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Analisis Model Bisnis Dengan Pendekatan Business Model Canvas (BMC) dan Penetapan Strategi Pada UMKM di Industri Pariwisata Evi Sirait; Natalia Kristiani Tandafatu; Fitri Novilia; Donny Juliandri Prihadi; Basnendar Herry Prilosadoso
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 10 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i10.5452

The purpose of this study is to determine and analyze the business model with the Business Model Canvas (BMC) approach and strategy determination in MSMEs in the tourism industry. The type of research used in this study is a descriptive survey. Data collection techniques were carried out using the questionnaire method. Furthermore, the research data was analyzed using three methods consisting of reduction, data presentation and drawing conclusions. The findings in this study are that there are 9 elements owned by the Business Model Canvas (BMC) to help the sustainability of MSMEs in the tourism industry including, Customer Segments, Value Propositions, channels, customer relationships, revenue streams, main activities, main resources, main partnerships and cost structures. In addition, based on the percentage data of respondents' responses about business strategies in MSMEs in the tourism industry is 86%, it means that the response according to respondents is Good. This is expected to be an alternative for business actors in running their business. Determining a good business strategy is important so that a business or business can survive and grow in the midst of tight competition.

EDUWISATA DESA WISATA TAMANAN, BONDOWOSO SEBAGAI OBJEK PERANCANGAN MEDIA PROMOSI MELALUI DESAIN KOMUNIKASI VISUAL Hasanah, Fiqih Imroatil; Prilosadoso, Basnendar Herry
CITRAWIRA : Journal of Advertising and Visual Communication Vol. 1 No. 1 (2020)
Publisher : ISI Press Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/citrawira.v1i1.3340

Desa Wisata Tamanan merupakan sebuah desa wisata yang terletak di daerah Bondowoso Jawa Timur dengan berbagai potensi wisata yang jika ditinjau melalui kelima bidang yang ada, seperti agrowisata, seni kriya, kuliner, seni pertunjukan, dan perikanan menghasilkan tema konsep Eduwisata (wisata pendidikan). Kurang gencarnya promosi desa wisata tersebut membuat sebagian besar masyarakat luar Bondowoso belum mengetahui secara mendalam. Maka dibuatlah suatu langkah perancangan yang diawali dengan membentuk sebuah corporate identity yang nantinya diaplikasikan kedalam berbagai media promosi yang sudah terencana seperti stationery, leaflet, sign system, poster, facebook, instagramdan merchandising seperti kaos, packaging kaos, gantungan kunci, tas serta kalender yang secara visualisasi terlihat seragam (tematik) agar membentuk image yang khas. Metode yang digunakan adalah metode perancangan dengan mengumpulkan berbagai data dengan wawancara dan dokumentasi, dan metode analisa yang digunakan menggunakan deskriptif kualitatif dan SWOT. Hasil yang didapat adalah identitas visual yang khas, media promosi yang efektif dan efisien menggunakan website dan iklan koran serta media pendukung lainnya.

Fanatisme Sepak Bola : Analisis Visual Media Sosial Terhadap Anarkis Antar Suporter Cilla, Nola Ardelia Vorna; Amaliah, Siti Nur; Nurantika, Melda; Anjani, Viki; Prilosadoso, Basnendar Herry
CITRAWIRA : Journal of Advertising and Visual Communication Vol. 4 No. 2 (2023)
Publisher : ISI Press Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/citrawira.v4i2.5576

Fanatisme suporter sepak bola memiliki kecenderungan bersifat obsesif dalam mendukung tim idolanya. Banyak fenomena dimana mereka berlomba-lomba menaikkan tagar idola mereka di media sosial untuk membela maupun memberikan informasi. Namun, dibalik antusiasme ini terkadang terdapat sisi gelap berupa tindakan anarkis yang dilakukan oleh beberapa suporter. Tujuan dari penelitian ini adalah menganalisis bagaimana sepak bola dapat memengaruhi sikap, mengetahui penyebab berkomentar negatif dan pencegahan yang tepat sikap anarkis suporter dalam media sosial. Penelitian metode campuran (mixed method). Analisis data penelitian menggunakan model interaktif Miles, Huberman, dan Saldana. Kesimpulan penelitian adalah tampilan visual media sosial yang diunggah mengundang kemarahan suporter lain dapat menimbulkan perkelahian serta kesalahpahaman tiada henti. Visual dalam postingan media sosial sangat memengaruhi pesan yang akan disampaikan, serta memiliki dampak yang positif maupun negatif yang dihasilkan.

