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All Journal Journal The Winners Jurnal Mirai Management International Journal of Artificial Intelligence Research Journal of Economic, Bussines and Accounting (COSTING) SEIKO : Journal of Management & Business AkMen JURNAL ILMIAH Jurnal BISNIS & KEWIRAUSAHAAN JURNAL MANAJEMEN BISNIS E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Dinasti International Journal of Education Management and Social Science Jurnal Informasi dan Teknologi Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Darma Agung Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Economics and Digital Business Review International Journal of Multidisciplinary Research and Literature (IJOMRAL) Bussman Journal : Indonesian Journal of Business and Management Contemporary Journal on Business and Accounting Kreasi: Jurnal Inovasi dan Pengabdian Kepada Masyaraka Cakrawala: Jurnal Pengabdian Masyarakat Global Jurnal Kabar Masyarakat Jurnal E-bussiness Institut Teknologi dan Bisnis Muhammadiyah Polewali Mandar Jurnal Bisnis dan Kewirausahaan Jurnal Indonesia : Manajemen Informatika dan Komunikasi Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian Atestasi : Jurnal Ilmiah Akuntansi
LAUNTU, ANSIR
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Pelatihan Peningkatan Penjualan Kain Tenun Sutra Di Desa Tanjung Bira Bulukumba Fajriah, Yana; Hamiddin, Irwan Nur; Arianti, Rezky; Nur Syamsu; Rusli Djunaid; Andi Dahrul; Rusni; Dharmawati Djaharuddin; Ansir Launtu; Rizky Rifandi; Muhammad Tafsir
KREASI : Jurnal Inovasi dan Pengabdian kepada Masyarakat Vol. 3 No. 2 (2023): Agustus
Publisher : BALE LITERASI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58218/kreasi.v3i2.644

Abstract

Sulawesi Selatan adalah salah satu daerah penghasil kain tenun sutra yang terkenal. Setiap daerah di provinsi Sulawesi Selatan memiliki usaha tenun sutra dan Salah satu daerah yang masih melestarikan budaya sarung tenunnya yaitu di Bira Kecamatan Bontobahari Kabupaten Bulukumba. Saat ini terdapat beberapa pelaku usaha tenun sutra yang masih menjalankan usahanya. Perkembangan industri tenun sutra di Bulukumba dalam beberapa tahun terakhir tidak berkembangan baik. Kurangnya pasokan bahan baku benang sutra, pengelolaan keuangan yang tidak bagus, alat tenun yang kurang dan promosi yang tidak maksimal membuat usaha tenun sutra menjadi permasalahan yang dijumpai saat ini. Kegiatan pengabdian masyarakat yang dilakukan oleh beberapa dosen bertujuan untuk membantu pelaku usaha tenun sutra WAMAR dalam mengatasi persoalan-persoalan yang dihadapi. Kegiatan wawancara yang dilakukan oleh para dosen bertujuan untuk mengetahui persoalan yang dihadapi. Pelatihan dan pendampingan baik dalam pengelolaan laporan keuangan maupun strategi penjualan menjadi kontribusi tim dosen terhadap perkembangan usaha tenun sutra MAWAR.
ANALISIS EFEKTIVITAS KAMPANYE INFLUENCER MARKETING: TINJAUAN TERHADAP PENGARUH DAN PERSEPSI KONSUMEN TERHADAP MEREK mulyadi, Tirta; Launtu, Ansir; Anwar, Muh. Abduh.; Suyatno, Agus; Jayanto, Imam
JURNAL DARMA AGUNG Vol 32 No 2 (2024): APRIL
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Darma Agung (LPPM_UDA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46930/ojsuda.v32i2.4169

Abstract

Artikel ini bertujuan untuk melakukan analisis terhadap efektivitas kampanye Influencer Marketing dengan fokus pada pengaruh dan persepsi konsumen terhadap merek. Metode yang digunakan dalam artikel ini adalah literature review, yang menggabungkan temuan-temuan dari berbagai sumber terpercaya dalam domain pemasaran dan komunikasi. Analisis ini bertujuan untuk menyelidiki bagaimana kampanye Influencer Marketing memengaruhi perilaku dan persepsi konsumen terhadap merek, serta faktor-faktor apa yang mempengaruhi tingkat efektivitasnya. Dalam prosesnya, artikel ini juga akan membahas tentang kelebihan dan kekurangan dari strategi pemasaran ini, serta tren-tren terbaru dalam penggunaan Influencer Marketing. Hasil dari artikel ini diharapkan dapat memberikan pemahaman yang lebih mendalam tentang bagaimana kampanye Influencer Marketing dapat digunakan secara efektif untuk memperkuat citra merek dan meningkatkan interaksi dengan konsumen. Implikasi praktis dari temuan ini dapat membantu praktisi pemasaran dalam merancang dan mengimplementasikan strategi pemasaran yang lebih efektif di era digital yang terus berkembang.
Sosialisasi Pengembangan Ekowisata Dalam Meningkatkan Ekonomi Masyarakat Di Desa Wiring Tasi Kecamatan Suppa Kabupaten Pinrang Ansir Launtu; Ardiansyah Halim; Syamsul Alam; Yana Fajriah; Hasbiyadi Hasbiyadi; M.Irwan N.H; Jumiati Jumiati
Jurnal Kabar Masyarakat Vol. 2 No. 2 (2024): Mei : JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jkb.v2i2.1936

