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Gen Z’s Preferences in Choosing Villa in Kubu Village, Karangasem Agung, Bangsawan Satria; Diwyarthi, Ni Desak Made Santi; Jata, I Wayan; Pinaria, Ni Wayan Chintya
Annusfy : Journal of Multidisciplinary Research Vol. 1 No. 2 (2025): October 2025, Annusfy
Publisher : Jaanur Elbarik Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65065/7vjdq095

Abstract

This study aims to explore Generation Z’s preferences in choosing villa accommodations in Kubu Village, Karangasem. Generation Z is known for their closeness to technology and their desire for authentic experiences in every journey. This research employs a quantitative method with a survey approach involving respondents from Generation Z who have visited the area. The findings reveal that factors such as villa facilities, price, location, as well as the uniqueness and experiences offered, are the main considerations in accommodation selection. In addition, aspects of sustainability and alignment with personal values also play an important role in their decision-making process. Generation Z tends to choose accommodations that are not only comfortable and visually appealing but also provide added social and environmental value. This study provides valuable insights for villa owners and tourism managers in designing products that match the preferences and characteristics of Generation Z in Kubu Village, Karangasem.
PENGARUH KUALITAS PELAYANAN MICE TERHADAP KEPUASAN PELANGGAN DI F I Made Rahmadi Putra; Ni Luh Gde Sri Sadjuni; Ni Desak Made Santi Diwyarthi
JURNAL BISNIS HOSPITALITI Vol 15 No 1 (2026): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v15i1.1478

