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Djakasaputra, Arifin
Fakultas Ekonomi Dan Bisnis, Universitas Tarumanagara
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Motivasi sebagai Mediator antara Pengetahuan Kewirausahaan dan Edukasi Kewirausahaan terhadap Intensi Berwirausaha Mahasiswa Senduk, Gerda Annisa; Djakasaputra, Arifin
Jurnal Manajerial Dan Kewirausahaan Vol. 7 No. 3 (2025): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v7i3.34632

Abstract

Penelitian ini bertujuan untuk menguji pengaruh Pengetahuan Kewirausahaan, Edukasi Kewirausahaan, dan Motivasi terhadap Intensi Berwirausaha pada mahasiswa Universitas Tarumanagara. Kemudian menguji pengaruh Pengetahuan Kewirausahaan dan Edukasi Kewirausahaan terhadap Motivasi. Sampel yang digunakan dalam penelitian ini adalah sekitar 160 responden yang merupakan mahasiswa Universitas Tarumanagara yang berjurusan Manajemen konsentrasi kewirausahaan. Data diperoleh melalui kuesioner online yang disebarkan melalui media sosial dengan teknik non-probability sampling dan metode purposive sampling. Kemudian data yang dikumpulkan akan diolah menggunakan PLS-SEM dibantu dengan software SmartPLS versi 3. Hasil yang diperoleh dalam penelitian ini menunjukkan bahwa a). Pengetahuan Kewirausahaan tidak memiliki pengaruh terhadap Intensi Berwirausaha, b). Edukasi Kewirausahaan memiliki pengaruh terhadap Intensi Berwirausaha, c). Pengetahuan Kewirausahaan memiliki pengaruh terhadap Motivasi, d). Edukasi Kewirausahaan memiliki pengaruh terhadap Motivasi, e). Motivasi memiliki pengaruh terhadap Intensi Berwirausaha, f). Pengetahuan Kewirausahaan memiliki pengaruh terhadap Intensi Berwirausaha melalui Motivasi, g). Edukasi Kewirausahaan memiliki pengaruh terhadap Intensi Berwirausaha melalui Motivasi. This research aims to examine the influence of Entrepreneurship Knowledge, Entrepreneurship Education, and Motivation on Entrepreneurial Intentions among Tarumanagara University students. Then test the influence of Entrepreneurship Knowledge and Entrepreneurship Education on Motivation. The sample used in this research was around 160 respondents who were Tarumanagara University students majoring in Management with a concentration in entrepreneurship. Data was obtained through an online questionnaire distributed via social media using non-probability sampling techniques and purposive sampling methods. Then the data collected will be processed using PLS-SEM assisted by SmartPLS version 3 software. The results obtained in this research show that a). Entrepreneurship Knowledge has no influence on Entrepreneurial Intentions, b). Entrepreneurship Education has an influence on Entrepreneurial Intentions, c). Entrepreneurship Knowledge has an influence on Motivation, d). Entrepreneurship Education has an influence on Motivation, e). Motivation has an influence on Entrepreneurial Intentions, f). Entrepreneurship Knowledge has an influence on Entrepreneurial Intentions through Motivation, g). Entrepreneurship Education has an influence on Entrepreneurial Intentions through Motivation.
PENGARUH PERCEIVED QUALITY DAN PERCEIVED VALUE TERHADAP VISIT INTENTION WISATA LABUAN BAJO YANG DIMEDIASI SATISFACTION Afrilya, Bely; Djakasaputra, Arifin
Jurnal Serina Ekonomi dan Bisnis Vol 2 No 2 (2024): September 2024
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jseb.v2i2.35248

