p-Index From 2020 - 2025
9.466
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi Fokus Bisnis Jurnal Aplikasi Bisnis dan Manajemen (JABM) E-Journal International Journal of Artificial Intelligence Research Perspektif : Jurnal Ekonomi dan Manajemen Universitas Bina Sarana Informatika Khasanah Ilmu - Jurnal Pariwisata Dan Budaya JURNAL MANAJEMEN INDUSTRI DAN LOGISTIK Jurnal Sinergitas PkM & CSR SEIKO : Journal of Management & Business International Journal of Social Science and Business Jurnal Humaniora : Jurnal Ilmu Sosial, Ekonomi dan Hukum Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Mantik Jurnal Ilmiah Edunomika (JIE) Community Development Journal: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Sosiohumaniora Kodepena (JSK) Journal of Industrial Engineering & Management Research (JIEMAR) International Journal of Social and Management Studies (IJOSMAS) Journal of Community Service and Engagement Kontigensi: Jurnal Ilmiah Manajemen Jurnal Ekonomi JURNAL ILMIAH GLOBAL EDUCATION Jurnal Manajerial Dan Kewirausahaan PRIMA : Portal Riset dan Inovasi Pengabdian Masyarakat JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Journal of Information Systems and Management Prosiding Seri Seminar Nasional Jurnal Bangun Manajemen Cross-border Journal of Sustainable Community Service International Journal of Management Science and Application Jurnal Serina Ekonomi dan Bisnis Jurnal Pengabdian Masyarakat Sultan Indonesia International Journal of Social Science and Community Service International Journal of Islamic Business and Economics (IJIBEC) Jurnal Ekonomi, Manajemen, Akuntansi
Claim Missing Document
Check
Articles

The Implementation Of Promotional Strategies During Covid 19 Pandemic To Increase Product Sales Hubner, Ira B; Juliana, Juliana; Saputra, Sonny; Djakasaputra, Arifin
Jurnal Bangun Manajemen Vol. 1 No. 1: Mei 2022
Publisher : PT Bangun Harapan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (201.156 KB) | DOI: 10.56854/jbm.v1i1.10

Abstract

Salah satu bentuk usaha yang berkembang pesat di industri makanan dan minuman adalah kedai kopi. Namun, sejak munculnya pandemi virus COVID-19 di Indonesia, pemerintah Indonesia mengeluarkan peraturan PSBB (Pembatasan Sosial Berskala Besar). Aturan ini dibuat untuk mencegah penyebaran virus. Namun kondisi tersebut berdampak pada kegiatan operasional dan penurunan pendapatan kedai kopi. Tujuan dari penelitian ini adalah untuk mengkaji seberapa besar dampak pandemi covid-19 terhadap penjualan makanan dan minuman, serta untuk mengetahui penerapan strategi promosi pada kedai kopi Maxx Coffee di The Breeze.Metode penelitian yang digunakan adalah studi kasus naratif atau deskriptif. Metode ini merupakan penelitian yang digunakan untuk menggambarkan suatu gejala, suatu peristiwa yang terjadi pada saat ini atau suatu masalah yang sebenarnya. Dalam penelitian ini, pengumpulan data dilakukan dengan cara wawancara pribadi dengan pelaku operasional usaha dan dokumentasi lapangan. Analisis data yang dilakukan adalah deskriptif analitik berdasarkan fakta-fakta yang ditemukan di lapangan kemudian menjadi hipotesis atau teori. Deskriptif analitik membahas bagaimana penulis merangkum sekumpulan data sehingga pembaca dapat dengan mudah memahami data tersebut. Hasil penelitian ini menunjukkan bahwa terdapat perbedaan yang cukup signifikan pada perbandingan tingkat penjualan sebelum dan sesudah pandemi covid-19. Strategi promosi baru yang tidak monoton harus dilakukan untuk dapat menumbuhkan kembali minat beli konsumen yang berujung pada peningkatan pendapatan penjualan pada Maxx Coffee The Breeze.  
Model For Measuring Customer Satisfaction And Delight In Restaurant Industry Juliana, Juliana; Antonio, Ferdi; Pramezwary, Amelda; Situmorang, Jimmy Muller Hasoloan; Djakasaputra, Arifin; Pramono, Rudy
Jurnal Manajemen Industri dan Logistik Vol 7, No 1 (2023): page 01 - 204
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v7i1.1022

