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All Journal Jurnal Ekonomi Fokus Bisnis Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal International Journal of Artificial Intelligence Research Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika Khasanah Ilmu - Jurnal Pariwisata Dan Budaya JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Jurnal Sinergitas PkM & CSR SEIKO : Journal of Management & Business International Journal of Social Science and Business Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Mantik Jurnal Ilmiah Edunomika (JIE) Community Development Journal: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Sosiohumaniora Kodepena (JSK) Journal of Industrial Engineering & Management Research (JIEMAR) International Journal of Social and Management Studies (IJOSMAS) Journal of Community Service and Engagement Kontigensi: Jurnal Ilmiah Manajemen Jurnal Ekonomi JURNAL ILMIAH GLOBAL EDUCATION Jurnal Manajerial Dan Kewirausahaan PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal of Information Systems and Management Prosiding Seri Seminar Nasional Jurnal Bangun Manajemen Cross-border Journal of Sustainable Community Service International Journal of Management Science and Application Jurnal Serina Ekonomi dan Bisnis Jurnal Pengabdian Masyarakat Sultan Indonesia International Journal of Social Science and Community Service International Journal of Islamic Business and Economics (IJIBEC) Jurnal Ekonomi, Manajemen, Akuntansi
Djakasaputra, Arifin
Fakultas Ekonomi Dan Bisnis, Universitas Tarumanagara
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The Role of Social Media in Building Trust, Creativity, and Satisfaction for Millennial Entrepreneurs Djakasaputra, Arifin; Nawawi, M. Tony
International Journal of Management Science and Application Vol. 3 No. 2 (2024): ijmsa
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v3i2.297

Abstract

This research aims to investigate the role of social media in enhancing trust, self-perceived creativity, and satisfaction among millennial entrepreneurs. In general, the data was collected through sampling from mineral entrepreneurs in Jakarta. Where data collection is done by distributing questionnaires. The data was analysed using partial least squares structural equation modelling. Finally, the research results show that social media marketing activities have a positive and significant impact on trust, social media marketing activities have a positive but not significant effect on self-perceived creativity, trust has a positive but not significant impact on self-perceived creativity, and trust has a negative and significant impact on entrepreneurial satisfaction. This research can contribute to marketing experts and millennial entrepreneurs in enhancing the quality of advertising information and the credibility of social media used to support creativity, trust, and satisfaction. Furthermore, marketing experts and millennial entrepreneurs with online-based communities should optimize their marketing activities on social media.
The Influence of Discount Cuts and Buzz Marketing Strategies on Live Sales Through E-commerce on Impulsive Buying Behavior Rasyid , Ardiansyah; Djakasaputra, Arifin
International Journal of Management Science and Application Vol. 3 No. 2 (2024): ijmsa
Publisher : Sultan Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58291/ijmsa.v3i2.298

Abstract

The level of internet usage in Indonesia is considered very high, encouraging the community to continuously adapt to using technology as a medium for business creation. The utilization of technology in the business field requires business actors to enhance creativity and strategies to influence and attract consumer purchasing interest. This research will explain the influence of discounts and buzz marketing strategies on live sales through e-commerce on impulsive buying behavior, with respondents aged 15-29 who reside in Jakarta. The technique used in the research for sample selection is non-probability sampling with purposive sampling. Data collection in this research was conducted by distributing questionnaires. The research analysis technique used is Smart PLS. Ultimately, the results of this study show that discounts on live sales through e-commerce have a positive but insignificant effect on impulsive buying behavior. Meanwhile, buzz marketing in live sales through e-commerce has a significant positive effect on impulsive buying behavior.
Understanding Business Management Strategies in Enhancing Profitable and Sustainable SMEs Sabil, Sabil; Djakasaputra, Arifin; Bangkara, B.M.A.S. Anaconda; Manullang, Sardjana Orba; Hendriarto, Prasetyono
Jurnal Manajemen Industri dan Logistik Vol. 6 No. 1 (2022): page 01 - 176
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v6i1.989

