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All Journal Jurnal Ekonomi Fokus Bisnis Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal International Journal of Artificial Intelligence Research Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika Khasanah Ilmu - Jurnal Pariwisata Dan Budaya JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Jurnal Sinergitas PkM & CSR SEIKO : Journal of Management & Business International Journal of Social Science and Business Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Mantik Jurnal Ilmiah Edunomika (JIE) Community Development Journal: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Sosiohumaniora Kodepena (JSK) Journal of Industrial Engineering & Management Research (JIEMAR) International Journal of Social and Management Studies (IJOSMAS) Journal of Community Service and Engagement Kontigensi: Jurnal Ilmiah Manajemen Jurnal Ekonomi JURNAL ILMIAH GLOBAL EDUCATION Jurnal Manajerial Dan Kewirausahaan PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal of Information Systems and Management Prosiding Seri Seminar Nasional Jurnal Bangun Manajemen Cross-border Journal of Sustainable Community Service International Journal of Management Science and Application Jurnal Serina Ekonomi dan Bisnis Jurnal Pengabdian Masyarakat Sultan Indonesia International Journal of Social Science and Community Service International Journal of Islamic Business and Economics (IJIBEC) Jurnal Ekonomi, Manajemen, Akuntansi
Djakasaputra, Arifin
Fakultas Ekonomi Dan Bisnis, Universitas Tarumanagara
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CONSUMER LOYALTY TOWARDS ENDORSEMENT ADVERTISING AND SERVICE QUALITY Arifin Djakasaputra; Juliana Juliana; Florensia Irena; George Nicholas; James Austin
Cross-border Vol. 2 No. 1 (2019): Cross-border
Publisher : Lembaga Penelitian Dan Pengabdian Masyarakat Institut Agama Islam Sultan Muhammad Syafiuddin Sambas Kalimantan Barat

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Abstract

Business Development In Indonesia Is Also Increasing Rapidly And Experiencing Excellent Growth, One Of Which Is In The Business Sphere Or Food And Beverages (F&B) Industry And Dominated By Ownership Of Famous People One Example Is The Street Boba Brand That Has Beverage And Food Products. However, To Establish Loyalty To Consumers And Interest In Prospective Consumers Must Also Be Considered By The Street Boba Brand, Considering The Targets Are Also Different. Thus, In This Case, The Company Must Implement The Right Way To Form Consumer Loyalty That Will Increase Public Interest In Buying Street Boba Products And Support The Brand To Be Larger, One Of The Ways That Are Done By The Presence Of Endorsement Ads And Also Improvements To The Quality Of Services Provided To Those Consumers. So, In Further Research, Researchers Will Also Collect A Variety Of Data From Questionnaires To Data Obtained From The Internet, Involving Direct Correspondents Who Have A Target Age Of 17 Years To 25 Years And Love To Use Social Media And Is One Of The Consumers Of The Street Boba Brand. Furthermore, The Data Will Be Tested For Validity And Reliability Using Spss Application Assistance And Will Be Analyzed With A Quantitative Approach, And Will Generate Data That Signification Of Endorsement Advertising And Improvement Of The Quality Of Services Is Very Influential To The Form Of Consumer Interest And Consumer Loyalty Given To Street Boba.
BAMBOO EARRINGS AND BROOCHES MAKING TRAINING WITH METHOD FROM JAPAN Rudy Pramono; Juliana Juliana; July Hidayat; Cherry Darmawan; Arifin Djakasaputra
Jurnal Sinergitas PKM & CSR Vol 7, No 1 (2023): APRIL
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/jspc.v7i1.6749

