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Salahudin Salahudin
Universitas Muhammadiyah Malang
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Nursing Public Health Social Sciences Other

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Journal : Society

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“Pemalang pusere Jawa”: Model City Branding dalam Mempromosikan Destinasi Wisata Kabupaten Pemalang, Jawa Tengah, Indonesia: “Pemalang pusere Jawa“: A City Branding Model in Promoting Tourism Destination of Pemalang Regency, Central Java, Indonesia Riska Rahayu; Achmad Nurmandi; Salahudin Salahudin; Dian Suluh Kusuma Dewi
Society Vol 8 No 2 (2020): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v8i2.164

Abstract

This research aims to analyze the City Branding model “Pemalang pusere Jawa” in Pemalang Regency, which focuses on the strategy of the Government to develop a new brand of Pemalang. “Pemalang pusere Jawa” has shown an impact on increasing tourism in Pemalang, Central Java, Indonesia. The Government supports the success of the City Branding program, and the people involved in the program, stakeholders, and culture, to boost tourism, which will have an impact on the economic sector and increase tourism significantly. Data were analyzed using the Exploratory Data Analysis (EDA) approach in qualitative research that defines and explains distribution characteristics. The data were collected through interviews with six key informants who were selected using a purposive sampling technique. Document studies were also conducted to support data analysis. This research uses the NVivo 12 Plus application to analyze data consisting of Concept Maps, Group Analysis, and Cluster Analysis. There are three points found in this study, consisting of 1) Program; the program is based on Pemalang Regent Regulation Number 27/2017 Article 7 concerning Utilization and Implementation of the City Branding Logo. The branding “Pemalang pusere Jawa” was launched in 2016 and the Visit Pemalang application is used to assist tourists in exploring tourism in Pemalang or known as a tour guide application. A Visit Pemalang application makes users easier to find tourism sites in Pemalang Regency by displaying the distance from the users’ location to the destination. 2) Partnership; this program is supported by infrastructure stakeholders consisting of the Planalogy Team, the Architect Team, and the Economic Development Expert Team. Program implementation involves the Government and the Community. 3) Culture; various annual events are held as an effort to preserve culture in Pemalang such as “Festival Wong Gunung” and other annual events. Community involvement in the implementation of City Branding is one of the success factors of the program.
“Pemalang pusere Jawa”: Model City Branding dalam Mempromosikan Destinasi Wisata Kabupaten Pemalang, Jawa Tengah, Indonesia Rahayu, Riska; Nurmandi, Achmad; Salahudin, Salahudin; Dewi, Dian Suluh Kusuma
Society Vol 8 No 2 (2020): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v8i2.164

