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Analysis of Consumer Perceptions of Product Quality, Sales Promotion, and Ease of Purchase in Increasing Purchasing Decisions at Start-up Companies in Indonesia Khuan, Hendri; Rahmiyati , Nekky; Mendrofa, Kristiurman Jaya; Santi Diwyarthi, Ni Desak Made; Mas Wiartha, Nyoman Gede
West Science Interdisciplinary Studies Vol. 2 No. 01 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i01.614

Abstract

This research investigates consumer perceptions of product quality, sales promotion, and ease of purchase in the context of start-up companies in Indonesia. A quantitative research design, employing a sample of 150 participants, explores the relationships between these factors and their collective impact on consumer purchasing decisions. The study utilizes a cross-sectional survey approach, including demographic variables, and employs statistical analysis, including correlation and regression analyses with SPSS. The findings highlight the significance of product quality, sales promotion, and ease of purchase in shaping consumer preferences. Product quality emerges as the strongest influencer, followed by sales promotion and ease of purchase. Demographic variations further emphasize the need for tailored marketing strategies. The research contributes valuable insights for start-ups aiming to navigate Indonesia's diverse consumer landscape.
The Effect of Employee Competence and Organizational Culture on Competitive Advantage in the Tourism Industry in Bali Kurnia Harahap, Muhammad Ade; Pratama, I Wayan Adi; Santi Diwyarthi, Ni Desak Made; Harsono, Iwan
West Science Interdisciplinary Studies Vol. 2 No. 03 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i03.741

Abstract

The tourism industry in Bali represents a dynamic and competitive landscape, where businesses strive to gain and maintain a competitive advantage in a global market. This study investigates the influence of employee competence and organizational culture on competitive advantage within the context of the tourism sector in Bali. A quantitative approach utilizing Structural Equation Modeling (SEM) with Partial Least Squares (PLS) analysis was employed to analyze data collected from 170 participants working in various tourism-related businesses. The findings reveal significant positive relationships between employee competence, organizational culture, and competitive advantage. Employee competence was found to positively influence organizational culture and competitive advantage, while organizational culture was positively associated with competitive advantage. Furthermore, organizational culture partially mediated the relationship between employee competence and competitive advantage. These findings underscore the importance of investing in employee development and fostering a positive organizational culture to enhance competitiveness in the tourism industry in Bali.
Analysis of the Impact of Technological Innovation and Design Creativity on the Attractiveness of Tourism Destinations in Bali Adi Pratama, I Wayan; Santi Diwyarthi, Ni Desak Made; Darmiati, Made; Mas Wiartha, Nyoman Gede; Citrawati, Luh Putu; Yudhawijaya, Made
West Science Interdisciplinary Studies Vol. 2 No. 04 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i04.823

Abstract

This research investigates the impact of technological innovation and design creativity on the attractiveness of tourism destinations in Bali. A quantitative approach was employed, collecting data from 267 tourists visiting various destinations in Bali. Structural Equation Modeling-Partial Least Squares (SEM-PLS) analysis was used to analyze the relationships between technological innovation, design creativity, and destination attractiveness. The results revealed significant positive relationships between technological innovation and destination attractiveness (β = 0.543, p < 0.001) and between design creativity and destination attractiveness (β = 0.486, p < 0.001). The model fit assessment indicated satisfactory fit indices for the SEM-PLS model. Overall, the findings highlight the importance of leveraging technological innovation and design creativity to enhance the attractiveness of tourism destinations in Bali and foster sustainable tourism growth.
The Influence of Marketing Strategy, Accessibility, and Tourism Support Infrastructure on Foreign Tourist Satisfaction in Bali, Indonesia Santi Diwyarthi, Ni Desak Made; Citrawati, Luh Putu; Darmiati, Made; Mas Wiartha, Nyoman Gede; Kusumarini, Indah; Adi Pratama, I Wayan; Jata, I Wayan
West Science Interdisciplinary Studies Vol. 2 No. 08 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i08.1200

Abstract

This study investigates the effect of marketing strategy, accessibility, and tourism support infrastructure on foreign tourist satisfaction in Bali, Indonesia. Utilizing a quantitative approach, data was collected from 200 foreign tourists through structured questionnaires, employing a Likert scale ranging from 1 to 5. The data was analyzed using SPSS 26 software. The findings reveal that all hypotheses are positive and significant, indicating that effective marketing strategies, improved accessibility, and robust tourism support infrastructure substantially enhance foreign tourist satisfaction. These results underscore the importance of strategic marketing, accessible facilities, and comprehensive infrastructure in promoting tourist satisfaction and sustaining Bali's tourism industry. This study provides valuable insights for policymakers and stakeholders aiming to boost Bali's attractiveness as a global tourist destination.
Analysis of Cultural Tourism Development, Accessibility, and Community Involvement on the Attractiveness of Tourism Destinations in Bali Santi Diwyarthi, Ni Desak Made; Setiawati, Rahmi; Pratama, I Wayan Adi; Listya Cahya, Darmawan; Daroini, Muchlis
West Science Interdisciplinary Studies Vol. 2 No. 11 (2024): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v2i11.1447

