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Djakasaputra, Arifin
Fakultas Ekonomi Dan Bisnis, Universitas Tarumanagara
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Model For Measuring Customer Satisfaction And Delight In Restaurant Industry Juliana, Juliana; Antonio, Ferdi; Pramezwary, Amelda; Situmorang, Jimmy Muller Hasoloan; Djakasaputra, Arifin; Pramono, Rudy
Jurnal Manajemen Industri dan Logistik Vol. 7 No. 1 (2023): May 2023
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v7i1.1022

Abstract

The purpose of the study was to analyze the effect of brand value, brand credibility, arousal, brand love, online buying on delight and the effect of delight on intention to book a restaurant. The population of this study were restaurant customers in Indonesia, with the sample of 250 respondents collected by online questionnaires using nonprobability sampling technique with convenience sampling”data analysis  run by PLS-SEM. Overall, the results of this study are descriptive statistical analysis. This study also offers other areas that deserve more research from the perspective of practitioners and researchers. The results showed that Arousal, Brand Credibility, Brand Love, Brand Value had a positive effect on Intention to Bookrestaurants through the variable of Delight. In contrast, online purchases have no effect on Delight or the hypothesis is not supported because customers feel doubtful and dissatisfied with online purchasing services and still feel afraid due to the occurrence of many frauds in online purchases.
PEMASARAN MELALUI MEDIA SOSIAL PADA BISNIS KULINER Djakasaputra, Arifin; Refaldy, Alvin; Chandra, Jimmy
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 2 No. 1 (2022): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/prima.v2i1.513

Abstract

Social Media Marketing is described as a form of Internet marketing that utilizes social media as a marketing tool whereby users produce and share content to help businesses enhance their brand experience and expand their customer reach. The purpose of the activity is to help business owners have the provision of knowledge about the importance of understanding marketing strategies through social media, in increasing sales and facing increasingly tough competition. SMEs as Partners who are the venue for activities are the Philosopia Pastry culinary business in Jambi engaged in the field of pastry business under the Pastry Philosopia brand. Based on initial observations online with zoom meetings, partners do not understand social media marketing, as a medium that is a partner's product communication to consumers without large costs. The method offered in the activity is training/socialization on a basic understanding of marketing and social media marketing, the types and benefits of social media marketing. The results of the activity show that partners have acquired the provision of knowledge about the use of social media in marketing products and can introduce products to a wider market.
PELATIHAN KINERJA TENAGA PENJUALAN PADA UKM Djakasaputra, Arifin; Mahanani, Zenita Dian; Rosyada, Maulin Amrina
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 2 No. 2 (2023): MARCH
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/prima.v2i2.741

Abstract

Sales force plays a crucial role in determining the success of a company's product sales. Therefore, it is important to understand the factors that determine sales force performance. The partner involved in this activity is a creative handicraft product business located in Serang, Banten. Based on the initial observation conducted online through a zoom meeting, the partner has not fully understood the factors that contribute to improving sales force performance. The method offered in this activity is training and socialization on the basic understanding of performance and the success factors that influence it. The results of the activity show that the training material was delivered smoothly, and the partner showed enthusiasm in receiving the information, as evident from active discussions between the partner and the PKM team. Additionally, the activity succeeded in enhancing the partner's knowledge to improve their sales force performance.
STRATEGI PEMASARAN RAMAH LINGKUNGAN PADA USAHA DAUR ULANG DI TANGERANG Djakasaputra, Arifin; Valentina; Djaja, Tara Clarisa
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 2 No. 3 (2023): JUNE
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/prima.v2i3.834