Abstract

ABSTRACTBamboo is one of several selected taxonomically related plant categories, extremely rich in species and of great economic and ecological importance. The launching and training activities are expected to be able to develop the domestic market and penetrate the export market, starting from the Asian export market and building brand awareness of Sabatik products, mapping product marketing strategies as well as in positioning, segmenting, targeting markets efficiently and effectively during the product launching period. The activity began with the launching event for Sabatik products as well as training activities for making earrings and brooches followed by visitors or the public who took part in the activities and carried out hands-on practice in making earrings and brooches which was demonstrated by Master Takayuki Shimizu from Japan.The results of the activities carried out received a positive response in which participants stated that the bamboo batik handicrafts were good, cool and interesting and could hold exhibitions more often and maintain activities that could run well and optimally, adding exhibition products so that there were more and providing information on making craft products bamboo.Keyword : training, bamboo earrings, bamboo brooches, Japanese method PELATIHAN PEMBUATAN ANTING DAN BROS BAMBU DENGAN METODE DARI JEPANGABSTRAKBambu merupakan salah satu dari beberapa kategori tanaman terpilih yang terkait secara taksonomi, sangat kaya akan spesies dan sangat penting secara ekonomi dan ekologis. Kegiatan launching dan pelatihan ini diharapkan dapat mengembangkan pasar dalam negeri dan menembus pasar ekspor, dimulai dari pasar ekspor Asia serta membangun kesadaran merek dari produk sabatik, pemetaan strategi pemasaran produk serta dalam positioning, segmenting, targeting pasar yang efisien dan efektif pada masa launching produk. Kegiatan dimulai dengan acara launching produk Sabatik serta kegiatan pelatihan pembuatan anting dan bros diikuti oleh para pengunjung atau masyarakat yang mengikuti kegiatan dan melakukan praktik langsung dalam pembuatan anting dan bros yang didemonstrasikan oleh Master Takayuki Shimizu dari Jepang.  Hasil kegiatan yang dilaksanakan mendapatkan respon positif di mana peserta menyatakan hasil kerajinan bambu batik bagus, keren dan menarik serta dapat lebih sering mengadakan acara pameran dan mempertahankan kegiatan yang dapat berlangsung dengan baik dan maksimal, menambahkan produk pameran agar lebih banyak dan memberikan informasi pembuatan produk kriya bambu.
PENGARUH LEADERSHIP DAN COMPENSATION TERHADAP JOB PERFORMANCE KARYAWAN SWISS-BELINN HOTEL MEDAN Juliana, Juliana; Djakasaputra, Arifin
Perspektif : Jurnal Ekonomi dan Manajemen Akademi Bina Sarana Informatika Vol 17, No 2 (2019): September 2019
Publisher : www.bsi.ac.id

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (876.961 KB) | DOI: 10.31294/jp.v17i2.6451

Abstract

Abstract  –  The purpose of study to analyze the effect of leadership and compensation on job performance The study population was 100 employees of Swiss-belinn Hotel Medan. The data collection method is carried out by distributing questionnaires to 100 respondents. The sampling technique used is non probabilty sampling. The data analysis technique used is the validity and reliability test, and the hypothesis.The results showed that there was an influence of leadership and compensation on job performance of employees of Swiss-belinn Hotel Medan.Key Word: leadership,compensation and job performance
Analysis Of The Influence Of Perceived Risk And Trust On Customers' Purchase Intention At Tokopedia.Com Silvia Ekasari; Arifin Djakasaputra; Luh Komang Candra Dewi; Tanti Widia Nurdiani; Erina Alimin
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 9 No. 6 (2023): Desember 2023
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

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Abstract

E-retailing, sometimes known as online shopping, is the practice of purchasing or selling things using the internet. People's preferences for making purchases or shopping online can be influenced by a variety of factors, including psychological, social, emotional, and privacy-related ones. Determining the impact of perceived risk and trust on intentions to shop online is the goal of the study. Multiple regression analysis is a quantitative method used in this study. The study's target population consists of online shoppers who have completed at least one online purchase within the past year. One hundred persons made up the study's sample. This study employed non-probability sampling as its method of sampling. A scale specifically designed to gauge intentions for online buying was created independently and modified according to behavior, goals, situations, and time. In the meanwhile, a scale with three dimensions ability, benevolence, and integrity is used to assess trust, and a scale with five dimensions financial, product, time, delivery, social, and information security risks is used to measure perceived risk. The study's findings indicate that intentions to shop online are significantly influenced by perceived risk and trust. The benevolence dimension of trust and the product risk dimension of perceived risk were the two variables whose regression coefficient values were significant, as determined by the results of the minor hypothesis test of the significance of each regression coefficient on the dependent variable.
INCREASING PRODUCT SALES THROUGH DIGITAL MARKETING AND BRAND AWARENESS IN THE DIGITAL ERA Frans Sudirjo; Eka Hendrayani; Arifin Djakasaputra; Juliana Juliana; Erina Alimin
JURNAL ILMIAH EDUNOMIKA Vol 8, No 1 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i1.11065

