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All Journal Dinar: Jurnal Ekonomi dan Keuangan Islam Jurnal Kajian Peradaban Islam Jurnal Ekonomi Manajemen Sistem Informasi Al Iman: Jurnal Keislaman dan Kemasyarakatan Jurnal Konseling Pendidikan Islam Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Kajian Peradaban Islam JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) JURISY: Jurnal Ilmiah Syariah Masyrif : Jurnal Ekonomi, Bisnis dan Manajemen ICO EDUSHA Al-Maqashid: Journal of Economics and Islamic Business Jurnal Ngejha International Journal of Integrative Sciences International Journal of Scientific Multidisciplinary Research (IJSMR) IIJSE Multifinance Majapahit Journal of Islamic Finance dan Management Jurnal Investasi Islam Majapahit Journal of Islamic Finance dan Management Sahwahita: Community Engagement Journal Jurnal Ekonomi, Bisnis dan Manajemen Prosiding Pengabdian Ekonomi dan Keuangan Syariah Jurnal Riset Multidisiplin Edukasi AT-TAKLIM: Jurnal Pendidikan Multidisiplin Currency Malacca: Journal of Management and Business Development Al Iman: Jurnal Keislaman dan Kemasyarakatan Journal of Smart Education and Learning
Rahman, Fadali
IAI AL-KHAIRAT PAMEKASAN
Religion Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Mathematics Mechanical Engineering Social Sciences Other

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STRATEGI EXPOSUR DAN ENDORSEMENT DALAM DIGITAL MARKETING UNTUK MENINGKATKAN OMSET UMKM DI JAWA TIMUR Galuh Wahono, Ghowina; Dwi Handayani, Shinta; Martavia As Shafira, Nabila; Aulia Wahyu Ridho, Mohammad; Rahman, Fadali
Jurnal Investasi Islam Vol. 6 No. 1 (2025): Jurnal Investasi Islam
Publisher : LP2M Al-Khairat Pamekasan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32806/jii.v6i1.1050

Abstract

Penelitian ini bertujuan untuk mendeskripsikan dan mengukur efektivitas strategi digital marketing berbasis exposur dan endorsement dalam meningkatkan omzet produk kuliner UMKM di Pamekasan, Jawa Timur. Pendekatan yang digunakan adalah kualitatif berbasis kajian literatur dengan strategi komparatif, melalui pengumpulan data sekunder dari berita, media sosial, dan dokumentasi studi kasus UMKM yang sukses menerapkan strategi digital. Teknik analisis data dilakukan secara deskriptif-komparatif untuk mengidentifikasi pola-pola strategi yang efektif dan relevan secara lokal. Hasil penelitian menunjukkan bahwa strategi exposur dan endorsement memberikan dampak signifikan terhadap visibilitas brand, pertumbuhan follower, tingkat keterlibatan audiens, serta konversi pembelian yang pada akhirnya meningkatkan omzet. Exposur melalui kanal digital seperti YouTube dan TikTok memungkinkan produk UMKM dikenal lebih luas, sementara endorsement oleh selebgram atau food vlogger menambah kepercayaan konsumen terhadap produk. Indikator efektivitas yang diamati mencakup jumlah view, peningkatan pesanan, engagement rate, serta return on marketing investment (ROMI), yang dalam beberapa kasus mencapai peningkatan omzet hingga 70% dalam kurun waktu tertentu. Kesimpulan dari penelitian ini menegaskan pentingnya optimalisasi strategi digital marketing dengan mempertimbangkan konteks lokal dan karakteristik audiens. Rekomendasi diberikan kepada pelaku UMKM untuk menggunakan pendekatan naratif yang kuat dan memilih figur endorsement yang sesuai, serta kepada pemerintah daerah untuk memberikan dukungan pelatihan dalam hal produksi konten digital dan pengukuran efektivitas promosi. Strategi ini berpotensi menjadi alat percepatan pertumbuhan (scale-up) UMKM yang inklusif dan berkelanjutan.
Memaksimalkan Dampak Media Sosial dalam Pemasaran Digital: Strategi Instagram yang Efektif untuk Merek Rahman, Fadali; Tzauri, Achmad; Khoiruddin; Pradana, Ferry
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 11 No. 3 (2025): Juni 2025
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v11i3.4233