Abstract

The purpose of this research was to get deeper undestanding on management of SMEs to win profitable and sustainable business. The publication of books, journal, and websites were become the main sources of the data that we got electronically. Because of this reason, several literatures related to profitable business strategies have been carefully studied to understand superior and sustainable governance and business strategies. The literature included is the electronic literature such as books and scientific articles. After reviewing and obtaining the valid answers, we discussed them carefully. Finally, we find several business management strategies to increase the profitability and sustainability of SMEs such as strategies to attract customers, continue to use various promotional methods, seek to increase subscriptions, add new items, and increase discounts.
Model For Measuring Customer Satisfaction And Delight In Restaurant Industry Juliana, Juliana; Antonio, Ferdi; Pramezwary, Amelda; Situmorang, Jimmy Muller Hasoloan; Djakasaputra, Arifin; Pramono, Rudy
Jurnal Manajemen Industri dan Logistik Vol. 7 No. 1 (2023): May 2023
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v7i1.1022

Abstract

The purpose of the study was to analyze the effect of brand value, brand credibility, arousal, brand love, online buying on delight and the effect of delight on intention to book a restaurant. The population of this study were restaurant customers in Indonesia, with the sample of 250 respondents collected by online questionnaires using nonprobability sampling technique with convenience sampling”data analysis  run by PLS-SEM. Overall, the results of this study are descriptive statistical analysis. This study also offers other areas that deserve more research from the perspective of practitioners and researchers. The results showed that Arousal, Brand Credibility, Brand Love, Brand Value had a positive effect on Intention to Bookrestaurants through the variable of Delight. In contrast, online purchases have no effect on Delight or the hypothesis is not supported because customers feel doubtful and dissatisfied with online purchasing services and still feel afraid due to the occurrence of many frauds in online purchases.
PEMASARAN MELALUI MEDIA SOSIAL PADA BISNIS KULINER Djakasaputra, Arifin; Refaldy, Alvin; Chandra, Jimmy
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 2 No. 1 (2022): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/prima.v2i1.513

Abstract

Social Media Marketing is described as a form of Internet marketing that utilizes social media as a marketing tool whereby users produce and share content to help businesses enhance their brand experience and expand their customer reach. The purpose of the activity is to help business owners have the provision of knowledge about the importance of understanding marketing strategies through social media, in increasing sales and facing increasingly tough competition. SMEs as Partners who are the venue for activities are the Philosopia Pastry culinary business in Jambi engaged in the field of pastry business under the Pastry Philosopia brand. Based on initial observations online with zoom meetings, partners do not understand social media marketing, as a medium that is a partner's product communication to consumers without large costs. The method offered in the activity is training/socialization on a basic understanding of marketing and social media marketing, the types and benefits of social media marketing. The results of the activity show that partners have acquired the provision of knowledge about the use of social media in marketing products and can introduce products to a wider market.
PELATIHAN KINERJA TENAGA PENJUALAN PADA UKM Djakasaputra, Arifin; Mahanani, Zenita Dian; Rosyada, Maulin Amrina
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 2 No. 2 (2023): MARCH
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/prima.v2i2.741

Abstract

Sales force plays a crucial role in determining the success of a company's product sales. Therefore, it is important to understand the factors that determine sales force performance. The partner involved in this activity is a creative handicraft product business located in Serang, Banten. Based on the initial observation conducted online through a zoom meeting, the partner has not fully understood the factors that contribute to improving sales force performance. The method offered in this activity is training and socialization on the basic understanding of performance and the success factors that influence it. The results of the activity show that the training material was delivered smoothly, and the partner showed enthusiasm in receiving the information, as evident from active discussions between the partner and the PKM team. Additionally, the activity succeeded in enhancing the partner's knowledge to improve their sales force performance.
STRATEGI PEMASARAN RAMAH LINGKUNGAN PADA USAHA DAUR ULANG DI TANGERANG Djakasaputra, Arifin; Valentina; Djaja, Tara Clarisa
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 2 No. 3 (2023): JUNE
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/prima.v2i3.834

