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All Journal JSEH (Jurnal Sosial Ekonomi dan Humaniora) Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Abdi Ilmu PERSPEKTIF Jurnal Ekuivalensi Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Enrichment : Journal of Management JURNAL ILMIAH SIMANTEK GANDRUNG: Jurnal Pengabdian Kepada Masyarakat JBMR: Journal of Business and Management Review Journal of Social Science ProBisnis : Jurnal Manajemen CEMERLANG :Jurnal Manajemen dan Ekonomi Bisnis Journal of Social Science Journal of Management and Social Sciences JAMPARING: Jurnal Akuntansi Manajemen Pariwisata dan Pembelajaran Konseling Mount Hope Global Economic Journal Journal Accounting International Mount Hope IJMA Jurnal Price : Ekonomi dan Akuntasi J-CEKI Journal of Business Integration Competitive Jurnal Mahkota Bisnis (Makbis)
Novirsari, Emma
Universitas Mahkota Tricom Unggul
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Journal : Mount Hope Global Economic Journal

 1 
ANALYSIS OF THE IMPACT OF PROMOTIONS, PRICES, AND PRODUCT INNOVATIONS FROM BUY DECISIONS AT PT. CAPELLA DINAMIC NUSANTARA Justin Alexander; Nurmaidah Ginting; Lola Rossa Br. Hutauruk; Gabrio Agata Kaban; Emma Novirsari
Mount Hope Economic Global Journal Vol. 2 No. 2 (2024)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v2i2.371

Abstract

Capella Dinamik Nusantara is a company operating in the automotive sector, particularly in the distribution and sale of motorcycles and their spare parts. As an official dealer, this company collaborates with various well-known brands to provide quality products to consumers. The purpose of this journal is to analyze the influence of promotion, price, and product innovation on purchase decisions at PT. Capella Dinamik Nusantara. The population of this study consists of the consumers of PT. Capella Dinamik Nusantara. The sample for this research includes 100 consumers from PT. Capella Dinamik Nusantara. Data collection was conducted through a questionnaire distributed via Google Forms. The results of data analysis using SEM-PLS statistical software indicate that the variables of promotion, price, and product innovation have a partial and simultaneous influence, with F-test values >0.062, T- test values with a T-statistic >1.96, and P-value <0.05.
FAKTOR PENENTU TINGKAT KEPUASAN PELANGGAN TERHADAP PEMBELIAN KOPI PT. FORE COFFEE INDONESIA PADA MAHASISWA MAHASISWI UNIVERSITAS PRIMA INDONESIA FAKULTAS PSIKOLOGI Hartono, Rickcent; Junary, Vivi Garcia; Putri, Nadila; Situmeang, Rosinta Romauli; Novirsari, Emma
Mount Hope Economic Global Journal Vol. 3 No. 1 (2025)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v3i1.650

Abstract

Fore Coffee Indonesia merupakan salah satu pelaku utama dalam industri kopi modern di Indonesia yang mengintegrasikan teknologi digital dengan pengalaman menikmati kopi berkualitas. Berdasarkan observasi awal, ditemukan fenomena di mana meskipun sebagian pelanggan merasa kurang puas terhadap produk Fore Coffee, ketidakpuasan tersebut tidak diiringi dengan perasaan puas terhadap pengalaman yang mereka peroleh. Akibatnya, banyak pelanggan yang enggan merekomendasikan produk ini kepada orang lain. Beberapa pelanggan mengungkapkan kekecewaan karena rasa kopi yang mereka terima tidak sesuai dengan ekspektasi, terutama dalam hal cita rasa yang khas dan konsistensi. Ketidakpuasan pelanggan Fore Coffee dipengaruhi oleh beberapa faktor utama, yaitu kualitas produk, kualitas pelayanan, dan harga. Penelitian ini menggunakan populasi yang terdiri dari seluruh mahasiswa Fakultas Psikologi Universitas Prima Indonesia, dengan total sebanyak 587 mahasiswa. Sampel penelitian diambil menggunakan metode simple random sampling, dan jumlah sampel ditentukan menggunakan rumus Slovin dengan tingkat kesalahan 10%, sehingga diperoleh 85 responden. Hasil penelitian menunjukkan bahwa secara parsial, Kualitas Produk memiliki pengaruh positif yang signifikan terhadap Kepuasan Pelanggan PT. Fore Coffee Indonesia. Hal yang sama juga ditemukan pada Kualitas Pelayanan, yang secara parsial berpengaruh positif dan signifikan terhadap Kepuasan Pelanggan. Selain itu, Harga juga terbukti memiliki pengaruh positif dan signifikan secara parsial terhadap Kepuasan Pelanggan. Secara simultan, Kualitas Produk, Kualitas Pelayanan, dan Harga secara bersama-sama berpengaruh positif dan signifikan terhadap Kepuasan Pelanggan PT. Fore Coffee Indonesia.
THE INFLUENCE OF PRODUCT QUALITY, BRAND IMAGE, AND PRICE ON PURCHASE DECISIONS OF TOMORO COFFEE AMONG THE COMMUNITY IN MEDAN MAIMUN DISTRICT Stevani; Tanie, Jesslyn; Ginting, Nurmaidah; Novirsari, Emma
Mount Hope Economic Global Journal Vol. 3 No. 2 (2025)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v3i2.714