Analisis Model Bisnis Dengan Pendekatan Business Model Canvas (BMC) dan Penetapan Strategi Pada UMKM di Industri Pariwisata Evi Sirait; Natalia Kristiani Tandafatu; Fitri Novilia; Donny Juliandri Prihadi; Basnendar Herry Prilosadoso
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 10 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i10.5452

The purpose of this study is to determine and analyze the business model with the Business Model Canvas (BMC) approach and strategy determination in MSMEs in the tourism industry. The type of research used in this study is a descriptive survey. Data collection techniques were carried out using the questionnaire method. Furthermore, the research data was analyzed using three methods consisting of reduction, data presentation and drawing conclusions. The findings in this study are that there are 9 elements owned by the Business Model Canvas (BMC) to help the sustainability of MSMEs in the tourism industry including, Customer Segments, Value Propositions, channels, customer relationships, revenue streams, main activities, main resources, main partnerships and cost structures. In addition, based on the percentage data of respondents' responses about business strategies in MSMEs in the tourism industry is 86%, it means that the response according to respondents is Good. This is expected to be an alternative for business actors in running their business. Determining a good business strategy is important so that a business or business can survive and grow in the midst of tight competition.

Strategi Pemasaran Pariwisata melalui Influencer Marketing Donny Juliandri Prihadi; Arief Nuryana; Eva Desembrianita; Basnendar Herry Prilosadoso; Muhammad Sabir
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 3 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i3.7489

The purpose of this study is to determine the effectiveness of tourism marketing strategies through influencer marketing. This research approach collects data through literature studies, which involve reading literature from various sources including books, journals and reports using qualitative and deductive approaches. The findings in this study are that influencer marketing is a powerful tourism marketing strategy in improving tourism image, building trust and credibility in tourism, reaching the right target audience, making tourism the center of attention, increasing trust, increasing engagement and conversion, strengthening social proof, increasing ROI (Return on Investment). In addition, influencer marketing is also an effective strategy in tourism marketing if done correctly. By determining campaign objectives, choosing the right influencers, determining the type of collaboration, creating interesting content, and measuring the success of the campaign. This can increase the attractiveness of tourist destinations and attract more tourists.

THE INFLUENCE OF PRODUCT DESIGN ON PURCHASING DECISIONS WITH BRAND IMAGE AS A MODERATING VARIABLE Prilosadoso, Basnendar Herry; Yani, Indri; Yuliana, Ana; Mahmuddin, Mahmuddin; Belani5, Sriwanti
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14895

This research is a quantitative study with an explanatory approach, namely an approach that relies on a number of previous studies as the main reference for analyzing, varying, and refining the research being conducted. The data in this article is primary data that researchers obtained from a number of credible sources, namely Suzuki Sales Marketing spread throughout Indonesia as many as 500 people. The data were analyzed using the smart PLS 4.0 analysis tool with the following hypothesis. The result in this article show that the results go hand in hand with the hypothesis because the P-Values are positive and are at a significance level of 0.05, namely 0.014. This indicates that the better the Product Design, the more consumers will be attracted to decide to make a Purchase Decision. Next, in the next line, it can be concluded that the Brand Image variable can moderate the influence of the Product Design variable on Purchasing Decisions because the same thing is that the P-Values are positive and below the significance level of 0.05, namely 0.00. Thus, it can be concluded that the first and second hypotheses in this article can be accepted. Keywords: Product Design, Purchasing Decisions, Brand Image

Socialization of the Use of Meta AI to Improve the Quality of MSME Marketing Content and Increase Sales Quantity: Pengabdian Basnendar Herry Prilosadoso; Dinesh Basti Farani; Rahmawati Yuliani; Priyono Sadjijo; Afen Prana Utama Sembiring
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.4286

Competition in the digital market requires Micro, Small, and Medium Enterprises (MSMEs) to consistently produce attractive, persuasive, and high-quality marketing content . MSMEs at the village and regional levels, such as community service partners in West Java, Central Java, East Java, and Medan (North Sumatra) , face major obstacles in the form of limited human resources and copywriting and design skills, which results in stagnant sales quantities. This community service research aims to address these gaps through Socialization and Hands-on Training on the Utilization of Generative Artificial Intelligence Technology (Meta AI) . The training program focuses on the practical application of Meta AI for brainstorming content ideas, drafting effective promotional narratives, and optimizing customer chatbot strategies . The implementation method involves (1) Focus Group Discussion (FGD) to map the specific needs of MSMEs in each location, (2) Intensive training for 10 days, and (3) Mentoring and practical evaluation for two months. Post-training evaluation results showed a dramatic increase in the variety and quality of digital marketing content produced, supported by an 18% increase in average sales volume for MSMEs actively implementing the AI tools . This success confirms that easily accessible AI adoption is a crucial strategy for increasing the competitiveness of regional MSMEs and accelerating digital economic inclusion.