Abstract

Instagram has emerged as a crucial tool for social media marketing, as it enables businesses to connect with their target audience in the contemporary digital landscape. This study examines the most effective strategies businesses have employed to enhance audience engagement and growth on Instagram. A qualitative technique was employed to assess the strategies implemented by 22 leading digital marketing companies in the Madura market, drawing on insights from specialists inside these agencies. The data indicate that the majority of marketing experts consider Instagram to be the essential medium for communication and marketing tactics. This underscores Instagram's efficacy in social media marketing efforts and its pivotal role in corporate marketing strategies. Nonetheless, despite the favorable rating, several experts expressed their dissatisfaction with certain characteristics, including navigation, limited visibility, high costs relative to outcomes, ad fatigue, and a narrow emphasis on the business-to-business sector. Conversely, Instagram is esteemed for its ability to engage stakeholders and achieve operational objectives. This overview underscores the importance of a planned and comprehensive approach on Instagram, focusing on innovation, audience engagement, and the quality of shared content.
IMPLICATIONS OF MARKETING DIGITALIZATION ON THE EFFECTIVENESS AND EFFICIENCY OF MARKETING COSTS IN PAMEKASAN MSMES Rahman, Fadali; Fitriani, Syindina Anansyah; Legenda, Siti Aisyah; Firmansyah, Nur Alvian; Maulana , Irfan
Multifinance Vol. 3 No. 1 (2025): Multifinance
Publisher : PT. Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/mfc.v3i1.417

Abstract

Based on the background of the problem, it can be seen that the objectives of this study are: 1) To determine the implications of the implementation of digital marketing on the effectiveness and efficiency of marketing costs for MSMEs in Pamekasan Regency; 2). To determine the challenges faced by MSMEs in carrying out digital marketing. In this study, researchers used a qualitative research method. The data collection technique involved conducting observations, interviews, and documentation. The data analysis used in this study was non-statistical, namely by conducting data reduction, data presentation, and data verification. The results of the study showed that: 1) The implications of the implementation of digital marketing on the effectiveness and efficiency of marketing costs for MSMEs in Pamekasan District are that it can be used as a promotional medium that does not require a lot of costs, such as printing brochures or pamphlets. In addition, it can also increase product sales volume, and can provide benefits for its business 2). The challenges faced by MSMEs in digitalizing marketing are: many competitors, lack of understanding of digital media, maintaining customer loyalty and maintaining consumer trust, and slow delivery services.
Pengaruh Bagi Hasil, Promosi, dan Kualitas Pelayanan terhadap Keputusan Nasabah Bertransaksi Simpanan Akad Mudharabah di Bprs Pamekasan Rahman, Fadali; Fajar, Achmarul; Efendi, Junaidi; Kunaifi, Aang; Fajar, Ainul
Al-Maqashid: Journal of Economics and Islamic Business Vol. 5 No. 1 (2025): April: Al Maqashid Jurnal Ekonomi dan Bisnis Islam
Publisher : Institut Pesantren Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/maqashid.v5i1.2092

