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All Journal Al Ishlah Jurnal Pendidikan STTAL POSTGRADUATE - INTERNATIONAL CONFERENCE Journal of Islamic Medicine Jurnal Pengabdian Masyarakat AbdiMas Jurnal Manajemen Informasi dan Administrasi Kesehatan ENLIGHTEN (Jurnal Bimbingan dan Konseling Islam) Public Health Perspective Journal Majalah Ilmiah Bijak GOLDEN AGE: JURNAL PENDIDIKAN ANAK USIA DINI Ta'dib: Jurnal Pendidikan Islam Jurnal Abdimas Madani dan Lestari (JAMALI) Science Midwifery Jurnal Penelitian Manajemen Terapan (Penataran) wacana equiliberium (jurnal pemikiran penelitian ekonomi) Jurnal Kesehatan Tambusai Inspirasi Ekonomi : Jurnal Ekonomi Manajemen Akuntansi Bisnis & Manajemen (ABM) Jurnal Ekonomi dan Manajemen Indonesia NUSRA: Jurnal Penelitian dan Ilmu Pendidikan Indonesian Journal of Health Information Management (IJHIM) Jurnal Ilmiah Kesehatan Masyarakat Jurnal Sains dan Teknologi MES Management Journal Journal of Innovation Research and Knowledge Jurnal Pengabdian Mandiri International Journal on Advanced Technology, Engineering, and Information System (IJATEIS) International Journal of Health and Pharmaceutical (IJHP) Jurnal Sosial dan Sains e-Jurnal Inovasi Pembelajaran Sekolah Dasar Journal of Hospital Management Journal of Artificial Intelligence and Digital Business Cerdika: Jurnal Ilmiah Indonesia EJOIN : Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Bangsa Jurnal Ilmiah Multidisiplin Indonesia Jurnal Imu Pendidikan dan Keagamaan Jurnal Medika: Medika JGuruku: Jurnal Penelitian Guru Media Riset Bisnis Ekonomi Sains dan Terapan Jurnal Cendekia Ilmiah PESHUM e-Jurnal Inovasi Pembelajaran Sekolah Dasar
Muniroh, Muniroh
Universitas Esa Unggul
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Journal : MES Management Journal

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Pengaruh Kepercayaan Produk, Interaktivitas Produk Terhadap Keputusan Pembelian Melalui Brand Image Sebagai Variabel Mediator Rafika Dewi; Muniroh Muniroh
MES Management Journal Vol. 5 No. 1 (2026): MES Management Journal
Publisher : MES Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56709/mesman.v5i1.1082

Abstract

The phenomenon of increasing competition in the skincare industry, particularly with the Skintific brand, requires companies to build consumer trust and create effective interactions to enhance brand image and encourage purchasing decisions. This research uses a quantitative approach with a survey method. The sample for this study consists of 125 respondents who are users of Skintific skincare products obtained through purposive sampling. Data were analyzed using Structural Equation Modeling (SEM) with the help of SmartPLS software. The results of the study indicate that product trust and product interactivity have a positive and significant effect on brand image. Additionally, brand image has a significant effect on purchasing decisions and can mediate the influence of product trust and product interactivity on purchasing decisions. These findings provide implications for skincare brand marketing strategies to focus more on building trust and strong interaction with consumers in order to strengthen brand image and drive purchasing decisions.
Co-Authors Abdullah, Rahim Abna, Inherni Marti Adinda Pratiwi Ainol Ainol, Ainol Aldhama, Shofa Aulia Alfi Shiddiq Syafrian Amin, Aminul Antoni Ludfi Arifin Ariany, Devy Arief Suwandi Azidah, Mega Puspita Bangun, Gabriella Eviana Budiana Gustiara Bunyamin Bunyamin Christy, Jeanne Maria Cindy Adelia Daniel Happy Putra Dewi, Deasy Rosmala Dina Sonia dp, Terza Travelancya Elistia, Elistia Erviana, Erviana Fahmi Tamzil Fannya, Puteri Fatiha, Aulia Putri Ferina Ferina Ferina, Ferina Hamidah, Hamidah Harahap, Arman Hedher Tuakia Imama Zuchroh Indawati, Laela Iqbal Tri Putra Irhamna, Mailisa Irinericy, Rani Jeillia Jihan Swaradwibhagia Joko Nugroho Jusat, Idrus Lestari , Novita Indri Lestari, Rizki Amalia Lily Widjaya Lutfiana, Sephy Wira Mahadewi, Erlina Puspitaloka Mandala Putra, Juniawan Marli, Marli Menna, Yasinta Rosalia Meria, Lista Mira Asmirajanti Mohamad Reza Hilmy Muhamad Nur Muhmin, Andi Hidayat Mury Kuswari Muslichah Muslichah Mustikawati, Intan Silviana Nisa, Puspita Chairun Nita Rustanti Ni’mah, Mamluatun Nur Fadilah Nurmalasari, Mieke Nurmawaty, Dwi Okbertu, Heri Magitua Pandiangan, Ima Sari Pawenary, Pawenary Pratiwi, Adinda Puspitaloka Mahadewi, Erlina Puspitaloka, Erlina Putri, Suci Sri Endah Lestari Mulyanto Rachmanida Nuzrina Rafika Dewi Rahmatullah Rahmatullah Ramadani , Hidayat Ratna Rahayu, RR Sri Rifqy, Ananda Aliffia Rina Irawati Rini Handayani Rismayanti, Tetin Sabtohadi, Joko Sahariah, Sahariah Salsabila Putri Cahyani Sangadji, Namira Wadjir Sarah Khonsa Sarah Khonsa Sari, Nurmila Seno Santoso Shalsabilla , Salsyah Silviana Mustikawati, Intan Siswahyudianto Siti Munfaqiroh Sophiyanto wuryan Sri Rosmalina Soejono Starlista, Viva Sugeng Santoso Sulthan, Fawwaz Amora Sura Klaudia Susilawati, Susilawati Syafitri, Yenni Syafriani Syafriani, Syafriani Tamzil, Fahmi Tasrif, Ari Bandana Tazkia Ghalliya Salsabilla Thamrin Abdullah Tri Putra, Iqbal Viatiningsih, Wiwik Widjaja, Lily Widjaya, Lily Widya Hary Cahyati Yalvema Miaz Yasinta Rosalia Menna Yenni Syafitri Yona Mimanda Yulia, Noor Zahrani, Ameylia