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All Journal Ilmu dan Budaya Journal of Economics, Business, & Accountancy Ventura Jurnal Manajemen Teori dan Terapan Journal of Economic, Bussines and Accounting (COSTING) IJEBD (International Journal Of Entrepreneurship And Business Development) JMM (Jurnal Masyarakat Mandiri) SEIKO : Journal of Management & Business Alignment: Journal of Administration and Educational Management Jurnal Maksipreneur: Manajemen, Koperasi, dan Entrepreneurship Cakrawala Management Business Journal Jurnal Ekonomi Manajemen Sistem Informasi Jurnal Komunitas: Jurnal Pengabidian Kepada Masyarakat Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Enrichment : Journal of Management Jurnal Abdidas BUDGETING : Journal of Business, Management and Accounting International Journal Of Science, Technology & Management (IJSTM) Jurnal Kajian Ilmiah Jurnal ABDIMAS (Pengabdian kepada Masyarakat) UBJ Jurnal Ilmiah Wahana Pendidikan International Journal of Community Service Humantech : Jurnal Ilmiah Multidisiplin Indonesia INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS Jurnal Abdimas Ekonomi Dan Bisnis (JAMEB) Journal of Accounting and Finance Management (JAFM) Co-Creation : Jurnal Ilmiah Ekonomi Manajemen Akuntansi dan Bisnis Journal of Management and Social Sciences Cross-border JEBIMAN: Jurnal Ekonomi, Bisnis, Manajemen dan Akuntansi Madani: Multidisciplinary Scientific Journal Jurnal Riset Manajemen Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan INQUISITIVE: International Journal of Eonomic Socius: Social Sciences Research Journal Maslahah: Jurnal Manajemen dan Ekonomi Syariah Neraca Manajemen, Akuntansi, dan Ekonomi Indonesian Journal of Economics and Strategic Management JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Jurnal Portofolio: Jurnal Manajemen dan Bisnis Greenation International Journal of Economics and Accounting Journal of Global Economic Research Efisiensi: Jurnal Penelitian dan Pengembangan Ilmu Manajemen
Yunita, Tyna
Fakultas Ekonomi Dan Bisnis, Universitas Bhayangkara Jakarta Raya, Indonesia
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Transportation Other

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Journal : Cross-border

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ANALISIS SWOT PADA UMKM B’STEAK GRILL UNTUK MENINGKATKAN STRATEGI PENJUALAN Anna Wijayanti; Tyna Yunita; Muhamad Elzan Musyafa; Nurul Cahyani
Cross-border Vol. 6 No. 1 (2023): Januari-Juni
Publisher : Lembaga Penelitian Dan Pengabdian Masyarakat Institut Agama Islam Sultan Muhammad Syafiuddin Sambas Kalimantan Barat

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In Indonesia, the development of the culinary business is progressing quite rapidly even though the economic situation in Indonesia is currently experiencing quite difficult times. Along with the increase in businesses in the culinary field, it causes competition between entrepreneurs engaged in the same field. SWOT is a tool that can be used to determine the strengths and weaknesses of a company, especially in the field of marketing. This research was conducted in the Marakash Square area, Kec. Babylon, Kab. North Bekasi at B'Steak Grill. By utilizing promotions through social media such as Instagram, Facecook and Whatsapp. By establishing this business in Marakash Square because the location is very strategic and is visited by many local people.
MANAJEMEN STRATEGIS PADA USAHA FASHION DI ERA DIGITALISASI MENGGUNAKAN ANALISIS SWOT Alfian Saputra; Tyna Yunita; Franco Nero Rupelu; Chuck Noris Rupelu
Cross-border Vol. 6 No. 1 (2023): Januari-Juni
Publisher : Lembaga Penelitian Dan Pengabdian Masyarakat Institut Agama Islam Sultan Muhammad Syafiuddin Sambas Kalimantan Barat

