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Djakasaputra, Arifin
Fakultas Ekonomi Dan Bisnis, Universitas Tarumanagara
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The Influence of Halal Certification, Halal Awareness, and Brand Image on Interest in Buying Halal Food Products: An Empirical Study of Consumers in Indonesia Djakasaputra, Arifin; Juliana; Aditi, Bunga; Fachrurazi; Mas’ad, Muhammad Aunurrochim
International Journal of Islamic Business and Economics (IJIBEC) Vol 7 No 2 (2023): Volume 7 Nomor 2 Tahun 2023
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/ijibec.v7i2.2003

Abstract

This study aims to determine the effect of variables on halal certification, halal awareness, brand image, and intention to buy halal food products. This research is a study of consumers of halal products. The data in this study were obtained by distributing online questionnaires to respondents who were consumers of halal products in Indonesia. The quantitative approach uses surveys as primary data and data analysis using structural equation modelling (SEM). Respondents in this study were consumers of halal products, with a total of 480 respondents who were consumers of halal food products. The method used in the sampling of respondents was purposive sampling with the criteria of having bought halal food. Collecting data by using research instruments, data analysis is quantitative. The data analysis method used in this study uses descriptive analysis to identify characteristics and the Structural Equation Modeling (SEM) analysis method with SmartPLS 3.2.6 software. The analysis in the SEM model can be divided into two stages, namely, the measurement model and the structural analysis model. The results showed that halal certification has a positive effect on purchase intention. Halal certification has a positive effect on brand image. Brand image has a positive effect on purchase intention. Halal awareness has a positive effect on purchase intention. Halal certification positively and significantly affects purchase intention through brand image.
Faktor–Faktor yang Mempengaruhi Minat Membeli Pelanggan Produk Kosmetik MO di Jakarta Putri, Anggraini Prastika; Djakasaputra, Arifin
Jurnal Manajerial Dan Kewirausahaan Vol. 7 No. 3 (2025): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v7i3.34618

Abstract

Penelitian ini bertujuan untuk mengkaji dan menganalisis pengaruh sosial media tiktok, dukungan selebriti dan citra merek terhadap merek terhadap minat membeli. Populasi penelitian melibatkan individu yang belum mengenal dan belum menggunakan produk MO di Jakarta. Metode yang digunakan adalah deskriptif kuantitatif, dengan pengumpulan data dari 244 responden. Namun, hanya 220 data yang memenuhi kriteria, karena 24 responden tidak sesuai dengan syarat, seperti usia minimal 17 tahun dan belum mengetahui serta belum menggunakan produk terkait. Pengambilan sampel dilakukan dengan pendekatan non-probability sampling melalui metode purposive sampling, dan data dikumpulkan secara daring melalui kuesioner Google Form. Analisis data dilakukan menggunakan aplikasi SmartPLS 4.1 dengan model Partial Least Square Structural Equation Modeling (PLS-SEM). Hasil analisis menunjukkan bahwa sosial media tiktok, dukungan selebritit, serta citra merek memiliki pengaruh positif dan signifikan terhadap minat membeli. Selain memberikan kontribusi akademis, penelitian ini diharapkan bermanfaat bagi perusahaan MO atau perusahaan lain untuk meningkatkan minat membeli konsumen melalui variabel-variabel yang dibahas. Penelitian ini juga diharapkan mampu mengisi kesenjangan empiris dari penelitian sebelumnya. This study aims to examine and analyze the influence of tiktok social media, celebrity endorsement and brand image on brands on purchase intention. The research population involves individuals who do not know and have not used MO products in Jakarta. The method used is descriptive quantitative, with data collection from 244 respondents. However, only 220 data met the criteria, as 24 respondents did not meet the requirements, such as a minimum age of 17 years and not knowing and not using related products. Sampling was conducted using a non-probability sampling approach through a purposive sampling method, and data was collected online through a Google Form questionnaire. Data analysis was carried out using the SmartPLS 4.1 application with the Partial Least Square Structural Equation Modeling (PLS-SEM) model. The results of the analysis show that tiktok social media, celebrity endorsement, and brand image have a positive and significant influence on purchase intention. In addition to making an academic contribution, this research is expected to be useful for MO companies or other companies to increase consumer buying interest through the variables discussed. This study aims to analyze the influence of TikTok social media, celebrity endorsement, and brand image on purchase intention. This study uses a quantitative descriptive method with the following variables.
Motivasi sebagai Mediator antara Pengetahuan Kewirausahaan dan Edukasi Kewirausahaan terhadap Intensi Berwirausaha Mahasiswa Senduk, Gerda Annisa; Djakasaputra, Arifin
Jurnal Manajerial Dan Kewirausahaan Vol. 7 No. 3 (2025): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v7i3.34632

