Claim Missing Document
Check
Articles

Peningkatan Penjualan UMKM Kopi Keliling Melalui Penerapan Digital Marketing Di Kabupten Pamekasan Habbibur Rohim; Moh Norkholis; Umar Faruk; Achmarul Fajar; Fadali Rahman
Jurnal Riset Multidisiplin Edukasi Vol. 2 No. 12 (2025): Jurnal Riset Multidisiplin Edukasi (Edisi Desember 2025)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v2i12.1309

Abstract

This study aims to determine the impact of digital marketing implementation on the sales growth of mobile coffee MSMEs in Pamekasan Regency. The research method used is qualitative with a case study approach on three mobile coffee MSMEs that have implemented marketing through social media such as WhatsApp and Instagram. Data collection techniques were carried out through interviews, observations, and documentation. The results of the study indicate that the implementation of digital marketing has successfully increased consumer reach, expanded the market, and raised average sales by 35% within three months. In conclusion, digital marketing strategies are effective and relevant for mobile coffee MSMEs to improve competitiveness and sales revenue.
FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN INVESTASI MAHASISWA TERHADAP INSTRUMEN PASAR MODAL SYARIAH Fadali Rahman; Salman Al-Farisi; Moh Sulton Risky; Firman Auzora A; Fathorrahman
Jurnal Riset Multidisiplin Edukasi Vol. 2 No. 12 (2025): Jurnal Riset Multidisiplin Edukasi (Edisi Desember 2025)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v2i12.1311

Abstract

This study synthesizes and analyzes the dominant factors influencing university students’ investment interest and actual investment decisions in Islamic capital market instruments, with particular focus on the intention action gap. Using a descriptive-narrative literature review approach, data were systematically collected through the Publish or Perish application from relevant journal articles and conference proceedings published between 2021 and 2025. The selected studies were thematically analyzed to identify key patterns and research trends. The findings show that students’ Islamic investment behavior is shaped by both internal and external factors. The main internal determinants include financial literacy, intrinsic motivation, and self-efficacy, while external factors comprise social environment support, the availability of Sharia Investment Galleries (GIS) on campus, and the intensity of financial education, both formal and digital. The integration of the Theory of Planned Behavior with religiosity offers a strong conceptual framework for understanding students’ multidimensional investment behavior. As a literature-based study, this research does not empirically test causal relationships. Future studies are encouraged to employ quantitative or mixed methods. Practically, the findings emphasize the importance of integrated educational programs to bridge the gap between students’ investment intentions and real investment actions.
Pengaruh Inovasi Produk dan Pemasaran Digital terhadap Keunggulan Bersaing UMKM di Era Digital Fadali Rahman; Siti Nikmatus Salamah; Syarina Jazilatul Mukarromah; Aulia Ramadhani Fauzia; Rohmaniyah
Jurnal Riset Multidisiplin Edukasi Vol. 2 No. 12 (2025): Jurnal Riset Multidisiplin Edukasi (Edisi Desember 2025)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v2i12.1346

Abstract

This study aims to analyze the influence of product innovation and digital marketing on the competitive advantage of Micro, Small, and Medium Enterprises (MSMEs) in the digital era. Product innovation and digital marketing are considered important factors in increasing the competitiveness of MSMEs in an increasingly competitive market. This study uses a quantitative method with a survey of MSMEs in Sampang. The data were analyzed using multiple regression techniques to test hypotheses. The results of the study show that product innovation and digital marketing have a significant positive effect on the competitive advantage of MSMEs. Product innovation allows MSMEs to offer products that are more attractive and relevant to consumers, while digital marketing expands market reach and increases the effectiveness of promotions. This research provides practical implications for MSMEs to continue to innovate and utilize digital technology in their marketing strategies to achieve a lasting competitive advantagejutan.
Efek FOMO dalam Kampanye Flash Sale E-Commerce terhadap Perilaku Impulsif Konsumen: Studi Kuantitatif pada Generasi Muda Indonesia Fadali Rahman; Umi Wahyuni; Diana Afriliana; Nurmalina Anastasya; Nur Laili
Jurnal Riset Multidisiplin Edukasi Vol. 2 No. 12 (2025): Jurnal Riset Multidisiplin Edukasi (Edisi Desember 2025)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v2i12.1347