Abstract

This study aims to determine the influence of product quality, brand image and price on the purchase decision of Tomoro Coffee. The research method used in this study is a quantitative research method. The population in this study consists of the residents of Medan Maimun District who have tasted coffee at Tomoro Coffee, with an unknown exact population size. The sampling technique used is non-probability sampling. The sample size was determined using Slovin’s formula, resulting in a total of 100 respondents. The data analysis method applied in this study is multiple linear regression analysis. The results of the study show that, partially, product quality affects the purchase decision of Tomoro Coffee, brand image affects the purchase decision of Tomoro Coffee and price affects the purchase decision of Tomoro Coffee. Simultaneously, product quality, brand image, and price influence the purchase decision of Tomoro Coffee. The purchase decision of Tomoro Coffee is influenced by product quality, brand image, and price by 41.5%, while the remaining 58.5% is influenced by other variables not examined in this study
PENGARUH PROFITABILITAS, LIKUIDITAS, GROSS REVENUE DAN UKURAN PERUSAHAAN TERHADAP NILAI PERUSAHAAN PADA PERUSAHAAN REAL ESTATE AND PROPERTY YANG TERDAFTAR DI BURSA EFEK INDONESIA PERIODE 2019-2022 Tandyono, Jessica; Lilia, Wirda; Anita, Anita; Novirsari, Emma
Mount Hope Economic Global Journal Vol. 3 No. 2 (2025)
Publisher : Institut Teknologi dan Bisnis Kristen Bukit Pengharapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61696/mega.v3i2.831

Abstract

In its business activities, companies aim to increase their value in each period. Companies have short-term and long-term goals. In the short term, companies aim to maximize profits, while their long-term goal is to increase their value. The purpose of this study is to examine the influence of profitability, liquidity, gross revenue, and company size on the value of companies listed on the Indonesia Stock Exchange for the 2019-2022 period. This study was conducted in real estate and property companies listed on the Indonesia Stock Exchange for the 2019-2022 period. The sample size used in this study was 76. The partial results of the study indicate that Return on Assets has a positive and significant effect on Price to Book Value, Current Ratio has a negative and insignificant effect on Price to Book Value, Gross Revenue has a positive and significant effect on Price to Book Value, and Size has no significant effect on Price to Book Value. Simultaneously, Return on Assets, Current Ratio, Gross Revenue and Size have a positive and significant influence on Price to Book Value.  
Co-Authors Adi Harianto Agus Susanto Ahmad Fadli Ahmad Fadli Ahmad Fadli Ahmad Rivai Albert Alfi Sapitri Amin Hou Aming , Baso Moder Anita Anita Anita Marselina Purba Ayu Julsari Baehaqi Br Ginting, Berupilihen Cahyadi, Devin Chaniago, Sabaruddin Darwan Tanady Debora Tambunan Deby Siska Oktavia Pasaribu Denny Satria Devia Febrina Dewi Rafiah Pakpahan Djohan, Deva Eka Mustika, Suryani Emanuella Marpaung Fauzia Mei Salsabillah Fiqrida Amalia Gabrio Agata Kaban Hamjah Arahman Hardianto Butarbutar Hartono, Rickcent Hendry . Hervina Sihombing, Ester IKA PUSPA SATRIANNY Ika Puspa Satriany Indra Budiman Jefri Pranata Jenni Kristina Br Panjaitan Jeslyn Liona Juliansyah, Roni Junary, Vivi Garcia Justin Alexander Kristiawan, Billie Lee, Michelle Lilia, Wirda Lola Rossa Br. Hutauruk Loren Simbolon Maduma Sari Sagala Mahyuddin Mahyuddin Manda Dwipayani Bhastary Marthalina BR Tarigan Martin May, Vanessa Mega Sanjaya Mona Lisa Muhammad Fathoni Muhammad Fathoni, Muhammad Muhammad Salim Muda Simanjuntak Nasib Nidya Banuari Nur Kesuma Nurmaidah Ginting Nurmaidah Ginting, Nurmaidah Permana, Jaka Pratiwi Eka Sari Pulungan, Delyanti Azzumarito Putri, Nadila Ratih Amelia Ratih Amelia, Ratih Rivai, Ahmad Rizky Widya Robin Roni Juliansyah Rosinta Romauli Situmeang Rosinta Romauli Situmeang, Rosinta Romauli Sari, Meylia Simanjuntak, Demak Claudia Yosephine Simanjuntak, Demak Claudia Yosephine Sinaga, Reflianta Br Sky, Vincylia Stanislaus Yoni Stanley Smilewon Stevan Rejekiman Gea Stevani Steven Gea Sungguh Ponten Pranata Surya Maulana Syahfendy, Harman Syukur Berkat Waruwu Tandyono, Jessica Tanie, Jesslyn Thamrin Theodora, Eka Martyna Tony Honkley Tony Honkley Vivi Asfianti Widy Hastuty HS Wirda Lilia Yovie Ernanda Yuda Raviansah Silalahi