Abstract

The purpose of the study was to analyze the effect of brand value, brand credibility, arousal, brand love, online buying on delight and the effect of delight on intention to book a restaurant. The population of this study were restaurant customers in Indonesia, with the sample of 250 respondents collected by online questionnaires using nonprobability sampling technique with convenience sampling—data analysis  run by PLS-SEM. Overall, the results of this study are descriptive statistical analysis. This study also offers other areas that deserve more research from the perspective of practitioners and researchers. The results showed that Arousal, Brand Credibility, Brand Love, Brand Value had a positive effect on Intention to Bookrestaurants through the variable of Delight. In contrast, online purchases have no effect on Delight or the hypothesis is not supported because customers feel doubtful and dissatisfied with online purchasing services and still feel afraid due to the occurrence of many frauds in online purchases.
Understanding Business Management Strategies in Enhancing Profitable and Sustainable SMEs Sabil, Sabil; Djakasaputra, Arifin; Bangkara, B.M.A.S. Anaconda; Manullang, Sardjana Orba; Hendriarto, Prasetyono
Jurnal Manajemen Industri dan Logistik Vol 6, No 1 (2022): page 01 - 176
Publisher : Politeknik APP Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30988/jmil.v6i1.989

Abstract

The purpose of this research was to get deeper undestanding on management of SMEs to win profitable and sustainable business. The publication of books, journal, and websites were become the main sources of the data that we got electronically. Because of this reason, several literatures related to profitable business strategies have been carefully studied to understand superior and sustainable governance and business strategies. The literature included is the electronic literature such as books and scientific articles. After reviewing and obtaining the valid answers, we discussed them carefully. Finally, we find several business management strategies to increase the profitability and sustainability of SMEs such as strategies to attract customers, continue to use various promotional methods, seek to increase subscriptions, add new items, and increase discounts.
Determinant of Purchase Intention on Game Gacha Genshin Impact Ivander, Axel; Djakasaputra, Arifin
Jurnal Manajerial Dan Kewirausahaan Vol. 6 No. 1 (2024): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v6i1.28553

Abstract

Game online yang populer di Indonesia adalah game gacha, terutama game gacha yang dikembangkan oleh developer asal Tiongkok, miHoYo. Penelitian ini dilakukan dengan tujuan menguji variabel Enjoyment, Economic Value, Social Value memiliki pengaruh terhadap intensi pembelian game Genshin Impact. Penelitian ini menggunakan metode purposive sampling, sebanyak 150 data responden mahasiswa Jabodetabek yang bermain dan niat membeli virtual itemGenshin Impact didapatkan melalui penyebaran kuesioner secara online menggunakan google form dan data dianalisis menggunakan SmartPLS-SEM. Hasil dalam penelitian ini menunjukkan terdapat pengaruh yang positif variabel Enjoyment terhadap Purchase Intention Game Gacha Genshin Impact, terdapat pengaruh yang positif variabel Economic Value terhadap Purchase Intention Game Gacha Genshin Impact, terdapat pengaruh yang positif variabel Social Value terhadap Purchase Intention Game Gacha Genshin Impact. Hasil analisis menyimpulkan bahwa terdapat pengaruh variabel Enjoyment, Economic Value dan Social Value terhadap Purchase Intention Game Gacha Genshin Impact. Gacha games are online games that are popular in Indonesia, especially the gacha games developed by a developer from China, miHoYo. The purpose of this study is to determine and analyze the effect of Enjoyment, Economic Value, and Social Value on Purchase Intention for the gacha game Genshin Impact. The method of determining the sample uses a non-probability sampling method with purposive sampling. The data collection method uses a questionnaire which was distributed to 150 respondents who are Jabodetabek university students who play Genshin Impact and are willing to purchase Genshin Impact virtual items. The data analysis used PLS SEM analysis. The results of the analysis conclude that there is an influence of Enjoyment, Economic Value and Social Value on the Purchase Intention of the gacha game Genshin Impact. The results of the study conclude that there is an influence of Enjoyment, Economic Value and Social Value on the Purchase Intention of the gacha game Genshin Impact.
What Drives Purchase Intention: Evidences Online Consumers in Jabodetabek on The Blibli.Com Angleque, Britney; Djakasaputra, Arifin
Jurnal Manajerial Dan Kewirausahaan Vol. 6 No. 1 (2024): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v6i1.28569