Abstract

This study provides an in-depth examination of the influence of Fear of Missing Out (FOMO) on consumers’ impulsive buying behavior during e-commerce flash sale campaigns, focusing on Indonesia’s digitally active youth. Employing a quantitative approach, data were collected from 100 respondents aged 18–35 via a Likert-scale questionnaire and analyzed using simple linear regression. The results reveal a positive and significant effect of FOMO on impulsive behavior (b = 0.678, Sig. = 0.000, R² = 0.462), reinforcing the Stimulus–Organism–Response (SOR) model, with FOMO acting as a psychological mediator between promotional strategies and consumer responses. These findings not only deepen theoretical understanding of psychological dynamics in digital marketing but also offer practical implications for e-commerce practitioners in designing ethical, effective, and sustainable campaigns. The study highlights the need for balancing promotional urgency with consumer literacy and opens avenues for further exploration into the interplay between digital social pressure and spontaneous purchasing decisions.
BEYOND INFRASTRUCTURE: LITERASI DAN SIKAP SANTRI DALAM IMPLEMENTASI TRANSAKSI DIGITAL DI PESANTREN Thabita Nursyamsi, Calista; Galuh Wahono, Ghowina; Yuliatin, Yuliatin; Martavia As Shafira, Nabila; Dwi Handayani, Shinta; Rahman, Fadali
Jurnal Investasi Islam Vol. 6 No. 2 (2025): Jurnal Investasi Islam
Publisher : LP2M Al-Khairat Pamekasan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32806/jii.v6i2.1420

Abstract

Transformasi digital dalam sektor keuangan mendorong berbagai lembaga pendidikan Islam, termasuk pesantren, untuk mengadopsi sistem transaksi digital guna meningkatkan efisiensi, transparansi, dan inklusi keuangan. Namun, keberhasilan implementasi transaksi digital di lingkungan pesantren tidak hanya ditentukan oleh ketersediaan infrastruktur, tetapi juga oleh tingkat literasi keuangan digital dan sikap pengguna, khususnya santri. Penelitian ini bertujuan untuk menganalisis peran literasi keuangan digital dan sikap santri dalam implementasi transaksi digital di Pondok Pesantren Mambaul Ulum Bata-Bata Pamekasan, sebuah pesantren berskala besar dengan jumlah santri sekitar 20.000 orang yang berada di wilayah pelosok. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui observasi dan wawancara terhadap santri serta pengelola pesantren. Hasil penelitian menunjukkan bahwa rendahnya literasi transaksi keuangan digital menjadi faktor utama yang memengaruhi sikap kehati-hatian dan resistensi santri terhadap penggunaan sistem transaksi digital. Selain itu, keterbatasan akses internet dan ketidakstabilan jaringan listrik memperkuat persepsi risiko dan menghambat proses adopsi teknologi. Temuan ini menegaskan bahwa penguatan literasi keuangan digital dan pembentukan sikap positif santri merupakan prasyarat penting dalam membangun ekosistem transaksi digital di pesantren, bahkan sebelum infrastruktur sepenuhnya memadai. Penelitian ini diharapkan dapat menjadi rujukan dalam pengembangan kebijakan digitalisasi keuangan berbasis pesantren yang inklusif dan berkelanjutan.
Creative Economy Development Based on Local Wisdom and Technology in the Handicraft Sector Sugisti, Irfani Afrilia; Nurhalila, Helliya Oktaviana; Hasymi, Moh Nurul; Ec. Gazali, Ec. Gazali; Rahman, Fadali
Global Education Journal Vol. 3 No. 1 (2025): Global Education Journal (GEJ)
Publisher : Civiliza Publishing, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59525/gej.v3i1.949

