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All Journal Batoboh : Jurnal Pengabdian Pada Masyarakat Abdi Seni Acintya Capture : Jurnal Seni Media Rekam Gelar : Jurnal Seni Budaya Keteg : Jurnal Pengetahuan, Pemikiran dan Kajian Tentang Bunyi Ornamen Jurnal Pengkajian dan Penciptaan Seni Kriya JURNAL LENTERA BISNIS Jurnal Ilmiah Edunomika (JIE) Jurnal Abdi: Media Pengabdian Kepada Masyarakat CITRAWIRA : JOURNAL OF ADVERTISING AND VISUAL COMMUNICATION International Journal of Social Science Journal Of Human And Education (JAHE) Innovative: Journal Of Social Science Research Jurnal Pengabdian Masyarakat dan Riset Pendidikan El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies CARONG: Jurnal Pendidikan, Sosial dan Humaniora Ekopedia: Jurnal Ilmiah Ekonomi
Prilosadoso, Basnendar Herry
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Public Health Social Sciences Other

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IDENTITAS VISUAL DESA WISATA BATIK COKROKEMBANG MELALUI ENVIRONMENT GRAPHIC DESIGN SEBAGAI PENGEMBANGAN DI KABUPATEN PACITAN Prilosadoso, Basnendar Herry; Suyanto, S.,; Rosmiati, Ana; Handriyotopo, H.,
Acintya Vol. 9 No. 1 (2017)
Publisher : Institut Seni Indoensia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/acy.v9i1.2120

Abstract

Moral value awareness had begun to be shifted by the western culture that tended to be incompatiblewith the condition of our society. This research was an effort to give reinforcement of local wisdomcontained in wayang beber figure, as a source for the development of batik patterns of Pacitan. Thegeographical condition of Pacitan Regency was very potential to be developed as a superior ecotourismwhere Pacitan got the nickname as Word class karst geopark tourism area. The economic condition ofthe community was mostly supported by a variety of small and medium industries. Batik industrydeveloped rapidly and had great potential to be developed and improved from the aspect of productivity, so that later could increase the economic level of Pacitan society. This research used actionresearch theory where there were four stages, namely select a focus, collect data, analyze and interpret data, and take action. Methods performed in several stages: assessment, design, socialization,mentoring and training, production, and launching. The research results aimed to increase batikproductivity and creativity through the development of Cokrokembang batik tourism village, Ngadirejo,Pacitan through corporate identity design, so it was expected to increase the economy of the peopleand the opening of the leading tourist attraction in Pacitan.Keywords: local wisdom, corporate identity,, batik tourism.
EKSPLOITAS1TUBUH WANITA DALAM FILM HOROR DARAH JANDA KOLONG WEWE NAFSU POCONG Sunarto, Ucu Andritama; Prilosadoso, Basnendar Herry
Capture : Jurnal Seni Media Rekam Vol. 5 No. 1 (2013)
Publisher : Seni Media Rekam ISI Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/capture.v5i1.1785

Abstract

This research entitled Darah Janda Kolong Wewe Nafsu Pocong telling the backgroundabout the curiosity about why woman became a main actor or object in the movies in the everyscene. Hence, this research used qualitative concerning how woman image was visualized bysemiotics (Roland Barthes) showed at Darah Janda KolongWewe Nafsu Pocong. In addition, theresult showed that horror movies were commonly visualized with exploitation againts woman'sbody as an vulgar object.Keywords: Woman's body,horror movies,and exploitation
Analisis Model Bisnis Dengan Pendekatan Business Model Canvas (BMC) dan Penetapan Strategi Pada UMKM di Industri Pariwisata Evi Sirait; Natalia Kristiani Tandafatu; Fitri Novilia; Donny Juliandri Prihadi; Basnendar Herry Prilosadoso
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 10 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i10.5452

