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All Journal International Journal of Reconfigurable and Embedded Systems (IJRES) MUQTASID Jurnal Fisika FLUX J-EBIS (Jurnal Ekonomi dan Bisnis Islam) Jurnal At-Tibyan: Jurnal Ilmu Alqur’an dan Tafsir Indonesian Treasury Review: Jurnal Perbendaharaan, Keuangan Negara dan Kebijakan Publik Khatulistiwa: Journal of Islamic Studies Jurnal Pendidikan Fisika dan Teknologi At-tijaroh: Jurnal Ilmu Manajemen dan Bisnis Islam Jurnal Bisnis Dan Kajian Strategi Manajemen Ihtiyath : Jurnal Manajemen Keuangan Syariah Humanism : Jurnal Pengabdian Masyarakat Plusminus: Jurnal Pendidikan Matematika INTERNATIONAL JOURNAL OF CULTURAL AND SOCIAL SCIENCE JIMEBIS El-Qish: Journal of Islamic Economics Jurnal Pengabdian Ilung (Inovasi Lahan Basah Unggul) Asian Journal of Community Services (AJCS) International Journal of Community Service (IJCS) EKOBIS SYARIAH Eastasouth Journal of Effective Community Services Eastasouth Journal of Positive Community Services Current Biomedicine UPMI Proceeding Series Journal Jurnal Natural Scientiae International Conference on Islamic Economic Jurnal Keuangan dan Perbankan Syariah Al-Aflah ASNAF Journal of Islamic Law El Madani PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) International Journal of Kita Kreatif Jurnal Pengabdian Bakti Akademisi LANCAH Jurnal Inovasi dan Tren Risalah Iqtisadiyah: Journal of Sharia Economics
Nurma Sari, Nurma
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Journal : International Conference on Islamic Economic

 1 
Shariah-Compliant Digital Marketing in Early Childhood Education: A Case Study from Malaysia Sari, Nurma; Rahmayati, Rahmayati
International Conference on Islamic Economic (ICIE) Vol. 4 No. 1 (2025): April
Publisher : Sekolah Tinggi Agama Islam Darul Ulum Banyuanyar Pamekasan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58223/579adp76

Abstract

Digital marketing has become a crucial tool for educational institutions to increase visibility, build trust, and attract prospective students. However, the integration of Sharia principles into digital marketing remains underexplored, particularly in early childhood education. This study aims to analyze the implementation of Sharia-based digital marketing strategies at Tadika Tinta Khalifah School, Kedah, Malaysia. Employing a descriptive qualitative approach, data were collected through interviews, observations, and documentation to provide a comprehensive understanding of marketing practices within the school context. The findings reveal that the school employs social media platforms, an official website, and Islamic value-based content as its primary marketing strategies. These practices reflect adherence to Sharia principles such as honesty, transparency, and ethical communication. Nonetheless, the study also identifies several challenges: limited human resources, constrained promotional budgets, strong competition from other schools, and the need for parents to adapt to digital platforms. Despite these obstacles, the results show that the school has effectively utilized digital marketing in ways that both promote its services and preserve Islamic ethical standards. The contribution of this study lies in offering practical insights into how Sharia-compliant digital marketing can be applied in early education, highlighting both its opportunities and constraints. It provides valuable recommendations for strengthening capacity, optimizing content, and fostering collaboration to enhance competitiveness while maintaining alignment with Islamic values.
Co-Authors Abd.Rashid, Muhammad Hafiz Abdul Jabbar, Caesar Afandi ZT, Fitrah Afifudin, Toha Aina, Nurul Akhsanun Nadia Amarina, Hasna Amelia Putri, Novi Amir, Fakhrurrazi Amri Amri Amri Amri, Khoirul Andriyanto Andriyanto Anwari, Khairul Arfan Eko Fahrudin Chairani, Mira Che Wae, Husnee Cut Fauziah Dara Juwita Darminto . Dhiya Alifa DM, Burhanis Sulthan Eddy Gunawan, Eddy Elianti Nasution, Lisa Fadhil, Rahmat Fadilla, Dina Fahrudin, Arfan E Farid Farid Farid, Farid Farma, Junia Fitrah Khairi Fonna, Rizki Putri Nurita Giang, Phan Bao Gusti Atika Urfa Halim, Hendra Hamdani, Ahmad Hanif, Muhammad Hanif Fariswan Haris Riyaldi, Muhammad Hasnanti Putri, Windi Hayani, Nurilda Hidayat, Firdan Ikhsan In-In Hanidah Irwandi Irwandi Iwan Sugriwan, Iwan Joko Santoso Kadir Jailani, Abdul Kastika, I Nyoman Eva Khairiani, Dian Khasanah, Nur Dina Meylaila Luthfi Fuadah, Evi Khadijah Martin Sitepu, Panglima Maswan, Maswan Muftahuddin, Muftahuddin Muhammad Haris Fadhillah Muhammad Haris Riyaldi, Muhammad Haris Muhammad Salahuddin Muhammad Syahrizal, Teuku Muharman Lubis Mulia Saputra Nabila, Nisa Nasrulloh, Amar V Nasrulloh, Amar Vijai Netti, Misra Nirlina, Eka Nizam, Ahmad Nugraha, Adhitya Ade Nurlina, Eka Othman, Razali Bin Panggabean, Ovie Esrani Putra, Edy Giri Putra, Hamdika Yendri Putri, Siti Lusiana Rahimi, Sayyid Afdhal El Rahmadhiani, Ighfirlana Alief Rahmayati Rahmayati, Rahmayati Rahmi Syahriza, Rahmi Raisa Ullya Nisva Ramadhani, Evi Rani, Dzacky Muharram Ridwan Nurdin Rusdi Rusdi Safika S, Safika Salpina, Parjah Sari, Maemunah Nurmaya Sari, Meutia Dwi Novita Sari, Nor Dewi Sartiyah Sartiyah Sartiyah, Sartiyah Savitri, Yuniar Setyorini, Dian Siregar, Fachrul A Sitepu, Novi Indriyani Sri Cahyo Wahyono Sri Rezeki Suganda, Rolly Ega Suminar Pratapa Suryajaya Suryajaya, Suryajaya Susanna Syahriyal Syahriyal, Syahriyal Syahrizal, Teuku Muhammad Syukri, Sarah Tarigan, Akmal Tetti Novalina Manik Tiofanny, Claudie Toni, Muhammad Totok Wianto Tri Hapsari, Annisa Umuri, Khairil Utari, Ulya Wahyono, Sri C Wahyudi, Untung Yenny Anggreini Sarumaha Yulia Yulia Yusrizal Yusrizal Zahri Hamat ZT, Fitrah Afandi