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All Journal ETIKONOMI MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Niagawan Jurnal Manajemen dan Bisnis Sriwijaya Jurnal Media Wahana Ekonomika Jurnal Inovasi Teknologi Pendidikan MIX : Jurnal Ilmiah Manajemen Jurnal Elemen IJNP (Indonesian Journal of Nursing Practices) IJBE (Integrated Journal of Business and Economics) Journal of Economic, Bussines and Accounting (COSTING) JIM UPB (Jurnal Ilmiah Manajemen Universitas Putera Batam) Jurnal Organisasi Dan Manajemen J-MAS (Jurnal Manajemen dan Sains) SEIKO : Journal of Management & Business Teorema: Teori dan Riset Matematika JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS JABE (Journal of Applied Business and Economic) JOURNAL OF APPLIED BUSINESS ADMINISTRATION Jurnal Equity MBIA IMANENSI: Jurnal Ekonomi, Manajemen dan Akuntansi Islam JURNAL PEMASARAN KOMPETITIF Jurnal Ilmu Manajemen Jurnal Ilmiah Poli Bisnis Jurnal Muara Ilmu Ekonomi dan Bisnis Jurnal Ekonomi Manajemen Jurnal Ilmu Komputer dan Bisnis SCAFFOLDING: Jurnal Pendidikan Islam dan Multikulturalisme Dinasti International Journal of Management Science Dinasti International Journal of Education Management and Social Science Jurnal Ilmiah Edunomika (JIE) Management Studies and Entrepreneurship Journal (MSEJ) Dinasti International Journal of Digital Business Management PUBLIKASI PENELITIAN TERAPAN DAN KEBIJAKAN Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Bisnis, Manajemen, dan Ekonomi Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis International Journal of Business, Management and Economics International Journal of Finance Research Jurnal Nasional Manajemen Pemasaran dan SDM International Journal of Community Service & Engagement International Journal of Marketing and Human Resource Research Forum Bisnis dan Kewirausahaan International Journal of Social Science Asian Management and Business Review Jurnal Nasional Pengabdian Masyarakat Jurnal Ekonomi Jurnal Ekonomi dan Bisnis Digital (MINISTAL) East Asian Journal of Multidisciplinary Research (EAJMR) Indonesian Journal of Business Analytics (IJBA) Jurnal Manajemen, Bisnis dan Kewirausahaan Jurnal Pengabdian Mandiri Jurnal Inspirasi Binsis dan Manajemen Asian Journal of Management Analytics Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi Eduvest - Journal of Universal Studies Innovative: Journal Of Social Science Research Jurnal Keuangan dan Bisnis Velocity: Journal of Sharia Finance and Banking Sinergi International Journal of Communication Sciences Jurnal Ilmiah Manajemen Ekonomi Dan Akuntansi (JIMEA) Da'watuna: Journal of Communication and Islamic Broadcasting Journal of Social Work and Science Education Siber Journal of Advanced Multidisciplinary Economic Education Analysis Journal Society Global Leadership Organizational Research in Management Equity Novatio : Journal of Management Technology and Innovation
Muji Gunarto
Unievrsitas Bina Darma
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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Studi Kepuasan dan Loyalitas Nasabah melalui Kualitas Layanan dan Citra Bank Sumsel Babel M. Bastian V. Pradana; Zakaria Wahab; Achmad Widad; Muji Gunarto
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 2 No. 2 (2019): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia - Edisi Maret 2019
Publisher : Forum Inovasi Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (375.924 KB) | DOI: 10.31842/jurnal-inobis.v2i2.85