Abstract

This research is motivated by the importance of product sales to increase revenue, create profits and support company growth. The aim of this research is to determine and analyze the increase in product sales through digital marketing and brand awareness in the digital era. The research design used in this research is descriptive quantitative with a survey method, collecting research data using a questionnaire. The population in this study is the Indonesian population who fall into the age category of generation Z and the millennial generation who use Uniqlo products. The sample in this study was 100 people. The instruments used have been tested for validity and reliability. The collected data was tested using the classic assumption test and multiple linear regression test. The results of this research show that 1) Digital marketing has a positive and significant effect on product sales in the digital era, 2) Brand awareness has a positive and significant effect on product sales in the digital era, and 3) Digital marketing and brand awareness have a positive and significant effect on product sales in the digital era. The findings of this research suggest that if a company wants to increase product sales, the company must also increase digital marketing and brand awareness.
The Role of Culinary Destination Image and Culinary Memory on Culinary Destination Loyalty Arifin Djakasaputra; Juliana Juliana; Amelda Pramezwary; Ira Brunchilda Hubner; Gunawan Prabowo; Rocky Nagoya
Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum Vol 7, No 2 (2023): Oktober 2023
Publisher : Center for Research and Community Service (LPPM) University of Abulyatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30601/humaniora.v7i2.4521

Abstract

Culinary tourism is a trip with a typical and enjoyable eating and drinking experience for local residents, this culinary tour has long been identified as a key element that contributes to the competitiveness of a destination. Based on the theory of motivation, opportunity, ability (MOA), this study investigates to test and analyze the influence of Motivation, Time pressure, Prior knowledge mediated by culinary destination image and Culinary Memory on culinarian destination loyalty. Tourists who visit culinary tours are the subject of this study. This study involved 200 respondents. This quantitative research uses surveys. In this study, the data collection tool is an online questionnaire that is distributed to Indonesian tourists visiting culinary attractions. The data collection was carried out using purposive and non-probability sampling methods based on the criteria of tourists who have visited the culinary sights once a year. PLS-SEM is used to analyze data. The results show that all the hypotheses are supported. Motivation, Time pressure, Prior knowledge, culinary destination image is presented as independent variables, while Culinary Memory serves as mediation variables and culinarian destination loyalty as dependent variables. Implications of this study are conceptual models that effectively explain the culinary tourism with all the constructions that have a positive impact on the gastronomic destination loyalty. It can be concluded that the culinary destination image plays a role in shaping the visitor's desire to make a re-purchase.
Food Quality, Price Fairness And Physical Environment On Customer Satisfaction In Korean Restaurants In Jakarta Chelsea Laurent Kurniawan; Frenick Halim; Broto Mudjianto; Juliana juliana; Rosianna Sianipar; Arifin Djakasaputra
Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum Vol 8, No 1 (2024): April 2024
Publisher : Center for Research and Community Service (LPPM) University of Abulyatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30601/humaniora.v8i1.4790

Abstract

The growth of the Korean restaurant industry in Jakarta has attracted significant attention, but little research has investigated the factors affecting customer satisfaction in this neighborhood. The aim of this study was to find out the impact of food quality, physical environment, and price fairness on customer satisfaction at a Korean restaurant in Jakarta. The research was carried out due to the low number of people visiting Korean restaurants and low consumer satisfaction. The research was carried out using quantitative methods with an approach to testing causal hypotheses. The respondents were 113 consumers of Korean restaurants in Jakarta. The analytical tool used is SPSS. The research finds the importance of food quality, fair price, and physical environment in creating customer satisfaction at a Korean restaurant in Jakarta. Governments can provide regulations on service standards and standards of restaurant management as well as provide education to restaurant entrepreneurs so that restaurant managers have adequate quality standards. Restaurant management needs to pay attention to these aspects to improve customer experience and maintain customer loyalty in an increasingly competitive market.
IMPLEMENTASI PROSES MANAGEMEN PENJUALAN PADA UKM Djakasaputra, Arifin; Putri, Nadira Aulia; Jayanti, Yunia Arinda
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 3 No. 3 (2023): JUNE
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v3i3.472

Abstract

Sales is one of the important components in the marketing system that plays a role in generating revenue. This activity aims to provide business owners with knowledge about the sales process to increase sales of their products. The partners involved in this activity are culinary businesses in Jambi. The method used was training and socialization, which included an introduction to the sales process, starting from finding potential buyers, identifying prospects, qualifying prospects, to making sales. Evaluation of the activity showed that the training went smoothly and succeeded in improving partners' understanding of the sales process, so that they can make improvements in maintaining sales continuity in the future.
PELATIHAN STRATEGI HARGA PADA UKM Djakasaputra, Arifin; Jayanti, Yunia Arinda
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 3 No. 4 (2023): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v3i4.579

