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All Journal Jurnal Cita Hukum JHP17 (Jurnal Hasil Penelitian) Ikonomika : Jurnal Ekonomi dan Bisnis Islam Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT SINERGI: Jurnal Ilmiah Ilmu Manajemen Owner : Riset dan Jurnal Akuntansi Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan Jurnal Pendidikan Akuntansi dan Keuangan PengabdianMu: Jurnal Ilmiah Pengabdian kepada Masyarakat SULTANIST: Jurnal Manajemen dan Keuangan Diklat Review : Jurnal manajemen pendidikan dan pelatihan Jurnal Ilmu Komputer dan Bisnis JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia) Ilomata International Journal of Tax and Accounting PINISI Discretion Review Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat J-3P (Jurnal Pembangunan Pemberdayaan Pemerintahan) Edunomics Journal Jurnal Ilmiah Wahana Pendidikan Jurnal Pengabdian kepada Masyarakat Journal of Economics and Business Letters Jurnal PKM Manajemen Bisnis TRANSFORMASI : JURNAL PENGABDIAN PADA MASYARAKAT Keizai Jurnal Abdi Masyarakat Humanis Eduvest - Journal of Universal Studies Innovative: Journal Of Social Science Research Basic and Applied Accounting Research Journal Indonesian Journal of School Counseling: Theory, Application, and Development Journal Of Informatics And Busisnes Journal of Business Management and Economic Development OMNICODE Journal (Omnicompetence Community Developement Journal) Jurnal Pengabdian kepada Masyarakat : Kreasi Mahasiswa Manajemen Jurnal Riset Ilmiah Indonesian Journal of Community Empowerment International Journal of Business and Quality Research International Journal of Economics, Business and Innovation Research International Journal of Management, Accounting & Finance
Sarwani Sarwani, Sarwani
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Neuroscience Public Health Social Sciences Other

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The Influence Of Price, Customer Reviews And Brand Ambassadors On Purchase Decisions At The Kahf Official Shop Online Store On The Shopee Marketplace Wachid, Arif; Sarwani, Sarwani; Listyawati, Liling
International Journal of Business and Quality Research Vol. 4 No. 01 (2026): Januari, International Journal of Business and Quality Research (IJBQR)
Publisher : Citakonsultindo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63922/ijbqr.v4i01.2865

Abstract

This research is focused on assessing the extent to which prices, customer reviews, and the role of brand ambassadors affect consumer purchase decisions at Kahf Official Shop operating on the Shopee marketplace. The increasingly competitive dynamics of e-commerce competition encourage brands to have a deep understanding of the determinants of consumer behavior, especially in the men's personal care product segment. The price aspect is analyzed based on the level of affordability and suitability of the benefits received by consumers, while customer reviews are examined through indicators of source credibility, review quantity, and product rating assessment. On the other hand, the brand ambassador variable is measured through image strength, the level of relevance to the product, and consumer trust in the figure that represents the brand. This study uses a quantitative approach with data collection techniques in the form of surveys to Kahf consumers on the Shopee platform. Data processing and analysis were carried out using multiple linear regression methods to determine the influence of each independent variable on purchasing decisions. The results of the study are expected to provide empirical support that pricing, customer reviews, and brand ambassadors contribute significantly, both individually and simultaneously, in shaping consumer purchasing decisions. In addition, the findings of this research are expected to be the basis for strategic recommendations for Kahf in optimizing digital marketing through competitive pricing strategies, effective management of customer reviews, and the selection of brand ambassadors that are in accordance with the brand character.
Financial and ESG Determinants of Stock Prices: Evidence From IDX ESG Leaders Putri, Marchia Azzahrah; Isnawati, Isnawati; Sarwani, Sarwani; Rasidah, Rasidah
Basic and Applied Accounting Research Journal Vol 5 No 2 (2025): Basic and Applied Accounting Research Journal
Publisher : Future Science