Abstract

Menghadapi era globalisasi sekarang ini, perbankan tidak hanya terpaku pada masalah kuantitas, tapi sudah berkembang pada soal kualitas, baik mengenai produk perbankan yang ditawarkan, pelayanan yang diberikan, kepercayaan, maupun citra baik dari bank, yang akhirnya berpengaruh pada loyalitas nasabah. Tujuan penelitian ini adalah untuk menguji pengaruh kualitas pelayanan dan citra Bank Sumsel Babel terhadap kepuasan nasabah dan implikasinya terhadap loyalitas nasabah. Pengambilan sampel dilakukan secara aksidental sampling sebanyak 150 orang responden. Teknik analisis data dilakukan dengan pendekatan model persamaan struktural (SEM) dengan aplikasi program LISREL. Hasil penelitian menunjukkan bahwa kualitas pelayanan dan citra Bank Sumsel tidak berpengaruh langsung terhadap loyalitas nasabah akan tetapi berpengaruh langsung terhadap kepuasan nasabah. Kepuasan nasabah berpengaruh positif dan signifikan terhadap loyalitas nasabah, artinya bahwa kepuasan nasabah menjadi variabel antara yang baik bagi hubungan kualitas pelayanan dan citra Bank Sumsel Babel terhadap loyalitas nasabah. Hal ini menunjukkan bahwa loyalitas nasabah perbankan tercipta jika terbentuk kepuasan nasabah, sedangkan kepuasan nasabah dapat dibangun dari kualitas layanan dan citra perusahaan. Melalui layanan yang baik nasabah akan mendapatkan kepuasan dan citra yang baik akan meningkatkan rasa bangga bagi nasabah dan pada akhirnya akan meningkatkan kepuasan nasabah. Tanpa kepuasan nasabah, maka loyalitas nasabah tidak akan tercipta, untuk itu perbankan hendaknya fokus bagaimana membangun kepuasan nasabah dengan meningkatkan kualitas pelayanan dan mampu membangun citra perusahaan yang lebih baik.
PERCEIVED RISK AND SECURITY IN CREATING ONLINE PURCHASING DECISION AT MARKETPLACE IN INDONESIA Dita Amanah; Dedy Ansari Harahap; Muji Gunarto; Purwanto Purwanto
JABE (Journal of Applied Business and Economic) Vol 7, No 2 (2020): JABE (Journal of Applied Business and Economics)
Publisher : UNIVERSITAS INDRAPRASTA PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jabe.v7i2.7553

Abstract

Pembelian online telah menjadi tren saat ini. Banyak faktor yang memengaruhinya, termasuk persepsi risiko dan keamanan yang diterima konsumen saat berbelanja online. Tujuan artikel ini adalah untuk menganalisis pengaruh risiko dan keamanan yang dirasakan pada keputusan pembelian online mahasiswa. Sebanyak 150 mahasiswa sebagai responden yang merupakan konsumen dan telah berbelanja online di Lazada Indonesia. Mereka dipilih berdasarkan teknik purposive sampling dan kemudian dianalisis dengan metode analisis regresi linier berganda. Hasil analisis regresi adalah Y = 2,329 - 0,171 X1 + 0,459 X2 + e. Risiko dan keamanan yang dirasakan secara simultan memiliki pengaruh signifikan terhadap keputusan pembelian siswa di Lazada Indonesia (F = 27.937). Namun, secara parsial persepsi risiko memiliki nilai t negatif yang berarti tidak berpengaruh pada keputusan pembelian (t = -1.967). Sebaliknya, keamanan memiliki pengaruh positif dan signifikan terhadap keputusan pembelian siswa di Lazada Indonesia (t = 5,879).
PENGARUH DYNAMIC PRICING AND DYNAMIC BUNDLING TERHADAP PERSEPSI KETIDAKADILAN HARGA DAN KEPUASAN KONSUMEN Purwanto , Purwanto; Dedy Ansari Harahap; Dita Amanah; Muji Gunarto
JOURNAL OF APPLIED BUSINESS ADMINISTRATION Vol 5 No 1 (2021): Journal of Applied Business Administration - Maret 2021
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/jaba.v5i1.2117

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh antara dynamic pricing dan dynamic bundling terhadap persepsi ketidakadilan harga yang akhirnya menentukan tingkat kepuasan umum dalam membeli sebuah produk/jasa. Sebesar 340 responden dijadikan sebagai sampel setelah melalui proses penyaringan. Hasil analisis menemukan bahwa harga dinamis berpengaruh signifikan terhadap persepsi ketidakadilan harga. Kedua dynamic bundling berpengarauh tidak signifikan terhadap persepsi ketidakadilan harga. Ketiga persepsi ketidakadilan harga yang disebabkan oleh dynamic pricing berpengaruh tidak signifikan terhadap kepuasan. Terakhir persepsi ketidakadilan harga yang disebabkan oleh dynamic bundling berpengaruh signifikan terhadap kepuasann.
Analisis Kepuasan dan Loyalitas Pelanggan Telepon Seluler dengan Citra Perusahaan dan Ekuitas Merek sebagai Variabel Eksogen Rully Armanto; Muji Gunarto
Jurnal Bisnis, Manajemen, dan Ekonomi Vol. 1 No. 3 (2020): Jurnal Bisnis, Manajemen, dan Ekonomi
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jbme.v1i3.184

