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All Journal JURNAL ADMINISTRASI BISNIS JURNAL EKONOMI AKUNTANSI DAN MANAJEMEN I-ECONOMICS: A Research Journal on Islamic Economics EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Ekonomi Pembangunan STIE Muhammadiyah Palopo Journal of Economic, Bussines and Accounting (COSTING) SEIKO : Journal of Management & Business JURNAL PENDIDIKAN TAMBUSAI Jurnal Pendidikan Ekonomi (JURKAMI) AMALIAH: JURNAL PENGABDIAN KEPADA MASYARAKAT Jurnal Ilmu Komputer dan Bisnis JPSI (Journal of Public Sector Innovations) Management Studies and Entrepreneurship Journal (MSEJ) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah RESLAJ: RELIGION EDUCATION SOCIAL LAA ROIBA JOURNAL PLAKAT : Jurnal Pelayanan Kepada Masyarakat Jurnal Pengabdian kepada Masyarakat Nusantara Nusantara Science and Technology Proceedings Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Global and Policy Journal of International Relations Jurnal Revolusi Indonesia Jurnal Bisnis Indonesia Business Preneur : Jurnal Ilmu Administrasi Bisnis Jurnal Ekonomi KARYA: Jurnal Pengabdian Kepada Masyarakat Abdimas Awang Long: Jurnal Pengabdian dan Pemberdayaan Masyarakat Jurnal Pengabdian Pada Masyarakat Indonesia (JPPMI) PEMA: Jurnal Pendidikan dan Pengabdian Kepada Masyarakat Journal of Finance and Business Digital (JFBD) Dedikasi: Jurnal Pengabdian Kepada Masyarakat Nanggroe: Journal Of Scholarly Service Jurnal Administrasi Bisnis Nanggroe: Journal of Scholarly Service IIJSE Jurnal Bisnis dan Komunikasi Digital JEBD Journal of Business Economics and Agribusiness Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam El-Mujtama: Jurnal Pengabdian Masyarakat Journal Pemberdayaan Ekonomi dan Masyarakat Jurnal Insan Pengabdian Indonesia Journal of Ekonomics, Finance, and Management Studies Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal) As-Syirkah: Islamic Economic & Financial Journal Economics and Business Management Journal MPKM
Andarini, Sonja
Program Studi Administras Bisnis, Fakultas Ilmu Sosial Dan Ilmu Politik, UPN Veteran Jawa Timur
Religion Agriculture, Biological Sciences & Forestry Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Neuroscience Nursing Public Health Social Sciences Other

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Pemahaman Tentang Pentingnya Legalitas Usaha pada UMKM Kecamatan Gayungan, Surabaya Awaliah, Agustin Nur; Andarini, Sonja
As-Syirkah: Islamic Economic & Financial Journal Vol. 3 No. 3 (2024): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/8kpzgb27

Abstract

Business legality is an important document that every business owner must possess. Business legality serves as the business identity that can provide protection from the government. With the ownership of business legality, business actors can benefit from the facilities provided by the government for businesses with legal status. However, many business owners still do not understand the importance of business legality, citing the complexity of the process as a reason. As a result, many of them do not have business legality. The aim of this activity is to provide understanding to MSMEs regarding the importance of business legality and to offer assistance to MSMEs in processing business legality in Gayungan District, Surabaya. The results achieved are evident from the increased knowledge, understanding, and willingness of MSME stakeholders in Gayungan District, Surabaya, to maintain the legitimacy of their businesses.
Faktor – Faktor yang Mempengaruhi Efektivitas Rekrutmen pada PT Gramedia Asri Media Nadin, Sarah Putri; Andarini, Sonja
As-Syirkah: Islamic Economic & Financial Journal Vol. 3 No. 3 (2024): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/1ah37363

Abstract

In Indonesia, especially in the employment sector, a qualified workforce is needed so that companies can remain competitive and experience rapid growth. The demand for qualified labor continues to increase every year, which makes competition among job seekers increasingly fierce. In addition, many new graduates face difficulties in finding a job due to lack of access to information. Therefore, there are several factors that can facilitate job seekers in the application and job search process, such as recruitment sources, company branding, and a fast and efficient selection process. These factors help recruiters in finding candidates that match the needs of the company and the position required.
Prosedur Pengoperasionalan Pengadaan Barang dan Jasa pada PT Surabaya Industrial Estate Rungkut Putri, R.A Tania Eriezna; Andarini, Sonja
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 4 No. 5 (2024): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v4i5.3329