Abstract

The creative economy has become an important driver of economic growth while simultaneously supporting cultural preservation, particularly through the handicraft sector, which is deeply rooted in local wisdom. However, rapid technological development poses both opportunities and challenges for sustaining the cultural authenticity and competitiveness of handicraft products. This study aims to analyze the development of a creative economy based on local wisdom and technology in the handicraft sector. The research employed a qualitative approach using a literature review method. Data were collected from books, peer-reviewed journal articles, research reports, and official publications relevant to creative economy development, local wisdom, and technological integration. The collected data were analyzed descriptively and analytically by synthesizing key findings from previous studies. The results indicate that the handicraft sector contributes significantly to economic value creation, employment generation, and community empowerment. Local wisdom functions as a core cultural identity and competitive advantage that differentiates handicraft products in the market, while technology enhances production efficiency, design innovation, and market access through digital platforms. The integration of local wisdom and technology is identified as a strategic approach to achieving a competitive and sustainable creative economy. This study contributes conceptually by bridging cultural and technological perspectives in creative economy research and provides academic insights for policymakers and practitioners in developing culturally grounded and adaptive handicraft industries.
Mekanisme Inovatif dalam Membangun Budaya Kepercayaan pada Startup Teknologi Fadali Rahman; Achmarul Fajar; Aprial Trihandy; Moh Dimas Dwi Prima; Rifki Riyadi
Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah Vol. 1 No. 6 (2025): Ar-Rasyid: Jurnal Publikasi Penelitian Ilmiah (Bulan Desember 2025)
Publisher : PT. Saha Kreasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64788/ar-rasyid.v1i6.186

Abstract

This study aims to analyze innovative mechanisms in building a trust-based culture within technology startups, which increasingly operate in highly dynamic, uncertain, and competitive digital environments. Trust has become a fundamental element that supports organizational stability, collaboration quality, and the continuity of innovation in startup ecosystems. Through a qualitative descriptive approach and library research method, this study synthesizes findings from previous national and international literature to explore the roles of participatory and authentic leadership, transparent communication systems, flexible and adaptive organizational structures, and the use of collaborative technologies as key mechanisms for fostering trust. The analysis reveals that these mechanisms interact synergistically in creating psychological safety, strengthening team cohesion, and enhancing accountability in digital work processes. Trust-based culture is found to significantly influence innovation capability, team performance, employee retention, and long-term organizational sustainability. The study concludes that building trust through innovative organizational mechanisms is not only a managerial strategy but also a strategic foundation for ensuring the competitiveness and resilience of technology startups in the digital era.
Analisis Penerapan Akuntansi Manajemen untuk Mendukung Pertumbuhan dan Keberlanjutan UMKM Rahman, Fadali; Purwanto, M. Adi; Rahayu, Runik Puji; Fitrianti, Rani Nur; Djaja, Mohammad Herman; Rohmaniyah, Rohmaniyah; Alfian, Nurul; Heryadi, Ahmad Yudi
Jurnal EMT KITA Vol 10 No 2 (2026): APRIL 2026
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v10i2.5347

Abstract

This study analyzes the application of management accounting to support the growth and sustainability of MSMEs in the Pamekasan Food Colony. A descriptive qualitative method was used, with data collection through in-depth interviews, participant observation, and document analysis. Findings indicate that the application of management accounting remains limited due to low accounting literacy and unstructured financial record keeping. Management functions such as planning, organizing, directing, and controlling are mostly carried out informally. Government support through training, provision of facilities, and digital mentoring are important factors in strengthening MSME businesses. Other factors supporting sustainability include access to capital, product innovation, compliance with local regulations, and the use of social media for marketing. This study emphasizes the need to improve accounting literacy and digitize recording systems to strengthen the competitiveness of MSMEs in the digital economy era.
STRATEGI PENGENDALIAN BIAYA DALAM MENINGKATKAN PROFITABILITAS PERUSAHAAN Fadali Rahman; Putri Fatimah; Nauval Khair; Nuruddin; Ismi Fitri Aulia
Jurnal Riset Multidisiplin Edukasi Vol. 2 No. 12 (2025): Jurnal Riset Multidisiplin Edukasi (Edisi Desember 2025)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v2i12.1364