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Abstract

This study aims to examine the influence of Return on Equity (ROE), Dividend Payout Ratio (DPR), firm size, and Environmental, Social, and Governance (ESG) factors on stock prices. The research focuses on companies listed in the IDX ESG Leaders Index during the 2021–2024 period. A purposive sampling method was employed, yielding a sample of 13 companies with a total of 52 firm-year observations. Data analysis was conducted using panel data regression with EViews 12 software. The empirical results reveal that Return On Equity and firm size have a positive and statistically significant effect on stock prices. In contrast, Dividend Payout Ration and Enviromental, Social, and Governance factors do not exhibit a significant influence. Theoretically, this study extends the literature by integrating financial performance indicators and ESG dimensions in explaining stock price variations within the Indonesian capital market. From a practical standpoint, the findings offer valuable insights for investors and policymakers in formulating investment strategies that balance financial fundamentals with sustainability considerations.
Pengaruh Kedisiplinan Dan Pemberian Kesejahteraan Terhadap Kinerja Pegawai Pada Unit Pelaksana Teknis Puskesmas Wilayah Tangerang Selatan AM, E. Nurzaman; Sarwani, Sarwani; Akbar, Irfan Rizka; Mas'adi, Mahnun; Maddinsyah, Ali
Jurnal Ilmiah Sumber Daya Manusia Vol 4 No 2 (2021): JENIUS (Jurnal Ilmiah Manajemen Sumber Daya Manusia)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JJSDM.v4i2.9089

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh kedisiplinan dan pemberian kesejahteraan terhadap kinerja pegawai pada Unit Pelaksana Teknis Puskesmas Wilayah Tangerang Selatan. Metode yang digunakan adalah explanatory research dengan teknik analisis menggunakan analisis statistik dengan pengujian regresi, korelasi, determinasi dan uji hipotesis. Hasil penelitian ini kedisiplinan berpengaruh signifikan terhadap kinerja pegawai sebesar 36,1%, uji hipotesis diperoleh t hitung > t tabel atau (7,371 > 1,985). Pemberian kesejahteraan berpengaruh signifikan terhadap kinerja pegawai sebesar 42,9%, uji hipotesis diperoleh t hitung > t tabel atau (8,496 > 1,985). Kedisiplinan dan pemberian kesejahteraan secara simultan berpengaruh signifikan terhadap kinerja pegawai dengan persamaan regresi Y = 5,187 + 0,276X1 + 0,401X2. Kontribusi pengaruh sebesar 51,5%, uji hipotesis diperoleh F hitung > F tabel atau (50,506 > 2,700).
Analysis of Human Resources Performance in Public Banks in Banten Province Using SWOT Analysis and Balance Scorecard Methods Sarwani, Sarwani
Jurnal Ilmiah Sumber Daya Manusia Vol 7 No 1 (2023): September: JENIUS (Jurnal Ilmiah Sumber Daya Manusia)
Publisher : Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/JJSDM.v7i1.33900

Abstract

Research that focuses on the analysis of human resource (HR) performance at Rural Banks (BPR) in Banten Province, using the SWOT analysis method (Strengths, Weaknesses, Opportunities, Threats) and Balance Scorecard. This research was conducted with the aim of assessing HR performance in the context of a bank and identifying the factors that influence this performance. The research methodology uses a qualitative descriptive research method, with data collection through interviews, observation, and documentation. The results of data analysis were processed using Miles and Huberman's steps, including data reduction, data presentation, and drawing conclusions. In terms of HR performance analysis, this study combines the SWOT analysis and Balance Scorecard approaches. From the analysis results, This study identified the internal strengths and weaknesses of Rural Banks in the Province of Banten, as well as external factors of opportunities and threats that affect the company's performance. These factors are evaluated by giving weights and ratings, which are then used to formulate appropriate strategic choices. The final result of the SWOT matrix analysis shows strategic issues that need to be considered by Rural Banks in Banten Province. Several strategic issues include employee discipline, customer service, product development, Bank Indonesia policies, employee growth in accordance with policies, provision of quality products, and improvement of service facilities such as ATMs. Overall,
Pengaruh Promosi Dan Kualitas Pelayanan Konsumen Terhadap Keputusan Pembelian Di Samudra Supermarket Madiun Wilujeng, Emik Sri; Augustinah, Fedianty; Listyawati, Liling; sarwani, Sarwani
Journal Of Informatics And Busisnes Vol. 3 No. 4 (2026): Januari - Maret
Publisher : CV. ITTC INDONESIA