Abstract

This study aims to analyze the effect of profit sharing, promotion, and service quality on members' decisions in making mudharabah savings transactions at BPRS Pamekasan. Using a quantitative approach, this study involved 100 respondents from a total population of 3,711 customers, selected through the Slovin formula and incidental sampling techniques. Data analysis was carried out using multiple linear regression to determine the factors that influence customers' decisions in choosing mudharabah savings products. Based on the results of the partial test (t-test), the profit sharing variable showed a t-value of 2.354 which was greater than the t-table of 1.660. This shows that the profit sharing variable has a significant effect on members' decisions in making savings transactions with mudharabah contracts at BPRS Pamekasan. Furthermore, the promotion variable obtained a t-value of 2.415> t-table 1.660, which also shows a significant effect on members' decisions to make transactions. This indicates that the promotional strategy carried out by the bank can influence customer preferences in choosing savings products based on mudharabah contracts. Meanwhile, the service quality variable shows a t-value of 2.393, which is also greater than the t-table of 1.660. These results indicate that service quality has a significant influence on members' decisions in making mudharabah savings transactions. The results of the simultaneous test (F-test) show that the F-value of 7.263 is greater than the F-table of 2.70. This means that simultaneously, the profit sharing, promotion, and service quality variables have a significant influence on members' decisions in making savings transactions with mudharabah contracts at BPRS Pamekasan. This finding shows that the success of Islamic financial institutions in attracting customers' interest in savings products does not only depend on the amount of profit sharing, but also on the effectiveness of the promotion and the quality of service provided. These three factors simultaneously form positive customer perceptions of Islamic savings products
INTEGRATED MARKETING COMMUNICATION HOTEL SYARIAH: ETIKA KOMUNIKASI BISNIS PROMOSI DIGITAL DALAM MENINGKATKAN VOLUME STAYCATION HOTEL SYARIAH Rahman, Fadali; Yuliatin, Yuliatin; Ananda W, Nadia; Nabilah, Alvina; Thabita, Calistha
Currency (Jurnal Ekonomi dan Perbankan Syariah) Vol. 4 No. 1 (2025): Currency
Publisher : LP2M AL-KHAIRAT PAMEKASAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32806/currency.v4i1.1061

Abstract

Penelitian ini membahas penerapan Integrated Marketing Communication (IMC) dan etika komunikasi bisnis Islami dalam strategi promosi hotel syariah di dua kota utama, yaitu Malang dan Surabaya. Latar belakang kajian ini berangkat dari fenomena visualisasi promosi hotel yang seringkali tidak sesuai dengan kenyataan, sehingga menimbulkan kekecewaan konsumen dan menurunkan reputasi layanan. Penelitian ini bertujuan untuk mengkaji bagaimana prinsip-prinsip etika komunikasi Islam seperti kejujuran (sidq), amanah, transparansi, dan keadilan dapat diintegrasikan ke dalam strategi IMC digital dalam meningkatkan volume staycation pada hotel syariah. Metode yang digunakan adalah kualitatif dengan pendekatan narrative review dan strategi fenomenologi-komparatif. Teknik pengumpulan data dilakukan melalui dokumentasi dan kajian literatur kontemporer dari jurnal ilmiah dan sumber media terbuka yang relevan. Analisis dilakukan secara triangulatif dan content analysis, dengan fokus pada empat aspek: konsep, strategi, bentuk etika, dan efektivitas implementasi. Hasil kajian menunjukkan bahwa hotel syariah di Malang lebih menekankan pada pendekatan komunitarian dan spiritualitas lokal dalam komunikasi bisnisnya, sementara hotel syariah di Surabaya lebih adaptif terhadap IMC berbasis digital dengan tetap menjunjung nilai-nilai etis Islam. Kesimpulan dari studi ini menekankan bahwa keberhasilan komunikasi pemasaran hotel syariah terletak pada integrasi antara teknologi komunikasi modern dan prinsip-prinsip etika Islam. Rekomendasi diarahkan pada optimalisasi konten promosi digital yang otentik, transparan, dan sesuai syariat guna membangun kepercayaan konsumen Muslim dan meningkatkan loyalitas jangka panjang.
ANALISIS CELEBRITY ENDORSER DALAM MENARIK MINAT BELI KONSUMEN PADA PENGGUNA MEDIA SOSIAL INSTAGRAM (STUDI KASUS PADA MAHASISWA FAKULTAS EKONOMI DAN BISNIS UNIVERSITAS MADURA) Rahman, Fadali; Gymnastiar , Wieldanh; Safari, Ikbal
Currency (Jurnal Ekonomi dan Perbankan Syariah) Vol. 4 No. 1 (2025): Currency
Publisher : LP2M AL-KHAIRAT PAMEKASAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32806/currency.v4i1.1108