Abstract

This study investigates the influence of cultural tourism development, accessibility, and community involvement on the attractiveness of tourism destinations in Bali. Employing a quantitative approach, data were collected from 210 respondents using a structured questionnaire with a Likert scale ranging from 1 to 5. The data were analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS 3). The results reveal that accessibility has the strongest positive effect on attractiveness, followed by community involvement and cultural tourism development. These findings underscore the importance of integrating infrastructure development, active community participation, and cultural preservation to enhance Bali's appeal as a global tourist destination. The study provides actionable insights for policymakers and tourism stakeholders to promote sustainable and inclusive tourism development.
Analysis of Risk Management, Visitor Satisfaction, and Destination Accessibility on Tourism Industry Reputation in Bali Pratama, I Wayan Adi; Santi Diwyarthi, Ni Desak Made; Suharto, Bambang
West Science Interdisciplinary Studies Vol. 3 No. 01 (2025): West Science Interdisciplinary Studies
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/wsis.v3i01.1633

Abstract

This study examines the influence of risk management, visitor satisfaction, and destination accessibility on the reputation of Bali’s tourism industry. Utilizing a quantitative approach, data were collected from 140 respondents and analyzed using Structural Equation Modeling-Partial Least Squares (SEM-PLS 3). The findings reveal that visitor satisfaction is the most influential factor, followed by destination accessibility and risk management. Visitor satisfaction significantly enhances the reputation by providing high-quality experiences and fostering positive word-of-mouth. Destination accessibility is vital in ensuring seamless travel and inclusivity, while risk management builds trust through effective safety measures. The study underscores the need for an integrated approach that balances these factors to sustain Bali's position as a leading global tourist destination. Recommendations for policymakers and industry stakeholders are provided to enhance reputation through strategic interventions.
PENGARUH DISIPLIN KERJA TERHADAP KINERJA KARYAWAN HOTEL HARRIS RIVERVIEW KUTA Permana, Kadek Bagus Jaya; Sihombing, Irene Hanna H.; Diwyarthi, Ni Desak Made Santi
JURNAL BISNIS HOSPITALITI Vol 12 No 2 (2023): Jurnal Bisnis Hospitaliti
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat, Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jbh.v12i2.1186

Abstract

Good human resource performance with a high work ethic will be able to help companies meet the company's targets and help the company gain profits, whereas if employee performance decreases and is bad it will harm the company. The purpose of this study was to determine whether or not there was an influence of work discipline on employee performance at the Harris Riverview Kuta Hotel. This study uses a quantitative approach . The subjects of this study were employees at the Harris Review Kuta Bali Hotel. The number of employees is 45 employees. the sample in this study were all employees, totaling 45 people. The analysis technique used is simple linear regression analysis. Based on the results of data analysis and discussion in the previous chapter, it can be concluded that work discipline has a positive and significant effect on the performance of employees at the Harris Riverview Kuta Hotel. based on the results of a simple linear regression test performed with the regression equation Y = 20.634 + 0.634x. The influence given is also a significant influence based on the results of the t test, with a calculated t value of 4.214 and a significance value of 0.000. The influence contribution given by the Work Discipline variable on Employee Performance is classified as a weak influence that is equal to 29.2%.
IMPLIKASI DIGITAL MARKETING PADA USAHA GLAMPING DI TABANAN BALI Pratama, I Wayan Adi; DIWYARTHI, NI DESAK MADE SANTI; YUDHAWIJAYA, MADE
PETA - Jurnal Pesona Pariwisata Vol. 2 No. 1 (2023): Pesona Pariwisata
Publisher : Program Studi Pariwisata, UPN Veteran Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/peta.v2i1.2

Abstract

Penelitian ini bertujuan menganalisis dampak pemasaran digital pada bisnis akomodasi glamping di Tabanan, Bali. Metode survei, wawancara,observasi, dan dokumentasi digunakan untuk menganalisis manajemen pemasaran online dari 32 bisnis glamping di Tabanan. Hasil penelitianmenunjukkan bahwa pemasaran digital membantu bisnis glamping untuk meningkatkan popularitas dan jangkauan mereka di era new normal. Meskipunbeberapa kelemahan ditemukan, seperti keterbatasan dana dan keterampilan personel, pemasaran digital memberikan peluang seperti akses langsung kepelanggan, pesan yang ditargetkan, dan analisis data yang lebih baik. Strategi pemasaran digital yang disarankan meliputi pengembangan situs web,optimasi mesin pencari, pemanfaatan media sosial, pemasaran melalui email, pemesanan online, pemasaran influencer, dan pemantauan data secaraterus-menerus. Kata kunci: Akomodasi, digital, glamping, implikasi, pemasaran
Pendampingan Pemanfaatan Media Sosial dalam Peningkatan Promosi Desa Wisata Bongan Kabupaten Tabanan Bali Diwyarthi, Ni Desak Made Santi
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 1 No. 4 (2023): November 2023
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/jp2m.v1i4.157