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh perceived quality dan perceived value terhadap visit intention wisatawan ke Labuan Bajo dengan satisfaction sebagai variabel mediasi. Penelitian ini dilatarbelakangi oleh penurunan jumlah wisatawan ke Labuan Bajo, yang diduga dipengaruhi oleh isu kenaikan tarif masuk serta persaingan dengan destinasi wisata lain seperti Nusa Penida. Pendekatan kuantitatif digunakan dengan metode survei melalui kuesioner daring yang melibatkan 220 responden, baik wisatawan domestik maupun internasional, yang pernah atau berencana mengunjungi Labuan Bajo dalam dua tahun terakhir. Model penelitian didasarkan pada Theory of Planned Behavior (TPB), yang memadukan variabel perceived quality, perceived value, satisfaction, dan visit intention. Data dianalisis menggunakan metode Structural Equation Modeling (SEM). Hasil penelitian menunjukkan bahwa perceived quality dan perceived value memiliki pengaruh positif signifikan terhadap satisfaction, yang kemudian berpengaruh positif terhadap visit intention. Selain itu, satisfaction terbukti memediasi hubungan antara perceived quality dan perceived value terhadap visit intention. Implikasi penelitian ini memberikan wawasan bagi pengelola destinasi wisata untuk meningkatkan kualitas pelayanan dan nilai yang dirasakan wisatawan guna meningkatkan niat kunjungan. Penelitian ini diharapkan dapat memberikan kontribusi teoritis maupun praktis dalam pengelolaan destinasi wisata Labuan Bajo dan menjadi acuan bagi studi serupa di masa depan. This study aims to analyze the influence of perceived quality and perceived value on visit intention to Labuan Bajo, with satisfaction as a mediating variable. The research is motivated by the decline in the number of tourists visiting Labuan Bajo, which is suspected to be influenced by increased entrance fees and competition from other destinations such as Nusa Penida. A quantitative approach was employed, using an online survey distributed to 220 respondents, both domestic and international tourists, who had visited or planned to visit Labuan Bajo within the last two years. The research model is based on the Theory of Planned Behavior (TPB), incorporating variables such as perceived quality, perceived value, satisfaction, and visit intention. Data were analyzed using Structural Equation Modeling (SEM). The results show that perceived quality and perceived value have a significant positive effect on satisfaction, which subsequently has a positive impact on visit intention. Furthermore, satisfaction mediates the relationship between perceived quality, perceived value, and visit intention. These findings provide insights for destination managers to enhance service quality and the perceived value of tourists to increase their visit intentions. This research is expected to contribute both theoretically and practically to the management of Labuan Bajo as a tourist destination and serve as a reference for similar studies in the future.
PENGARUH KEPUASAN PELANGGAN DAN KUALITAS PELAYANAN DIMEDIASIKAN KEPERCAYAAN MEREK TERHADAP NIAT BELI ULANG PENGGUNA TOKOPEDIA Tjakra, Nathanael; Djakasaputra, Arifin
Jurnal Serina Ekonomi dan Bisnis Vol 3 No 1 (2025): Februari 2025
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jseb.v3i1.35686

Abstract

Tujuan penelitian ini untuk mengetahui pengaruh Kepuasan Pelanggan dan Kualitas Pelayanan terhadap Niat Beli Ulang pengguna Tokopedia di Jakarta dengan Kepercayaan Merek sebagai variabel mediasi. Penelitian ini menggunakan metode purposive sampling dengan teknik convenience sampling. Penulis mengumpulkan 205 responden untuk penelitian ini dari pengguna Tokopedia di Jakarta. Data yang ada dikumpulkan secara langsung melalui survei yang disebarkan melalui google form. Respons dianalisis menggunakan software Smart PLS 4.0. Hasil penelitian menunjukkan Kepuasan Pelanggan memiliki pengaruh signifikan terhadap Niat Beli Ulang sedangkan Kualitas Pelayanan tidak memiliki pengaruh signifikan terhadap Niat Beli Ulang. Penelitian ini juga menunjukkan bahwa Kepercayaan Merek memediasi hubungan antara Kepuasan Pelanggan dan Kualitas Pelayanan terhadap Niat Beli Ulang. The purpose of this research is to determine the influence of Customer Satisfaction and Service Quality on the Repurchase Intention of Tokopedia Users in Jakarta with Brand Trust as a mediating variable. This research uses a purposive sampling method with convenience sampling technique. The author collected 205 respondents for this research from student users of Tokopedia in Jakarta. Existing data was collected directly through surveys distributed via Google Form. Responses were analyzed using Smart PLS 4.0 software. The research results show that Customer Satisfaction has a significant influence on Repurchase Intention, while Service Quality does not have a significant influence on Repurchase Intention. This research also shows that Brand Trust mediates the relationship between Customer Satisfaction and Service Quality on Repurchase Intention.
Salesperson Training as an Effective Tool to Increase SME Sales Djakasaputra, Arifin; Christinio, Elizabeth; Jayanti, Yunia Arinda
International Journal of Social Science and Community Service Vol. 2 No. 2 (2024): APRIL
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v2i2.14