Abstract

Media sosial Instagram merupakan salah satu sarana promosi bisnis yang dinilai efektif karena dapat diakses oleh siapa saja dan merupakan jejaring sosial terpopuler yang digunakan untuk mengirim foto, pengguna mengunggah foto digital, menerapkan filter untuk mengedit penampilan dan termasuk digunakan oleh kalangan selebriti atau Celebrity Endorser. Belanja online melalui media sosial Instagram sangat populer di kalangan mahasiswa, termasuk mahasiswa Fakultas Ekonomika dan Bisnis 2016. Tujuan dari penelitian ini adalah untuk mengetahui faktor-faktor apa saja yang menjadi pertimbangan pembeli dalam menyukai celebrity endorser, dan untuk mengetahui peran dan kontribusi celebrity endorser terhadap Minat Beli pengguna media sosial Instagram. Penelitian ini menggunakan metode kualitatif. Pengumpulan data menggunakan data primer dan data sekunder kepada 5 (lima) orang informan. Pengumpulan data menggunakan teknik wawancara dan dokumentasi. Analisis data yang digunakan adalah reduksi data, penyajian data, analisis perbandingan dan penarikan kesimpulan. Hasil penelitian yang telah dilakukan, bahwa faktor-faktor yang menjadi pertimbangan konsumen dalam menyukai Celebrity Endorser adalah 1. Kredibilitas, 2. Kreativitas, 3. Kekaguman/Hormat, 4. Kesesuaian. Kontribusi Celebrity Endorser terhadap minat beli adalah membantu memperkenalkan produk/jasa kepada pengguna media sosial Instagram.
ASPECTS OF PRODUCTION AND MARKETING BUSINESS FEASIBILITY TOFU AND TEMPEH MSMES Rahman, Fadali; Lestari, Dian; Nurfaizah, Arini; Fikni, Nurinda Aulia; Naila, Alfin
Multifinance Vol. 3 No. 1 (2025): Multifinance
Publisher : PT. Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/mfc.v3i1.418

Abstract

This study aims to analyze the production and marketing aspects as key indicators of business feasibility for tofu and tempeh MSMEs (Micro, Small, and Medium Enterprises) in Teja Village, Pamekasan Regency, Indonesia. The business involves traditional soybean processing into high-value food products while maintaining a strong market orientation. Based on field observation and interviews, the enterprise operates four times a week, producing approximately 30 kg of tofu and 30 kg of tempeh per day. With an initial capital of less than IDR 50 million, it qualifies as a micro-enterprise. This study employs a qualitative descriptive approach, utilizing SWOT analysis and a basic feasibility analysis based on production efficiency, market potential, and direct marketing strategies. The findings reveal that the business is feasible and promising for further development, especially due to stable local demand and low per-unit production costs. These insights offer valuable contributions to MSME development strategies that leverage local potential and operational efficiency. The study recommends adopting digital marketing innovations and modernizing equipment to enhance competitiveness and expand market reach.
Kontribusi mahasiswa dalam meningkatkan kualitas sumber daya manusia dan mewujudkan visi Indonesia Emas 2045 Soleh, Noris; Fajriah, Fajriah; Rahman, Fadali
Journal of Smart Education and Learning Vol. 1 No. 1 (2024): Journal of Smart Education and Learning
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jsel.v1i1.978

