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Prilosadoso, Basnendar Herry
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Pengembangan Booth Display Sebagai Upaya Promosi dan Pemasaran untuk UMKM Desa Bagor sebagai Penunjang Destinasi Wisata The New Kemukus, Sragen Basnendar Herry Prilosadoso; Ditya Fajar Rizkizha; Rendya Adi Kurniawan; Isnawati Muslihah; Hening Laksani; Zahra Titania Magenta; Nauril Ni’ma; Krisna Adi Heryoga; Immanuel Abimanyu; M. Harun Rosyid Ridlo; Brilindra Pandanwangi; Ipung Kurniawan Yunianto; Yoga Prasetya Adi Nugraha; Ratna Susanti; Brillian Nur Diansari; Sri Murwanti; Nursiam
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 1 No. 4 (2025): OKTOBER-DESEMBER
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/y2a7bp78

Abstract

The New Kemukus religious tourist attraction, located in Sumberlawang District, Sragen, continues to be beautified. Once known for its negative stigma, it has now been transformed into a new tourist icon in Sukowati. The Sragen Regional Government has allocated a development budget and prepared a regional public service agency (BLUD) to manage Mount Kemukus. The New Kemukus area is located in the Bagor Village, Miri, Sragen, an agricultural village with social, cultural, economic, educational, health, and infrastructure conditions that support 18 MSMEs, such as processed food products, clothing, culinary, children's toys, and other businesses. Community empowerment is an economic development concept that encompasses community values to build a new perspective for the community towards themselves and their environment, which is people-centred, participatory, empowering, and sustainable. Several training sessions were conducted to improve products, both in terms of quantity and processing, as well as other managerial aspects. Based on observations, the problems faced by these MSMEs consist of two aspects, such as the lack of promotion and marketing skills through booth display arrangements to improve product marketing. This activity is in accordance with the Master Plan of PPM ISI Surakarta, focusing on the application of art and appropriate technology in PPM for engineering art-based technology applications aimed at applying art to diversify creative products. The mentoring activity method for promoting booth displays and marketing uses the Design Thinking method through the following stages: Define, Research, Ideate, Prototype, Select, Implementation, and Learn. The mandatory outputs of the PKM include a scientific article (submitted) in a Sinta-indexed journal, a presentation of the activity results, a Letter of Application of Science and Technology from the partner, as well as additional outputs in the form of activity publications in the mass media, and an intellectual property (KI) submission in the form of a booth stand design.
Socialization Regarding Marketplaces In Villages As A Strategy To Improve Msmes In Villages Nasution, Muhammad Amsal; Putra, Suprio Jaya; Abidin, Jenal; Antesty, Sella; Prilosadoso, Basnendar Herry
Journal Of Human And Education (JAHE) Vol. 4 No. 4 (2024): Journal Of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i4.1264

Abstract

Abstrak Artikel ini bertujuan untuk mengetahui strategi peningkatan UMKM di desa melalui kegiatan sosialisasi marketplace. Kegiatan pengabdian kepada masyarakat melalui sosialisasi marketplace di desa karya maju jambangan bertujuan untuk mengedukasi masyarakat khususnya pengusaha UMKM tentang penggunaan marketplace ‘pasarbujangan’ yang belum secara maksimal digunakan dalam hal peningkatan UMKM di desa. Hasil kegiatan ini menunjukkan bahwa peserta kegiatan memiliki pengetahuan baru atau teredukasi tentang profil marketplace ‘pasarbujangan’ Desa Karya Maju Jambangan, mulai dari keuntungan yang dapat diperoleh mitra hingga peningkatan pendapatan desa. Peserta juga dibekali pelatihan tentang penggunaan Marketplace Jambangan ‘pasarbujangan’ mulai dari cara mengakses marketplace, membuat akun dan mendaftar sebagai mitra penjual, serta tata pengelolaan toko online. Peserta kegiatan dapat memanfaatkan marketplace yang dimiliki desa untuk memperluas area pemasaran serta mempermudah proses jual beli tanpa perlu adanya interaksi langsung antara penjual dan pembeli. Kata Kunci: Sosialisasi, marketplace, peningkatan umkm Abstract This article aims to find out strategies for increasing MSMEs in villages through marketplace socialization activities. Community service activities through socialization of the marketplace in Karya Maju Jambangan Village aim to educate the community, especially MSME entrepreneurs, about the use of the 'Pasar Bujangan' marketplace, which has not been optimally used in terms of increasing MSMEs in the village. The results of this activity show that the activity participants have new knowledge or are educated about the profile of the 'pasarbujangan' marketplace in Karya Maju Jambangan Village, starting from the benefits that partners can obtain to increasing village income. Participants are also provided with training on using the Jambangan Marketplace 'pasarbujangan' starting from how to access the marketplace, create an account and register as a seller partner, as well as online shop management. Activity participants can take advantage of the village's marketplace to expand the marketing area and simplify the buying and selling process without the need for direct interaction between sellers and buyers. Keywords: Socialization, marketplace, improving MSMEs
Socialization of the Use of the Live Tiktok Shop Feature as a Marketing Method in Increasing Housewives' Home Businesses Prilosadoso, Basnendar Herry; Nazriah, Ainun; Putra , Johni Eka; Desembrianita , Eva; Mardiah, Ainil
Journal Of Human And Education (JAHE) Vol. 4 No. 4 (2024): Journal Of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i4.1335

