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All Journal Jurnal Ekonomi Fokus Bisnis Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal International Journal of Artificial Intelligence Research Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika Khasanah Ilmu - Jurnal Pariwisata Dan Budaya JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Jurnal Sinergitas PkM & CSR SEIKO : Journal of Management & Business International Journal of Social Science and Business Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Mantik Jurnal Ilmiah Edunomika (JIE) Community Development Journal: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Sosiohumaniora Kodepena (JSK) Journal of Industrial Engineering & Management Research (JIEMAR) International Journal of Social and Management Studies (IJOSMAS) Journal of Community Service and Engagement Kontigensi: Jurnal Ilmiah Manajemen Jurnal Ekonomi JURNAL ILMIAH GLOBAL EDUCATION Jurnal Manajerial Dan Kewirausahaan PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal of Information Systems and Management Prosiding Seri Seminar Nasional Jurnal Bangun Manajemen Cross-border Journal of Sustainable Community Service International Journal of Management Science and Application Jurnal Serina Ekonomi dan Bisnis Jurnal Pengabdian Masyarakat Sultan Indonesia International Journal of Social Science and Community Service International Journal of Islamic Business and Economics (IJIBEC) Jurnal Ekonomi, Manajemen, Akuntansi
Djakasaputra, Arifin
Fakultas Ekonomi Dan Bisnis, Universitas Tarumanagara
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ASSISTANCE IN MAKING ONLINE PROMOTIONAL MEDIA AND EFFORTS TO IMPROVE SERVICE QUALITY AT CAR WASH BUSINESS IN TANGERANG Arifin Djakasaputra; Sanny Ekawati; Rosmita Rasyid
Journal of Community Service and Engagement Vol. 1 No. 03 (2021): December 2021
Publisher : CV. AGUSPATI RESEARCH INSTITUTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9999/jocosae.v1i03.23

Abstract

This PKM activity aims to help newly established entrepreneurs to promote their business online. In addition, they provided training to business owners and employees to improve services according to what consumers want. The long-term goal is to increase business partners to be better known, interested in the community and increase sales through better services. This study was conducted because of the partners' main problem. Namely, the limited working capital, so online promotion is still impossible. Considering the condition of partners who have only started their business for one year, efforts need to be made to remind partners to pay attention to their services' quality so that customers who come can become partners' regular customers. The development of this Website will be carried out by referring to the 7Cs framework, namely: context, content, community, customization, communication, connection, commerce, thereby producing an interactive form of promotional media. The method of implementing the activity is providing knowledge about online promotion, training, socialization about the quality of services and assistance in online media creation and maintenance. The results of this PKM activity are in the form of making a website and exposure material about the quality of employee services. Thus, it is hoped that this business can be better known to the broader community, and business owners can retain consumers to become regular partners. In the end, we will get the sales as desired.
The Role of Servicescape, Word of Mouth, Perceived Value of Customer's Behavioral Intention Arifin Djakasaputra; Juliana; Amelda Pramezwary; Rosianna Sianipar
Jurnal Mantik Vol. 6 No. 2 (2022): August: Manajemen, Teknologi Informatika dan Komunikasi (Mantik)
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The purpose of this research is to investigate the relationship between Servicescape, word of mouth, and the perceived value of customer behavioral intention. Non-probability sampling is used in this study. A sample of 100 respondents was used to test the relationships between specified variables using structural equation modeling (SEM). A seven-point Likert scale was used to assess all indicators. It was discovered that servicescape components have no effect on behavioral intention; however, perceived value and word of mouth have an effect on behavioral intention. To improve validity and reliability, future researchers may replicate the study with more extensive and cross-sectional segments. Future research could look into the moderating role of customer characteristics in the relationship hypothesized in this study. Increase the number of respondents, use different sampling methods, add other variables, and use different units of analysis are all suggestions for future research.
An Explanatory and Predictive PLS-SEM approach to the Relationship between Product Involvement, Price and Brand Loyalty Albert Albert; Felix Leonardi; Juliana Juliana; Arifin Djakasaputra
Journal of Information Systems and Management (JISMA) Vol. 1 No. 4 (2022): August 2022
Publisher : AGUSPATI RESEARCH INSTITUTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.4444/jisma.v1i4.250