Abstract

As a salesperson / personal selling / salesperson is the key to success in generating the buying process. Personal selling is an effective tool to build preferences, beliefs, and purchase actions. For this reason, business owners must increase their expertise which can be achieved through salles training in using adequate facilities. As a seller, you must master every product or service that the company sells. The purpose of the activity is to help business owners have a stock of knowledge about salespeople, so that business owners can increase sales of the products produced. The partner chosen in the PKM activity is engaged in a culinary business domiciled in Jambi. The method offered to partners is training/socialization which includes an introduction to salespeople, characteristics, forms, principles and goals and benefits. Presented in the form of PPT and conducted online. The results of the activity show that partners can optimize personal selling skills in offering products to end consumers, as evidenced by the results of the evaluation of the answers to the questionnaires given to partners showing 100% can understand the material presented.
Product Development Management in Improving the Competitive Advantage of SMEs Djakasaputra, Arifin; Valentina; Jessalonica , Chennan
International Journal of Social Science and Community Service Vol. 2 No. 2 (2024): APRIL
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v2i2.35

Abstract

The role of product development management is very important in improving business sustainability. When there is market saturation in existing products, it can be overcome through the emergence of new products, in the sense of expanding and supporting existing products. PKM activities aim to help MSMEs understand product development management in running a business, and maintain survival in the future.  Activity partners are engaged in handicraft businesses, with the mada mute brand that provides handicraft products made from woll and beads. In its activities it faces various problems, especially in carrying out product development management, this is due to the lack of partner knowledge about matters related to product development PKM activities aim to help increase partner knowledge. The method offered in this activity is online training/socialization through Zoom meetings. The material to be presented includes: introduction to the concept of product development; product development process; new product development strategy; product life cycle strategy.  The results of the activity show that the problems that arise in partner businesses are resolved, partners can understand the importance of new product development for business survival.
What Drives Customer Satisfaction? : Evidence From Customer Fast Food Restaurant Indonesia Bernarto, Innocentius; Juliana; Djakasaputra, Arifin
Jurnal Aplikasi Bisnis dan Manajemen Vol. 8 No. 3 (2022): JABM Vol. 8 No. 3, September 2022
Publisher : School of Business, Bogor Agricultural University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/jabm.8.3.711

Abstract

This study aims to examine the positive effect of food quality and brand image on satisfaction and to examine the positive effect of satisfaction on word mouth. Then, tested the moderation of price fairness on the relationship between product quality and brand image and tested the moderation of price fairness on the relationship between satisfaction and word of mouth. Methods of data collection by using a questionnaire. The number of samples in this study were 260 fast food restaurant customers. Data analysis with partial least square-structural equation modeling (PLS-SEM). The results showed that food quality and brand image had a positive effect on satisfaction, then satisfaction had a positive effect on word of mouth. Furthermore, price fairness does not moderate the relationship between product quality and satisfaction, the relationship between brand image and satisfaction, the relationship between satisfaction and word of mouth. Keywords: brand image, food quality, price, satisfaction, word of mouth
PELATIHAN BUSINESS CANVAS MODEL DAN PEMASARAN DIGITAL DI SMA NUSAPUTERA SEMARANG Juliana, Juliana; Hubner, Ira Brunchilda; Pramezwary, Amelda; Hidayat, July; Djakasaputra, Arifin
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2025): Volume 6 No. 2 Tahun 2025
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v6i2.41688

