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All Journal Agrikultura JIPSINDO (Jurnal Pendidikan Ilmu Pengetahuan Sosial Indonesia) Agro Ekonomi Jurnal Tirtayasa Ekonomika (Tirtayasa Economica Journal) Agricore: Jurnal Agribisnis dan Sosial Ekonomi Pertanian Unpad Mimbar Agribisnis: Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agribisnis Jurnal EMT KITA Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Journal of Socioeconomics and Development Primanomics : Jurnal Ekonomi & Bisnis Agrisocionomics: Jurnal Sosial Ekonomi Pertanian JURNAL PENDIDIKAN TAMBUSAI JURNAL AGRIBISAINS Jurnal Sosial Ekonomi Kelautan dan Perikanan eCo-Buss Jurnal E-Bis: Ekonomi Bisnis Airlangga Journal of Innovation Management Economics and Digital Business Review REMITTANCE: JURNAL AKUNTANSI KEUANGAN DAN PERBANKAN Journal La Bisecoman Jurnal Alwatzikhoebillah : Kajian Islam, Pendidikan, Ekonomi, Humaniora Bisnis Net : Jurnal Ekonomi dan Bisnis Jurnal Ilmu Ekonomi Dynamic Management Journal Bulletin of Economic Studies (BEST) Jurnal Kajian Ekonomi dan Pembangunan Oikos - Nomos : Jurnal Kajian Ekonomi dan Bisnis Jurnal Kolaboratif Sains Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Jurnal Ilmiah Manajemen, Ekonomi dan Akuntansi Jurnal Ekonomika Dan Bisnis Tarjih: Agribusiness Development Journal Seminar Nasional Pengabdian Kepada Masyarakat International Journal of Economics (IJEC) Indonesian Journal of Fundamental Sciences Indonesian Journal Economic Review (IJER) Journal of Economic Education and Entrepreneurship Studies Vokatek : Jurnal Pengabdian Masyarakat Seminar Nasional Hasil Penelitian LP2M UNM West Science Interdisciplinary Studies (JUMPER) Jurnal Ilmiah Neraca : Ekonomi Bisnis, Manajemen, Akuntansi West Science Interdisciplinary Studies Jurnal Point Equilibrium Manajemen dan Akuntansi BAKIRA: Jurnal Pengabdian Kepada Masyarakat Journal of Farming and Agriculture jle Journal of Fisheries & Marine International Journal of Economics and Management Sciences Jurnal Cendekia Ilmiah Balance: Jurnal Ekonomi
Diah Retno Dwi Hastuti
Universitas Negeri Makasar
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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Journal : JURNAL AGRIBISAINS

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Strategy for Developing Vegetable Commoditiies Based on Urban Farming Fahmi, Ainul Wahdania; Dwi Hastuti, Diah Retno; Kamaruddin, Citra Ayni; Abd. Rahim; Sri Astuty
JURNAL AGRIBISAINS Vol. 11 No. 2 (2025): Jurnal AgribiSains
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jagi.v11i2.21728

Abstract

The rapid growth of urban populations in Makassar City poses significant challenges to agricultural land availability and food security. Urban farming offers an innovative solution by utilizing limited spaces for vegetable cultivation. This study aims to formulate strategies for developing vegetable commodities based on urban farming by identifying internal and external factors and determining strategic priorities. A quantitative approach was employed, with data collected through questionnaires, interviews, observations, and documentation. SWOT analysis was applied to map strengths, weaknesses, opportunities, and threats, while the Analytical Hierarchy Process (AHP) was used to determine the main strategies. The findings reveal that urban farming development is positioned in an aggressive quadrant (quadrant I), indicating that internal strengths can be optimized to seize external opportunities. The priority strategies include leveraging the strategic locations of women farmer groups (KWT) to enhance distribution and marketing of harvests, both directly and through digital platforms, and optimizing production facilities and government support to improve vegetable quality and quantity. This study concludes that developing vegetable commodities through urban farming in Makassar City has high potential to strengthen food security and improve community welfare.
Agribusiness Development Strategy for Herbal Medicine Products in Makassar City (Case Study of Ash Store) Putri, Ananda; Bado, Basri; Rahim, Abd; Retno Dwi Hastuti, Diah; Ayni Kamaruddin, Citra
JURNAL AGRIBISAINS Vol. 12 No. 1 (2026): Jurnal AgribiSains
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jagi.v12i1.22286