Abstract

Penelitian ini bertujuan untuk menguji pengaruh Pengetahuan Kewirausahaan, Edukasi Kewirausahaan, dan Motivasi terhadap Intensi Berwirausaha pada mahasiswa Universitas Tarumanagara. Kemudian menguji pengaruh Pengetahuan Kewirausahaan dan Edukasi Kewirausahaan terhadap Motivasi. Sampel yang digunakan dalam penelitian ini adalah sekitar 160 responden yang merupakan mahasiswa Universitas Tarumanagara yang berjurusan Manajemen konsentrasi kewirausahaan. Data diperoleh melalui kuesioner online yang disebarkan melalui media sosial dengan teknik non-probability sampling dan metode purposive sampling. Kemudian data yang dikumpulkan akan diolah menggunakan PLS-SEM dibantu dengan software SmartPLS versi 3. Hasil yang diperoleh dalam penelitian ini menunjukkan bahwa a). Pengetahuan Kewirausahaan tidak memiliki pengaruh terhadap Intensi Berwirausaha, b). Edukasi Kewirausahaan memiliki pengaruh terhadap Intensi Berwirausaha, c). Pengetahuan Kewirausahaan memiliki pengaruh terhadap Motivasi, d). Edukasi Kewirausahaan memiliki pengaruh terhadap Motivasi, e). Motivasi memiliki pengaruh terhadap Intensi Berwirausaha, f). Pengetahuan Kewirausahaan memiliki pengaruh terhadap Intensi Berwirausaha melalui Motivasi, g). Edukasi Kewirausahaan memiliki pengaruh terhadap Intensi Berwirausaha melalui Motivasi. This research aims to examine the influence of Entrepreneurship Knowledge, Entrepreneurship Education, and Motivation on Entrepreneurial Intentions among Tarumanagara University students. Then test the influence of Entrepreneurship Knowledge and Entrepreneurship Education on Motivation. The sample used in this research was around 160 respondents who were Tarumanagara University students majoring in Management with a concentration in entrepreneurship. Data was obtained through an online questionnaire distributed via social media using non-probability sampling techniques and purposive sampling methods. Then the data collected will be processed using PLS-SEM assisted by SmartPLS version 3 software. The results obtained in this research show that a). Entrepreneurship Knowledge has no influence on Entrepreneurial Intentions, b). Entrepreneurship Education has an influence on Entrepreneurial Intentions, c). Entrepreneurship Knowledge has an influence on Motivation, d). Entrepreneurship Education has an influence on Motivation, e). Motivation has an influence on Entrepreneurial Intentions, f). Entrepreneurship Knowledge has an influence on Entrepreneurial Intentions through Motivation, g). Entrepreneurship Education has an influence on Entrepreneurial Intentions through Motivation.
The Effect of Social Interaction, Social Media on Brand Equity and Purchase Intention of Starbucks Brand Djakasaputra, Arifin; Nawawi, M.Tony
International Journal of Management Science and Application Vol. 4 No. 1 (2025): IJMSA
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v4i1.413

Abstract

Building brand equity is extremely important because it serves the company's identity and is one of the main factors in consumer decision-making when purchasing a product. In the digital age, social interaction and social media are key factors that determine consumer perceptions of a brand. This study aims to examine the influence of social interaction and social media on brand equity and its impact on consumer purchase intention, using Starbucks in Jakarta as a case study. This study uses a non-probability sampling method with a purposive sampling technique on 120 respondents who are Starbucks customers. The research instrument was measured using a Likert scale with several indicators for the social interaction, social media, brand equity, and purchase intention variables. Data analysis was conducted using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The research results indicate that social media has a positive and significant influence on brand equity, and social interaction also has a positive and significant influence on brand equity, while brand equity is proven to have a positive and significant influence on consumer purchase intention. This finding confirms the importance of social media-based marketing strategies and social interaction in enhancing brand equity, which can ultimately drive consumer purchase intention. The implications of this research contribute theoretically to the digital marketing literature and have practical implications for companies in designing more effective brand communication strategies.
The Relationship Between Seller Ethical Habits, Customer Satisfaction, and Customer Trust and Loyalty Rasyid , Ardiansyah; Djakasaputra, Arifin
International Journal of Management Science and Application Vol. 4 No. 2 (2025): IJMSA
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v4i2.365