Abstract

The purpose of this activity is to help business owners have knowledge about environmentally friendly marketing strategies. Given that the selected partners are engaged in the recycling business, they should be able to market products in accordance with the basic concept of partners in maintaining and preserving environmentally friendly marketing. This is very necessary in overcoming hazards to the environment, in addition to fulfilling human desires by minimizing the detrimental effects caused by the excessive use of natural resources. Partners utilize unused items, such as Aqua bottles, used cans, and others, which are then processed into products that have selling value. The partner location is in the Tangerang area. The method offered to partners is training/socialization delivered in the form of PowerPoint-based presentations (PPT). The training materials included an introduction to green marketing, production, use, and disposal processes, benefits and advantages of green marketing, and other related topics. The results of this activity show that the training runs smoothly and can optimize the ability of partners in terms of green marketing. Thus, the "handy craft" activities of the partners' recycled products can be sustained.
MENINGKATKAN KEMAMPUAN TEKNIK PENJUALAN PADA UKM Djakasaputra, Arifin; Puspita, Elizabeth Christinio
PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT Vol. 3 No. 1 (2023): DECEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/prima.v3i1.1032

Abstract

In a competitive business era, sales skills are crucial for every salesperson to face market competition. This article discusses the importance of an in-depth understanding of the goods or services sold by the company as well as expertise in applying effective sales techniques. The main focus is on the role of the salesperson in optimizing the sales of services and goods. This research was conducted with the aim of helping business owners, particularly in the culinary industry in Jambi, to improve their understanding and skills in sales techniques. The method used involved training and socialization to business partners, covering in-depth introduction to product offering techniques, handling buyer rejection, and coping strategies.The results of the research activities showed that the training provided significantly improved the partners' sales technique skills. Business partners were able to optimize their skills in selling products to end consumers. In addition, the partners' active participation in the training process was reflected in the two-way discussion between the research team and business partners. The enthusiasm shown by the partners in receiving the training materials confirmed the success of the activities in having a positive impact on the partners' sales skills. This research provides an important contribution for business owners, especially in the culinary sector, in improving the efficiency and effectiveness of sales techniques
Pemasaran Media Sosial, Ulasan Pelanggan, dan Kesadaran Merek terhadap Keputusan Pembelian Xiaomi Syahri, Anggun Aisyah; Djakasaputra, Arifin
Jurnal Manajerial Dan Kewirausahaan Vol. 6 No. 4 (2024): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v6i4.32729

Abstract

Tujuan dari penelitian ini adalah mengetahui apakah pemasaran media sosial, ulasan pelanggan online dan kesadaran merek berpengaruh terhadap keputusan pembelian. Sampel yang diambil dari penelitian ini adalah 195 pengguna smartphone Xiaomi di Jakarta. Metode purposive sampling digunakan dengan cara menyebar kuesioner secara online, kemudian diolah dengan menggunakan smartPLS-SEM. Hasil dari penelitian ini adalah pemasaran media sosial berpengaruh positif dan signifikan terhadap keputusan pembelian. Kemudian ulasan pelanggan online memiliki pengaruh positif tetapi signifikan terhadap keputusan pembelian. Kesadaran merek memiliki pengaruh positif dan signifikan terhadap keputusan pembelian. The purpose of this study is to determine whether social media marketing, online customer reviews and brand awareness influence purchasing decisions. The sample taken from this study was 195 Xiaomi smartphone users in Jakarta. The purposive sampling method was used by distributing questionnaires online, then processed using smartPLS-SEM. The results of this study are social media marketing has a positive and significant effect on purchasing decisions. Then online customer reviews have a positive and significant influence on purchasing decisions. Brand awareness has a positive and significant influence on purchasing decisions.
Faktor-Faktor yang Mempengaruhi Minat Berwirausaha Mahasiswa/i Universitas Tarumanagara Gelion, Gelion; Djakasaputra, Arifin
Jurnal Manajerial Dan Kewirausahaan Vol. 6 No. 4 (2024): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v6i4.32739