Abstract

Penelitian ini dilakukan dengan tujuan untuk mengetahui apakah terdapat pengaruh Citra Merek, Kualitas Layanan Elektronik, dan E-WOM terhadap minat beli konsumen online di Jabodetabek pada situs Blibli. Sampel yang digunakan dalam penelitian ini adalah masyarakat yang tinggal di Jabodetabek. Penelitian ini mengambil sebanyak 150 sampel yang dipilih dengan menggunakan metode purposive sampling dan data dianalisis menggunakan bantuan Partial Last Square Sructural Equation Modelling (PLS-SEM). Hasil pada penelitian ini menunjukan bahwa Citra Merek, Kualitas Layanan Elektronik, dan E-WOM merupakan faktor yang mampu mempengaruhi Niat Beli konsumen pada situs Blibli di Jabodetabek. This research was conducted with the aim to find out whether there is an influence of Brand Image, E-Service Quality, and E-WOM towards customer purchase intention in Blibli in Jabodetabek. The sample used in this study is people who live in Jabodetabek. This study used 150 selected using a purposive sampling method and data were analyzed using partial least square structural equation modeling (PLS-SEM). The results of this study indicate that Brand Image, E-Service Quality, and E-WOM are factors that can influence consumer purchase intention in Blibli Site in Jabodetabek.
Anteseden dan Konsekuensi Interaksi Sosial dalam Keputusan Pembelian: Gen Z Tokopedia Suandi, Calista Devana; Djakasaputra, Arifin
Jurnal Manajerial Dan Kewirausahaan Vol. 6 No. 2 (2024): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v6i2.29832

Abstract

Sosial media telah memberikan dampak terhadap perilaku konsumen yang dimulai dari cara mendapatkan informasi hingga perilaku setelah melakukan pembelian seperti ulasan terhadap suatu produk ataupun jasa. Tujuan dari penelitian ini adalah untuk menguji secara empiris pengaruh variabel content marketing, live streaming, online customer review, dan social interaction terhadap keputusan pembelian pada konsumen generasi Z dalam platform Tokopedia Live di Jakarta. Kesimpulan pada penelitian ini adalah Populasi yang digunakan adalah seluruh konsumen generasi Z pada platform Tokopedia Live di Jakarta sebanyak 364 responden. Penelitian ini menggunakan metode non-probability sampling dengan teknik purposive sampling sebagai metode pengambilan sampelnya, dengan menyebarkan kuesioner secara online yang kemudian diolah menggunakan Smart PLS 4. Data dianalisis dengan menggunakan metode kuantitatif. Hipotesis 1 menyatakan bahwa terdapat pengaruh positif content marketing terhadap keputusan pembelian dengan social interaction sebagai variabel mediasi. Hipotesis 2 menyatakan bahwa terdapat pengaruh positif live streamingterhadap keputusan pembelian dengan social interaction sebagai variabel mediasi. Hipotesis 3 menyatakan bahwa terdapat pengaruh positif online customer review terhadap keputusan pembelian dengan social interaction sebagai variabel mediasi. Hipotesis 4 menyatakan bahwa terdapat pengaruh positif content marketing terhadap keputusan pembelian. Hipotesis 5 menyatakan bahwa terdapat pengaruh negatif live streaming terhadap keputusan pembelian. Hipotesis 6 menyatakan bahwa terdapat pengaruh negatif online customer review terhadap keputusan pembelian, dan Hipotesis 7 menyatakan bahwa terdapat pengaruh negatif social interaction terhadap keputusan pembelian. Social media had an impact on consumer behavior starting from how to get information to behavior after making a purchase such as reviews of a product or service. The aim of this research is to empirically test the influence of content marketing, live streaming, online customer reviews, social interaction variables on purchasing decisions among generation Z consumers on the Tokopedia Live platform in Jakarta. The conclusion of this research is that the population used was all generation Z consumers on the Tokopedia Live platform in Jakarta, totaling 364 respondents. This research uses a non-probability sampling method with a purposive sampling technique as the sampling method, by distributing questionnaires online which are processed using Smart PLS 4. Data is analyzed using quantitative methods. Hypothesis 1 states that there is a positive influence of content marketing on purchasing decisions with social interaction as a mediating variable. Hypothesis 2 states that there is a positive influence of live streaming on purchasing decisions with social interaction as a mediating variable. Hypothesis 3 states that there is a positive influence of online customer reviews on purchasing decisions with social interaction as a mediating variable. Hypothesis 4 states that there is a positive influence of content marketing on purchasing decisions. Hypothesis 5 states that there is a negative influence of live streaming on purchasing decisions. Hypothesis 6 states that there is a negative influence of online customer reviews on purchasing decisions, Hypothesis 7 states that there is a negative influence of social interaction on purchasing decisions.
Analisis Faktor-Faktor yang Mempengaruhi Brand Loyalty pada Pengguna Iphone di Jabodetabek Farrellio, Fiore; Djakasaputra, Arifin
Jurnal Manajerial Dan Kewirausahaan Vol. 6 No. 2 (2024): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v6i2.29837