Abstract

The herbal medicine agribusiness plays an important role in supporting public health through the use of bioactive plants. In Makassar City, Ash Store is one of the herbal medicine businesses that utilizes local raw materials and digital-based marketing. This study aims to identify internal and external conditions and formulate a development strategy for Ash Store's herbal medicine agribusiness in Makassar City. This study uses a qualitative approach with data collection techniques through questionnaires, interviews, observations, and documentation. The SWOT analysis results show that the Ash Store herbal medicine business is in Quadrant I (Growth Oriented Strategy), which indicates that the business conditions are very supportive for development. The recommended development strategy is to maximize internal strengths in the form of unique herbal medicine recipes, guaranteed raw material quality, strong branding, and halal certification to take advantage of digital marketing opportunities, market distribution expansion, and government support for herbal MSMEs to increase business competitiveness and sustainability.
Co-Authors Abd. Rahim Abd. Rahman Abd. Rajab Abdul Malik Abdul Malik Abdul Rahim Abdul Rajab Abdul Rajab Abdul Rajab Achmad Noerkhaerin Putra Afies, Muhammad Alfi Widiyanti Alfiani Muhaer Amalia, Eka Resky Amaliah, Syarifah Afifah Rezki Ananda Putri, Ananda Angreini, Angreini Anniza Reskywana Dwi Putri Ansyah, Rudi Arifuddin, Nurazizah Asmita Syahma Asriyani Asrul, Andi Ayni Kamaruddin, Citra Bara' Tiku, Intan Basri Bado Basri Bado, Basri Citra Ayni Kamaruddin Citra Ayni Kamaruddin Citra Ayni Kamaruddin Darmawan Salman Dita Pradipta Dwi Melda Teresia Erwin Erwin Eymal B. Demmalino Fahmi, Ainul Wahdania Faizah, Siti Nurul Fardin Fauziah, Nur Azizah Firmansyah Firmansyah Firmansyah Firmansyah Fitri Suci Ramadhani Hanafi, Al Fathana Harfian, Harfian Himaya Praptani Adys Ika Sulistyawaty Fitria Imam Ma'ruf, Muhammad Irwandi Irwandi Irwandi Irwandi Irwandi Irwandi Irwandi Irwandi Jamil, Muh Jamil, Muh. Juardi Khaidarsyah, Khaidarsyah Kuswarini Sulandjari Mahdy. K, Muh. Raihan Eka Mardia Mardia Mardia Mardia Marhawati Maulidan, Andi Reski Lailatul Maulidya, Alifa Nurma Meltyn, Maria Mediatrix Masny Mitra Musika Lubis Mufli, Farhanul Muh. Jamil Muhammad Ilyas Thamrin Tahir Muhammad Imam Ma'ruf Muhammad Safri, Muhammad Muhammad Saleh Ali Muhammad Syafri Muhammad Syafri, Muhammad Muhammad Syafrie Mutiara Pratiwi Putri Mutiara Pratiwi Putri Nabila, Asma Nasution, Illiyyiin Ningrum, Wandani Sri Novaty Eny Dungga Nugraha A, Arif Nur Aliyah Nur Azizah Nur Fauziah Nurasri Mulyani Nurbaya Bustanul Nurulita, Aliyah Parinra, Syam Crisan Patima, Nur Rahim Darma Rahim, Abd Rahim, Abd Rahmadanih Rahmadanih Rahmi Rahmi Ramadhan, Muh Nur Rahmat Rauf, Rahma Regina Regina Regina Riadi, Arif Risma Risma Rudi Ansyah S, Nur Azizah Sabar, Wardihan Samsir, Andi Sari, Tiara Permata Satmawati Satmawati Septaty Rahayu Ningsih Shadry Andriani Slamet Santosa Sri Astuti Sri Astuti Sri Astuty Sri Astuty Sri Astuty Sri Astuty Sulandjari, Kuswarini Suryani, A. Irma Syam, Eka Suci SYAMSU ALAM Syaputra, Muh. Yusril Amal Tania Tri Wahyuni Taha Tito Koes Herdianto Triyatni Martosenjoyo Ulfa Syam Wardihan Sabar Yusuf, La Ode Muhammad Iksan Zaenal, Andi Haidir Zahra, Raden Ajeng Azmi Hayatunufus Fajri Zainal Abidin Zainal Abidin