Abstract

Customer loyalty is a crucial driver for expanding market networks and sustaining business growth. Both loyalty and satisfaction form the foundation of customer relationship management (CRM), which is widely regarded as a strategic tool for achieving competitive advantage. Ethical sales practices have also been identified as vital in establishing and maintaining long-term customer relationships. This study collected data from 112 sportswear consumers selected through purposive sampling techniques. Data were obtained using a structured questionnaire, and the analysis was conducted using Structural Equation Modeling (SEM) with the SmartPLS software. The findings reveal that ethical sales behavior exerts a positive influence on customer satisfaction. Although ethical behavior also shows a positive but insignificant effect on customer loyalty, it significantly enhances customer trust. Furthermore, customer satisfaction significantly and positively influences customer loyalty, and customer trust also emerges as a significant determinant of loyalty. These results highlight the importance of ethical practices in building sustainable customer relationships.
PENGARUH PERCEIVED QUALITY DAN PERCEIVED VALUE TERHADAP VISIT INTENTION WISATA LABUAN BAJO YANG DIMEDIASI SATISFACTION Afrilya, Bely; Djakasaputra, Arifin
Jurnal Serina Ekonomi dan Bisnis Vol 2 No 2 (2024): September 2024
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jseb.v2i2.35248

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh perceived quality dan perceived value terhadap visit intention wisatawan ke Labuan Bajo dengan satisfaction sebagai variabel mediasi. Penelitian ini dilatarbelakangi oleh penurunan jumlah wisatawan ke Labuan Bajo, yang diduga dipengaruhi oleh isu kenaikan tarif masuk serta persaingan dengan destinasi wisata lain seperti Nusa Penida. Pendekatan kuantitatif digunakan dengan metode survei melalui kuesioner daring yang melibatkan 220 responden, baik wisatawan domestik maupun internasional, yang pernah atau berencana mengunjungi Labuan Bajo dalam dua tahun terakhir. Model penelitian didasarkan pada Theory of Planned Behavior (TPB), yang memadukan variabel perceived quality, perceived value, satisfaction, dan visit intention. Data dianalisis menggunakan metode Structural Equation Modeling (SEM). Hasil penelitian menunjukkan bahwa perceived quality dan perceived value memiliki pengaruh positif signifikan terhadap satisfaction, yang kemudian berpengaruh positif terhadap visit intention. Selain itu, satisfaction terbukti memediasi hubungan antara perceived quality dan perceived value terhadap visit intention. Implikasi penelitian ini memberikan wawasan bagi pengelola destinasi wisata untuk meningkatkan kualitas pelayanan dan nilai yang dirasakan wisatawan guna meningkatkan niat kunjungan. Penelitian ini diharapkan dapat memberikan kontribusi teoritis maupun praktis dalam pengelolaan destinasi wisata Labuan Bajo dan menjadi acuan bagi studi serupa di masa depan. This study aims to analyze the influence of perceived quality and perceived value on visit intention to Labuan Bajo, with satisfaction as a mediating variable. The research is motivated by the decline in the number of tourists visiting Labuan Bajo, which is suspected to be influenced by increased entrance fees and competition from other destinations such as Nusa Penida. A quantitative approach was employed, using an online survey distributed to 220 respondents, both domestic and international tourists, who had visited or planned to visit Labuan Bajo within the last two years. The research model is based on the Theory of Planned Behavior (TPB), incorporating variables such as perceived quality, perceived value, satisfaction, and visit intention. Data were analyzed using Structural Equation Modeling (SEM). The results show that perceived quality and perceived value have a significant positive effect on satisfaction, which subsequently has a positive impact on visit intention. Furthermore, satisfaction mediates the relationship between perceived quality, perceived value, and visit intention. These findings provide insights for destination managers to enhance service quality and the perceived value of tourists to increase their visit intentions. This research is expected to contribute both theoretically and practically to the management of Labuan Bajo as a tourist destination and serve as a reference for similar studies in the future.
Pelatihan Sumber Daya Manusia dalam Pengelolaan Toko Djakasaputra, Arifin; Jefry, Jefry; Wijaya, Andriano; Sjarifudin, Veronica
Jurnal Pengabdian Masyarakat Sultan Indonesia Vol. 2 No. 2 (2025): abdisultan
Publisher : Sultan Publsiher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/abdisultan.v2i2.419