Abstract

Procurement of goods and services is one of the crucial activities in a company. Procedures for the operationalization of procurement of goods and services at PT Surabaya Industrial Estate Rungkut (SIER) are designed to ensure that procurements are carried out in a transparent, efficient manner and in accordance with applicable regulations. The purpose of this research is to exhibit the operational procurement of goods and services on PT SIER. This research method uses qualitative descriptive, so will display the results through observations carried out by the author during the internship. The results of the research show that the operational procurement of goods and services of this PT SIER has three stages: planning, acquisition, and supervision. In its implementation, the procurement division at PT SIER is divided into several units to facilitate coordination with vendors at the time of provision of goods.
Peran Media Sosial Instagram @Plnup3surabayaselatan sebagai Media Promosi Produk dan Edukasi Kelistrikan dalam Menarik Minat Beli Pelanggan PT PLN (PERSERO) UP3 Surabaya Selatan Syahrani, Ananda Rizkiah; Andarini, Sonja
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 4 No. 5 (2024): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v4i5.3348

Abstract

The use of social media as a promotional and educational tools is increasingly important in company marketing strategies in the current digital era. This research examines the role of social media Instagram account @plnup3surabayaselatan in supporting product promotion and electrical education to attract buying interest from PT customers. PLN (Persero) UP3 South Surabaya. This research method uses a qualitative approach with data collection techniques through observation and interviews with customers and employees of PLN UP3 South Surabaya as well as content analysis of related posts. Research findings show that Instagram account @plnup3surabayaselatan is less effective in increasing customer awareness about electrical products and services offered by PT PLN (Persero) UP3 South Surabaya. Apart from that, the educational content presented is also less prominent so that the efficient and safe use of electrical energy is not yet fully understood by customers and the wider community. The results of this research provide important insights for companies in designing marketing strategies via social media to increase customer engagement and expand market share in today's digital era.
Business Strategy Development and Planning Ariyanti, Dian Ayu; Afrianti , Athika Dewi; Yarangga , Mitha Monik; Andarini, Sonja; Kusumasari, Indah Respati
Journal of Finance and Business Digital Vol. 3 No. 2 (2024): June 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jfbd.v3i2.8728

Abstract

Every business needs a plan, especially today when funding and competition are so tight and increasingly advanced. From large companies to new businesses, doing business in Indonesia is becoming increasingly complex, with many competitors selling the same products and services. To reduce possible risks, it is best for companies to have a business plan before starting their business. The more competitors there are, the greater the possibility that consumers will be persuaded to buy the product or service being sold. Many business people only chase big profits without planning or thinking about the risks that might arise. Business planning that can be carried out consists of initial investment, initial funding requirements plan, estimated average sales, equipment purchases, cost of goods sold, income analysis, cash flow analysis, net present value (NPV), payback period, legal aspects, and methods. Data collection Business development planning is also an important step to ensure business success.
Kesiapan UMKM Handicraft Surabaya Menghadapi Masyarakat Ekonomi ASEAN (MEA) Melalui Peningkatan Kualitas dan Kuantitas Produk Ekspor Kresnawati, Megahnanda Alidyan; Andarini, Sonja; Anabarja, Sarah
Global and Policy Journal of International Relations Vol 4, No 02 (2016)
Publisher : Universitas Pembangunan Nasional "Veteran" Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jgp.v4i02.1910