Abstract

The purpose of this activity is to help business owners have knowledge about environmentally friendly marketing strategies. Given that the selected partners are engaged in the recycling business, they should be able to market products in accordance with the basic concept of partners in maintaining and preserving environmentally friendly marketing. This is very necessary in overcoming hazards to the environment, in addition to fulfilling human desires by minimizing the detrimental effects caused by the excessive use of natural resources. Partners utilize unused items, such as Aqua bottles, used cans, and others, which are then processed into products that have selling value. The partner location is in the Tangerang area. The method offered to partners is training/socialization delivered in the form of PowerPoint-based presentations (PPT). The training materials included an introduction to green marketing, production, use, and disposal processes, benefits and advantages of green marketing, and other related topics. The results of this activity show that the training runs smoothly and can optimize the ability of partners in terms of green marketing. Thus, the "handy craft" activities of the partners' recycled products can be sustained.
MENINGKATKAN KEMAMPUAN TEKNIK PENJUALAN PADA UKM Djakasaputra, Arifin; Puspita, Elizabeth Christinio
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 3 No. 1 (2023): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/prima.v3i1.1032

Abstract

In a competitive business era, sales skills are crucial for every salesperson to face market competition. This article discusses the importance of an in-depth understanding of the goods or services sold by the company as well as expertise in applying effective sales techniques. The main focus is on the role of the salesperson in optimizing the sales of services and goods. This research was conducted with the aim of helping business owners, particularly in the culinary industry in Jambi, to improve their understanding and skills in sales techniques. The method used involved training and socialization to business partners, covering in-depth introduction to product offering techniques, handling buyer rejection, and coping strategies.The results of the research activities showed that the training provided significantly improved the partners' sales technique skills. Business partners were able to optimize their skills in selling products to end consumers. In addition, the partners' active participation in the training process was reflected in the two-way discussion between the research team and business partners. The enthusiasm shown by the partners in receiving the training materials confirmed the success of the activities in having a positive impact on the partners' sales skills. This research provides an important contribution for business owners, especially in the culinary sector, in improving the efficiency and effectiveness of sales techniques
Pemasaran Media Sosial, Ulasan Pelanggan, dan Kesadaran Merek terhadap Keputusan Pembelian Xiaomi Syahri, Anggun Aisyah; Djakasaputra, Arifin
Jurnal Manajerial Dan Kewirausahaan Vol. 6 No. 4 (2024): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v6i4.32729

Abstract

Tujuan dari penelitian ini adalah mengetahui apakah pemasaran media sosial, ulasan pelanggan online dan kesadaran merek berpengaruh terhadap keputusan pembelian. Sampel yang diambil dari penelitian ini adalah 195 pengguna smartphone Xiaomi di Jakarta. Metode purposive sampling digunakan dengan cara menyebar kuesioner secara online, kemudian diolah dengan menggunakan smartPLS-SEM. Hasil dari penelitian ini adalah pemasaran media sosial berpengaruh positif dan signifikan terhadap keputusan pembelian. Kemudian ulasan pelanggan online memiliki pengaruh positif tetapi signifikan terhadap keputusan pembelian. Kesadaran merek memiliki pengaruh positif dan signifikan terhadap keputusan pembelian. The purpose of this study is to determine whether social media marketing, online customer reviews and brand awareness influence purchasing decisions. The sample taken from this study was 195 Xiaomi smartphone users in Jakarta. The purposive sampling method was used by distributing questionnaires online, then processed using smartPLS-SEM. The results of this study are social media marketing has a positive and significant effect on purchasing decisions. Then online customer reviews have a positive and significant influence on purchasing decisions. Brand awareness has a positive and significant influence on purchasing decisions.
Faktor-Faktor yang Mempengaruhi Minat Berwirausaha Mahasiswa/i Universitas Tarumanagara Gelion, Gelion; Djakasaputra, Arifin
Jurnal Manajerial Dan Kewirausahaan Vol. 6 No. 4 (2024): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v6i4.32739