Ecotheology: A Solution to Improve the Tourism Industry and Help Create a Golden Indonesia by 2045 Redy Harya Putra; Hardiansyah; Muhammad Fikri Maulana; Basnendar Herry Prilosadoso; Muhammad Halfi Indra Syahputra
Jurnal Teknologi dan Manajemen Industri Terapan Vol. 4 No. 3 (2025): Jurnal Teknologi dan Manajemen Industri Terapan
Publisher : Yayasan Inovasi Kemajuan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55826/jtmit.v4i3.1475

Indonesia faces significant challenges in balancing economic growth in the tourism sector with environmental preservation to achieve the vision of Golden Indonesia 2045. This study aims to explore the concept of ecotheology as a fundamental solution to advancing sustainable tourism. Ecotheology offers an approach that integrates spiritual and theological values with ecological responsibility, viewing nature not merely as an economic commodity but as a sacred heritage to be preserved. Using qualitative methods and literature studies, this article analyzes how the internalization of ecotheological values in tourism policy can mitigate the negative impacts of mass tourism and environmental degradation. The results of the study indicate that ecotheology can create an ethnically based tourism model that not only increases the industry's global competitiveness but also ensures the resilience of natural resources for future generations. The implementation of ecotheology in the national tourism strategy is predicted to be an important pillar in realizing a prosperous, independent, and sustainable Golden Indonesia 2045.

Visual narrative through the Wimba approach in Tahilalats comic with campaign theme Bersama Stop Judi Online Gumelar, Rangga Pangkuluhur; Prilosadoso, Basnendar Herry
Bahasa dan Seni: Jurnal Bahasa, Sastra, Seni, dan Pengajarannya Vol. 53, No. 2
Publisher : citeus

Show Abstract | Download Original | Original Source | Check in Google Scholar

Comics, as a medium for conveying ideas and concepts through imagery, integrate textual and visual elements to construct meaning and communicate messages effectively. Their distinctive visual communication enables the delivery of complex social issues in an accessible manner through characters, panels, layouts, and visual representations of sound and dialogue. This study analyzes the Tahilalats comic (2024 edition), which incorporates the hashtag #bersamastopjudol as part of a visual campaign against online gambling addiction. The narrative is presented entirely through images without verbal language. The research applies Primadi Tabrani’s Wimba theory to decode visual language and Roland Barthes’ semiotics to interpret symbolic meanings. Findings indicate that comics can function as effective campaign tools, transmitting urgent social messages through minimalist yet impactful visual strategies. The Tahilalats comic demonstrates how visual storytelling, combined with layered semiotic structures, can engage audiences cognitively and emotionally without textual dependence. This study contributes to scholarly discourse on visual communication and public campaign media, offering insights into the capacity of comics to address sensitive and complex issues through concise and relatable visual narratives. The implications highlight the potential of visual media in shaping public awareness and behavior in contemporary digital culture.

Strategi Pemasaran Pariwisata melalui Influencer Marketing Donny Juliandri Prihadi; Arief Nuryana; Eva Desembrianita; Basnendar Herry Prilosadoso; Muhammad Sabir
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 3 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i3.7489

The purpose of this study is to determine the effectiveness of tourism marketing strategies through influencer marketing. This research approach collects data through literature studies, which involve reading literature from various sources including books, journals and reports using qualitative and deductive approaches. The findings in this study are that influencer marketing is a powerful tourism marketing strategy in improving tourism image, building trust and credibility in tourism, reaching the right target audience, making tourism the center of attention, increasing trust, increasing engagement and conversion, strengthening social proof, increasing ROI (Return on Investment). In addition, influencer marketing is also an effective strategy in tourism marketing if done correctly. By determining campaign objectives, choosing the right influencers, determining the type of collaboration, creating interesting content, and measuring the success of the campaign. This can increase the attractiveness of tourist destinations and attract more tourists.

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