Abstract

The increasingly sophisticated technological progress in this modern era is one of the innovations resulting from the rapid development of technology, namely online sales or digital business. Purwosari Village is one of the villages in Laweyan subdistrict, Surakarta City, Central Java Province, where many residents are involved in managing industrial houses. According to Purwosari sub-district officials, the number of home industries in the village is already large, but home industry players still carry out traditional marketing such as Word of Mouth (WoM) and promotions using the WhatsApp application only. So far, Home Industry players still find it difficult to use digital marketing media so not many people use it. Based on these problems, digital marketing outreach and training was carried out, especially using the Live TikTok Shop feature. The choice of marketing media using TikTok is because this platform is widely used by the general public and has a TikTok Shop which is a social commerce feature with the aim of enabling MSMEs who use this application to promote and sell products. The aim of carrying out this Community Service activity is to optimize marketing activities for home industry digitally so that home industry products in the Purwosari Subdistrict, Laweyan District can cover a wider coverage not only in the surrounding area but can cover all of Indonesia. Community Service Activities in Purwosari Village are carried out by holding outreach and training for all Home Industry players. Based on the activities that have been carried out, Home Industry players who do not yet have a TikTok Shop account can help manage the products produced on the platform and understand how to market them. The result of this socialization and training is an increase in the ability of Home Industry players to utilize the Live TikTik Shop feature and also increase sales of goods produced by the Home Industry.
Socialization of Improving the Quality of Public Services Through Digital-Based Integrated Village Governance in Villages Prilosadoso, Basnendar Herry; Salampessy, Maryam; Yahya, Afif Syarifudin; Afrizal, Dedy; Mado, Yohanes Jibrail
Journal Of Human And Education (JAHE) Vol. 4 No. 4 (2024): Journal Of Human And Education (JAHE)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jh.v4i4.1418

Abstract

The three villages that were the objects of observation and the author carried out community service within a period of two weeks to one month had the same problem, namely regarding the quality of public services that were still minimal. The author took the initiative to conduct socialization to village officials to improve the quality of public services. During the service for a period of two weeks to one month, the author has a realistic target, namely that village officials can master the internet. In the first week and part of the second week, the author conducted socialization on how to use technology properly, the author taught basic things until the village officials could operate the technology they had. In the final stage, the author recruited stakeholders to create websites for the three villages above so that they could serve the rural community digitally. The author would like to express his deepest gratitude to a number of parties involved in the making of the article and the author's dedication to the villages of Baraya and Babatan that have been mentioned since the introduction. The author would like to express his deepest gratitude to the Village Head, Mr. Somad and Mr. Sugeng for the direction given and other village officials who cannot be mentioned one by one
PERANCANGAN DESAIN PERMAINAN MATERI PENDIDIKAN ANAK USIA DINI BERBASIS WAYANG BEBER Sutedjo, Agus; Prilosadoso, Basnendar Herry
Acintya Vol. 8 No. 1 (2016)
Publisher : Institut Seni Indoensia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/acy.v8i1.1909

Abstract

The traditional game contains a lot of important elements such as aspects of educational, recreational, or competitive so that children can benefit. The traditional game according to the nature ofthe game can be divided into two, namely a game to play (games) that are competitive and games toplay (play) that are available. This study aims to provide solutions related to design problems oftraditional children’s games based material introduction wayang beber in Pacitan and learning media character education for children early age as a way to preserve the traditional art to obtainalternative modification of traditional games. The crisis in various dimensions that many hit Indonesian life that impact on the crisis of morality can be prevented by reviving the character educationthrough the incorporation of traditional games children with puppet figure. Character education isthe transformation of the values of life in one’s personality to become one in the behavior of thatperson’s life. Draft experiment will be conducted with the involvement of a team of professors andstudents and practitioners in the field of craftsmen game and the offender (puppeteer) wayang beber.To map data is done through literature studies, interviews, observation, and documentation. Experiments performed with the shape design and game design approach is supported by the psychologicalapproach, educational, social and cultural. The use of SWOT analysis models used when going to theformulation of traditional game design as a medium for the introduction of the figure of wayangbeber and learning material character education to early childhood.Keywords: Wayang beber Pacitan, the character of early childhood education, traditional games,Art Tradition Preservation.
IDENTITAS VISUAL DESA WISATA BATIK COKROKEMBANG MELALUI ENVIRONMENT GRAPHIC DESIGN SEBAGAI PENGEMBANGAN DI KABUPATEN PACITAN Prilosadoso, Basnendar Herry; Suyanto, S.,; Rosmiati, Ana; Handriyotopo, H.,
Acintya Vol. 9 No. 1 (2017)
Publisher : Institut Seni Indoensia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/acy.v9i1.2120