Abstract

Bongan Village is a potential tourist village facing challenges such as limited infrastructure, low tourist visits, dependence on the government, and a lack of human resources. The community service program helps village members explore their potential, enhance their competencies, and utilize digital marketing strategies. A total of 20 village youths participated in the community service program held in August 2023. The program aims to foster village development through socialization, training, and monitoring. Objectives encompass ensuring tourism operations run smoothly, empowering locals as tourism contributors, enhancing the village's appeal to tourists, boosting visitor numbers, and elevating community income. This Community Service Program complies with Indonesia's National Education System Law and unfolds in three phases: socialization, training, and monitoring, propelling Bongan Village toward self-sustaining tourism growth.    
Pendampingan Penguatan Minat dan Ketrampilan Masyarakat Desa Wisata dalam Era Industry 4.0 dan Society 5.0 Diwyarthi, Ni Desak Made Santi; Wiartha, Nyoman Gede Mas; Sadjuni, Ni Luh Gde Sri; Sulistyawati, Ni Luh Ketut Sri; Sabudi, I Nyoman Sukana; Pramana, I Dewa Putu Hendri; Pratama, I Wayan Adi
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 2 No. 2 (2024): May 2024
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/jp2m.v2i2.239

Abstract

The Community Service Activity by the Hospitality Management Program, Bali Tourism Polytechnic, took place on Saturday, May 27, 2023. This activity was conducted through training and hands-on practice for 25 MSME (Micro, Small, and Medium-sized Enterprises) owners in Cemagi Tourism Village. The Community Service Activity with the topic of Strengthening the Interests and Skills of Cemagi Tourism Village Residents has had a positive impact in preparing the community to participate in the era of Industry 4.0 and Society 5.0. The development of tourism and the skills of the local community are crucial for improving the well-being and economic potential in Cemagi Tourism Village. The selection of the topic to strengthen interests and skills as baristas was a wise choice, considering the growth of restaurants and accommodations in Badung Regency that require skilled workers in the coffee shop industry
Co-Authors Ade Pradnyana, Ida Bagus Adi Pratama, I Wayan Adi Pratama, Wayan Adi Wiguna, Anak Agung Made Restu Adinda, Clearesta Adnyana, I Made Sucipta Agastya, I Putu Arya Agung, Bangsawan Satria Amara Laksmi, Ni Made Dinda Ambara Putra, I Made Anak Agung Aditya Priambada Anak Agung Dhimas Dharmika Pemayun Anggita, Felicita Maya Anggreni, Annisa Larasati Anjani Jasmine Patria Antari Putri, Ni Made Sherly Ardhana Reswari Masykuri Ari Kusuma Dewi, Ni Made Ari Swastiari, Anak Agung Istri Arisanti, Putu Dea Oktavia Arnes Yuli Vandika Arya Pratama, I Putu Dharma Arya Saputra, I Nyoman Astiti Putri, Ni Wayan Ari Ayu Aryasih, Putu Ayu Putri, Ni Komang Carrissa Bambang Suharto Budi Darma, Priscilla Patricia Cahaya Dewi, Komang Indah Cahyani, Ai Rainaya Candra Dewi, Made Kartika Candra Purwaningsih, Ni Made Chintia Pinaria, Ni Wayan Citrawati, Luh Putu claudia, claudia Clearesta Adinda Darmiati, Made Daroini, Muchlis Devi, Putu Divyanti Permata Dewa Ayu Yudiari Dewi, Ni Gusti Ayu Made Yuliana Diandra Parasara, Ni Putu Dwi Pratiwi, Kadek Andita Dwi Trisna, Ni