyono, Sri C Wahyudi, Untung Yenny Anggreini Sarumaha Yulia Yulia Yusrizal Yusrizal Zahri Hamat ZT, Fitrah Afandi