Abstract

The purpose of this study is to determine and analyze the business model with the Business Model Canvas (BMC) approach and strategy determination in MSMEs in the tourism industry. The type of research used in this study is a descriptive survey. Data collection techniques were carried out using the questionnaire method. Furthermore, the research data was analyzed using three methods consisting of reduction, data presentation and drawing conclusions. The findings in this study are that there are 9 elements owned by the Business Model Canvas (BMC) to help the sustainability of MSMEs in the tourism industry including, Customer Segments, Value Propositions, channels, customer relationships, revenue streams, main activities, main resources, main partnerships and cost structures. In addition, based on the percentage data of respondents' responses about business strategies in MSMEs in the tourism industry is 86%, it means that the response according to respondents is Good. This is expected to be an alternative for business actors in running their business. Determining a good business strategy is important so that a business or business can survive and grow in the midst of tight competition.
EDUWISATA DESA WISATA TAMANAN, BONDOWOSO SEBAGAI OBJEK PERANCANGAN MEDIA PROMOSI MELALUI DESAIN KOMUNIKASI VISUAL Hasanah, Fiqih Imroatil; Prilosadoso, Basnendar Herry
CITRAWIRA : Journal of Advertising and Visual Communication Vol. 1 No. 1 (2020)
Publisher : ISI Press Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/citrawira.v1i1.3340

Abstract

Desa Wisata Tamanan merupakan sebuah desa wisata yang terletak di daerah Bondowoso Jawa Timur dengan berbagai potensi wisata yang jika ditinjau melalui kelima bidang yang ada, seperti agrowisata, seni kriya, kuliner, seni pertunjukan, dan perikanan menghasilkan tema konsep Eduwisata (wisata pendidikan). Kurang gencarnya promosi desa wisata tersebut membuat sebagian besar masyarakat luar Bondowoso belum mengetahui secara mendalam.  Maka dibuatlah suatu langkah perancangan yang diawali dengan membentuk sebuah corporate identity yang nantinya diaplikasikan kedalam berbagai media promosi yang sudah terencana seperti stationery, leaflet, sign system, poster, facebook, instagramdan merchandising seperti kaos, packaging kaos, gantungan kunci, tas serta kalender yang secara visualisasi terlihat seragam (tematik) agar membentuk image yang khas.  Metode yang digunakan adalah metode perancangan dengan mengumpulkan berbagai data dengan wawancara dan dokumentasi, dan metode analisa yang digunakan menggunakan deskriptif kualitatif dan SWOT. Hasil yang didapat adalah identitas visual yang khas, media promosi yang efektif dan efisien menggunakan website dan iklan koran serta media pendukung lainnya.
Fanatisme Sepak Bola : Analisis Visual Media Sosial Terhadap Anarkis Antar Suporter Cilla, Nola Ardelia Vorna; Amaliah, Siti Nur; Nurantika, Melda; Anjani, Viki; Prilosadoso, Basnendar Herry
CITRAWIRA : Journal of Advertising and Visual Communication Vol. 4 No. 2 (2023)
Publisher : ISI Press Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/citrawira.v4i2.5576

Abstract

Fanatisme suporter sepak bola memiliki kecenderungan bersifat obsesif dalam mendukung tim idolanya. Banyak fenomena dimana mereka berlomba-lomba menaikkan tagar idola mereka di media sosial untuk membela  maupun  memberikan  informasi. Namun, dibalik antusiasme ini terkadang terdapat sisi gelap berupa tindakan anarkis yang dilakukan oleh beberapa suporter.  Tujuan dari penelitian ini adalah menganalisis bagaimana sepak bola dapat memengaruhi sikap, mengetahui penyebab berkomentar negatif dan pencegahan yang tepat sikap anarkis suporter dalam media sosial. Penelitian metode campuran (mixed method). Analisis data penelitian menggunakan model interaktif Miles, Huberman, dan Saldana.  Kesimpulan penelitian adalah tampilan visual media sosial yang diunggah mengundang kemarahan suporter lain dapat menimbulkan perkelahian serta kesalahpahaman tiada henti. Visual dalam postingan  media  sosial   sangat  memengaruhi pesan  yang  akan  disampaikan, serta memiliki dampak yang positif maupun negatif yang dihasilkan.
Analisis Model Bisnis Dengan Pendekatan Business Model Canvas (BMC) dan Penetapan Strategi Pada UMKM di Industri Pariwisata Evi Sirait; Natalia Kristiani Tandafatu; Fitri Novilia; Donny Juliandri Prihadi; Basnendar Herry Prilosadoso
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 10 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i10.5452