Abstract

Pricing refers to the process of setting the exchange rate of products that will be accepted by consumers. Factors affecting pricing include production costs, intended markets, competition, market conditions, and product quality. Price determination is a key concept in microeconomic theory and is one of the four elements of the marketing mix, Mitra which is the place of PKM activities is engaged in the egg nut snack business with the AMHR brand is located in Muaro Jambi. Through initial observations to business owner Mrs. Aminah through Whatshapp, there are main problems for partners in terms of determining selling prices that can increase competitive advantage. The results of PKM activities showed that the implementation of activities went smoothly, partners were eager to receive the material delivered by the PKM team. There is two-way communication between partners and PKM teams. In addition, outputs are made in the form of publications to journals and IPR.
MOTIVATIONAL TRAINING TO ENHANCE ENTREPRENEURIAL SUCCESS Djakasaputra, Arifin; Christinio , Elizabeth; Jayanti , Yunia Arinda
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 4 No. 3 (2024): JUNE
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v4i3.751

Abstract

Motivation plays an important role in the process of achieving business success. Having strong employee motivation can increase effective work commitment and ultimately lead to business success. The purpose of the activity is to help business owners have a stock of knowledge about motivation, so that business owners can increase success in entrepreneurship. The partner chosen in the community services (PKM) activity is engaged in a culinary business domiciled in Jambi. The method offered to partners is training/socialization which includes an introduction to the basic concepts of motivation, various theories of motivation, and the motivational process The results of this activity show that training on motivation in increasing entrepreneurial success is carried out by socializing to partners including an introduction to the basic concepts of motivation, various theories of motivation, and the motivational process has run smoothly. Partners were eager to receive the material presented by the PKM team. During the socialization process, partners had many discussions and questions and answers with PKM implementers. The results of the evaluation of the partners' answers to the understanding of the material were well understood. It is evident from the answers of partners who 100% can understand the material presented.
Co-Authors Afrilya, Bely Albert Albert Amelda Pramezwary Angelina Stephanie Angleque, Britney Antonio, Ferdi Assaly, Arifin Avisca, Gemitalia B.M.A.S. Anaconda Bangkara Broto Mudjianto Bunga Aditi Catherine Ardelia Tan Chandra, Jimmy Chelsea Laurent Kurniawan Cherry Darmawan Christinio , Elizabeth Cicilia Angelisca Darmawan, Cherry Darwan Tanady Diena Mutiara Lemy Djaja, Tara Clarisa Dwi Septi Haryani Eka Hendrayani Elyzabeth , Elyzabeth Erina Alimin Fachrurazi Fachrurazi Farrellio, Fiore Felix Leonardi Florensia Irena Frans Sudirjo Frenick Halim Gelion, Gelion George Nicholas Gunawan Prabowo Gunawan Prabowo, Gunawan Halim Putera Siswanto Hendriarto, Prasetyono Hubner, Ira B. Hulu, Meitolo Indra, Febryola Innocentius Bernarto, Innocentius Ivander, Axel James Austin Jayanti , Yunia Arinda Jayanti, Yunia Arinda Jefry Jefry Jessica Novia Widjaja Jessica Virgiana Wijaya Jimmy Muller Hasoloan Situmorang Juliana Juliana Juliana Juliana Juliana Juliana, Juliana July Hidayat Luh Komang Candra Dewi Mahanani, Zenita Dian Mas’ad, Muhammad Aunurrochim Muhammad Tony Nawawi Nasib Nawawi, M.Tony Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nurmilah, Rina Patty, Putri Syane Pramezwary, Amelda Pramono, Rudy Puspita, Elizabeth Christinio Putri, Anggraini Prastika Putri, Nadira Aulia Rasyid , Ardiansyah Refaldy, Alvin Rico Candra Rocky Nagoya Rosianna Sianipar Rosmita Rasyid Rosyada, Maulin Amrina sabil sabil, sabil Sabrina O Sihombing Sandra Maleachi Sandra Maleachi Sanny Ekawati Saputra, Sonny Saraliandra, Junita Sardjana Orba Manullang Satriohantoro, Mikael Senduk, Gerda Annisa Septa Diana Nabella Sianipar, Rosianna Silvia Ekasari Sitorus, Nova Bernedetta Situmorang, Jimmy Muller Hasoloan Sjarifudin, Veronica Sonny Saputra Sri Aprianti Tarigan Stephanie, Hergian Suandi, Calista Devana Syahri, Anggun Aisyah Tanti Widia Nurdiani Theng, Bestadrian P Theng Valentina Veronica, Natasya Vicka Putridita Wijaya, Andriano Wiwik Handayani YUNIARWATI YUNIARWATI