Abstract

The purpose of this study was to determine whether the satisfaction and loyalty of cellular phone customers is influenced by corporate image and brand equity. The sample of this research is student cell phone users in Palembang City, amounting to 250 respondents. The sampling technique used was cluster random sampling. The statistical analysis technique used Structural Equation Modeling (SEM) with the help of LISREL software. The results showed that consumer satisfaction of cell phone users was significantly influenced by brand equity, while consumer loyalty of cellular phone users was influenced by corporate image and satisfaction. These results also indicate that satisfaction is an intervening variable for the relationship between brand equity and consumer loyalty, meaning that consumer loyalty can be built with brand equity through customer satisfaction. Better brand equity will increase customer satisfaction which in turn will increase consumer loyalty. Tujuan penelitian ini adalah untuk mengetahui apakah kepuasan dan loyalitas pelanggan telepon seluler dipengaruhi oleh citra perusahaan dan ekuitas merek. Sampel penelitian ini adalah mahasiswa pengguna telepon seluler di Kota Palembang yang berjumlah 250 responden. Teknik sampling yang digunakan adalah cluster random sampling. Teknik analisis statistik digunakan Structural Equation Modeling (SEM) dengan bantuan software LISREL. Hasil penelitian menunjukkan bahwa kepuasan konsumen pengguna telepon seluler secara signifikan dipengaruhi oleh ekuitas merek, sedangkan loyalitas konsumen pengguna telepon seluler dipengaruhi oleh citra perusahaan dan kepuasan. Hasil ini juga menunjukkan bahwa kepuasan menjadi variabel intervening bagi hubungan equitas merek denngan loyalitas konsumen, artinya bahwa loyalitas konsumen dapat dibangun dengan equitas merek melalui kepuasan konsumen. Equitas merek yang semakin baik akan meningkatkan kepuasan konsumen yang pada akhirnya akan meningkatkan loyalitas konsumen.
Pengaruh Pengendalian Audit Internal dan Independensi Auditor Terhadap Pencegahan Kecurangan Rina Marfiana; Muji Gunarto
Jurnal Bisnis, Manajemen, dan Ekonomi Vol. 2 No. 4 (2021): Jurnal Bisnis, Manajemen dan Ekonomi
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jbme.v2i4.516

Abstract

The objective of the study is to determine whether internal audit control and auditor independence affect corruption prevention at PT. Bank Sumsel Babel, either partially or simultaneously, As well as to know what is the most influencial variable in preventing corruption. The study used a population with a total of 135 respondents. The data collection technique used was by distributing questionnaires. The independent variables used in the study were internal audit control and auditor independence, while corruption prevention was the dependent variable. The results of the study indicate that partially, the variable of internal audit control and auditor independence have a significant effect to corruption prevention. The study explained that the independent variable has a significant effect towards the dependent variable
Pengaruh Bekerja dari Rumah dan Kemampuan Kerja Terhadap Kinerja Pegawai Balai Bahasa Dimasa Pandemi Covid-19 Sukamto Sukamto; Muji Gunarto
Jurnal Bisnis, Manajemen, dan Ekonomi Vol. 2 No. 4 (2021): Jurnal Bisnis, Manajemen dan Ekonomi
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jbme.v2i4.517

