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Purboyo, Purboyo
Universitas Islam Kalimantan Muhammad Arsyad Al Banjari Banjarmasin
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Journal : International Journal Of Science, Technology

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How Environment knowledge, Social Influences, and Attitude Impact The Millenial Generation’s Purchase Intention in Green Products Through Attitude? Purboyo, Purboyo; Lamsah, Lamsah; Zulfikar, Rizka; Wahyuni, Amalia
International Journal of Science, Technology & Management Vol. 3 No. 4 (2022): July 2022
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v3i4.534

Abstract

Thistime the world is covered by environmental issues in the form of climate change, the use of natural resources that do not pay attention to the environment, and the sale of products that are not environmentally friendly, and currently the millennial enerasi is a generation that is a lot in Indonesia with a proportion of 33.75%, as a generation that is quite large, the millennial generation in the future has a considerable answer to the issue. environmental preservation and use of green products. The purpose of this study is to find out the influence of environmental knowledge variables and social influence variables on green product buying intentions, both directly and indirectly through attitude variables as mediation variables. This type of quantitative research is used by collecting data using questionnaires on millennial respondents totaling 150 respondents. The data is analyzed using the SEM PLS approach. The results showed that variable social influences and attitudes had a positive and significant effect on the intention to buy green products. Variable environmental knowledge and social influences have a positive and significant effect on attitudes. While the variable of environmental knowledge does not have a significant effect on the intention to buy green products. The interesting result is that mediation gives the result that variables of environmental knowledge and variables of social influence have a positive and significant effect on the intention of buying green products through attitude variables as mediation variables.
Co-Authors A, Ariyadi Abdul Razak Abdurrahim Addieni Nurkhairita Aida Vitria Aida Vitria Aida Vitria Aida Vitria Aida Vitria Alfisah, Erni Amalia Wahyuni Ana Sofia Herawati Andi Zulfikar Darussalam Apriya Santi, Apriya Ariani, Gusti Meinar Girda Azahraty Azahraty Bambang Setiawan Basuki Desy Fitriani Diani, Oktriani Efrianti, Kumara Erni Alfisah Erni Alfisah Erviani, Dini Fadjrin Wira Perdana Fanlia Adiprimadana Sanjaya Fanlia Adiprimadana Sanjaya Farida Yulianti Farida Yulianti Farida Yulianti Farida Yulianti Farida Yulianti Farida Yulianti Firdaus Firdaus Firdaus Firdaus Firdaus GA, Gt Meinar Gynola, Adytya Restya H, Ana Sofia Harnida, Muthia Hatina, Damaida Herawati, Ana Sofia Herawaty, Ana Sofia Husnurrofiq, Husnurrofiq Ida Ayu Putu Sri Widnyani Irwan Irwan Irwan Jumiati Jumiati Kelana, Sri Khairani, Muhammad Kumara Efrianti Lamsah Lamsah Lamsah Lamsah Lamsah Lamsah Lamsah Lamsah, Lamsah Lusiana, Herlina Mardah, Siti Maulida, Noorlaily Meilani Rizki Saputri Mildawati Mildawati Mursanto Mursanto, Mursanto Muthia Harnida Muthia Harnida Niti Lestari Noorlaily Maulida Nurhayati, Netty Nuril Huda Nurjannah, Intan Nurul Hasanah Nurwijayanti Prihatini Ade Mayvita Prihatini Ade Mayvita Prihatini Ade Mayvita Prihatini Ade Mayvita, Prihatini Ade Putera , Roja Rahmi Widyanti Raisa Nurrahima Pratiwi Rina Rina Risnawati Risnawati Rizka Zulfikar Sanjaya, Fanlia Adiprimadana SANTOSO SANTOSO Sidarta, Driaskoro Budi Sidartha, Driasko Budi Siti Debi Nabila Siti Mardah Siti Zainab Siti Zainab, Siti Sri Kartini, Sri Surnata, Surnata Susila Dewi Syahrani Syahrani Syahrani SYAHRANI SYAHRANI Teguh Wicaksono Vitria, Aida Vitria, Aida Wahyuni, Amalia Yolanda, Yona Zulfikar, Rizka