Abstract

For customers, Price is an essential attribute and can be more important in decision making. Because when the customer is considering buying this product, Price may be a key element in the decision process. price can be an informational cue that increases customer sensitivity to private brands or brand loyalty. Likewise, consumer product involvement can increase brand loyalty. A company's success can be measured depending on its capability to attract customers to its brand. But, the manager of Asia Baru Shop – Medan, a grocery store for baby milk products, especially for Morinaga infant milk, found that today customers are hard to be loyal to a brand or specific brand because customers are sensitive to the price change, which has made the switch to other brands. This study aims to know the effect of Price on brand loyaltyand contribute to the literature on brand loyalty by demonstrating how product involvement influences brand loyaltyy. The sample of this research is 100 respondents who were distributed among Medan customers; the sampling technique uses simple random sampling. The authors used structural equation modeling to test the hypothesized model. This research is descriptive quantitative research. The result found that there is an effect of Price on brand loyalty and product involvement affects brand loyalty
PELATIHAN MANAJEMEN UMKM DAN KEWIRAUSAHAAN DI PANTI ASUHAN ASIH LESTARI DADAP TANGERANG Arifin Djakasaputra; Rico Candra
PROSIDING SERINA Vol. 1 No. 1 (2021): PROSIDING SERINA III 2021
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (821.643 KB) | DOI: 10.24912/pserina.v1i1.17677

Abstract

Asih Lestari Orphanage as a PKM partner requires MSME Management and Entrepreneurship training as a provision for the future for the children of the orphanage. The PKM Odd semester 2021/2022 was carried out based on an invitation letter no.13/YPA.AL/K/VII/2021 from the head of the orphanage, Mrs. Hana Ligia Bsc. This PKM target is expected to provide proper training related to the management of MSME Management and the spirit of entrepreneurship so that it can provide provisions for Asih Lestari orphanage students to understand the management of MSME management and entrepreneurship activities. This PKM activity has been carried out at the Asih Lestari Orphanage which is located at jl. Gardu no.1 Kosambi Barat, Tangerang 15213. The results of this training activity are shared by uploading the MSME Management and Entrepreneurship Module as the output of this PKM so that participants can download and read the Asih Lestari Orphanage for future learning materials. The method of implementing this training is done with tutorials and discussions as well as questions and answers which are all held via zoom. Conclusion This PKM has been carried out well and as a channel to increase knowledge insight to students at the Asih Lestari Orphanage.
The Role of Job Characteristics, Organizational Citizenship Behavior, Self-Efficacy in the Relationship to Employee Performance Juliana; Amelda Pramezwary; Diena M Lemy; Arifin Djakasaputra; Jimmy Muller Hasoloan Situmorang; Sandra Maleachi
International Journal of Social Science and Business Vol. 6 No. 4 (2022): November
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v6i4.45178

Abstract

Employee productivity is crucial since it forms the basis and guide for every firm. However, the nature and formality of the work organization play a significant role in determining job characteristics, and although they have an impact on other workplace circumstances, changing job characteristics has inherent restrictions. The purpose of this study is to examine the structural relations among job characteristics, organizational citizenship behavior, self-efficacy related employee performance. The samples of this study consist of 351 representatives utilizing a straightforward irregular inspecting procedure and information from respondents utilizing research instruments utilizing on the web surveys. The exploration technique utilized in this study is Structural Equation Modelling examination and information investigation instruments utilizing SmartPLS 3.3.3. Analysis and interpretation of the data indicate that; self-efficacy have a relationship with employee performance, job characteristics have a relationship with employee performance, organizational citizenship behavior have a relationship with employee performance. The implementation of job characteristics, organizational citizenship behavior, and self-efficacy will greatly impact and make a positive contribution to the hotel activities in improving the performance of its employees.
What Drives Intention to Stay Longer? Evidence Hotel Customer Indonesia Juliana Juliana; Arifin Djakasaputra; Rosianna Sianipar; Nova Bernedeta Sitorus; Sandra Maleachi; Gunawan Prabowo
Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum Vol 6, No 2 (2022): Oktober 2022
Publisher : Center for Research and Community Service (LPPM) University of Abulyatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30601/humaniora.v6i2.2850

Abstract

Hotels have become a place associated with tourism and are needed when people travel for more than one night. Each prospective visitor has different criteria in choosing a hotel or inn, one of which is a measure of the application of health and safety, increasing customer satisfaction, satisfying service and increasing customer value. The purpose of this study was to examine whether customer value, health and safety, service quality, customer satisfaction had an effect on intention to stay longer. Data analysis in this study using PLS-SEM. The population in this study are consumers who have stayed at hotels in Indonesia. This study used 160 respondents to fill out a questionnaire with a Likert scale of 1-6. The sampling technique used is simple random sampling. The results showed that customer value, health and safety, service quality, customer satisfaction had a positive and significant effect on intention to stay longer. Furthermore, this research provides discussion, implications and conclusions. This study provides theoretical and managerial implications for understanding respondents' intentions to stay longer in hotels.Keywords: customer value, health and safety, service quality, customer satisfaction, intention to stay longer
What Drives Customer Satisfaction? : Evidence From Customer Fast Food Restaurant Indonesia Innocentius Bernarto; Juliana; Arifin Djakasaputra
Jurnal Aplikasi Bisnis dan Manajemen (JABM) Vol. 8 No. 3 (2022): JABM Vol. 8 No. 3, September 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.3.711