Abstract

Seiring berkembangnya teknologi, handphone telah berkembang menjadi smartphone yang dapat digunakan dan dioperasikan seperti komputer. Saat ini handphone sudah tidak lagi dipandang sebagai barang mewah, namun sudah menjadi kebutuhan pokok bagi hampir semua kalangan. Persentase masyarakat Indonesia yang menggunakan handphone termasuk smartpone cenderung meningkat seiring perkembangan waktu. Jumlah pengguna smartphone yang terus bertambah akan meningkatkan jumlah merek yang tersedia di pasaran. Salah satu perusahaan smartphone yang menguasai pasar smartphone dunia adalah Apple dengan produk andalannya yaitu iPhone. Tujuan penelitian ini untuk mengetahui dan menguji secara empiris pengaruh brand experience terhadap brand loyalty melalui perceived quality dan brand trust sebagai variabel mediasi pada pengguna iPhone. Penelitian ini menggunakan data primer dengan menyebarkan kuesioner kepada pengguna iPhone di daerah Jabodetabek dengan jumlah sampel sebanyak 200 responden menggunakan metode non probability sampling dengan teknik purposive sampling. Metode analisis data dalam penelitian ini yaitu metode kuantitatif dengan menggunakan PLS-SEM, yang diolah dengan bantuan software SmartPLS versi 4.0.9.6. Hasil menunjukkan bahwa brand experience berpengaruh positif dan signifikan terhadap brand loyalty melalui perceived quality dan brand trust sebagai variabel mediasi pada pengguna iPhone di Jabodetabek.   As technology develops, cellphones have developed into smartphones that can be used and operated like computers. Currently, cellphones are no longer seen as a luxury item, but have become a basic necessity for almost all groups. The percentage of Indonesians who use cellphones, including smartphones, tends to increase over time. The increasing number of smartphone users will increase the number of brands available on the market. One of the smartphone companies that dominates the world smartphone market is Apple with its flagship product, the iPhone. The aim of this research is to determine and empirically test the influence of brand experience on brand loyalty through perceived quality and brand trust as mediating variables for iPhone users. This research uses primary data by distributing questionnaires to iPhone users in the Jabodetabek area with a sample size of 200 respondents using a non-probability sampling method with purposive sampling technique. The data analysis method in this research is a quantitative method using PLS-SEM, which was processed with the help of SmartPLS software version 4.0.9.6. The results show that brand experience has a positive and significant effect on brand loyalty through perceived quality and brand trust as mediating variables for iPhone users in Jabodetabek.
Menggali Faktor-Faktor yang Mendorong Repurchase Intention pada Platform Shopee Food Avisca, Gemitalia; Djakasaputra, Arifin
Jurnal Manajerial Dan Kewirausahaan Vol. 6 No. 3 (2024): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v6i3.31591