Abstract

Kegiatan Pengabdian kepada Masyarakat bertujuan untuk memberikan pemahaman tentang pengembangan bisnis berbasis model canvas dan penerapan pemasaran digital yang efektif kepada para siswa dan guru di SMA Nusaputera Semarang. Pelatihan ini dirancang untuk meningkatkan keterampilan kewirausahaan, terutama dalam merancang model bisnis yang dapat beradaptasi dengan perkembangan teknologi dan tren pasar digital. program pengabdian kepada masyarakat ini dirancang untuk memberikan pelatihan intensif kepada 27 siswa SMA Nusa Putera Semarang, guna meningkatkan kapasitas siswa dalam menyusun model bisnis yang terstruktur dan kreatif serta mengoptimalkan penggunaan platform digital untuk mempromosikan produk berbasis kearifan lokal. Program ini juga dirancang untuk mendukung Tujuan Pembangunan Berkelanjutan (Sustainable Development Goals/SDG), khususnya pada poin 4 (pendidikan berkualitas), 8 (pekerjaan layak dan pertumbuhan ekonomi), dan 12 (konsumsi dan produksi yang bertanggung jawab). Melalui program ini, siswa akan mempelajari konsep BMC sebagai alat perencanaan bisnis yang praktis serta strategi pemasaran digital melalui media sosial dan e-commerce. Metode pelatihan diawali dengan mengisi form pretest dan memaparkan materi pelatihan serta mengisi form posttest serta evaluasi, peserta diajarkan mengenai Business Canvas Model untuk memetakan ide bisnis serta penerapan strategi pemasaran digital yang berfokus pada pemanfaatan media sosial dan platform digital dalam mempromosikan produk lokal. Hasil dari pelatihan ini menunjukkan adanya peningkatan pemahaman peserta tentang kedua topik tersebut, terbukti dengan perbedaan signifikan antara nilai pre-test dan post-test. Dengan demikian, pelatihan ini diharapkan dapat memberi kontribusi dalam pengembangan kewirausahaan berbasis kearifan lokal yang berkelanjutan, serta mempersiapkan siswa untuk menghadapi tantangan dunia bisnis digital yang semakin berkembang.
UNPACKING THE INFLUENCE OF TRAVELOKA REVIEWS ON CONSUMER ACCOMMODATION CHOICES: HOW ONLINE FEEDBACK SHAPES TRAVEL DECISIONS Stephanie, Angelina; Tan, Catherine Ardelia; Putridita, Vicka; Juliana, Juliana; Pramezwary, Amelda; Djakasaputra, Arifin
Jurnal Review Pendidikan dan Pengajaran Vol. 8 No. 1 (2025): Volume 8 No. 1 Tahun 2025
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v8i1.37475

Abstract

In the digital era, online reviews have become pivotal in consumer decision-making, particularly in tourism and hospitality. This study examines the influence of online reviews on Traveloka, a leading online travel platform, in shaping consumer choices for accommodation. By analyzing user-generated content, ratings, and comments, this research aims to understand how review credibility, rating scores, and reviewer expertise impact consumers' trust and final booking. The target population for this study comprises individuals who have booked accommodations through Traveloka within the past year. A purposive sampling method ensures the respondents have relevant and direct experience with the platform. Based on the Krejcie-Morgan table for determining sample sizes, a target of 100 respondents is set to ensure the results are statistically significant, and generalizable findings reveal that high ratings, detailed feedback, and verified reviews significantly influence consumer trust, leading to a higher likelihood of booking. Moreover, the study highlights that negative reviews, while potentially deterring, also play a role in establishing the authenticity of positive feedback, thereby strengthening overall consumer confidence. This research underscores the importance of managing online reviews and provides valuable insights for hospitality businesses aiming to enhance their reputation and attract potential customers through effective review management.
PELATIHAN KEPEMIMPINAN DALAM MENCAPAI KESUKSESAN BERWIRAUSAHA Djakasaputra, Arifin; Jayanti, Yunia Arinda
BUDIMAS : JURNAL PENGABDIAN MASYARAKAT Vol. 5 No. 2 (2023): BUDIMAS : Jurnal Pengabdian Masyarakat
Publisher : LPPM ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Pemimpin memainkan peran sentral dalam proses mencapai kesuksesan. Memiliki pemimpin hebat yang dapat mengarahkan pengikut mereka secara efektif dan baik akan memberikan hasil yang mendalam Tujuan kegiatan adalah membantu pemilik usaha memiliki bekal pengetahuan tentang kepemimpinan, agar pemilik usaha dapat meningkatkan kesuksesan dalam berwirausaha. Mitra yang dipilih pada kegiatan PKM bergerak pada usaha kuliner yang berdomisili di Jambi.Metode yang ditawarkan ke mitra adalah pelatihan/sosialisasi yang meliputi pengenalan tentang kepemimpinan. Model model dalam kepemimpinan , teori bagaimana pemimpin dalam memotivasi karyawan dan lain nya. Hasil kegiatan ini menunjukkan kegiatan pelatihan berjalan lancar, mitra memiliki bekal pengetahuan dalam mengoptimalkan kemampuan memimpin usaha yang sedang dijalankan. Kata kunci: kepemimpinan, UKM, pelatihan
INCREASING PRODUCT SALES THROUGH DIGITAL MARKETING AND BRAND AWARENESS IN THE DIGITAL ERA Sudirjo, Frans; Hendrayani, Eka; Djakasaputra, Arifin; Juliana, Juliana; Alimin, Erina
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11065