Abstract

Dengan kemajuan teknologi yang terus berkembang, pengelolaan Sumber Daya Manusia (SDM) menjadi faktor penting dalam mempertahankan daya saing perusahaan. Organisasi dituntut memiliki SDM yang tidak hanya mampu beradaptasi dengan perubahan, tetapi juga mampu berinovasi sesuai kebutuhan zaman. Pemanfaatan teknologi modern dapat membantu meningkatkan efisiensi, produktivitas, serta membuka peluang bagi karyawan untuk berkontribusi dalam pengembangan strategi bisnis jangka panjang. Mitra kegiatan PKM adalah Arnie Collection. Berdasarkan hasil observasi, Arnie Collection sebagai mitra usaha menghadapi berbagai tantangan dalam pengelolaan SDM dan manajemen toko online. Permasalahan utama terletak pada bagaimana mengelola karyawan secara efektif agar efisiensi operasional dapat tercapai. Untuk itu, kegiatan PKM difokuskan pada upaya meningkatkan pemahaman mitra mengenai pentingnya pengelolaan SDM yang baik. Metode yang digunakan meliputi pelatihan, pendampingan, diskusi interaktif, serta pembuatan materi presentasi (PPT) yang kemudian disosialisasikan kepada mitra. Hasil yang diharapkan dari kegiatan ini adalah meningkatnya pengetahuan dan keterampilan mitra, sehingga Arnie Collection dapat mengelola SDM secara lebih terarah, profesional, berkesinambungan, dan mampu mendukung perkembangan usaha di era digital.
PENGARUH KEPUASAN PELANGGAN DAN KUALITAS PELAYANAN DIMEDIASIKAN KEPERCAYAAN MEREK TERHADAP NIAT BELI ULANG PENGGUNA TOKOPEDIA Tjakra, Nathanael; Djakasaputra, Arifin
Jurnal Serina Ekonomi dan Bisnis Vol 3 No 1 (2025): Februari 2025
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jseb.v3i1.35686

Abstract

Tujuan penelitian ini untuk mengetahui pengaruh Kepuasan Pelanggan dan Kualitas Pelayanan terhadap Niat Beli Ulang pengguna Tokopedia di Jakarta dengan Kepercayaan Merek sebagai variabel mediasi. Penelitian ini menggunakan metode purposive sampling dengan teknik convenience sampling. Penulis mengumpulkan 205 responden untuk penelitian ini dari pengguna Tokopedia di Jakarta. Data yang ada dikumpulkan secara langsung melalui survei yang disebarkan melalui google form. Respons dianalisis menggunakan software Smart PLS 4.0. Hasil penelitian menunjukkan Kepuasan Pelanggan memiliki pengaruh signifikan terhadap Niat Beli Ulang sedangkan Kualitas Pelayanan tidak memiliki pengaruh signifikan terhadap Niat Beli Ulang. Penelitian ini juga menunjukkan bahwa Kepercayaan Merek memediasi hubungan antara Kepuasan Pelanggan dan Kualitas Pelayanan terhadap Niat Beli Ulang. The purpose of this research is to determine the influence of Customer Satisfaction and Service Quality on the Repurchase Intention of Tokopedia Users in Jakarta with Brand Trust as a mediating variable. This research uses a purposive sampling method with convenience sampling technique. The author collected 205 respondents for this research from student users of Tokopedia in Jakarta. Existing data was collected directly through surveys distributed via Google Form. Responses were analyzed using Smart PLS 4.0 software. The research results show that Customer Satisfaction has a significant influence on Repurchase Intention, while Service Quality does not have a significant influence on Repurchase Intention. This research also shows that Brand Trust mediates the relationship between Customer Satisfaction and Service Quality on Repurchase Intention.
Salesperson Training as an Effective Tool to Increase SME Sales Djakasaputra, Arifin; Christinio, Elizabeth; Jayanti, Yunia Arinda
International Journal of Social Science and Community Service Vol. 2 No. 2 (2024): APRIL
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v2i2.14