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Abstract

Fashion zone management is becoming more competitive as more shops, such as noneda stores, enter the market and use social media platforms such as Instagram to drive sales. This research discusses the problem of noneda store marketing strategies and industrial growth in the digitalization era. Noneda Store uses swot analysis in its strategic management. The purpose of this study is to use a SWOT analysis to consider the strategic management of noneda stores in the digitalization era. Descriptive qualitative research is the methodology used. An example of this research is the owner and eleven employees of a noneda store on Jalan Raya Galaxy Bekasi. Shop owner noneda is used as a research illustration. Methods of collecting information using observation, interviews, and documentation, as well as taking samples with a sampling tool. One of the strategies in this research is a SWOT analysis. The findings of this study indicate that noneda stores are in a growth strategy quarter, suggesting that noneda stores will benefit greatly from executing the SO strategy. Regarding reward and mudhora in Islam, this technique has the benefit of being able to reach a larger market and increase sales, while mudhorot can lead to unhealthy competition.
STRATEGI PENGEMBANGAN USAHA (UKM) UNTUK MENINGKATKAN CITRA KOTA MALANG DI WISATA KULINER DAN TEMPAT PARIWISATA Shabina Deanova; Tyna Yunita; Hendrick Moses; Rendy Ramadan
Cross-border Vol. 6 No. 1 (2023): Januari-Juni
Publisher : Lembaga Penelitian Dan Pengabdian Masyarakat Institut Agama Islam Sultan Muhammad Syafiuddin Sambas Kalimantan Barat

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Abstract

Small and Medium Enterprises (SME) based on culinary enterprises is the most dominating business sector in Malang City. This research used the descriptive qualitative method and the data resources obtained from interview. This aims of this research was to describe and analyze resistance and support factors that affecting the development strategy of SME based on culinary enterprises, development strategy of SME based on culinary enterprises and tourist’s perception of the products that produced by SME based on culinary enterprises in Malang City. The result of the research showed that, first the resistance factors that affecting the development strategy of SME based on culinary enterprises are fund, materials, equipment, human resources and area. While the support factors that affecting this research are licensing, training, marketing and organization. Second development strategy of SME based on culinary enterprises are training, protection of business, development of partnerships and development of the promotions. Third tourist’s perception of the products that produced by SME are influenced by the packaging of products displayed and product innovation that created by SME enterprisebased culinary in Malang.
ANALISIS STRATEGI PADA UMKM KAMSIA BOBA TERHADAP PENJUALAN YANG MODERN Putri Octavia Maharani; Tyna Yunita; Muhammad Dzaky; Novia Hanifah Rahma
Cross-border Vol. 6 No. 1 (2023): Januari-Juni
Publisher : Lembaga Penelitian Dan Pengabdian Masyarakat Institut Agama Islam Sultan Muhammad Syafiuddin Sambas Kalimantan Barat