Abstract

This study discusses cost control strategies to improve company profitability through a literature review approach. Data were collected from scientific journals, financial management books, research articles, and company reports, then analyzed theoretically and comparatively to identify effective cost control strategies. The findings indicate that efficient use of raw materials, utilization of technology, elimination of non-value-added activities, structured budget management, and human resource optimization through training, competency placement, and incentive systems are able to reduce operational costs and increase profit margins. Cost control has a significant relationship with profitability improvement, as reflected by the increase in financial indicators such as ROA, ROE, and NPM. Therefore, cost control can be an essential strategy for companies to support financial stability and sustainable business growth.
Pengaruh Media Sosial, Harga Dan Kualitas Produk Terhadap Minat Beli Generasi Z Fadali Rahman; Mahrus Afandi; Moh Agung Wahyudi; Gilang Aditya Saputra; Dedy Andre Ansyah Zulkarnain; Adriani Kusuma
Jurnal Riset Multidisiplin Edukasi Vol. 2 No. 12 (2025): Jurnal Riset Multidisiplin Edukasi (Edisi Desember 2025)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v2i12.1400

Abstract

This study focused on examining the relationship between social media use, pricing, and product quality on Generation Z's purchasing intentions using the Systematic Literature Review (SLR) method. The review process was conducted by searching and filtering scientific articles published between 2020 and 2025 using the Google Scholar and Semantic Scholar databases. By applying the established inclusion criteria, ten articles were identified as relevant and met academic eligibility standards for analysis. Based on the literature synthesis results, social media-based marketing has generally been shown to contribute positively and significantly to increased purchasing intentions, although several studies have shown that this influence is not significant when tested partially. Findings related to the price variable show inconsistent results, ranging from a significant positive influence, to no significant influence, to a significant negative impact. This indicates that consumer perceptions of price are strongly influenced by the situation, preferences, and perceived value. Conversely, product quality emerged as the most consistent and dominant factor influencing purchasing intentions, indicated by a significant positive influence in almost all studies reviewed. Collectively, social media, price, and product quality have been shown to have a significant positive influence on consumer purchasing intentions. These findings confirm that effective marketing efforts need to integrate promotional strategies through social media, product quality improvements, and competitive pricing adjustments to attract Generation Z's purchasing interest in the digital era.