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh dari jiwa kewirausahaan, pengetahuan kewirausahaan, dan modal usaha terhadap minat berwirausaha pada Mahasiswa dan Mahasiswi Fakultas Ekonomi dan Bisnis Universitas Tarumanagara. Data yang digunakan pada penelitian ini adalah data primer yang dikumpulkan dengan cara menyebarkan kuesioner secara online menggunakan google form yang dibagikan kepada responden pada media sosial. Teknik pemilihan sampel pada penelitian ini adalah nonprobability sampling dengan metode purposive sampling. Populasi pada penelitian ini merupakan Mahasiswa dan Mahasiswi Universitas Tarumanagara Fakultas Ekonomi dan Bisnis yang sudah atau sedang mengambil mata kuliah kewirausahaan. Analisis data pada penelitian ini menggunakan SEM dengan aplikasi SmartPLS 4.0. Dalam penelitian ini alat pengumpulan data diuji validitasnya dan reliabilitasnya agar instrumen dapat dinyatakan valid dan reliabel. Berdasarkan hasil dari penelitian ini, peneliti menemukan bahwa jiwa kewirausahaan, pengetahuan kewirausahaan, dan modal usaha memiliki pengaruh yang positif dan signifikan terhadap minat berwirausaha pada Mahasiswa dan Mahasiswi Fakultas Ekonomi dan Bisnis Universitas Tarumanagara. This research aims to analyze the influence of entrepreneurial spirit, entrepreneurial knowledge, and business capital on interest in entrepreneurship among students and female students at the Faculty of Economics and Business, Tarumanagara University. The data used in this research is primary data collected by distributing questionnaires online using a Google form which was distributed to respondents on social media. The sample selection technique in this research is nonprobability sampling with a purposive sampling method. The population in this study were students and female students at Tarumanagara University, Faculty of Economics and Business who have taken or are currently taking entrepreneurship courses. Data analysis in this research used SEM with the SmartPLS 4.0 application. In this research, the data collection tool was tested for validity and reliability so that the instrument could be declared valid and reliable. Based on the results of this research, researchers found that entrepreneurial spirit, entrepreneurial knowledge, and business capital have a positive and significant influence on interest in entrepreneurship among students and female students at the Faculty of Economics and Business, Tarumanagara University.
BAMBOO EARRINGS AND BROOCHES MAKING TRAINING WITH METHOD FROM JAPAN Pramono, Rudy; Juliana, Juliana; Hidayat, July; Darmawan, Cherry; Djakasaputra, Arifin
Jurnal Sinergitas PKM & CSR Vol. 7 No. 1 (2023): APRIL
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/jspc.v7i1.6749

Abstract

ABSTRACTBamboo is one of several selected taxonomically related plant categories, extremely rich in species and of great economic and ecological importance. The launching and training activities are expected to be able to develop the domestic market and penetrate the export market, starting from the Asian export market and building brand awareness of Sabatik products, mapping product marketing strategies as well as in positioning, segmenting, targeting markets efficiently and effectively during the product launching period. The activity began with the launching event for Sabatik products as well as training activities for making earrings and brooches followed by visitors or the public who took part in the activities and carried out hands-on practice in making earrings and brooches which was demonstrated by Master Takayuki Shimizu from Japan.The results of the activities carried out received a positive response in which participants stated that the bamboo batik handicrafts were good, cool and interesting and could hold exhibitions more often and maintain activities that could run well and optimally, adding exhibition products so that there were more and providing information on making craft products bamboo.Keyword : training, bamboo earrings, bamboo brooches, Japanese method PELATIHAN PEMBUATAN ANTING DAN BROS BAMBU DENGAN METODE DARI JEPANGABSTRAKBambu merupakan salah satu dari beberapa kategori tanaman terpilih yang terkait secara taksonomi, sangat kaya akan spesies dan sangat penting secara ekonomi dan ekologis. Kegiatan launching dan pelatihan ini diharapkan dapat mengembangkan pasar dalam negeri dan menembus pasar ekspor, dimulai dari pasar ekspor Asia serta membangun kesadaran merek dari produk sabatik, pemetaan strategi pemasaran produk serta dalam positioning, segmenting, targeting pasar yang efisien dan efektif pada masa launching produk. Kegiatan dimulai dengan acara launching produk Sabatik serta kegiatan pelatihan pembuatan anting dan bros diikuti oleh para pengunjung atau masyarakat yang mengikuti kegiatan dan melakukan praktik langsung dalam pembuatan anting dan bros yang didemonstrasikan oleh Master Takayuki Shimizu dari Jepang.  Hasil kegiatan yang dilaksanakan mendapatkan respon positif di mana peserta menyatakan hasil kerajinan bambu batik bagus, keren dan menarik serta dapat lebih sering mengadakan acara pameran dan mempertahankan kegiatan yang dapat berlangsung dengan baik dan maksimal, menambahkan produk pameran agar lebih banyak dan memberikan informasi pembuatan produk kriya bambu.
The Implementation of Customer Engagement Strategies through Social Media in SMEs Djakasaputra, Arifin; Stephanie, Hergian; Satriohantoro, Mikael
International Journal of Social Science and Community Service Vol. 3 No. 1 (2025): January
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v3i1.60