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh dari jiwa kewirausahaan, pengetahuan kewirausahaan, dan modal usaha terhadap minat berwirausaha pada Mahasiswa dan Mahasiswi Fakultas Ekonomi dan Bisnis Universitas Tarumanagara. Data yang digunakan pada penelitian ini adalah data primer yang dikumpulkan dengan cara menyebarkan kuesioner secara online menggunakan google form yang dibagikan kepada responden pada media sosial. Teknik pemilihan sampel pada penelitian ini adalah nonprobability sampling dengan metode purposive sampling. Populasi pada penelitian ini merupakan Mahasiswa dan Mahasiswi Universitas Tarumanagara Fakultas Ekonomi dan Bisnis yang sudah atau sedang mengambil mata kuliah kewirausahaan. Analisis data pada penelitian ini menggunakan SEM dengan aplikasi SmartPLS 4.0. Dalam penelitian ini alat pengumpulan data diuji validitasnya dan reliabilitasnya agar instrumen dapat dinyatakan valid dan reliabel. Berdasarkan hasil dari penelitian ini, peneliti menemukan bahwa jiwa kewirausahaan, pengetahuan kewirausahaan, dan modal usaha memiliki pengaruh yang positif dan signifikan terhadap minat berwirausaha pada Mahasiswa dan Mahasiswi Fakultas Ekonomi dan Bisnis Universitas Tarumanagara. This research aims to analyze the influence of entrepreneurial spirit, entrepreneurial knowledge, and business capital on interest in entrepreneurship among students and female students at the Faculty of Economics and Business, Tarumanagara University. The data used in this research is primary data collected by distributing questionnaires online using a Google form which was distributed to respondents on social media. The sample selection technique in this research is nonprobability sampling with a purposive sampling method. The population in this study were students and female students at Tarumanagara University, Faculty of Economics and Business who have taken or are currently taking entrepreneurship courses. Data analysis in this research used SEM with the SmartPLS 4.0 application. In this research, the data collection tool was tested for validity and reliability so that the instrument could be declared valid and reliable. Based on the results of this research, researchers found that entrepreneurial spirit, entrepreneurial knowledge, and business capital have a positive and significant influence on interest in entrepreneurship among students and female students at the Faculty of Economics and Business, Tarumanagara University.
Co-Authors Afrilya, Bely Albert Albert Amelda Pramezwary Angelina Stephanie Angleque, Britney Antonio, Ferdi Assaly, Arifin Avisca, Gemitalia B.M.A.S. Anaconda Bangkara Broto Mudjianto Bunga Aditi Catherine Ardelia Tan Chandra, Jimmy Chelsea Laurent Kurniawan Cherry Darmawan Christinio , Elizabeth Cicilia Angelisca Darmawan, Cherry Darwan Tanady Diena Mutiara Lemy Djaja, Tara Clarisa Dwi Septi Haryani Eka Hendrayani Elyzabeth , Elyzabeth Erina Alimin Fachrurazi Fachrurazi Farrellio, Fiore Felix Leonardi Florensia Irena Frans Sudirjo Frenick Halim Gelion, Gelion George Nicholas Gunawan Prabowo Gunawan Prabowo, Gunawan Halim Putera Siswanto Hendriarto, Prasetyono Hubner, Ira B. Hulu, Meitolo Indra, Febryola Innocentius Bernarto, Innocentius Ivander, Axel James Austin Jayanti , Yunia Arinda Jayanti, Yunia Arinda Jefry Jefry Jessica Novia Widjaja Jessica Virgiana Wijaya Jimmy Muller Hasoloan Situmorang Juliana Juliana Juliana Juliana Juliana Juliana, Juliana July Hidayat Luh Komang Candra Dewi Mahanani, Zenita Dian Mas’ad, Muhammad Aunurrochim Muhammad Tony Nawawi Nasib Nawawi, M.Tony Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nurmilah, Rina Patty, Putri Syane Pramezwary, Amelda Pramono, Rudy Puspita, Elizabeth Christinio Putri, Anggraini Prastika Putri, Nadira Aulia Rasyid , Ardiansyah Refaldy, Alvin Rico Candra Rocky Nagoya Rosianna Sianipar Rosmita Rasyid Rosyada, Maulin Amrina sabil sabil, sabil Sabrina O Sihombing Sandra Maleachi Sandra Maleachi Sanny Ekawati Saputra, Sonny Saraliandra, Junita Sardjana Orba Manullang Satriohantoro, Mikael Senduk, Gerda Annisa Septa Diana Nabella Sianipar, Rosianna Silvia Ekasari Sitorus, Nova Bernedetta Situmorang, Jimmy Muller Hasoloan Sjarifudin, Veronica Sonny Saputra Sri Aprianti Tarigan Stephanie, Hergian Suandi, Calista Devana Syahri, Anggun Aisyah Tanti Widia Nurdiani Theng, Bestadrian P Theng Valentina Veronica, Natasya Vicka Putridita Wijaya, Andriano Wiwik Handayani YUNIARWATI YUNIARWATI