Abstract

Customer satisfaction is a key factor in the success of hotels in organizing MICE (Meetings, Incentives, Conferences, and Exhibitions) events. This satisfaction is achieved when employees provide services that meet the needs and expectations of MICE customers. Based on the event feedback form at FP Hotel Bali, the service scored the lowest, indicating the need for an improvement in service quality. This study aims to analyze the influence of MICE service quality on customer satisfaction at FP Hotel Bali. Data were obtained through questionnaires distributed to 88 respondents using simple random sampling and a Likert scale. Data analysis techniques included simple linear regression, the coefficient of determination, and the T-test. The results showed that MICE service quality has a positive and significant effect on customer satisfaction. The T-test indicated that the t-value of 10.492 was greater than the t-table value of 1.663, and the significance value of 0.001 was less than 0.05, meaning Ha was accepted and H0 was rejected. Based on the analysis of the coefficient of determination, MICE service quality has a very strong influence of 83.7% on customer satisfaction, while the remaining 16.3% is influenced by other variables not examined
Co-Authors Ade Pradnyana, Ida Bagus Adi Pratama, I Wayan Adi Pratama, Wayan Adi Wiguna, Anak Agung Made Restu Adnyana, I Made Sucipta Afen Prana Utama Sembiring Agastya, I Putu Arya Agung, Bangsawan Satria Amara Laksmi, Ni Made Dinda Ambara Putra, I Made Anak Agung Aditya Priambada Anak Agung Dhimas Dharmika Pemayun Anggita, Felicita Maya Anggreni, Annisa Larasati Anjani Jasmine Patria Antari Putri, Ni Made Sherly Ari Kusuma Dewi, Ni Made Ari Swastiari, Anak Agung Istri Arisanti, Putu Dea Oktavia Arnes Yuli Vandika Arya Pratama, I Putu Dharma Arya Saputra, I Nyoman Astiti Putri, Ni Wayan Ari Ayu Aryasih, Putu Ayu Putri, Ni Komang Carrissa Bambang Suharto Budi Darma, Priscilla Patricia Cahaya Dewi, Komang Indah Cahyani, Ai Rainaya Cahyo Purnomo Loanata Candra Dewi, Made Kartika Candra Purwaningsih, Ni Made Chintia Pinaria, Ni Wayan Citrawati, Luh Putu claudia, claudia Clearesta Adinda Darmiati, Made Daroini, Muchlis Devi, Putu Divyanti Permata Dewa Ayu Yudiari Dewi, Ni Gusti Ayu Made Yuliana Diandra Parasara, Ni Putu Dwi Pratiwi, Kadek Andita Dwi Trisna, Ni Kadek Dziaulhaq, Naufal Rafi Emmanuel, Johnatan Christian Erlina Arisyandewi, Ni Kadek Gangga Dwicaksana, Dewa Gede Gede Witarsana, I Gusti Agung Giri, Julio Marvel Grey, Kadek Rivaldo Guna Saputra, I Gede Made Indra Harlina, Sitti I Gusti Ayu Putu Wita Indrayani I Made Rahmadi Putra I Nyoman GD Mas Wiartha I Nyoman Sukana Sabudi I Nyoman Sukana Sabudi I Wayan Adi Pratama I Wayan Jata I Wayan Putu Adityapratama Ichwan, Odelia Valda Ida Ayu Nyoman Yuni Devi Antari Irdhayanti, Efa Irene Hanna H Sihombing Irfan Maulana, Irfan Ismail, Achmad Sofyan Iwan Harsono Jata, I Wayan Jayanti Wardana, Pande Luh Putu Maharani Judijanto, Loso Juniasti Rusmandani, Ni Nengah Kalpikawati , Ida Ayu Kalpikawati, Ida Ayu Kamista Putra, I Putu Raka Kepakisan, Ngurah Krisnayana Khuan, Hendri Komala Dewi, Ni Kadek Febriyanti Krisna Mahagangga, Putu Mas Kristiurman Jaya Mendrofa Kusuma Ningrat, Anak Agung Gede Rama Kusumarini, Indah Lingga Buana, I Putu Sila Smara Listya Cahya, Darmawan Loanata, Cahyo Loanata, Cahyo Purnomo Maharani, Ni Kadek Ayu Mahayogi Arya Suta, I Gusti Ngurah Aditya Midun, Benediktha Aprilliani Muhammad Ade Kurnia Harahap Muhammad Yusuf Nasarani Sani, Gabriella Marcelina Natasha Wira, Ketut Nia Nekky Rahmiyati Ni Luh Gde Sri Sadjuni Ni Made Ari Kusuma Dewi Ni Made Suastini, Ni Made Ni Putu Diah Sri Maharani Noviari Wedanti, Dewa Ayu Nyoman Gandha Pradipta Adisastra Octa Pramesta, I Wayan Reyvas Padma Wulandari, Ni Putu Putri Parusa, Jonathan Paschalia Karnoto, Delviola Stefani Pebriyanti, Ketut Dinda Permana, Kadek Bagus Jaya Permana, Kadek Rian Permatasari, Ayu Ulan Pinaria , Ni Wayan Chintia pinaria, ni wayan chintia Pinaria, Ni Wayan Chintya Prabawa Putri, Gusti Agung Ayu Novanda Pradipta Adisastra, Nyoman Gandha Pradipta Daniswara, I Gusti Agung Yogi Pradnya Wiweka, I Gede Giyan Pradyumna, Ayu Gania Pramana, I Dewa Putu Hendri Pramesti Putri, Ni Luh Putu Dela Prastha Adyatma Pratama , I Wayan Adi Pratama, I Wayan Adi Pratiwi , Kadek Andita Dwi Pratiwi, Kadek Andita Dwi Pratiwi, Ni Wayan Amelia Prawira, Kadek Dwika Putra Pradyasta, I Putu Arya Dharma Putri Pratiwi, Putu Dilla Putu Diah Prabawati Putu Ricky Danendra Reni Ariasri, Nyoman Robertus Adi Nugroho Ryan Iswaratama, I Made Sabudi, I Nyoman Sukana Sadjuni , Luh Gde Sri Sadjuni , Ni Luh Gede Sri Saputra Wijaya, I Putu Saputra, Ritzky Huda Satya Upayanti, Ni Wayan Diah Setiadi, Bekti Setiawan, Gede Dedi Setiawan, Zunan setiawati, rahmi Sintya Dewi, Ni Putu Ayu Gita Sitha Mahadewi, Anak Agung Istri Slovenia, Regita Sri Maharani, Anak Agung Ayu Sri Sadjuni, Ni Luh Gede Suantara, I Putu Adi Suastini , Ni Made Suka Anjasmara, I Kadek Andre Sulistyawati, Ni Luh Ketut Sri Supada, Made Andi Surya Advika, I Putu Dipta Surya Syahputra, Irvan Tejawati, Kadek Liana Triana Putra, I Nyoman Trisania Pramesti, Ayu Irmma Wiartha, Nyoman Gede Mas Widiantara, I Gusti Made Agung Bagus Widyanata, I Putu Aditya Wiguna, Anak Agung Made Restu Adi Wijaya, I Putu Ari Wiraraja, Satria Yudha Arya Witarsana , Agung Gede Witarsana, I Gusti Agung Gede Witranatha, I Wayan Yanti, Kadek Karisma Yoga Saputra, Ida Bagus Yudhawijaya, Made Yuliana Dewi, Ni Gusti Ayu Made Yulianti, Adinda Prasetya Yuna Sugiantari, Ni Made Yuni Devi Antari, Ida Ayu Nyoman