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Ramadani, Ramadani
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Journal : Multidisciplinary Indonesian Center Journal

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ANALYSIS SWOT (STRENGTHS, WEAKNESS, OPPORTUNITY, THREATS) AND STRATEGIC MANAGEMENT CASE STUDIES: PT HARMONY LAND GROUP IN THE PROPERTY MARKETING INDUSTRY IN THE COVID 19 ERA Ramadani, Ramadani; Dwianto, Agung Surya
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 2 No. 4 (2025): Vol. 2 No. 4 Edisi Oktober 2025
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v2i4.984

Abstract

The COVID-19 pandemic has had a significant impact on partial business sectors. One of the businesses affected is the property business. That's why a SWOT analysis is needed in the property marketing industry to answer step optimization. This study aims to identify SWOT in the property marketing industry of PT Harmony Land Group in the Pandemic Era. The purpose of this study is to map and analyze Strengths (Strengths), Weaknesses (Weaknesses), Opportunities (Opportunities), Threats (Threats) in the industry management rights to the industry. We also know that the natural phenomenon of covid 19 is possible to create a tremendous impact on variable business sectors. There are businesses that go up, there are new businesses, there are businesses that are decreasing, and some businesses are closing. Through SWOT analysis in the property marketing industry, we are able to see the strength we will maintain, the weaknesses we will strengthen and minimize, the opportunities we must take and the threats we create solutions for. In this case, PT Harmony Land Group as one of the affected property companies was able to survive in the midst of the onslaught of the COVID-19 pandemic and was able to create strategic management into an execution in the field of property marketing so as to make the company sustainable to date and create new opportunities that have yetEmerged. COVID-19 during the COVID-19 pandemic.
Co-Authors Abdi, Muhammad Yunus Abdul Rozaq Aceng Ruhendi Syaifullah Adelia, Nurul Adityas Widjajarto Adzani Ghani Ilmannafian Akhmad Fadhilah Al'Gani, Adam Lutfi Amalan Pasaribu, Mhd. Aripin, Rahmat Aslamiah Aslamiah Asri Sanusi Azhari, Ninti Celia Cinantya Cibro, Muriyadi Dalimunthe, Ahmad Nawawi Dalimunthe, Aidil Putra Dalimunthe, Ritha F. Dimas Perdana, Jofani Dwianto, Agung Surya Fadillah, Riszki Fadli Fadli Fahmi, Fikri Fadhilah Farida Yuliaty Fetmi Silvina Firmansyah, Puji Hamdani, Sukri Hamonangan, Mhd Dedi Hannum, Syarifah HARAHAP, NURUL HUSNAH Hardinto, Raden Kelik Haryono Haryono Hasyim, Nafa Fadhilah Hazar, Siti Helisa Noviarty Herlambang, Andini HOMAIDI, HOMAIDI Husin, Muhammad Fauzan Hutagaol, Tetty INTAN NUR FITRIYANI Khorun Nisa Lase, Sri Wulandari Maria Erna Kustyawati Mariatul Kiptiah Masniati Murni Ritonga Meutia Nauly Muhammad Indra Darmawan Nabilla, Alifia Desya Noor Azizah Nurhastuti, Nurhastuti Panjaitan, Budi Sastra Purba, Novayani Puspita, Poppy Putri, Filqi Abdillah Putri, Rezi Tri Qadariah, Nosi Rahmat Hidayat RAMADHANI, ANGGI Ramadina, Wardah Ramon Muhandaz Risqi, Sandi Hafifi Robensyah, Andes Sandy Sandy Sari Rusmita Sekar A, Linda Wahyu Selamat, Nor Hafizah Septiari, Mutiara Setyawati, Rufaida Sibarani, Cindy Octavia Sihombing, R. Sally Marisa Silalahi, Amlys Syahputra SINAGA, DWI PEBRINA Sinaga, Irfan Fandika Sinta Nuria, Khofifah Siregar, M. Bangun Sri Mulyati Suhartono, Ismi Suparmin, Sudirman Supriadi Supriadi Surbakti, Alisha Anggreni Susandi, Aidil Susilawati, Susilawati Susmita Susmita Sutrisno Hadi, Sutrisno Syafruddin Syam TAMPUBOLON, MARLINA Tiswarni Tiswarni Titin Mairisiska Triananda, Guntur Chandra Umar Yunan Kurnia Septo Hediyanto Vip Paramarta Wardani, Khofifah Kusuma Wardati, Wardati Wawan Gunawan Wikaningtyas, Suci Utami Yantiana, Nella Yudistira, Muhammad Yulianti Yulianti Zahra, Nadilla Zaid Alfauza Marpaung Zamzami, Muftil Umam Ilham