Abstract

This research is motivated by the importance of product sales to increase revenue, create profits and support company growth. The aim of this research is to determine and analyze the increase in product sales through digital marketing and brand awareness in the digital era. The research design used in this research is descriptive quantitative with a survey method, collecting research data using a questionnaire. The population in this study is the Indonesian population who fall into the age category of generation Z and the millennial generation who use Uniqlo products. The sample in this study was 100 people. The instruments used have been tested for validity and reliability. The collected data was tested using the classic assumption test and multiple linear regression test. The results of this research show that 1) Digital marketing has a positive and significant effect on product sales in the digital era, 2) Brand awareness has a positive and significant effect on product sales in the digital era, and 3) Digital marketing and brand awareness have a positive and significant effect on product sales in the digital era. The findings of this research suggest that if a company wants to increase product sales, the company must also increase digital marketing and brand awareness.
Co-Authors Afrilya, Bely Albert Albert Alimin, Erina Amelda Pramezwary Angleque, Britney Antonio, Ferdi Ardiansyah Rasyid Assaly, Arifin Avisca, Gemitalia B.M.A.S. Anaconda Bangkara Broto Mudjianto Bunga Aditi Chandra, Jimmy Chelsea Laurent Kurniawan Cherry Darmawan Christinio , Elizabeth Christinio, Elizabeth Cicilia Angelisca Darmawan, Cherry Darwan Tanady Diena Mutiara Lemy Djaja, Tara Clarisa Dwi Septi Haryani Effendy, Linda Eka Hendrayani Elyzabeth , Elyzabeth Erina Alimin Fachrurazi Fachrurazi Farrellio, Fiore Felix Leonardi Florensia Irena Frans Sudirjo Frenick Halim Gelion, Gelion George Nicholas Gunawan Prabowo Gunawan Prabowo, Gunawan Halim Putera Siswanto Hendrayani, Eka Hendriarto, Prasetyono Hubner, Ira B. Hulu, Meitolo Indra, Febryola Innocentius Bernarto, Innocentius Ivander, Axel James Austin Jayanti , Yunia Arinda Jayanti, Yunia Arinda Jefry Jefry Jessalonica , Chennan Jessica Novia Widjaja Jessica Virgiana Wijaya Jimmy Muller Hasoloan Situmorang Juliana Juliana Juliana Juliana Juliana Juliana, Juliana July Hidayat Luh Komang Candra Dewi M.Tony Nawawi Mahanani, Zenita Dian Maleachi, Sandra Mas’ad, Muhammad Aunurrochim Muhammad Tony Nawawi Nasib Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nurmilah, Rina Patty, Putri Syane Pramezwary, Amelda Pramono, Rudy Puspita, Elizabeth Christinio Putri, Anggraini Prastika Putri, Nadira Aulia Putridita, Vicka Raden Mohamad Herdian Bhakti Refaldy, Alvin Rico Candra Rocky Nagoya Rosianna Sianipar Rosmita Rasyid Rosyada, Maulin Amrina sabil sabil, sabil Sabrina O Sihombing Sandra Maleachi Sandra Maleachi Sanny Ekawati Saputra, Sonny Saraliandra, Junita Sardjana Orba Manullang Satriohantoro, Mikael Senduk, Gerda Annisa Sianipar, Rosianna Silvia Ekasari Sitorus, Nova Sitorus, Nova Bernedetta Situmorang, Jimmy Muller Hasoloan Sjarifudin, Veronica Sonny Saputra Sri Aprianti Tarigan Stephanie, Angelina Stephanie, Hergian Suandi, Calista Devana Syahri, Anggun Aisyah Tan, Catherine Ardelia Tanti Widia Nurdiani Theng, Bestadrian P Theng Tjakra, Nathanael Valentina Veronica, Natasya Wijaya, Andriano Wiwik Handayani YUNIARWATI YUNIARWATI