Abstract

Customer engagement strategy emphasizes marketing activities to build good relationships with customers, with the aim of increasing customer loyalty, satisfaction, and retention. customer engagement can be improved through social media. The activity partner is engaged in the business of making songket cloth, as well as cracker snacks, located in Jambi. This activity aims to assist partners in increasing knowledge about customer engagement through social media. The activity method is carried out with training related to understanding customer engagement, social media, how partners relate to customers online, how partners can build good relationships with customers so that later it will have an impact on increasing sales. This strategy also helps partners increase customer loyalty and open a wider market for the business being carried out, training is carried out online using the zoom application. Through this activity, it is hoped that it can increase partners' knowledge in building long-term relationships with customers. The output of the activity is in the form of publications to journals and HKI (Intellectual Property Rights).
Analisis Faktor-Faktor yang Mempengaruhi Brand Loyalty pada Pengguna iPhone di Jabodetabek Farrellio, Fiore; Djakasaputra, Arifin
Jurnal Manajerial Dan Kewirausahaan Vol. 7 No. 1 (2025): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v7i1.32971

Abstract

Seiring berkembangnya teknologi, handphone telah berkembang menjadi smartphone yang dapat digunakan dan dioperasikan seperti komputer. Saat ini handphone sudah tidak lagi dipandang sebagai barang mewah, namun sudah menjadi kebutuhan pokok bagi hampir semua kalangan. Persentase masyarakat Indonesia yang menggunakan handphone termasuk smartpone cenderung meningkat seiring perkembangan waktu. Jumlah pengguna smartphone yang terus bertambah akan meningkatkan jumlah merek yang tersedia di pasaran. Salah satu perusahaan smartphone yang menguasai pasar smartphone dunia adalah Apple dengan produk andalannya yaitu iPhone. Tujuan penelitian ini untuk mengetahui dan menguji secara empiris pengaruh brand experience terhadap brand loyalty melalui perceived quality dan brand trust sebagai variabel mediasi pada pengguna iPhone. Penelitian ini menggunakan data primer dengan menyebarkan kuesioner kepada pengguna iPhone di daerah Jabodetabek dengan jumlah sampel sebanyak 200 responden menggunakan metode non probability sampling dengan teknik purposive sampling. Metode analisis data dalam penelitian ini yaitu metode kuantitatif dengan menggunakan PLS-SEM, yang diolah dengan bantuan software SmartPLS versi 4.0.9.6. Hasil menunjukkan bahwa brand experience berpengaruh positif dan signifikan terhadap brand loyalty melalui perceived quality dan brand trust sebagai variabel mediasi pada pengguna iPhone di Jabodetabek. As technology develops, cellphones have developed into smartphones that can be used and operated like computers. Currently, cellphones are no longer seen as a luxury item, but have become a basic necessity for almost all groups. The percentage of Indonesians who use cellphones, including smartphones, tends