Abstract

Indonesia Emas 2045 is a grand vision to make Indonesia a developed country by 2045, after 100 years of independence. Achieving this vision requires contributions from all elements of the nation, including students as the next generation. The purpose of this study is to explore and analyze the strategic role that students can play in realizing the vision of Indonesia Emas 2045. The analysis approach uses qualitative description. The results show that students play an essential role in improving the quality of human resources through quality education, mastery of science, and involvement in research and development. They can also become agents of change by developing innovations in technology, economy, society, and culture and act as young entrepreneurs who create new jobs. In addition, students play a role in strengthening character and nationalism by upholding the values ​​of Pancasila and preserving the nation's culture. Active participation in national development through involvement in decision-making and various social, political, and economic activities is also crucial. By building networks and partnerships at home and abroad, students can support Indonesia's progress and promote the nation's potential at the global level.
Implementasi Komunikasi Lintas Budaya pada Perusahaan Multinasional (Studi Literatur) Fadali Rahman; Siti Syafiqotun Nabila; Intan Meivy Fahruddin; Siska Rizkyah Usyatullayli
Jurnal Ekonomi Manajemen Sistem Informasi Vol. 7 No. 1 (2025): Jurnal Ekonomi Manajemen Sistem Informasi (September-Oktober 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jemsi.v7i1.6009

Abstract

Globalisasi mendorong perusahaan multinasional untuk mengelola sumber daya manusia dari latar belakang budaya yang beragam. Perbedaan bahasa, nilai, dan norma budaya seringkali menjadi hambatan dalam proses komunikasi internal perusahaan, sehingga mengganggu efektivitas kerja tim dan pencapaian tujuan organisasi. Penelitian ini bertujuan untuk mengkaji implementasi komunikasi lintas budaya sebagai strategi manajerial dalam perusahaan multinasional. Metode yang digunakan adalah studi literatur dengan pendekatan kualitatif, melalui analisis isi terhadap lima artikel ilmiah relevan yang diterbitkan pada tahun 2019–2025. Hasil kajian menunjukkan bahwa komunikasi lintas budaya memainkan peran penting dalam membangun sinergi kerja, menghindari konflik, dan meningkatkan kinerja organisasi. Strategi seperti pelatihan komunikasi antarbudaya, kepemimpinan yang inklusif, dan kebijakan internal yang mendukung keberagaman terbukti mampu meningkatkan efektivitas komunikasi dalam lingkungan kerja multikultural. Penelitian ini menyimpulkan bahwa komunikasi lintas budaya bukan hanya sebagai alat pertukaran informasi, melainkan sebagai elemen strategis dalam mendukung keberhasilan operasional dan daya saing perusahaan multinasional secara global.
Marketing Manuvers Based on Jamaah Involved for Savings Products in Increasing of Customers at Microfinance Amin, Moh. Roqibul; Mas’udi, Ahmad; Mannan, Abd.; Rahman, Fadali
Sahwahita: Community Engagement Journal Vol. 1 No. 2 (2024): Community Engagement Journal
Publisher : Yayasan Pendidikan Islam Bustanul Ulum Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69965/sahwahita.v1i2.46