Abstract

Penelitian ini diarahkan untuk menjawab tantangan yang muncul seiring dengan kemajuan teknologi dan tren digitalisasi yang semakin merajalela, terutama dalam konteks pesatnya pertumbuhan penggunaan platform pengiriman makanan secara online, seperti Shopee Food, yang telah menjadi bagian tak terpisahkan dari kehidupan sehari-hari masyarakat di tengah perkembangan era digital yang kian meluas dan kompleks. Dengan demikian, penelitian ini memiliki fokus khusus untuk melakukan analisis mendalam terhadap pengaruh faktor-faktor kritis seperti perceived security, trust, dan perceived ease of use, yang secara substansial memengaruhi intensi pelanggan untuk melakukan pembelian ulang pada platform Shopee Food, khususnya di wilayah JABODETABEK, yang dipilih sebagai ruang lingkup penelitian ini. Sampel yang digunakan dalam penelitian ini mencakup 206 responden yang memiliki pengalaman bertransaksi di platform Shopee Food, dengan metode pengolahan data yang menggunakan teknik SMART-PLS 4.0 sebagai pendekatan utama dalam mengevaluasi dan menganalisis hubungan antara variabel-variabel yang diuji. Dengan merinci dan memerinci setiap elemen dalam penelitian ini, ditemukan bahwa perceived security, trust, dan perceived ease of use ternyata memiliki dampak positif yang signifikan terhadap repurchase intention pelanggan Shopee Food di wilayah JABODETABEK, memberikan wawasan yang berharga terkait perilaku konsumen dalam menggunakan layanan pengiriman makanan secara online di era ini. This research is aimed at addressing the challenges arising from the advances in technology and the pervasive trend of digitization, particularly in the rapidly growing use of online food delivery platforms such as Shopee Food, which has become an inseparable part of daily life amid the expanding and intricate digital era. Thus, this study specifically focuses on conducting an in-depth analysis of the critical factors, such as perceived security, trust, and perceived ease of use, that substantially influence customers' intention to make repeat purchases on the Shopee Food platform, particularly in the JABODETABEK region chosen as the scope of this research. The sample for this study comprises 206 respondents with experience in transacting on the Shopee Food platform, and the data processing method employs the SMART-PLS 4.0 technique as the primary approach to evaluating and analyzing the relationships between the tested variables. By detailing and elaborating on each element in this research, it was found that perceived security, trust, and perceived ease of use significantly and positively impact the repurchase intention of Shopee Food customers in the JABODETABEK region, providing valuable insights into consumer behavior when using online food delivery services in this era.
Optimasi Kinerja Usaha UMKM Kuliner: Hubungan Aspek Internal Melalui Customer Engagement Nurmilah, Rina; Djakasaputra, Arifin
Jurnal Manajerial Dan Kewirausahaan Vol. 6 No. 3 (2024): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v6i3.31596

Abstract

Dalam menjalankan suatu usaha perlu menerapkan beberapa hal agar terciptanya kinerja usaha yang baik, yakni penggunaan social media yang benar membantu mempromosikan suatu usaha, interaksi customer engagement juga dapat meningkatkan rating suatu usaha. Pemilik usaha juga perlu menerapkan entrepreneurial orientation agar usaha dapat berkembang lebih maju dan bisa bersaing secara kompetitif di pasar, selain itu pemilik usaha juga perlu menghadirkan innovation terhadap produk dan sebagainya. Tujuan dari penelitian ini adalah untuk mengetahui pengaruh social media terhadap kinerja usaha, pengaruh entrepreneurial orientation terhadap kinerja usaha, pengaruh innovation terhadap kinerja usaha, pengaruh social media terhadap customer engagement sebagai variabel mediasi, pengaruh customer engagement sebagai variabel mediasi terhadap kinerja usaha. Teknik pemilihan sampel yang digunakan dalam penelitian ini adalah non probability sampling dan teknik pengambilan sampel menggunakan teknik purposive sampling. Data diambil menggunakan kuesioner online dan offline google form dengan jumlah total sebanyak 200 responden. Pengolahan data penelitian ini menggunakan SmartPLS 4.0.9. sampel data penelitian ini adalah pemilik UMKM kuliner di wilayah Jakarta Barat. Hasil dari penelitian ini yaitu social media tidak berpengaruh positif dan tidak signifikan terhadap kinerja usaha, entrepreneurial orientation berpengaruh positif dan signifikan terhadap kinerja usaha, innovation berpengaruh positif dan signifikan terhadap kinerja usaha, social media secara positif dan signifikan berpengaruh terhadap customer engagement sebagai variabel mediasi, customer engagement sebagai mediasi berpengaruh positif dan signifikan terhadap kinerja usaha. The business owner also needs to implement several things in doing a good venture performance, namely the use of social media that helps promote a business, customer engagement interactions can also increase the rating of a business. Business owners also need to apply entrepreneurial orientation in order to make their business grow more and be able to compete competitively in this market, besides that business owners need to present innovation in products and others. The purpose of this study is to determine the effect of social media on venture performance, the effect of entrepreneurial orientation on venture performance, the effect of innovation on venture performance, the effect of social media on customer engagement as a mediating variable, the effect of customer engagement as a mediating variable on venture performance. The sample selection technique used in this research was non probability sampling and sampling technique using purposive sampling technique. Data is taken using online and offline google form questionnaires with a total of 200 respondents. Processing of this research data using SmartPLS 4.0.9. The data sample of this study is the owner of MSME culinary in West Jakarta. The results of this study are social media has no positive and insignificant effect on venture performance, entrepreneurial orientation has a positive and significant effect on venture performance, innovation has a positive and significant effect on venture performance, social media positively and significantly affects customer engagement as a mediating variable, customer engagement as mediation has a positive and significant effect on venture performance.
Antecedents of Satisfaction and The Influence of Recommend Intention Djakasaputra, Arifin; Juliana, Juliana; Lemy, Diena Mutiara; Pramezwary, Amelda; Hubner, Ira Brunchilda; Prabowo, Gunawan
Jurnal Ilmiah Global Education Vol. 5 No. 2 (2024): JURNAL ILMIAH GLOBAL EDUCATION, Volume 5 Nomor 2, Juni 2024
Publisher : LPPM Institut Pendidikan Nusantara Global