Abstract

As a salesperson / personal selling / salesperson is the key to success in generating the buying process. Personal selling is an effective tool to build preferences, beliefs, and purchase actions. For this reason, business owners must increase their expertise which can be achieved through salles training in using adequate facilities. As a seller, you must master every product or service that the company sells. The purpose of the activity is to help business owners have a stock of knowledge about salespeople, so that business owners can increase sales of the products produced. The partner chosen in the PKM activity is engaged in a culinary business domiciled in Jambi. The method offered to partners is training/socialization which includes an introduction to salespeople, characteristics, forms, principles and goals and benefits. Presented in the form of PPT and conducted online. The results of the activity show that partners can optimize personal selling skills in offering products to end consumers, as evidenced by the results of the evaluation of the answers to the questionnaires given to partners showing 100% can understand the material presented.
Product Development Management in Improving the Competitive Advantage of SMEs Djakasaputra, Arifin; Valentina; Jessalonica , Chennan
International Journal of Social Science and Community Service Vol. 2 No. 2 (2024): APRIL
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v2i2.35

Abstract

The role of product development management is very important in improving business sustainability. When there is market saturation in existing products, it can be overcome through the emergence of new products, in the sense of expanding and supporting existing products. PKM activities aim to help MSMEs understand product development management in running a business, and maintain survival in the future.  Activity partners are engaged in handicraft businesses, with the mada mute brand that provides handicraft products made from woll and beads. In its activities it faces various problems, especially in carrying out product development management, this is due to the lack of partner knowledge about matters related to product development PKM activities aim to help increase partner knowledge. The method offered in this activity is online training/socialization through Zoom meetings. The material to be presented includes: introduction to the concept of product development; product development process; new product development strategy; product life cycle strategy.  The results of the activity show that the problems that arise in partner businesses are resolved, partners can understand the importance of new product development for business survival.
Co-Authors Afrilya, Bely Albert Albert Alimin, Erina Amelda Pramezwary Angleque, Britney Antonio, Ferdi Assaly, Arifin Avisca, Gemitalia B.M.A.S. Anaconda Bangkara Broto Mudjianto Bunga Aditi Chandra, Jimmy Chelsea Laurent Kurniawan Cherry Darmawan Christinio , Elizabeth Christinio, Elizabeth Cicilia Angelisca Darmawan, Cherry Darwan Tanady Diena Mutiara Lemy Djaja, Tara Clarisa Dwi Septi Haryani Eka Hendrayani Elyzabeth , Elyzabeth Erina Alimin Fachrurazi Fachrurazi Farrellio, Fiore Felix Leonardi Florensia Irena Frans Sudirjo Frenick Halim Gelion, Gelion George Nicholas Gunawan Prabowo Gunawan Prabowo, Gunawan Halim Putera Siswanto Hendrayani, Eka Hendriarto, Prasetyono Hubner, Ira B. Hulu, Meitolo Indra, Febryola Innocentius Bernarto, Innocentius Ivander, Axel James Austin Jayanti , Yunia Arinda Jayanti, Yunia Arinda Jefry Jefry Jessalonica , Chennan Jessica Novia Widjaja Jessica Virgiana Wijaya Jimmy Muller Hasoloan Situmorang Juliana Juliana Juliana Juliana Juliana Juliana, Juliana July Hidayat Luh Komang Candra Dewi Mahanani, Zenita Dian Mas’ad, Muhammad Aunurrochim Muhammad Tony Nawawi Nasib Nawawi, M.Tony Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nurmilah, Rina Patty, Putri Syane Pramezwary, Amelda Pramono, Rudy Puspita, Elizabeth Christinio Putri, Anggraini Prastika Putri, Nadira Aulia Putridita, Vicka Raden Mohamad Herdian Bhakti Rasyid , Ardiansyah Refaldy, Alvin Rico Candra Rocky Nagoya Rosianna Sianipar Rosmita Rasyid Rosyada, Maulin Amrina sabil sabil, sabil Sabrina O Sihombing Sandra Maleachi Sandra Maleachi Sanny Ekawati Saputra, Sonny Saraliandra, Junita Sardjana Orba Manullang Satriohantoro, Mikael Senduk, Gerda Annisa Sianipar, Rosianna Silvia Ekasari Sitorus, Nova Bernedetta Situmorang, Jimmy Muller Hasoloan Sjarifudin, Veronica Sonny Saputra Sri Aprianti Tarigan Stephanie, Angelina Stephanie, Hergian Suandi, Calista Devana Syahri, Anggun Aisyah Tan, Catherine Ardelia Tanti Widia Nurdiani Theng, Bestadrian P Theng Tjakra, Nathanael Valentina Veronica, Natasya Wijaya, Andriano Wiwik Handayani YUNIARWATI YUNIARWATI