Co-Authors Aang Kunaifi Abd Rosyid Abdul Bari Abdul Kadir Abdul Kadir Ach Mahfudz Ach. Areadi Achmad Ali Said Achmarul Fajar Adam Ahmad Adinda Nabilla Abdilla Putri Aditya Iskandar Syah Adriani Kusuma Agim Mastiyar Agus Hermawan Agus Hermawan Ahmad Kamil Ahmad Nuruddin Hasbullah Ainurrahman aisyah, Aisyah Safitri Alfian, Nurul Alfin Naila Amanatus Sholehah Amin, Moh. Roqibul Ananda W, Nadia Anisatul Kamilah Aprial Trihandy Arikatul Faradies Arini Nurfaizah Ariska Wulandari, Yeni Ashari, Azis Asroful Anam Aulia Ramadhani Fauzia Aulia Wahyu Ridho, Mohammad ayu, Ayu Maulidia Azis Ashari Badrus Sholeh Bunga Mawar Mira Dain Lestari Dedy Andre Ansyah Zulkarnain Dhea Aulia Fauziah Dhini Febriani DIAN LESTARI Diana Afriliana Dwi Handayani, Shinta Ec. Gazali, Ec. Gazali Efendi, Junaidi Enggar Rifaldi Enjang Tri Fauwas Fajar, Achmarul Fajar, Ainul Fajriah Fajriah, Fajriah Falahuddin, Moh. Arif Fata, Fahrul Fathorrahman Fauzan - Fikni, Nurinda Aulia Firman Auzora A Firmansyah, Nur Alvian Fitriani, Syindina Anansyah Fitrianti, Rani Nur Fredy Apritama Djunaidi Fulgentius Danardana Murwani Galang Febriansyah Galuh Wahono, Ghowina Gilang Aditya Saputra Gymnastiar , Wieldanh Habbibur Rohim Hamid Badri, Abd. Hasibuddin, Hasibuddin Hasymi, Moh Nurul Heni Pujiastuti Heryadi, Ahmad Yudi Idris Yanto Niode Imam Mukhlis Intan Meivy Fahruddin Irsatus Solehah Ismi Fitri Aulia Jefri Wahyudi, Moh Karimah, Karimah Khoiruddin Khozinatul Jannah Lailatus Saadah Legenda, Siti Aisyah Luluk Mukarromah Lutfiadi Lutfidah Mad Yunus Mahrus Afandi Mannan, Abd Martavia As Shafira, Nabila Mas’udi, Ahmad Matnin Maulana , Irfan Maulidi Insan Kamil MIFTAHOL ARIFIN, MIFTAHOL Moh Agung Wahyudi Moh Dimas Dwi Prima Moh Norkholis Moh Sulton Risky Mohamad Toha Mohamad Toha Mohammad Faris Mohammad Herman Djaja, Mohammad Herman Mohammad Herman Djana Mohammad Redy Mubayyanah Mubayyanah Muhammad Herman Djaja Muhammad Sa’ud Muslim, Moh Nabilah, Alvina Naila, Alfin Nauval Khair Nisfatin Auriya Nisrin Nor Azizah Nor Kamiliya Nukma wilfiya Nur Hasan Nur Hidayati Nur Laili Nurfaizah, Arini Nurhalila, Helliya Oktaviana Nurinda Aulia Fikni Nurlatipah, Wita Sri Nurmalina Anastasya Nuruddin Nurul Qomariyah Nurul Toyyibah Pradana, Ferry Puji Handayati Purwanto, M. Adi Putri Fatimah Qoribul Lathif Rahayu, Runik Puji Ramsi, Moh Rani Nur Fitrianti Ria Rachmawati Rifki Riyadi Rifqiyadi, Achmad Risca Dwiaryanti Risca Dwiaryanti Risca Dwiaryanti, Risca Rohmaniyah Rohmaniyah, Rohmaniyah Rohmiyati, Rohmiyati Rysca Alvia Safari, Ikbal Saidi, Ahmad Salehoddin, Salehoddin Salman Al-Farisi Sa’adah, Nurus Sholehuddin, Moh Sholiha, Ulfatus Sholihah, Shofiyatus Siska Rizkyah Usyatullayli Siti Nikmatus Salamah Siti Syafiqotun Nabila Sitti Aisyah Legenda Sofyan Alkarim Soleh, Noris Sonhaji Subahri Subhan Subhan Sudarmiatin Sugisti, Irfani Afrilia Sulaiman, Moch Syarina Jazilatul Mukarromah Syindina Anansyah Fitriani Thabita Nursyamsi, Calista Thabita, Calistha Tirta Mulyadi Tohari Tohari Tohari Tzauri, Achmad UMAR FARUK Umi Wahyuni Ummi Wahyuni Wafi, Abd. Wahyu Maulana Wardatul Jannah, Wardatul Wika Rusmiati Wita Sri Nurlatipah Yuliatin yuliatin Zahid, Moh