Abstract

This research aims to analyze the City Branding model “Pemalang pusere Jawa” in Pemalang Regency, which focuses on the strategy of the Government to develop a new brand of Pemalang. “Pemalang pusere Jawa” has shown an impact on increasing tourism in Pemalang, Central Java, Indonesia. The Government supports the success of the City Branding program, and the people involved in the program, stakeholders, and culture, to boost tourism, which will have an impact on the economic sector and increase tourism significantly. Data were analyzed using the Exploratory Data Analysis (EDA) approach in qualitative research that defines and explains distribution characteristics. The data were collected through interviews with six key informants who were selected using a purposive sampling technique. Document studies were also conducted to support data analysis. This research uses the NVivo 12 Plus application to analyze data consisting of Concept Maps, Group Analysis, and Cluster Analysis. There are three points found in this study, consisting of 1) Program; the program is based on Pemalang Regent Regulation Number 27/2017 Article 7 concerning Utilization and Implementation of the City Branding Logo. The branding “Pemalang pusere Jawa” was launched in 2016 and the Visit Pemalang application is used to assist tourists in exploring tourism in Pemalang or known as a tour guide application. A Visit Pemalang application makes users easier to find tourism sites in Pemalang Regency by displaying the distance from the users’ location to the destination. 2) Partnership; this program is supported by infrastructure stakeholders consisting of the Planalogy Team, the Architect Team, and the Economic Development Expert Team. Program implementation involves the Government and the Community. 3) Culture; various annual events are held as an effort to preserve culture in Pemalang such as “Festival Wong Gunung” and other annual events. Community involvement in the implementation of City Branding is one of the success factors of the program.
Co-Authors A. Tagunu, Andi Khafifah Nurul Isnaini Abd. Rasyid, Syamsul Bahri Ach. Apriyanto Romadhon Achmad Nurmandi Achmad Nurmandi Adil Hassan Ibrahim Ahmad Fadillah Maulana Aji, Gumiwang Restu Akhmad Zaim Hasan Ali Roziqin Alliya Safitri Almadhea, Yasmine Zulfa Alya Dwi Pratiwi Ananta, Ataya Qonita Andi Khafifah Nurul Isnaini A. Tagunu Andre Rachmat Scabra Anugrah, Farah Fadillah Arief Bakhtiar Darmawan, Arief Bakhtiar Arrozy, Ahmad Asep Nurjaman Aulia Putri Baiq Naola Sazkina Putri Noor Bambang Irawan Beida Almira Herlianti Bintang Ramadhan Yusuf Khadafi Danang Kurniawan, Danang Daus Devita Prinanda Dian Suluh Kusuma Dewi Dian Suluh Kusuma Dewi, Dian Suluh Kusuma Dicky Wisnu Usdek Riyanto Dinda Kharisma Hafizah Dulumina, Gunawan B Dwianto, Rahmad Agus Eka Rahmawati, Dian Eko Rudiansyah, Eko Erianti, Ribut Wahyu Ewan Irawan Fardini Sabilah Fathushahib Fery Auzatas Sa'di Fiqih Akbari Firdaus Firdaus Firdaus Firzhal Arzhi Jiwantara Frida Kusumastuti Furkan Furkan Gonda Yumitro Hafid, Mariatul Qibtiah Harnida Wahyuni Adda Hartono, Aji Hasan Ubaidillah Havidz Ageng Prakoso Himawan Sutanto, Himawan I.D Dewijanti Ibnu Sina Ihyaul Ulum Ilham Akbar Ilham Prisgunanto Imelda Dhea Margareta Iradhad Taqwa Sihidi Ismail Abdul Ghani al-Jalal Isra Misra Jainuri Jainuri Jajuli, Ahmad Sahal Alamsyah Juliansi Jusherm Jusherm Kahar, M. Iksan Karinda, Kisman Khaerul Ihsan Kharisma Hijriyatul Amelia Kisman Karida Kurnia Kurnia Sari, Fera Loilatu, Mohammad Jafar Lukman M Angelina M. Fauzan 'Azhima M. Junaidi M. Syaprin Zahidi M.Or, Irfan Mariamah Mariamah Mashuri, Saepudin Maya Marselia, Maya Mayang Dintarini Melani, Yeni Mohamad Syahri Mohamad Syahrul Gunawan Muarif MUHAMAD Muhammad Firdaus Muhammad Firdaus Muhammad Firdaus Muhammad Usman, Muhammad Mumtaza Azzahiroh Muslimin Machmud Muslimin Machmud, Muslimin Muthoifin Nasrullah Natasya Audia Safitri Nurfaisah, Anggie Nurmandi', Achmad Nurpan, Puteri Zaura Aprilia Onnie Lumintang Paryono Puspita, Cahaya Endah Putra, Muhammad Jovan Patriot Putri, Andriea Jelita Putri, Arnisa Rabwan Satriawan Rahmah, Laily Ainur Resti Restika Restuti Sri Rinata Putri, Briza Riska Rahayu Riska Rahayu Rosdiana, Yanti Rudy Saputra Rusdin Rusdin S. D.S Banjarnahor Sa'di, Fery Auzatas Sabilah, Ammaya Safitri Saiman Saiman Saiman Saiman Sakdiyah, Khofifatus Setyo R, Dedi Shannaz Mutiara Deniar Shoffanisa Alifiani Silva Pradina Silvia Arindri Putri Siti Hasanah Siti Nurrahmah Sonia Sonia Suciati, Anis Sugeng Winarno sukmawati, yeni Sulaiman, Erman Sumitro Sumitro Suparto Suparto Suswanta Syahir Natsir Syamsiar, Syamsiar Syamsul Hidayat Syamsulrizal Syamsulrizal Tinuk Dwi Cahyani Titiek Ambarwati Titis Ayu Angganten Trishinta, Sirli Mardianna Tubagus Chaeru Nugraha Tutik Sulistyowati Wahyu Rizal Wijaya Wahyudi Wahyudi Wahyudi Wicaksono, Agung P.N Widodo, Eko Rizqi Purwo Yana Syafriyana Hijri Yesa Susanti Yeyen Pratika Yudi Kurniawan Zen Amiruddin