Abstract

ABSTRACTThe establishment of ASEAN Economic Community (AEC) has become one of the challenge for Small and Medium Enterprises (SMEs) in Indonesia. The challenges are especially in the way of how to increase the standard, design and product quality so that they can survive in the ASEAN single market. As one of the proven safety net in Indonesian economy after the crisis in 1998, SMEs became in the point of attention in Indonesian economic development. Thus, in order to develop the Indonesian economic performance, SMEs are needed to increase their number of exports as well as their management. According to the 2004 report, in Surabaya there are only 30 percent of SMEs products which are successfully market their products abroad. These numbers are still lesser than the expected percentage of export number from SMEs. By using the qualitative method this research identifies the obstacles and challenges faced by the SMEs producing Handicrafts products in Surabaya. As for the data were obtained by interview and FGD technic. The result of this first phase is going to be used to form the education pattern for developing the performance for those SMEs by using the Problem Based Learning Model.Keywords : Small and Medium Enterprises (SMEs), Handicraft, Export Products, QualityDOI : https//doi.org/10.33005/jgp.v4i02.1910
Pengaruh Influencer Marketing dan Kualitas Produk terhadap Keputusan Pembelian Produk Erigo Apparel Angger , Gayoe; Andarini, Sonja
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 1 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i1.202

Abstract

The purpose of this study was to identify and determine the effect of influencer marketing and product quality on the purchasing decision of Erigo Apparel products. This study uses quantitative methods by distributing questionnaires to 100 people. The population in this study was respondents who had active social media accounts as well as followers of Erigo Apparel social media accounts and respondents had bought and used Erigo Apparel products. The data analysis method used is multiple linear regression using SPSS 25 for Windows. This test uses two independent variables, namely influencer marketing, product quality and purchasing decisions as dependent variables. The results of this study are 1) Influencer marketing and product quality simultaneously affect the decision to purchase Erigo Apparel products. 2) Influencer marketing partially influences the decision to purchase Erigo Apparel products. 3) Product quality partially influences the decision to purchase Erigo Apparel products.
Analisis Kebijakan dan Strategi Bisnis PT Avo Inovation Technology Andarini, Sonja; Ikaningtyas, Maharani; Firjatullah, Cynarawita; Candra , Dewi
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 1 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah 
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i1.214

Abstract

The development of the digital era is growing rapidly until now. Digitalization has spread to various fields, especially in the business sector. Almost all companies, from small to large, use digitalization as their marketing policy and strategy. This study aims to analyze the influence of the digital era on company business policies and strategies. The research method used is descriptive qualitative. The researcher conducted an analysis referring to the relevant data. Examines the theory with the influence between variables from data collected from journals and articles for the last five years. The results of this study indicate that the digital era has an influence on the company's business policies and strategies
Strategi dan Kebijakan Ekspor Impor atau Perdagangan Internasional terhadap Pertumbuhan Ekonomi Indonesia Ikaningtyas, Maharani; Andarini, Sonja; Maurina, Annisa Cindy; Pangestu, Ilham Asta
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 4 No. 6 (2023): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v4i6.301

Abstract

The level of success in a country can be described by the rate of its economic growth which can be assessed from many aspects such as the value of export activities and import activities which have some influence on the trade balance in a country. Globalization and the era of free trade provide many opportunities for export companies to enter the world market as well as demand the readiness of a company to compete. Theories on international trade are proven to explain several personal business behaviors that are closely related to international trade activities. With good economic growth it will increase national income, people will be more prosperous in terms of the economy. In the last decade, there have been many studies stating that export activities can boost the growth of an economy because they can generate foreign exchange that can be used to finance internal sector development. This problem can arise when the relationship in the economy of a country with other countries both bilaterally and multilaterally so that it can cause several problems that can interfere with the course of international trade so that it can run smoothly, so to overcome some problems it is necessary to find a solution immediately, this is to improve the quality of life of the community. Keywords : export import, international trade, economic growth
Evaluasi dan Rekomendasi Strategi Kebijakan Bisnis pada PT Ananda Sukses Mandiri Ikaningtyas, Maharani; Andarini, Sonja; Firdausi, Iasa Nur; Baharudinsyah, Mohammad Vavian; Aditya, Robby
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 4 No. 6 (2023): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v4i6.308