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Abstract

The Kamsia Boba business was established with the aim of fulfilling people's demand for boba drinks which are currently popular. Boba is a tapioca ball that is often used as a filling for bubble tea drinks. To achieve its vision and mission, Kamsia Boba needs the right strategy to increase sales and compete with other boba drink manufacturing companies that have already entered the market. The purpose of this research is to analyze the strategy used by Kamsia Boba in increasing sales through the use of modern technology. The research method used is a qualitative method with interview and observation techniques. Sources of data used are primary data and secondary data. The final result of the research is that there are several strategies used while running the "Kamsia Boba" business.
Co-Authors ACHMAD FAUZI Achmad Fauzi Adiningsih, Nur Fadilah Agus Dharmanto ahmad rizal Aisyha Destirani Ajeng Afifah Mustikasari Aldi Alfathur Rachman Alfia Dwi Cahyani Alfian Saputra Andini, Narendraputri Anggraini, Meita Anggun Rika Mandasari Anjani, Nawang Dwi Anna Wijayanti Annisa Azahra Aulia Aprilia, Tantri Aprillia, Dwi Putri Ari Sulistyowati Arya Bayu Sayeti Arya Bayu Sayeti Aswiyatul Mukarromah Bukhari, Eri Cahyo Adhi Nugroho Christophorus Indra Wahyu Christoporus Indra Wahyu Chuck Noris Rupelu Devianti, Faysa Firli Dewi Sri Woelandari PG Dharmanto, Agus Dian Sudiantini Diani Fatimah Didin Sjarifudin, Didin Dika Pebriansyah Donni Ferdinan Irawan Edward Efendi Silalahi Elga Badar Ramadhan Elia Rossa Endang Hutabarat Ery Teguh Prasetyo Fata, Muhammad Asyharul Febriyanti Fikri , Adi Wibowo Noor Franciscus Dwikotjo Sri Sumantyo Franciscus Dwikotjo Sri Sumantyo, Jumawan, Edward Efendi Silalahi, Franco Nero Rupelu Gunawan, Nabila Alifiyah Hadita, Hadita Halimatusadi’ah, Halimatusadi’ah Handayani, Milda Hardiana Eka Maharani Harfanly Bramley Munte Hasanuddin Hasanuddin Hasanuddin Hendrick Moses Heni Rohaeni Heni Rohaeni Husni Fauzi Ramadhan Husni Fauzi Ramadhan Imam Zuhri Indah Wulandari Indra Irawan Indra Samuel Indrawati, Budi Intan Ummu Asriani Ismayani, Vivi Ivan Ardiansyah Ivan Ardiansyah Julia, Mela Jumawan, Jumawan Jurnawan Kardina Indriana Meutia Khan, Muhammad Asif Khunaini, Alfadilla Kristhianto, Andreas Kurniasih, Fadila Leonaldi Hutajulu M Fadhli Nursal M. Fadhli Nursal Marcellita Capritalim Meliawati, Widya Mohammad Dava Ramdhani Umam Muhamad Elzan Musyafa Muhammad Asif Khan Muhammad Dzaky Muhammad Walid Alba’Its Muhammad Zidan Berampu Mutiara, Putri Nabella Nur Afiyah Narpati, Bintang Nathasyah Nathasyah Nikken Syakira Haq Nikken Syakira Haq Novia Hanifah Rahma Novita Wahyu Setyawati Nugroho, Muhammad Yusuf Nurazizah, Rizty Dwi Nurul Cahyani Octaviani, Adelia Pangestu, Ridwan Nur Pitoyo, Bayu Seno Pratama, Reza Almasyah Puspita, Ayu Diah Putra, Christophorus Indra Wahyu Putri Octavia Maharani putri setyawati Rakha Randyka Prihartono Ramadhanti, Reifa Galih Raya, Cayla Salsa Raymond Peres Johanes Loi Rendy Ramadan Resti Meliana Putri Rewang Budi Prasetyo Rewang Budi Prasetyo Ricardo Rafael Laurensius Gultom Risma Indah Sari Riswanda Ihza Rizky Rizki Maulia, Indah Rizky Maulana Rizky Maulana Rohman Nul Karim Rony, Zahara Tussoleha Safina Tunnajah Saibatul Aslamiyah Saputra, Andhika Budi Sephia Supriyadi Septiana Cahyaningrum Tarmono Putri Serin Latukau Shabina Deanova Sihar Pardamean, Julianto Silalahi, Edward Sukma, Vira Anggita Sumantyo, Franciscus Dwikotjo Sri Syifa Wandayu Salsabilla Taqwaning Afifi, Salsabila Taufiqurahman, Dimas Tegar Bima Rohaedi Terris Febri Andika Tubagus Abel Ibrahim Zhafran Tungga Buana Irfana Untari, Dhian Tyas Wahyu, Novita Wanti, Eny Trisno Widya Rahma Triwijayanti Wijayaningsih, Rini Wijayanti, Murti Wijayarti, Murti Woelandari Pantjolo Giningroem, Dewi Sri Yoganingsih, Tutiek Yollandha Putri Yosida Rahmadani Yudho Hari Rahmat Yusron Rizki