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Journal : IIJSE

Marketing Digitalization in Micro, Small, and Medium Enterprises (MSMEs) of Pamekasan Regency in Post-Pandemic Fadali Rahman; Sudarmiatin Sudarmiatin; Agus Hermawan
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 6 No 1 (2023): Sharia Economic: January, 2023
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v6i1.1916

Abstract

Digitalization is a process of moving a business model that was originally used manually toward digital. While digital marketing or digital marketing is a form of business promoting and marketing a brand or brands using digital media such as the internet. The purpose of this study was to find out the use of digital marketing in post-pandemic Pamekasan Regency SMEs. This research method uses descriptive quantitative analysis with data collection techniques using a questionnaire. Respondents in this study were Pamekasan Regency MSMEs engaged in the food and beverage sector with a total sample of 45 MSMEs. The data analysis process uses editing, coding, tabulation, and data analysis.
Marketing Digitalization in Micro, Small, and Medium Enterprises (MSMEs) of Pamekasan Regency in Post-Pandemic Rahman, Fadali; Sudarmiatin, Sudarmiatin; Hermawan, Agus
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 6 No 1 (2023): Sharia Economics
Publisher : Sharia Economics Department Universitas KH. Abdul Chalim, Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v6i1.1916

Abstract

Digitalization is a process of moving a business model that was originally used manually toward digital. While digital marketing or digital marketing is a form of business promoting and marketing a brand or brands using digital media such as the internet. The purpose of this study was to find out the use of digital marketing in post-pandemic Pamekasan Regency SMEs. This research method uses descriptive quantitative analysis with data collection techniques using a questionnaire. Respondents in this study were Pamekasan Regency MSMEs engaged in the food and beverage sector with a total sample of 45 MSMEs. The data analysis process uses editing, coding, tabulation, and data analysis.
Co-Authors Aang Kunaifi Aang Kunaifi Abd Rosyid Abdul Bari Abdul Kadir Abdul Kadir Ach Mahfudz Achmad Ali Said Achmarul Fajar Adinda Nabilla Abdilla Putri Agim Mastiyar Agus Hermawan Agus Hermawan Ahmad Kamil Ahmad Nuruddin Hasbullah Ainurrahman Alfin Naila Amanatus Sholehah Amin, Moh. Roqibul Ananda W, Nadia Anisatul Kamilah Arikatul Faradies Arini Nurfaizah Ariska Wulandari, Yeni Ashari, Azis Aulia Ramadhani Fauzia Aulia Wahyu Ridho, Mohammad Azis Ashari Badrus Sholeh Bunga Mawar Mira Dain Lestari Dhini Febriani DIAN LESTARI Diana Afriliana Dwi Handayani, Shinta Efendi, Junaidi Enjang Tri Fauwas Fajar, Achmarul Fajar, Ainul Fajriah Fajriah, Fajriah Falahuddin, Moh. Arif Fata, Fahrul Fathorrahman Fauzan - Fikni, Nurinda Aulia Firman Auzora A Firmansyah, Nur Alvian Fitriani, Syindina Anansyah Fulgentius Danardana Murwani Galuh Wahono, Ghowina Gymnastiar , Wieldanh Habbibur Rohim Hamid Badri, Abd. Hasibuddin, Hasibuddin Heni Pujiastuti Idris Yanto Niode Imam Mukhlis Intan Meivy Fahruddin Irsatus Solehah Jefri Wahyudi, Moh Karimah, Karimah Khoiruddin Khozinatul Jannah Lailatus Saadah Legenda, Siti Aisyah Luluk Mukarromah Lutfiadi Lutfidah Mad Yunus Mannan, Abd Martavia As Shafira, Nabila Mas’udi, Ahmad Matnin Maulana , Irfan Maulidi Insan Kamil MIFTAHOL ARIFIN, MIFTAHOL Moh Norkholis Moh Sulton Risky Mohamad Toha Mohamad Toha Mohammad Herman Djana Mohammad Redy Mubayyanah Mubayyanah Muhammad Herman Djaja Muhammad Sa’ud Muslim, Moh Nabilah, Alvina Naila, Alfin Nisfatin Auriya Nisrin Nor Azizah Nor Kamiliya Nukma wilfiya Nur Hasan Nur Hidayati Nur Laili Nurfaizah, Arini Nurinda Aulia Fikni Nurlatipah, Wita Sri Nurmalina Anastasya Nurul Qomariyah Nurul Toyyibah Pradana, Ferry Puji Handayati Ramsi, Moh Rani Nur Fitrianti Ria Rachmawati Rifqiyadi, Achmad Risca Dwiaryanti Risca Dwiaryanti Risca Dwiaryanti, Risca Rohmaniyah Rohmiyati, Rohmiyati Rysca Alvia Safari, Ikbal Saidi, Ahmad Salehoddin, Salehoddin Salman Al-Farisi Sa’adah, Nurus Sholehuddin, Moh Sholiha, Ulfatus Sholihah, Shofiyatus Siska Rizkyah Usyatullayli Siti Nikmatus Salamah Siti Syafiqotun Nabila Sitti Aisyah Legenda Soleh, Noris Sonhaji Subahri Sudarmiatin Sulaiman, Moch Syarina Jazilatul Mukarromah Syindina Anansyah Fitriani Thabita, Calistha Tirta Mulyadi Tohari Tohari Tohari Tzauri, Achmad UMAR FARUK Umi Wahyuni Ummi Wahyuni Wafi, Abd. Wardatul Jannah, Wardatul Wika Rusmiati Wita Sri Nurlatipah Yuliatin yuliatin Zahid, Moh