Abstract

A business policy strategy is an important element that must be carefully formulated and studied by a company so that it does not cause multiple interpretations and is in accordance with the objectives of establishing a business or company. Reviewing this statement, the authors compiled a study using descriptive qualitative research methods with PT Ananda Sukses Mandiri as the unit of analysis within a certain period of time (cross action). The goal is that the reader can understand in more detail about the business policy strategy, and PT Ananda Sukses Mandiri can get to know the business policy strategy it has and understand what impact it will have from implementing the business policy strategy so that the company can have options whether to maintain a business policy strategy that is owned or renovate and add new business policy strategies. As for the results of his research, there are several business policy strategies that should be maintained and there are also business policies that require improvement at the implementation and formulation stages. Keywords : strategy, policy, business, evaluation, pt ananda sukses mandiri.
Co-Authors Aditya, Didan Achmad Aditya, Robby Adiwana, Andrew Wijaya Adriani, Alexandra Afrianti , Athika Dewi Agustin Nur Awaliah Aini, Khofifah Nur Akbar Tri Kurniawan Akbar, Galang Falah Akyla Ortzi Kirandhis Aldini, Dinda Alfianti Alexandre, Gerald Alfiah, Rizky Altaf, Damara Althafa Aurelya Mu’min Anabarja, Sarah Anaulia, Tita Rizky Angela Clarisa Wijaya Angga Satria Ganendra Angger , Gayoe Anggita Dini Fitria Anggraini, Ayu Dwi Anjelita, Nana Wilia Annisa Cindy Maurina Aprilia, Selly Arda Firmansyah Purnama Ardiansyah, Muhammad Ragil Ariyanti, Dian Ayu Ath Thariq Athrizqullah Gunawan Atika Atika Aulia Rahma Safitri, Aulia Rahma Aulia, Lenita Devi Awaliah, Agustin Nur Bahari, Winona Monica Baharudinsyah, Mohammad Vavian Berliana Rizka Khusnul Azizah Berliana, Nabitha Widiya Bhakti, Yogi Surya Brian, Johannes Baptista Brilian Valentia Stevani Budi Prabowo C, Adinda Putri Noer Cahyani, Aizam Syawalia Candra , Dewi Cintania Aubin Shafanada Cynarawita Firjatullah D, Evangeline Cherryl Desintawati, Alivia Dwi Vivi Dewi Candra Wulan Dhyna Putri Wahyu Anggraeny Diah Nur Fauzia Diana, Fita Didiek Tranggono Dini Aristanti Prihatini Durriyah, Arlin Khozinatud Eka Satya Nugraha Emmas Win Faulina Marbun Fajar, Maulita Fawzia, Farah Qisma Febrianto, Valentino Fikia Siti Meisaroh Firdaus, Labibah Izzati Firdausi, Iasa Nur Firjatullah, Cynarawita Firmansyah, Muhammad Fahmi Fitria, Anggita Dini Fitria, Laila Romadhoni Ayu Fiyara, Navis Salma Ganendra, Angga Satria Ganendra, Angga Satria Gayoe Angger Arhofa Ginting, Doni Pranata Ginting, Rahella Ripatiana Br Halwa, Jentayu Bayu Warita Handoko, Fayi' Alifia Hannah Emmanuella Delia Hanun Aufa Nur Khosyi Hidayat, Muhammad Arif Farhan Nur Hidayati, Dwi Nurul Hikmah , Annisa Dwi Nur Hudiyah, Intan Fairuz Iasa Nur Firdausi Idha Dwi Firdayanti Ikaningtyas, Maharani Ilham Asta Pangestu Inaba, Anindita Firdaus Indah Respati Kusumasari Indra, Felicia Aurelia Putri Ira Wikartika Jojok Dwiridhotjahjono Kalistarosa, Aqiela Kamila, Reghina