Abstract

The purpose of this study is to determine and analyze the business model with the Business Model Canvas (BMC) approach and strategy determination in MSMEs in the tourism industry. The type of research used in this study is a descriptive survey. Data collection techniques were carried out using the questionnaire method. Furthermore, the research data was analyzed using three methods consisting of reduction, data presentation and drawing conclusions. The findings in this study are that there are 9 elements owned by the Business Model Canvas (BMC) to help the sustainability of MSMEs in the tourism industry including, Customer Segments, Value Propositions, channels, customer relationships, revenue streams, main activities, main resources, main partnerships and cost structures. In addition, based on the percentage data of respondents' responses about business strategies in MSMEs in the tourism industry is 86%, it means that the response according to respondents is Good. This is expected to be an alternative for business actors in running their business. Determining a good business strategy is important so that a business or business can survive and grow in the midst of tight competition.
Strategi Pemasaran Pariwisata melalui Influencer Marketing Donny Juliandri Prihadi; Arief Nuryana; Eva Desembrianita; Basnendar Herry Prilosadoso; Muhammad Sabir
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 6 No. 3 (2025): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v6i3.7489

Abstract

The purpose of this study is to determine the effectiveness of tourism marketing strategies through influencer marketing. This research approach collects data through literature studies, which involve reading literature from various sources including books, journals and reports using qualitative and deductive approaches. The findings in this study are that influencer marketing is a powerful tourism marketing strategy in improving tourism image, building trust and credibility in tourism, reaching the right target audience, making tourism the center of attention, increasing trust, increasing engagement and conversion, strengthening social proof, increasing ROI (Return on Investment). In addition, influencer marketing is also an effective strategy in tourism marketing if done correctly. By determining campaign objectives, choosing the right influencers, determining the type of collaboration, creating interesting content, and measuring the success of the campaign. This can increase the attractiveness of tourist destinations and attract more tourists.
THE INFLUENCE OF PRODUCT DESIGN ON PURCHASING DECISIONS WITH BRAND IMAGE AS A MODERATING VARIABLE Prilosadoso, Basnendar Herry; Yani, Indri; Yuliana, Ana; Mahmuddin, Mahmuddin; Belani5, Sriwanti
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 3 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i3.14895

Abstract

This research is a quantitative study with an explanatory approach, namely an approach that relies on a number of previous studies as the main reference for analyzing, varying, and refining the research being conducted. The data in this article is primary data that researchers obtained from a number of credible sources, namely Suzuki Sales Marketing spread throughout Indonesia as many as 500 people. The data were analyzed using the smart PLS 4.0 analysis tool with the following hypothesis. The result in this article show that the results go hand in hand with the hypothesis because the P-Values are positive and are at a significance level of 0.05, namely 0.014. This indicates that the better the Product Design, the more consumers will be attracted to decide to make a Purchase Decision. Next, in the next line, it can be concluded that the Brand Image variable can moderate the influence of the Product Design variable on Purchasing Decisions because the same thing is that the P-Values are positive and below the significance level of 0.05, namely 0.00. Thus, it can be concluded that the first and second hypotheses in this article can be accepted. Keywords: Product Design, Purchasing Decisions, Brand Image
Socialization of the Use of Meta AI to Improve the Quality of MSME Marketing Content and Increase Sales Quantity: Penelitian Basnendar Herry Prilosadoso; Dinesh Basti Farani; Rahmawati Yuliani; Priyono Sadjijo; Afen Prana Utama Sembiring
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.4286