Abstract

Moral value awareness had begun to be shifted by the western culture that tended to be incompatiblewith the condition of our society. This research was an effort to give reinforcement of local wisdomcontained in wayang beber figure, as a source for the development of batik patterns of Pacitan. Thegeographical condition of Pacitan Regency was very potential to be developed as a superior ecotourismwhere Pacitan got the nickname as Word class karst geopark tourism area. The economic condition ofthe community was mostly supported by a variety of small and medium industries. Batik industrydeveloped rapidly and had great potential to be developed and improved from the aspect of productivity, so that later could increase the economic level of Pacitan society. This research used actionresearch theory where there were four stages, namely select a focus, collect data, analyze and interpret data, and take action. Methods performed in several stages: assessment, design, socialization,mentoring and training, production, and launching. The research results aimed to increase batikproductivity and creativity through the development of Cokrokembang batik tourism village, Ngadirejo,Pacitan through corporate identity design, so it was expected to increase the economy of the peopleand the opening of the leading tourist attraction in Pacitan.Keywords: local wisdom, corporate identity,, batik tourism.
EKSPLOITAS1TUBUH WANITA DALAM FILM HOROR DARAH JANDA KOLONG WEWE NAFSU POCONG Sunarto, Ucu Andritama; Prilosadoso, Basnendar Herry
Capture : Jurnal Seni Media Rekam Vol. 5 No. 1 (2013)
Publisher : Seni Media Rekam ISI Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/capture.v5i1.1785

Abstract

This research entitled Darah Janda Kolong Wewe Nafsu Pocong telling the backgroundabout the curiosity about why woman became a main actor or object in the movies in the everyscene. Hence, this research used qualitative concerning how woman image was visualized bysemiotics (Roland Barthes) showed at Darah Janda KolongWewe Nafsu Pocong. In addition, theresult showed that horror movies were commonly visualized with exploitation againts woman'sbody as an vulgar object.Keywords: Woman's body,horror movies,and exploitation
EDUWISATA DESA WISATA TAMANAN, BONDOWOSO SEBAGAI OBJEK PERANCANGAN MEDIA PROMOSI MELALUI DESAIN KOMUNIKASI VISUAL Hasanah, Fiqih Imroatil; Prilosadoso, Basnendar Herry
CITRAWIRA : Journal of Advertising and Visual Communication Vol. 1 No. 1 (2020)
Publisher : ISI Press Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/citrawira.v1i1.3340

Abstract

Desa Wisata Tamanan merupakan sebuah desa wisata yang terletak di daerah Bondowoso Jawa Timur dengan berbagai potensi wisata yang jika ditinjau melalui kelima bidang yang ada, seperti agrowisata, seni kriya, kuliner, seni pertunjukan, dan perikanan menghasilkan tema konsep Eduwisata (wisata pendidikan). Kurang gencarnya promosi desa wisata tersebut membuat sebagian besar masyarakat luar Bondowoso belum mengetahui secara mendalam.  Maka dibuatlah suatu langkah perancangan yang diawali dengan membentuk sebuah corporate identity yang nantinya diaplikasikan kedalam berbagai media promosi yang sudah terencana seperti stationery, leaflet, sign system, poster, facebook, instagramdan merchandising seperti kaos, packaging kaos, gantungan kunci, tas serta kalender yang secara visualisasi terlihat seragam (tematik) agar membentuk image yang khas.  Metode yang digunakan adalah metode perancangan dengan mengumpulkan berbagai data dengan wawancara dan dokumentasi, dan metode analisa yang digunakan menggunakan deskriptif kualitatif dan SWOT. Hasil yang didapat adalah identitas visual yang khas, media promosi yang efektif dan efisien menggunakan website dan iklan koran serta media pendukung lainnya.
Fanatisme Sepak Bola : Analisis Visual Media Sosial Terhadap Anarkis Antar Suporter Cilla, Nola Ardelia Vorna; Amaliah, Siti Nur; Nurantika, Melda; Anjani, Viki; Prilosadoso, Basnendar Herry
CITRAWIRA : Journal of Advertising and Visual Communication Vol. 4 No. 2 (2023)
Publisher : ISI Press Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/citrawira.v4i2.5576