Rahma Kartika, Ragita Widya Karyaadi, Maria Clarissa Amadearaya Khaqiqi, Ahmad Iqbal Khasanah, Fidiniati Khasanah, Siti Sofiatul Khoirunnisa, Maulidya Kresnawati, Megahnanda Alidyan Kusuma Wardhani Mas’udah Kusumasari , Indah Respati Kusumasari, Indah Respati Kusumasari, Indah Respita Laila, Hanin Atina Lailasari, Mutiara Wahyu Leisember, Ercie Leo, Tassya Priskilla Sara Lia Nirawati Lia, Falimatus Mei Lunardi , Arleta Arvind Lupitasari, Eva Lusiana Rahmawati Maghfiroh, Frisca Mei Mahara, Cendana Izha Maharani Ikaningtyas Mahardika, Mohammad Ryan Mariyam, Aprilia Marpaung, Charles Fernando Marshanda Laura Gusti Cantika Marshanda Laura Gusti Cantika Masviansyah, Reihan Maurina, Annisa Cindy Mohamad Royhan Arkhan Mohammad Vavian Baharudinsyah Muhammad Ali Rafif, Widyatmoko Muhammad Luthfi Murdiana, Nindia Muzakki, Farah Daroin Putri Nabila, Aisyah Putri Nabila, Naila Salsa Nadhif, Achmad Rafi’un Nadin, Sarah Putri Nafisah, Alya Hastin Namira Maulida Eka Putri Nandita, Naila Anggun Putri Nathasa, Khaisya Bunga Nita Tiar Puspita Sari, Raka Novia, Chuzaematin Novita Amalia Riyanjaya Nur Bany, Maulyna Nuraini, Inayah Luthfiyah Olyvviane, Jesslyn Pangestu, Ilham Asta Penggalih, Ragil Putri Ayu Pradika, Meiwulan Zulias Prakasita, Devira Prasetya, Rismaninda Putri Dwi Pratiwi, Galuh Widya Puspita, Devina Rahma Putri, Dwi Maulidia Putri, Pinky Arisma Putri, R.A Tania Eriezna Putri, Ratna Kusumawati Putriana Novitasari Rafika Athiyah Kurniawan Ragita Widya Kartika Rahman, Salsabila Ramadhani Rahmatillah, Rieke Amaylinda Ramadani, Zulmi Fadillah Ramadhana, Salza Ayu Ramadhani, Sabeta Putri Rasyidah, Resa Rena Arriva Dwi Nisaul Hotimah Rendi Alvianto Reta Anugrah Revalina, RR. Viola Ridani, Fakhria Dwi Rista Maria Hartono Putri Rizka Ananda Rumiris Panjaitan Rizka, Zaizatun Robby Aditya Robhittur Rohmi Achmad Rochmah, Firly Dwi Ainur Rosida Rosida Rosida Rosida Rusdi Hidayat Nugroho Sabrina, Jihan Alya Safa, Nahwa Rahmania Zahira Safitri, Farah Adina Safitri, Maykhalis Nur Safitri, Rifasya Safira Sagala, Polarista Mariani Sakinah, Evfana Ayu Samita, Gading Rayya Saputri, Intan Dwi Isma Sari, Adiva Belva Sari, Devina Ananta Sari, Fitria Kartika Sari, Jingga Arum Sari, Riska Widya Satrio, Vina Margaretha Amalia Savitri, Fazhabilla Nanda Shinta Kezia Apriliani Sihite, Julius Emmanual Sinaga, Maria Cristin Amelia Sindi Kurnia Sari Sinta Kurnia Illahi Sophia, Zika Aisyantus Sri Tjondro Winarno, Sri Tjondro Stephanie Zefanya Sitompul Suhufa, Mailis Satus Sumara, Naura Nazifa Taya Suryanto, Dhia Aulia Syahrani Nur Aullia Octivanti Syahrani, Ananda Rizkiah Tantular, Septya Nurul Tarigan, Krisna Melida Br Tukiman Tukiman Tukiman Tukiman Utami, Mega Citra Vebrianti, Monah Mardiana Verdiansyah, Noval Meistyafin Veryani, Farida Vindha Fajar Ethika Wahyu Arrofiq Wardani, Nadia Putri Wardhani, Laily Nurfiana Wati, Dwi Indra Wibowo, Mohammad Rizal Rifans Wibowo, Wibi Riyandra Widyana Dini Maylinda Wilujeng , Niti Wulandari, Elfitra Widia Wulansari, Fatichah Putri Yarangga , Mitha Monik Yoseph Santovino Roso Yunita Aprilia Yustina, Ruth Larissa Budi Zainal Abidin Achmad Zhafar, Raden Dzakwan Zuhria, Maulida Zakiyatuz Zumrotul Fitriyah