Abstract

This study aims to examine the positive effect of food quality and brand image on satisfaction and to examine the positive effect of satisfaction on word mouth. Then, tested the moderation of price fairness on the relationship between product quality and brand image and tested the moderation of price fairness on the relationship between satisfaction and word of mouth. Methods of data collection by using a questionnaire. The number of samples in this study were 260 fast food restaurant customers. Data analysis with partial least square-structural equation modeling (PLS-SEM). The results showed that food quality and brand image had a positive effect on satisfaction, then satisfaction had a positive effect on word of mouth. Furthermore, price fairness does not moderate the relationship between product quality and satisfaction, the relationship between brand image and satisfaction, the relationship between satisfaction and word of mouth. Keywords: brand image, food quality, price, satisfaction, word of mouth
Antecedent Gastronomic Satisfaction And Consequences In Visitor Loyalty Juliana Juliana; Febryola Indra; Ira Brunchilda Hubner; Nova Bernedeta Sitorus; Arifin Djakasaputra
Khasanah Ilmu - Jurnal Pariwisata Dan Budaya Vol 13, No 2 (2022): Jurnal Khasanah Ilmu - September 2022
Publisher : Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/khi.v13i2.13637

Abstract

Penelitian ini bertujuan untuk mengetahui persepsi nilai makanan, citra makanan, pengalaman makanan, loyalitas pengunjung dan mediasi kepuasan kuliner. Objek penelitian ini adalah wisatawan yang berkunjung ke wisata Pontianak. Sampel  penelitian ini sebanyak  400 responden. Penelitian ini merupakan penelitian kuantitatif dengan metode survei. Alat pengumpulan data dalam penelitian ini menggunakan kuesioner. Kuesioner online  dibagikan kepada wisatawan yang berkunjung ke Pontianak menggunakan non-probability dan purposeful sampling dengan kriteria wisatawan  berkunjung ke Pontianak setahun sekali. Analisis data menggunakan PLS-SEM. Hasil penelitian menunjukkan bahwa terdapat pengaruh positif antara seluruh variabel dan dimediasi oleh food satisfaction dengan  p-value sebesar 0,000 maka dapat disimpulkan bahwa semua hipotesis didukung Keywords: Gastronomic perceived value, gastronomic image, Gastronomic experience, loyalitas wisatawan, gastronomic Satisfaction.   Abstract This study aims to determine the perception of food value, food image, food experience, visitor loyalty and mediation of culinary satisfaction. The object of this research is tourists who visit Pontianak tourism. The sample of this research is 400 respondents. This research is a quantitative research with survey method. The data collection tool in this study used a questionnaire. Online questionnaires were distributed to tourists visiting Pontianak using non-probability and purposeful sampling with the criteria of tourists visiting Pontianak once a year. Data analysis using PLS-SEM. The results show that there is a positive influence between all variables and is mediated by food satisfaction with a p-value of 0.000, so it can be concluded that all hypotheses are supported.. Keywords: Gastronomic perceived value, gastronomic image, Gastronomic experience, visitor loyalty, gastronomic satisfaction.
THE TRIGGER FOR FALLING LOYALTY ORIGINATING FROM PUBLIC RELATIONS AND CUSTOMER VALUES AND SATISFACTION Bunga Aditi; Septa Diana Nabella; Arifin Djakasaputra; Dwi Septi Haryani; nasib nasib
International Journal of Artificial Intelligence Research Vol 6, No 1.1 (2022)
Publisher : International Journal of Artificial Intelligence Research