Abstract

Global competition is a fact in economic life that occurs not only in the goods market but also in the services market. Microfinance must have a marketing strategy to achieve optimal profits. Marketing strategy is a complex company activity in which there are interconnected marketing variables. This research aims to explore and describe how microfinance increases the number of customers based on jamaah-involved marketing maneuvers. This was conducted at KSPPS. BMT NU Bondowoso City Branch aims to find out the marketing manuveres used and the efforts made by KSPPS. BMT NU Bondowoso City Branch in increasing public interest in these savings products. This research was carried out using a data collection process utilizing observation, interviews, and documentation. Data processing is carried out through Editing, Organizing, and Analyzing, analysis is carried out with a case study. Marketing manuveres used by KSPPS. BMT NU Bondowoso City Branch is a marketing mix strategy that can increase public interest. This research shows that marketing manuveres were implemented in all 4P’s and extended the marketing mix widely.
Co-Authors Aang Kunaifi Aang Kunaifi Abd Rosyid Abdul Bari Abdul Kadir Abdul Kadir Ach Mahfudz Achmad Ali Said Achmarul Fajar Adinda Nabilla Abdilla Putri Agim Mastiyar Agus Hermawan Agus Hermawan Ahmad Kamil Ahmad Nuruddin Hasbullah Ainurrahman Alfin Naila Amanatus Sholehah Amin, Moh. Roqibul Ananda W, Nadia Anisatul Kamilah Arikatul Faradies Arini Nurfaizah Ariska Wulandari, Yeni Ashari, Azis Aulia Ramadhani Fauzia Aulia Wahyu Ridho, Mohammad Azis Ashari Badrus Sholeh Bunga Mawar Mira Dain Lestari Dhini Febriani DIAN LESTARI Diana Afriliana Dwi Handayani, Shinta Efendi, Junaidi Enjang Tri Fauwas Fajar, Achmarul Fajar, Ainul Fajriah Fajriah, Fajriah Falahuddin, Moh. Arif Fata, Fahrul Fathorrahman Fauzan - Fikni, Nurinda Aulia Firman Auzora A Firmansyah, Nur Alvian Fitriani, Syindina Anansyah Fulgentius Danardana Murwani Galuh Wahono, Ghowina Gymnastiar , Wieldanh Habbibur Rohim Hamid Badri, Abd. Hasibuddin, Hasibuddin Heni Pujiastuti Idris Yanto Niode Imam Mukhlis Intan Meivy Fahruddin Irsatus Solehah Jefri Wahyudi, Moh Karimah, Karimah Khoiruddin Khozinatul Jannah Lailatus Saadah Legenda, Siti Aisyah Luluk Mukarromah Lutfiadi Lutfidah Mad Yunus Mannan, Abd Martavia As Shafira, Nabila Mas’udi, Ahmad Matnin Maulana , Irfan Maulidi Insan Kamil MIFTAHOL ARIFIN, MIFTAHOL Moh Norkholis Moh Sulton Risky Mohamad Toha Mohamad Toha Mohammad Herman Djana Mohammad Redy Mubayyanah Mubayyanah Muhammad Herman Djaja Muhammad Sa’ud Muslim, Moh Nabilah, Alvina Naila, Alfin Nisfatin Auriya Nisrin Nor Azizah Nor Kamiliya Nukma wilfiya Nur Hasan Nur Hidayati Nur Laili Nurfaizah, Arini Nurinda Aulia Fikni Nurlatipah, Wita Sri Nurmalina Anastasya Nurul Qomariyah Nurul Toyyibah Pradana, Ferry Puji Handayati Ramsi, Moh Rani Nur Fitrianti Ria Rachmawati Rifqiyadi, Achmad Risca Dwiaryanti Risca Dwiaryanti Risca Dwiaryanti, Risca Rohmaniyah Rohmiyati, Rohmiyati Rysca Alvia Safari, Ikbal Saidi, Ahmad Salehoddin, Salehoddin Salman Al-Farisi Sa’adah, Nurus Sholehuddin, Moh Sholiha, Ulfatus Sholihah, Shofiyatus Siska Rizkyah Usyatullayli Siti Nikmatus Salamah Siti Syafiqotun Nabila Sitti Aisyah Legenda Soleh, Noris Sonhaji Subahri Sudarmiatin Sulaiman, Moch Syarina Jazilatul Mukarromah Syindina Anansyah Fitriani Thabita, Calistha Tirta Mulyadi Tohari Tohari Tohari Tzauri, Achmad UMAR FARUK Umi Wahyuni Ummi Wahyuni Wafi, Abd. Wardatul Jannah, Wardatul Wika Rusmiati Wita Sri Nurlatipah Yuliatin yuliatin Zahid, Moh