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/jige.v5i2.2642

Abstract

Visitor satisfaction is an important factor in tourist destinations. Therefore, the aim of this research is to test destination image, Emotional experience, Pro-Growth Destination Authenticity, satisfaction and influence on Recommend Intention. The population of this research is tourists visiting Bali. The sample in this study was 200 respondents using a purposive sampling technique with criteria of age 17 years above. tourists visiting tourist villages a minimum of once a year. This research is quantitative research with a survey method. The data collection tool in this research used a questionnaire. Data analysis using PLS-SEM. The research results show that the variables pro growth Destination Image, Pro Growth Destination Authentication, Emotional Experience have a positive and significant influence on satisfaction, and Satisfaction has a positive and significant influence on intention to recommend.
Co-Authors Afrilya, Bely Albert Albert Amelda Pramezwary Angelina Stephanie Angleque, Britney Antonio, Ferdi Assaly, Arifin Avisca, Gemitalia B.M.A.S. Anaconda Bangkara Broto Mudjianto Bunga Aditi Catherine Ardelia Tan Chandra, Jimmy Chelsea Laurent Kurniawan Cherry Darmawan Christinio , Elizabeth Cicilia Angelisca Darmawan, Cherry Darwan Tanady Diena Mutiara Lemy Djaja, Tara Clarisa Dwi Septi Haryani Eka Hendrayani Elyzabeth , Elyzabeth Erina Alimin Fachrurazi Fachrurazi Farrellio, Fiore Felix Leonardi Florensia Irena Frans Sudirjo Frenick Halim Gelion, Gelion George Nicholas Gunawan Prabowo Gunawan Prabowo, Gunawan Halim Putera Siswanto Hendriarto, Prasetyono Hubner, Ira B. Hulu, Meitolo Indra, Febryola Innocentius Bernarto, Innocentius Ivander, Axel James Austin Jayanti , Yunia Arinda Jayanti, Yunia Arinda Jefry Jefry Jessica Novia Widjaja Jessica Virgiana Wijaya Jimmy Muller Hasoloan Situmorang Juliana Juliana Juliana Juliana Juliana Juliana, Juliana July Hidayat Luh Komang Candra Dewi Mahanani, Zenita Dian Mas’ad, Muhammad Aunurrochim Muhammad Tony Nawawi Nasib Nawawi, M.Tony Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nova Bernedeta Sitorus Nurmilah, Rina Patty, Putri Syane Pramezwary, Amelda Pramono, Rudy Puspita, Elizabeth Christinio Putri, Anggraini Prastika Putri, Nadira Aulia Rasyid , Ardiansyah Refaldy, Alvin Rico Candra Rocky Nagoya Rosianna Sianipar Rosmita Rasyid Rosyada, Maulin Amrina sabil sabil, sabil Sabrina O Sihombing Sandra Maleachi Sandra Maleachi Sanny Ekawati Saputra, Sonny Saraliandra, Junita Sardjana Orba Manullang Satriohantoro, Mikael Senduk, Gerda Annisa Septa Diana Nabella Sianipar, Rosianna Silvia Ekasari Sitorus, Nova Bernedetta Situmorang, Jimmy Muller Hasoloan Sjarifudin, Veronica Sonny Saputra Sri Aprianti Tarigan Stephanie, Hergian Suandi, Calista Devana Syahri, Anggun Aisyah Tanti Widia Nurdiani Theng, Bestadrian P Theng Valentina Veronica, Natasya Vicka Putridita Wijaya, Andriano Wiwik Handayani YUNIARWATI YUNIARWATI