Abstract

Fanatisme suporter sepak bola memiliki kecenderungan bersifat obsesif dalam mendukung tim idolanya. Banyak fenomena dimana mereka berlomba-lomba menaikkan tagar idola mereka di media sosial untuk membela  maupun  memberikan  informasi. Namun, dibalik antusiasme ini terkadang terdapat sisi gelap berupa tindakan anarkis yang dilakukan oleh beberapa suporter.  Tujuan dari penelitian ini adalah menganalisis bagaimana sepak bola dapat memengaruhi sikap, mengetahui penyebab berkomentar negatif dan pencegahan yang tepat sikap anarkis suporter dalam media sosial. Penelitian metode campuran (mixed method). Analisis data penelitian menggunakan model interaktif Miles, Huberman, dan Saldana.  Kesimpulan penelitian adalah tampilan visual media sosial yang diunggah mengundang kemarahan suporter lain dapat menimbulkan perkelahian serta kesalahpahaman tiada henti. Visual dalam postingan  media  sosial   sangat  memengaruhi pesan  yang  akan  disampaikan, serta memiliki dampak yang positif maupun negatif yang dihasilkan.
Analisis Model Bisnis Dengan Pendekatan Business Model Canvas (BMC) dan Penetapan Strategi Pada UMKM di Industri Pariwisata Evi Sirait; Natalia Kristiani Tandafatu; Fitri Novilia; Donny Juliandri Prihadi; Basnendar Herry Prilosadoso
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 10 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i10.5452

Abstract

The purpose of this study is to determine and analyze the business model with the Business Model Canvas (BMC) approach and strategy determination in MSMEs in the tourism industry. The type of research used in this study is a descriptive survey. Data collection techniques were carried out using the questionnaire method. Furthermore, the research data was analyzed using three methods consisting of reduction, data presentation and drawing conclusions. The findings in this study are that there are 9 elements owned by the Business Model Canvas (BMC) to help the sustainability of MSMEs in the tourism industry including, Customer Segments, Value Propositions, channels, customer relationships, revenue streams, main activities, main resources, main partnerships and cost structures. In addition, based on the percentage data of respondents' responses about business strategies in MSMEs in the tourism industry is 86%, it means that the response according to respondents is Good. This is expected to be an alternative for business actors in running their business. Determining a good business strategy is important so that a business or business can survive and grow in the midst of tight competition.
Co-Authors Agus Sutedjo Ainil Mardiah Aldiansyah, Diky Amaliah, Siti Nur Ana Rosmiati Ana Yuliana Anjani, Viki Antesty, Sella Arief Nuryana Bagaskara, Danendra Belani5, Sriwanti Brilindra Pandanwangi Brillian Nur Diansari Cahyo Budi Santoso Candra Putra Ardiansyah Chandra, Dicki Bagus Cilla, Nola Ardelia Vorna CNAWP, Rizal Perlambang Dedy Afrizal Della Maharani, Utin Denis Setiaji Dini, Erlyana Zuar Ditya Fajar Rizkizha Donny Juliandri Prihadi Eva Desembrianita Evi Sirait Fitri Novilia Gumelar, Rangga Pangkuluhur Handriyotopo Handriyotopo Hasanah, Fiqih Imroatil Hening Laksani Immanuel Abimanyu Indri Yani Indri Yani, Indri Ipung Kurniawan Yunianto Iswara, Wildan Arya Praba Itsar, Ahmad Jenal Abidin, Jenal Krisna Adi Heryoga Kurniawan, Rendya Adi Kusumaningtyas, Daru Putri Laksani, Hening M. Harun Rosyid Ridlo Mado, Yohanes Jibrail Maharani, Utin Della Mahmuddin Mahmuddin Maulana, Muhammad Fikri Muhammad Sabir Muslihah, Isnawati Nasution, Muhammad Amsal Nauril Ni’ma Nazriah, Ainun Novilia, Fitri Nurantika, Melda Nursiam Pandanwangi, Brilindra Pravitasari, Indriati Suci Priana, Fatika Fajar Putra , Johni Eka Putra, Suprio Jaya Ratna Susanti Rendya Adi Kurniawan Ridlo, M Harun Rosyid Rizkizh, Ditya Fajar Salampessy, Maryam Santi, Oasis Fadila Setiawan, William Soewasta, Muji Sri Murwanti Sriwanti Belani5 Suci Purwandari Sunarto, Ucu Andritama Suyanto, S., Syaifullah MS Tandafatu, Natalia Kristiani Thalib, Najdah Tori, Pisteo Gabriel Waluyo Yahya, Afif Syarifudin Yoga Prasetya Adi Nugraha Yuliana, Ana Yunianto, Ipung Kurniawan Zahra Titania Magenta