Kadek Dziaulhaq, Naufal Rafi Emmanuel, Johnatan Christian Erlina Arisyandewi, Ni Kadek Fakhri Fakhrur Rozy Gangga Dwicaksana, Dewa Gede Gede Witarsana, I Gusti Agung Giri, Julio Marvel Grey, Kadek Rivaldo Guna Saputra, I Gede Made Indra Harlina, Sitti I Gusti Ayu Putu Wita Indrayani I Nyoman GD Mas Wiartha I Nyoman Sukana Sabudi I Nyoman Sukana Sabudi I Wayan Adi Pratama I Wayan Jata I Wayan Putu Adityapratama Ichwan, Odelia Valda Ida Ayu Nyoman Yuni Devi Antari Irdhayanti, Efa Irene Hanna H Sihombing Irfan Maulana, Irfan Ismail, Achmad Sofyan Iwan Harsono Jata, I Wayan Jayanti Wardana, Pande Luh Putu Maharani Judijanto, Loso Juniasti Rusmandani, Ni Nengah Kalpikawati , Ida Ayu Kalpikawati, Ida Ayu Kamista Putra, I Putu Raka Kepakisan, Ngurah Krisnayana Khuan, Hendri Komala Dewi, Ni Kadek Febriyanti Krisna Mahagangga, Putu Mas Kristiurman Jaya Mendrofa Kusuma Ningrat, Anak Agung Gede Rama Kusumarini, Indah Lingga Buana, I Putu Sila Smara Listya Cahya, Darmawan Loanata , Cahyo Purnomo Loanata, Cahyo Loanata, Cahyo Purnomo Made Darmiati Maharani, Ni Kadek Ayu Mahayogi Arya Suta, I Gusti Ngurah Aditya Mas Wiartha, Nyoman Gede Midun, Benediktha Aprilliani Muhammad Ade Kurnia Harahap Muhammad Yusuf Nasarani Sani, Gabriella Marcelina Natasha Wira, Ketut Nia Ni Luh Gde Sri Sadjuni Ni Made Ari Kusuma Dewi Ni Made Suastini, Ni Made Ni Putu Diah Sri Maharani Noviari Wedanti, Dewa Ayu Nyoman Gandha Pradipta Adisastra Nyoman Gede Mas Wiartha Octa Pramesta, I Wayan Reyvas Padma Wulandari, Ni Putu Putri Parusa, Jonathan Paschalia Karnoto, Delviola Stefani Pebriyanti, Ketut Dinda Permana, Kadek Bagus Jaya Permana, Kadek Rian Permatasari, Ayu Ulan Pinaria , Ni Wayan Chintia pinaria, ni wayan chintia Pinaria, Ni Wayan Chintya Prabawa Putri, Gusti Agung Ayu Novanda Pradipta Adisastra, Nyoman Gandha Pradipta Daniswara, I Gusti Agung Yogi Pradnya Wiweka, I Gede Giyan Pradyumna, Ayu Gania Pramana, I Dewa Putu Hendri Pramesti Putri, Ni Luh Putu Dela Prastha Adyatma Prastha Adyatma Pratama , I Wayan Adi Pratama, I Wayan Adi Pratiwi , Kadek Andita Dwi Pratiwi, Kadek Andita Dwi Pratiwi, Ni Wayan Amelia Prawira, Kadek Dwika Putra Pradyasta, I Putu Arya Dharma Putri Pratiwi, Putu Dilla Putu Diah Prabawati Putu Ricky Danendra Rahmiyati , Nekky Reni Ariasri, Nyoman Robertus Adi Nugroho Ryan Iswaratama, I Made Sabudi, I Nyoman Sukana Sadjuni , Luh Gde Sri Sadjuni , Ni Luh Gede Sri Saputra Wijaya, I Putu Saputra, Ritzky Huda Satya Upayanti, Ni Wayan Diah Setiadi, Bekti Setiawan, Gede Dedi Setiawan, Zunan setiawati, rahmi Sintya Dewi, Ni Putu Ayu Gita Sitha Mahadewi, Anak Agung Istri Slovenia, Regita Sri Maharani, Anak Agung Ayu Sri Sadjuni, Ni Luh Gede Suantara, I Putu Adi Suastini , Ni Made Suka Anjasmara, I Kadek Andre Sulistyawati, Ni Luh Ketut Sri Supada, Made Andi Surya Advika, I Putu Dipta Surya Syahputra, Irvan Tejawati, Kadek Liana Triana Putra, I Nyoman Trisania Pramesti, Ayu Irmma Utama Sembiring, Afen Prana Wiartha, Nyoman Gede Mas Wiartha, Nyoman Gede Mas Wiartha Widiantara, I Gusti Made Agung Bagus Widyanata, I Putu Aditya Wiguna, Anak Agung Made Restu Adi Wijaya, I Putu Ari Wiraraja, Satria Yudha Arya Witarsana , Agung Gede Witarsana, I Gusti Agung Gede Witranatha, I Wayan Yanti, Kadek Karisma Yoga Saputra, Ida Bagus Yudhawijaya, Made Yuliana Dewi, Ni Gusti Ayu Made Yulianti, Adinda Prasetya Yuna Sugiantari, Ni Made Yuni Devi Antari, Ida Ayu Nyoman