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All Journal JSEH (Jurnal Sosial Ekonomi dan Humaniora) Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Abdi Ilmu PERSPEKTIF Jurnal Ekuivalensi Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Enrichment : Journal of Management JURNAL ILMIAH SIMANTEK GANDRUNG: Jurnal Pengabdian Kepada Masyarakat JBMR: Journal of Business and Management Review Journal of Social Science ProBisnis : Jurnal Manajemen CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Journal of Social Science Journal of Management and Social Sciences JAMPARING: Jurnal Akuntansi Manajemen Pariwisata dan Pembelajaran Konseling Mount Hope Global Economic Journal Journal Accounting International Mount Hope IJMA Jurnal Price : Ekonomi dan Akuntasi J-CEKI Journal of Business Integration Competitive Jurnal Mahkota Bisnis (Makbis)
Novirsari, Emma
Universitas Mahkota Tricom Unggul
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Journal : Journal of Social Science

 1 
The Role of Brand Trust in Mediating Brand Image Towards Loyalty of Visitors in Lake Toba Emma Novirsari; Sungguh Ponten Pranata
Journal of Social Science Vol. 2 No. 5 (2021): Journal of Social Science
Publisher : Syntax Corporation Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/jss.v2i5.208

Abstract

Lake Toba is the target of a world-class tourist destination planned by the Indonesian government. Various policies and strategies were made to achieve these targets. The focus of the study in this study emphasizes the role of brand trust in mediating brand image on visitor loyalty in Lake Toba. The target population and sample in this study were 125 visitors to Lake Toba selected by accidental sampling. The path analysis in this study was chosen to see the direct and indirect role of brand trust in mediating brand image towards loyalty. The results showed that 1) brand image directly had a positive and significant effect on the brand trust of visitors to Lake Toba. 2) brand image directly has a positive and significant effect on visitor loyalty at Lake Toba. 3) indirectly, brand trust has a role in mediating brand image towards visitor loyalty at Lake Toba.
Co-Authors Adi Harianto Agus Susanto Ahmad Fadli Ahmad Fadli Ahmad Rivai Albert Amin Hou Aming , Baso Moder Anita Anita Anita Marselina Purba Ayu Julsari Baehaqi Br Ginting, Berupilihen Cahyadi, Devin Chaniago, Sabaruddin Darwan Tanady Debora Tambunan Deby Siska Oktavia Pasaribu Devia Febrina Dewi Rafiah Pakpahan Djohan, Deva Emanuella Marpaung Fauzia Mei Salsabillah Fiqrida Amalia Gabrio Agata Kaban Hamjah Arahman Hardianto Butarbutar Hartono, Rickcent Hendry . Hervina Sihombing, Ester Ika Puspa Satriany Indra Budiman Jefri Pranata Jenni Kristina Br Panjaitan Juliansyah, Roni Junary, Vivi Garcia Justin Alexander Kristiawan, Billie Lee, Michelle Lilia, Wirda Liona, Jeslyn Lola Rossa Br. Hutauruk Loren Simbolon Maduma Sari Sagala Mahyuddin Mahyuddin Manda Dwipayani Bhastary Marthalina BR Tarigan Martin May, Vanessa Mega Sanjaya Mona Lisa Muhammad Fathoni Muhammad Fathoni, Muhammad Muhammad Salim Muda Simanjuntak Nasib Nidya Banuari Nur Kesuma Nurmaidah Ginting Nurmaidah Ginting, Nurmaidah Permana, Jaka Pratiwi Eka Sari Pulungan, Delyanti Azzumarito Putri, Nadila Ratih Amelia Ratih Amelia, Ratih Rivai, Ahmad Rizky Widya Robin Roni Juliansyah Rosinta Romauli Situmeang Rosinta Romauli Situmeang, Rosinta Romauli Sari, Meylia Simanjuntak, Demak Claudia Yosephine Simanjuntak, Demak Claudia Yosephine Sinaga, Reflianta Br Sky, Vincylia Smilewon, Stanley Stanislaus Yoni Stevan Rejekiman Gea Stevani Steven Gea Sungguh Ponten Pranata Surya Maulana Syahfendy, Harman Tandyono, Jessica Tanie, Jesslyn Theodora, Eka Martyna Tony Honkley Tony Honkley Widy Hastuty HS Wirda Lilia Yovie Ernanda Yuda Raviansah Silalahi