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v6i1.1.466

Abstract

Uncertainty requires every organization to continue to make improvements from all fields. The ability to respond quickly to existing changes is very expected. The main focus of this study is to analyze Public Relations and Customer Values on student satisfaction and student loyalty at the LP3M superior polytechnic. The population and sample in this study were active students in the academic year 2018-2019 totaling 117 students. Sampling techniques use nonprobability sampling using saturated samples. Data collection uses a Google From luminaire from sharing through the WhatsApp group. Where only 117 students were selected to be used as a population. However, those who responded to fill in this research questionnaire were only 98 respondents. Data analysis techniques use path analysis between the direct and indirect influence of the Public Relations and Customer Value variables on student loyalty through student satisfaction.The results showed that public relations had a significant effect on student satisfaction and student loyalty. Customer Value has a significant influence on satisfaction but has no significant influence on student loyalty. Then student satisfaction does not have a role in mediating between the Public Relations and Customer Values on student loyalty.
THE INFLUENCE OF ENVIRONMENTAL PERFORMANCE AND GROWTH COMPANY ON COMPANY VALUE WITH CORPORATE GOVERNANCE AS MODERATING IN MANUFACTURING COMPANIES Arifin Djakasaputra; Juliana Juliana; Fachrurazi Fachrurazi
Jurnal Ekonomi Vol. 12 No. 01 (2023): Jurnal Ekonomi, 2023 Periode Januari - Maret
Publisher : SEAN Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of Environmental Performance and Company Growth to Mark Company with corporate Governance as moderator on company manufacturers listed on the Indonesia Stock Exchange for the 2016-2019 period. Sampling method using purposive sampling and obtained 60 manufacturing companies listed on the Stock Exchange Indonesia and registered in PROPER period 2016-2019 as sample. Tool analysis data which The method used is Structural Equation Modeling (SEM) using the PLS (Partial Least Square). Results this research shows that Environmental Performance and Company Growth has a significant effect on company value, Good Corporate Governance is able to strengthen connection Among Performance Environment and Growth Company to mark company. Limitations study this is study this only look on sector manufacture and only look at a certain period. And for further research can use other sectors such as services and period observation which more new so that give results which more interesting again.
Co-Authors Afrilya, Bely Albert Albert Amelda Pramezwary Angelina Stephanie Angleque, Britney Antonio, Ferdi Assaly, Arifin Avisca, Gemitalia B.M.A.S. Anaconda Bangkara Broto Mudjianto Bunga Aditi Catherine Ardelia Tan Chandra, Jimmy Chelsea Laurent Kurniawan Cherry Darmawan Christinio , Elizabeth Cicilia Angelisca Darmawan, Cherry Darwan Tanady Diena Mutiara Lemy Djaja, Tara Clarisa Dwi Septi Haryani Eka Hendrayani Elyzabeth , Elyzabeth Erina Alimin Fachrurazi Fachrurazi Farrellio, Fiore Felix Leonardi Florensia Irena Frans Sudirjo Frenick Halim Gelion, Gelion George Nicholas Gunawan Prabowo Gunawan Prabowo, Gunawan Halim Putera Siswanto Hendriarto, Prasetyono Hubner, Ira B. Hulu, Meitolo Indra, Febryola Innocentius Bernarto, Innocentius Ivander, Axel James Austin Jayanti , Yunia Arinda Jayanti, Yunia Arinda Jefry Jefry Jessica Novia Widjaja Jessica Virgiana Wijaya Jimmy Muller Hasoloan Situmorang Juliana Juliana Juliana Juliana Juliana Juliana, Juliana July Hidayat Luh Komang Candra Dewi Mahanani, Zenita Dian Mas’ad, Muhammad Aunurrochim Muhammad Tony Nawawi Nasib Nawawi, M.Tony Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nurmilah, Rina Patty, Putri Syane Pramezwary, Amelda Pramono, Rudy Puspita, Elizabeth Christinio Putri, Anggraini Prastika Putri, Nadira Aulia Rasyid , Ardiansyah Refaldy, Alvin Rico Candra Rocky Nagoya Rosianna Sianipar Rosmita Rasyid Rosyada, Maulin Amrina sabil sabil, sabil Sabrina O Sihombing Sandra Maleachi Sandra Maleachi Sanny Ekawati Saputra, Sonny Saraliandra, Junita Sardjana Orba Manullang Satriohantoro, Mikael Senduk, Gerda Annisa Septa Diana Nabella Sianipar, Rosianna Silvia Ekasari Sitorus, Nova Bernedetta Situmorang, Jimmy Muller Hasoloan Sjarifudin, Veronica Sonny Saputra Sri Aprianti Tarigan Stephanie, Hergian Suandi, Calista Devana Syahri, Anggun Aisyah Tanti Widia Nurdiani Theng, Bestadrian P Theng Valentina Veronica, Natasya Vicka Putridita Wijaya, Andriano Wiwik Handayani YUNIARWATI YUNIARWATI