Abstract

Competition in the digital market requires Micro, Small, and Medium Enterprises (MSMEs) to consistently produce attractive, persuasive, and high-quality marketing content . MSMEs at the village and regional levels, such as community service partners in West Java, Central Java, East Java, and Medan (North Sumatra) , face major obstacles in the form of limited human resources and copywriting and design skills, which results in stagnant sales quantities. This community service research aims to address these gaps through Socialization and Hands-on Training on the Utilization of Generative Artificial Intelligence Technology (Meta AI) . The training program focuses on the practical application of Meta AI for brainstorming content ideas, drafting effective promotional narratives, and optimizing customer chatbot strategies . The implementation method involves (1) Focus Group Discussion (FGD) to map the specific needs of MSMEs in each location, (2) Intensive training for 10 days, and (3) Mentoring and practical evaluation for two months. Post-training evaluation results showed a dramatic increase in the variety and quality of digital marketing content produced, supported by an 18% increase in average sales volume for MSMEs actively implementing the AI ​​tools . This success confirms that easily accessible AI adoption is a crucial strategy for increasing the competitiveness of regional MSMEs and accelerating digital economic inclusion.
Co-Authors Adi Nugraha, Yoga Prasetya Afen Prana Utama Sembiring Agus Sutedjo Ainil Mardiah Aldiansyah, Diky Amaliah, Siti Nur Ana Rosmiati Ana Yuliana Anjani, Viki Antesty, Sella Arief Nuryana Asmoro Nurhadi Panindias Bagaskara, Danendra Belani5, Sriwanti Brilindra Pandanwangi Brillian Nur Diansari Cahyo Budi Santoso Candra Putra Ardiansyah Chandra, Dicki Bagus Cilla, Nola Ardelia Vorna CNAWP, Rizal Perlambang Dedy Afrizal Della Maharani, Utin Denis Setiaji Dinesh Basti Farani Dini, Erlyana Zuar Ditya Fajar Rizkizha Donny Juliandri Prihadi Eva Desembrianita Evi Sirait Fitri Novilia Handriyotopo Handriyotopo Hasanah, Fiqih Imroatil Hening Laksani Immanuel Abimanyu Indri Yani Indri Yani, Indri Ipung Kurniawan Yunianto Iswara, Wildan Arya Praba Itsar, Ahmad Jenal Abidin, Jenal Krisna Adi Heryoga Kurniawan, Rendya Adi Kusumaningtyas, Daru Putri Laksani, Hening M. Harun Rosyid Ridlo Mado, Yohanes Jibrail Maharani, Utin Della Mahmuddin Mahmuddin Maulana, Muhammad Fikri Muhammad Sabir Muslihah, Isnawati Nasution, Muhammad Amsal Nauril Ni’ma Nazriah, Ainun Novilia, Fitri Nur Diansari, Brillian Nurantika, Melda Nursiam Pandanwangi, Brilindra Pravitasari, Indriati Suci Priana, Fatika Fajar Priyono Sadjijo Putra , Johni Eka Putra, Suprio Jaya Rahmawati Yuliani Ratna Susanti Rendya Adi Kurniawan Ridlo, M Harun Rosyid Rizkizh, Ditya Fajar Rizkizha, Ditya Fajar Salampessy, Maryam Santi, Oasis Fadila Setiawan, William Soewasta, Muji Solly Aryza Sri Murwanti Sriwanti Belani5 Suci Purwandari Sunarto, Ucu Andritama Suyanto, S., Syaifullah MS Tandafatu, Natalia Kristiani Thalib, Najdah Tori, Pisteo Gabriel Waluyo Yahya, Afif Syarifudin Yoga Prasetya Adi Nugraha Yuliana, Ana Yunianto, Ipung Kurniawan Zahra Titania Magenta