Abstract

This research was conducted to determine and analyze the effect of working from home and workability on employees' performance during the Covid-19 Pandemic at the South Sumatra Language Center. The results of preliminary studies show that work performance during the Covid-19 pandemic has decreased. The factors causing the observed decline in performance are thought to be due to the work from home system policy that is not used to be applied. The workability of employees is not sufficient, especially employees who are not familiar with information technology. During the work-from-home system activities, every employee is required to be able to work with information technology devices as a means of achieving performance targets. This type of research is conducted with a quantitative approach. Data collection techniques were obtained by distributing questionnaires to 36 employees as respondents who were sampled. Data analysis was performed using descriptive quantitative analysis and supported by qualitative analysis. Quantitative analysis used multiple regression analysis models. The results showed that partially working from home had a positive effect on the performance of the South Sumatra Language Center's employees. Workability significantly affects the performance of the employees of the South Sumatra Language Center. Simultaneously it also shows a significant influence, but workability has a more dominant influence than working from home.  
Analisa Kebijakan Lembaga Layanan Pendidikan Tinggi Wilayah II Dalam Penyerapan Anggaran Tahun 2020 Pada Masa Pandemi Covid-19 Alwi Alwi; Muji Gunarto
Jurnal Bisnis, Manajemen, dan Ekonomi Vol. 3 No. 1 (2022): Jurnal Bisnis, Manajemen dan Ekonomi
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jbme.v3i1.625

Abstract

Pandemi Covid-19 yang melanda Indonesia dan dunia telah mengubah tatanan dan kebijakan dalam pengolaan anggaran. Tujuan penelitian ini adalah untuk mengetahui kebijakan yang dilakukan oleh Lembaga Layanan Pendidikan Tinggi Wilayah II dalam penyerapan anggaran Tahun Anggaran 2020. Hal ini disebabkan karena ada tantangan besar yaitu Pandemi Covid-19 yang saat ini sedang terjadi, tidak hanya di Indonesia, bahkan seluruh dunia. Penelitian ini dilakukan dengan pendekatan deskriptif kualitatif dimana metode pengumpulan data dilakukan dengan wawancara. Key informan penelitian ini adalah para pejabat pengambil keputusan yang sangat berpengaruh terhadap penyerapan anggaran tahun anggaran 2020. Hasil penelitian menunjukkan bahwa LLDIKTI Wilayah II telah berupaya maksimal agar penyerapan anggaran bisa lebih baik atau minimal sama dengan tahun 2019 melalui penyesuaian anggaran, revisi anggaran dalam penanganan Covid 19, perubahan pola kegiatan pelatihan atau sosialisasi, revisi anggaran menjadi rehabilitasi gedung dan bangunan
Analisis Dampak Media Sosial Terhadap Penjualan Perumahan: Studi Empiris Penggunaan Iklan Facebook dan Instagram Rully Armanto; Muji Gunarto
Jurnal Bisnis, Manajemen, dan Ekonomi Vol. 3 No. 1 (2022): Jurnal Bisnis, Manajemen dan Ekonomi
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jbme.v3i1.626

Abstract

The development of digital technology is growing rapidly, as well as digital-based marketing activities. Because advertising marketing is the most important part of marketing, of course there are also many kinds of advertising media. In this study, researchers examined Facebook and Instagram social media ads, this study aims to determine how widespread or influence Facebook and Instagram social media ads have on home sales in Palembang. The population in this study is the people of Palembang City who live in Palembang City Housing. The results of this study indicate that both Facebook and Instagram social media ads have a positive effect on sales, but when compared with Facebook social media ads. Instagram has a significant influence.
Analisis Strategi Pemasaran Pada PT. Central International Education Tri Veny Pitri; Muji Gunarto
Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Vol. 1 No. 1 (2020): Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jismab.v1i1.12

Abstract

The aim of this study was to decide the marketing strategy of PT. Central International Education by using SWOT analysis ,so it could be conclude that there were some internal factors that had stength such as cleanliness, a large parking area, good and reliable services, and products with good quality. meanwhile, there were some weaknesses such complains handling which was still not maximum, less promotion strategies and employees coming late to the office. some external factors were marketing opportunities, target market, product quality and good relationship with customers. there were also some threats such as business competitor s, government rule and new competitors. some strategies that can be used in future are giving good and quick responses to customers, improving promotion strategies, improving company services to ensure the cumtomers, maximizing promotion and advertisments to attract the customers and extending the market regions.
Implementasi Pengembangan SDM untuk Meningkatkan Reputasi UIN Raden Fatah Palembang Muji Gunarto; Paizurahman Paizurahman
Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis Vol. 2 No. 4 (2021): Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jismab.v2i4.515

