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All Journal Batoboh : Jurnal Pengabdian Pada Masyarakat Abdi Seni Acintya Capture : Jurnal Seni Media Rekam Gelar : Jurnal Seni Budaya Ornamen Jurnal Pengkajian dan Penciptaan Seni Kriya JURNAL LENTERA BISNIS Jurnal Ilmiah Edunomika (JIE) Jurnal Abdi: Media Pengabdian Kepada Masyarakat CITRAWIRA : JOURNAL OF ADVERTISING AND VISUAL COMMUNICATION International Journal of Social Science Journal Of Human And Education (JAHE) Innovative: Journal Of Social Science Research El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Ekopedia: Jurnal Ilmiah Ekonomi Jurnal bahasa, sastra, seni, dan pengajarannya
Prilosadoso, Basnendar Herry
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Strategi Pemasaran Pariwisata melalui Influencer Marketing Donny Juliandri Prihadi; Arief Nuryana; Eva Desembrianita; Basnendar Herry Prilosadoso; Muhammad Sabir
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 3 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i3.7489

Abstract

The purpose of this study is to determine the effectiveness of tourism marketing strategies through influencer marketing. This research approach collects data through literature studies, which involve reading literature from various sources including books, journals and reports using qualitative and deductive approaches. The findings in this study are that influencer marketing is a powerful tourism marketing strategy in improving tourism image, building trust and credibility in tourism, reaching the right target audience, making tourism the center of attention, increasing trust, increasing engagement and conversion, strengthening social proof, increasing ROI (Return on Investment). In addition, influencer marketing is also an effective strategy in tourism marketing if done correctly. By determining campaign objectives, choosing the right influencers, determining the type of collaboration, creating interesting content, and measuring the success of the campaign. This can increase the attractiveness of tourist destinations and attract more tourists.
THE INFLUENCE OF PRODUCT DESIGN ON PURCHASING DECISIONS WITH BRAND IMAGE AS A MODERATING VARIABLE Prilosadoso, Basnendar Herry; Yani, Indri; Yuliana, Ana; Mahmuddin, Mahmuddin; Belani5, Sriwanti
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14895

Abstract

This research is a quantitative study with an explanatory approach, namely an approach that relies on a number of previous studies as the main reference for analyzing, varying, and refining the research being conducted. The data in this article is primary data that researchers obtained from a number of credible sources, namely Suzuki Sales Marketing spread throughout Indonesia as many as 500 people. The data were analyzed using the smart PLS 4.0 analysis tool with the following hypothesis. The result in this article show that the results go hand in hand with the hypothesis because the P-Values are positive and are at a significance level of 0.05, namely 0.014. This indicates that the better the Product Design, the more consumers will be attracted to decide to make a Purchase Decision. Next, in the next line, it can be concluded that the Brand Image variable can moderate the influence of the Product Design variable on Purchasing Decisions because the same thing is that the P-Values are positive and below the significance level of 0.05, namely 0.00. Thus, it can be concluded that the first and second hypotheses in this article can be accepted. Keywords: Product Design, Purchasing Decisions, Brand Image
Visual narrative through the Wimba approach in Tahilalats comic with campaign theme Bersama Stop Judi Online Gumelar, Rangga Pangkuluhur; Prilosadoso, Basnendar Herry
Bahasa dan Seni: Jurnal Bahasa, Sastra, Seni, dan Pengajarannya Vol. 53, No. 2
Publisher : citeus

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Abstract

Comics, as a medium for conveying ideas and concepts through imagery, integrate textual and visual elements to construct meaning and communicate messages effectively. Their distinctive visual communication enables the delivery of complex social issues in an accessible manner through characters, panels, layouts, and visual representations of sound and dialogue. This study analyzes the Tahilalats comic (2024 edition), which incorporates the hashtag #bersamastopjudol as part of a visual campaign against online gambling addiction. The narrative is presented entirely through images without verbal language. The research applies Primadi Tabrani’s Wimba theory to decode visual language and Roland Barthes’ semiotics to interpret symbolic meanings. Findings indicate that comics can function as effective campaign tools, transmitting urgent social messages through minimalist yet impactful visual strategies. The Tahilalats comic demonstrates how visual storytelling, combined with layered semiotic structures, can engage audiences cognitively and emotionally without textual dependence. This study contributes to scholarly discourse on visual communication and public campaign media, offering insights into the capacity of comics to address sensitive and complex issues through concise and relatable visual narratives. The implications highlight the potential of visual media in shaping public awareness and behavior in contemporary digital culture.
Co-Authors Agus Sutedjo Ainil Mardiah Aldiansyah, Diky Amaliah, Siti Nur Ana Rosmiati Ana Yuliana Anjani, Viki Antesty, Sella Arief Nuryana Bagaskara, Danendra Belani5, Sriwanti Brilindra Pandanwangi Brillian Nur Diansari Cahyo Budi Santoso Candra Putra Ardiansyah Chandra, Dicki Bagus Cilla, Nola Ardelia Vorna CNAWP, Rizal Perlambang Dedy Afrizal Della Maharani, Utin Denis Setiaji Dini, Erlyana Zuar Ditya Fajar Rizkizha Donny Juliandri Prihadi Eva Desembrianita Evi Sirait Fitri Novilia Gumelar, Rangga Pangkuluhur Handriyotopo Handriyotopo Hasanah, Fiqih Imroatil Hening Laksani Immanuel Abimanyu Indri Yani Indri Yani, Indri Ipung Kurniawan Yunianto Iswara, Wildan Arya Praba Itsar, Ahmad Jenal Abidin, Jenal Krisna Adi Heryoga Kurniawan, Rendya Adi Kusumaningtyas, Daru Putri Laksani, Hening M. Harun Rosyid Ridlo Mado, Yohanes Jibrail Maharani, Utin Della Mahmuddin Mahmuddin Maulana, Muhammad Fikri Muhammad Sabir Muslihah, Isnawati Nasution, Muhammad Amsal Nauril Ni’ma Nazriah, Ainun Novilia, Fitri Nurantika, Melda Nursiam Pandanwangi, Brilindra Pravitasari, Indriati Suci Priana, Fatika Fajar Putra , Johni Eka Putra, Suprio Jaya Ratna Susanti Rendya Adi Kurniawan Ridlo, M Harun Rosyid Rizkizh, Ditya Fajar Salampessy, Maryam Santi, Oasis Fadila Setiawan, William Soewasta, Muji Sri Murwanti Sriwanti Belani5 Suci Purwandari Sunarto, Ucu Andritama Suyanto, S., Syaifullah MS Tandafatu, Natalia Kristiani Thalib, Najdah Tori, Pisteo Gabriel Waluyo Yahya, Afif Syarifudin Yoga Prasetya Adi Nugraha Yuliana, Ana Yunianto, Ipung Kurniawan Zahra Titania Magenta