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh promosi dan kualitas pelayanan terhadap keputusan pembelian konsumen di Samudra Supermarket Madiun. Penelitian menggunakan pendekatan kuantitatif dengan metode survei terhadap 96 responden yang dipilih menggunakan teknik purposive sampling. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa secara parsial promosi berpengaruh positif dan signifikan terhadap keputusan pembelian dengan nilai t hitung sebesar 2,887 dan signifikansi < 0,05. Kualitas pelayanan juga berpengaruh positif dan signifikan terhadap keputusan pembelian dengan nilai t hitung sebesar 5,248 dan signifikansi < 0,05. Secara simultan, promosi dan kualitas pelayanan berpengaruh signifikan terhadap keputusan pembelian dengan nilai F hitung sebesar 64,818 > F tabel 3,094. Nilai koefisien determinasi (R²) sebesar 0,582 menunjukkan bahwa 58,2% variasi keputusan pembelian dapat dijelaskan oleh kedua variabel independen tersebut, sedangkan sisanya dipengaruhi oleh faktor lain di luar model penelitian. Dengan demikian, dapat disimpulkan bahwa peningkatan promosi dan kualitas pelayanan mampu meningkatkan keputusan pembelian konsumen di Samudra Supermarket Madiun.
Co-Authors Ade Adriani Afrianti, Diah Agus Setiawan ahmad yani Ainani, Muhammad Akbar, Irfan Rizka Akhmad, Bachruddin Ali Alfikri, Rahmatullah Ali Zaenal Abidin AM, E. Nurzaman Amelia, Maidina AMIN, ROSMINI Andry Herawati Anggraeni, RR Dewi Anggraini, Tri W Arsid, Arsid Arum Puspita Sari Asti Wulandari, Nur Augustinah, fedianty Aulia, Risyda Catio, Mukhlis Chairina Chairina, Chairina Chusnu Syarifa Diah Kusuma Dewi Ariyani Rahman edi edi Enny Hardi Fathul Jannah, Fathul fatimah Fatimah Feriswara, Dian Firmansyah, Andrean Putra fitriaty, Diah Gustian Djuanda H. E. Nurzaman Hadion Wijoyo Handoko, Agus Leo Hasrul, Fauzan Az-zirnikh Ibnu Heru Suprihhadi Hidayati Hidayati Hikmah, Nor Ilham, Dodi Indramarta, Jecky Indriaty Ermayani Isnawati Isnawati Kadir Kadir Kamariyah, Sri Karimah, Nur Nida Kusuma, Febby Permatasari Lestari, Damajanti Sri Liling Listyawati Listyawati, Liling Listyawati, Liling Livio Agung Dharmesta, Livio Agung Lolita Siregar Mas'adi, Mahnun Maulida Rahmah, Maulida Milasari Milasari Moorcy, Putri Arini Mukhlis Catio Mukrodi, Mukrodi Novita Weningtyas Respati Nugroho, Andy Nunung Nurhasanah Nurmala Sari Pasaribu, Siti Lili Mariyanti Putri, Marchia Azzahrah Rahma Yuliani Rahman, Erni Rano Wijaya Rasidah Rasidah, Rasidah Rezki, Annissa Rifqi Novriyandana Romantika, Rizki Rusilowati, Umi S Siswanto Sadikin, Abdurrahman Samad, Sulaiman Sampurnaningsih, Sri Retnaning Saprudin Saprudin Sayudi, Akhmad Sayuti Sayuti Sekar Rini, Ayu Seseli, Eka Merdekawati Sisca, Yulia Sosilawati, Maya Sri Astuty Subarto, Subarto Subur, Herjanto Sudaryana, Yayan Suhaili, Achmad Sujarwadi, Rani Sunardi, Nardi Sunarsi, Denok Suprihhadi, Heru Sutikno, Achmad Nur Sutoro, Moh. Syafputra, Rizky Syahrituah Siregar Syaiful Hifni Syavera, Arnesha Febra Taswanda Taryo Taswanda Taryo Wachid, Arif Wahyu Utami, Wahyu Wahyudi Wahyudi WahyuDjati, Dendy Vercelly Warda Warda Wilujeng, Emik Sri Yafi, M Reyhan Zulian, Rifki