to increase over time. The increasing number of smartphone users will increase the number of brands available on the market. One of the smartphone companies that dominates the world smartphone market is Apple with its flagship product, the iPhone. The aim of this research is to determine and empirically test the influence of brand experience on brand loyalty through perceived quality and brand trust as mediating variables for iPhone users. This research uses primary data by distributing questionnaires to iPhone users in the Jabodetabek area with a sample size of 200 respondents using a non-probability sampling method with purposive sampling technique. The data analysis method in this research is a quantitative method using PLS-SEM, which was processed with the help of SmartPLS software version 4.0.9.6. The results show that brand experience has a positive and significant effect on brand loyalty through perceived quality and brand trust as mediating variables for iPhone users in Jabodetabek.
Co-Authors Afrilya, Bely Albert Albert Alimin, Erina Amelda Pramezwary Angleque, Britney Antonio, Ferdi Ardiansyah Rasyid Assaly, Arifin Avisca, Gemitalia B.M.A.S. Anaconda Bangkara Broto Mudjianto Bunga Aditi Chandra, Jimmy Chelsea Laurent Kurniawan Cherry Darmawan Christinio , Elizabeth Christinio, Elizabeth Cicilia Angelisca Darmawan, Cherry Darwan Tanady Diena Mutiara Lemy Djaja, Tara Clarisa Dwi Septi Haryani Effendy, Linda Eka Hendrayani Elyzabeth , Elyzabeth Erina Alimin Fachrurazi Fachrurazi Farrellio, Fiore Felix Leonardi Florensia Irena Frans Sudirjo Frenick Halim Gelion, Gelion George Nicholas Gunawan Prabowo Gunawan Prabowo, Gunawan Halim Putera Siswanto Hendrayani, Eka Hendriarto, Prasetyono Hubner, Ira B. Hulu, Meitolo Indra, Febryola Innocentius Bernarto, Innocentius Ivander, Axel James Austin Jayanti , Yunia Arinda Jayanti, Yunia Arinda Jefry Jefry Jessalonica , Chennan Jessica Novia Widjaja Jessica Virgiana Wijaya Jimmy Muller Hasoloan Situmorang Juliana Juliana Juliana Juliana Juliana Juliana, Juliana July Hidayat Luh Komang Candra Dewi M.Tony Nawawi Mahanani, Zenita Dian Maleachi, Sandra Mas’ad, Muhammad Aunurrochim Muhammad Tony Nawawi Nasib Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nurmilah, Rina Patty, Putri Syane Pramezwary, Amelda Pramono, Rudy Puspita, Elizabeth Christinio Putri, Anggraini Prastika Putri, Nadira Aulia Putridita, Vicka Raden Mohamad Herdian Bhakti Refaldy, Alvin Rico Candra Rocky Nagoya Rosianna Sianipar Rosmita Rasyid Rosyada, Maulin Amrina sabil sabil, sabil Sabrina O Sihombing Sandra Maleachi Sandra Maleachi Sanny Ekawati Saputra, Sonny Saraliandra, Junita Sardjana Orba Manullang Satriohantoro, Mikael Senduk, Gerda Annisa Sianipar, Rosianna Silvia Ekasari Sitorus, Nova Sitorus, Nova Bernedetta Situmorang, Jimmy Muller Hasoloan Sjarifudin, Veronica Sonny Saputra Sri Aprianti Tarigan Stephanie, Angelina Stephanie, Hergian Suandi, Calista Devana Syahri, Anggun Aisyah Tan, Catherine Ardelia Tanti Widia Nurdiani Theng, Bestadrian P Theng Tjakra, Nathanael Valentina Veronica, Natasya Wijaya, Andriano Wiwik Handayani YUNIARWATI YUNIARWATI