Abstract

This study takes the theme of implementing human resource development to improve the Raden Fatah State Islamic University of Palembang's reputation. The background to this problem is that there are still obstacles in lecturer development related to further studies and the formation of the need for the number of lecturers that is not appropriate. This research method is qualitative with the subjects of the employees of UIN Raden Fatah Palembang. The data analysis technique used in this research is descriptive statistical analysis techniques. The study results were that at the time of the recruitment of UIN Raden Fatah, a centralized admission process was carried out at the central government by submitting to the Indonesian Ministry of Religion if it wanted to carry out the process of admitting new teaching staff. However, this system has weaknesses because the center does not understand what is happening in the field so that decisions do not match what is expected. The lecturers' qualifications for the number of lecturers or doctoral lecturers below 30%, and the rest are Masters lecturers
Co-Authors Abdullah Rasyid Achmad Widad Alfajri, Aji Alwi Alwi Alya Ummus Syuhada Anang Aryokho Andri Pranata Andriyansah . Andriyansyah Andriyansyah Anggraini, Putri Anggun Yolandia Monica Jaya Anjasmara Anjasmara Antika, Antika Antika, Rindi Apriansyah, Ade Armanto, Rully Azzam, Muhammad Siddiq Idris Bakti Setyadi Chega Putri Pratiwi Cristian, Andi Dedy Ansari Harahap Dewi Liesnoor Setyowati DEWI SARTIKA Dian Cahyawati Dita Amanah Dita Amanah Dwiana, Handina Elpanso, Efan Endro Setyo Cahyono, Endro Setyo Faridah, Elly Firmansyah, Hengki Fitri Fitriasuri Fitriasuri, Fitriasuri Gigih Prayogi harisandi, Prasetyo Hartantri, Rizki Hasmawaty AR Hasmawaty, Hasmawaty Helpina Helpina Helpina, Helpina Hermawan, Novan Ilham Sidik Imam Al Haddy Ira Geraldina Irianti, Nuvaria Isfarudi Isfarudi Islamiah, Bella Iswandi Iswandi Joko Rizkie Widokarti Julita Julita Kabul Wahyu Utomo Khairul Umam Khoirul Umam Khoirul Umam Laili, Noor Lestari, Feby Yulia M Nabhan Shauman Velayadi M. Bastian V. Pradana M. Sholihin Marina Marina Mariska, Lena Meita Istianda Mellita, Dina Mohammad Rommy Dermawan Muhammad Idris Musfiratun, Musfiratun Mutia Mawardah Nadya Amalia Yulianti Napitupulu, Imelda Solagracia Nita Delima Nurjanah, Rina Nurlinda, Herly Paizurahman Paizurahman Panulu, Anggi Permatasari, Yiswi Oktavia Pitri Yanti Pranata, Riza Purwanto , Purwanto Purwanto Purwanto Purwanto Purwanto Purwanto Purwanto Purwanto Purwanto Putri, Erizia Rama Waluyo Rangkuti, Samsiah Rapita, Rapita Rasjid, Abdullah Ratih Hurriyati Razali, Ali Rennyta Yusiana Riduan, M Riftana, Ferry Dwi Cahya Rina Marfiana Rini Wulansari Riswidiantoro Riswidiantoro Ritonga, Eddy Faisal Robetam Simanjuntak Rully Armanto Rully Armanto Rully Armanto Rully Armanto Rully Armanto Sabeli Aliya Samosir, Lidia Karuniamay Sari, Novika Purnama Septianasari, Ratri Septiani, Putri Sherwin, Nadya Sherwin Sukamto Sukamto Sulaiman Helmi Sunda Ariana, Sunda Syeis, Muhammad Syuhada, Alya Ummus Tesa, Muniken Thalia, RA Dinda Thohary, Ruby Tri Veny Pitri Trievanni Chantika Trievanni, Trievanni Trisninawati Trisninawati, Trisninawati Vanessa Gaffar Verawaty Verawaty Vilza, Vera Widiastuty, Yessy Wulandari , Citra Mayu Wulandari, Novri Yanti, Pitri YAYAN SOFYAN Yessy Widiastuty Yiswi Oktavia Permatasari Yongki Restu Alenarda Yudhia, Yudhia Yuhendra Yuhendra Yunilda Yusriani, Sri Zakaria Wahab Zinaida, Rahma Santhi Zuhri, Aswan