Abstract

This service activity aims to socialize the development of ecotourism in improving the community's economy. This activity was carried out in collaboration with STIEM Bongaya Makassar with partner institutions in this activity, namely TJSL, PT PLN (Persero), Lowita Coastal Youth Community. The number of coastal communities involved in the Talkshow activities was 15 residents. The activity will take place on November 4 and 5 2023. The activity method is carried out by means of Simulation, Discussion and Question and Answer. The results of this socialization activity are expected to become a reference for the government in formulating policies in the tourism sector. The establishment of facilities to support community participation in tourism development and development is something that the government should not miss because whatever form of development it takes, it must always prioritize the impact it will have on the community, including tourism development. In this way, it is hoped that the government's support will be prioritized in efforts to improve the economy and community welfare. Assistance - assistance from the government can be provided to support community participation in tourism development and development, both in capital, assistance, training and marketing.
Meningkatkan Kualitas dengan Program Mencintai Buku dan Meningkatkan Minat Baca di Kalangan Anak-Anak Hasbiyadi Hasbiyadi; Ampauleng Ampauleng; Salma Abdullah; Ansir Launtu; Syahruddin Syahruddin; Muh. Rusli Junaid; Dahniyar Dahniyar; Geraldi Geraldi; Wendy Tri Saputra
Cakrawala: Jurnal Pengabdian Masyarakat Global Vol. 3 No. 3 (2024): Cakrawala: Jurnal Pengabdian Masyarakat Global
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/cakrawala.v3i3.3087

Abstract

This community service activity aims to increase interest in reading among children, especially elementary school children. This activity was carried out in Sanrobone Village, Sanrobone District, Takalar Regency, South Sulawesi and is a collaboration between STIEM Bongaya Makassar and the Sanrobone Village Government. This community service activity is packaged in the form of counseling and mentoring in an effort to increase interest in reading at an early age in one of the Elementary Schools in Sanrobone Village. There are several ways that parents must use to bring their children closer so that children are more accustomed to reading. Provide free time to read books to your children every day, Surround your children with various reading books, Make time to read with family, Make time to read with family, Provide support for their various reading activities, Get used to going to the library, Keep up with your child's reading development, Parents need to pay attention, seek help immediately if there is a problem in reading, use various methods to help your child, show your enthusiasm when your child reads his reading book. In the future, this activity is expected to continue so that interest in reading, especially among children, will increase.
Analysis of The Influence of Perceived Compatibility, Perceived Ease of Use and Perceived Usefulness on Intention to Use Mobile Banking Digital Transaction Services of Banking Customers Nurhasanah, Nurhasanah; Launtu, Ansir; Dharmawan, Donny; Ekasari, Silvia; Puwanti
Jurnal Informasi dan Teknologi 2023, Vol. 5, No. 4
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v5i4.432

Abstract

Among Asian nations, Indonesia is ranked fifteenth for internet usage. There are currently over two million mobile application subscribers of the bank taken in this study, a 80% rise since the beginning of 2021. The purpose of this study is to ascertain the degree to which consumer decisions about mobile banking are influenced by the Technology Acceptance Model (TAM) hypothesis. Descriptive analysis with a quantitative approach is used in this study. Utilizing the dimensions and indicators of each variable, data analysis is performed by determining the degree to which the independent variables—perceived ease of use, perceived usefulness, perceived risk, and perceived compatibility—have an impact on the dependent variable, or consumer decisions. Multiple regression analysis is used in this work. Because of the study's noteworthy findings, Ha is accepted and H0 is denied. The findings indicated that the decision to utilize mobile banking is somewhat influenced by perceived ease of use. The decision to adopt mobile banking is influenced in part by perceived utility. One factor influencing the choice to adopt mobile banking is perceived risk. The choice to utilize mobile banking is somewhat influenced by perceived compatibility. The choice to utilize mobile banking is simultaneously influenced by perceptions of compatibility, risk, utility, and convenience of use.
Application of Exponential Comparison Method in Designing Decision Support Systems For Performance and Promotions Assessment in Banking Industry Launtu, Ansir; Rahayu, Betty; Dharmawan, Donny; Fahrizal; Mertua Agung Durya, Ngurah Pandji
Jurnal Informasi dan Teknologi 2023, Vol. 5, No. 4
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v5i4.446

Abstract

This research aims to find out how to design a decision support system for evaluating employee performance as a promotion. Data collection in this research used observation, interviews, and a literature study. The population in this study were employees. Rapid Application Development (RAD) is the system development method that the author used to create this application. The tools that the author uses in system design are UML (Unified Model Language) diagrams to show the process and data flow to be designed; Adobe Dreamweaver CS6 is used to design applications; Wamp Server is used as a webserver; and Diaportable is used to illustrate UML diagrams. Based on the results of the discussion, the following were obtained: The decision support system with MPE analysis (Exponential Comparison Method) aims to find employees who are worthy of promotion. The assessment system consists of seven, including education, work performance, discipline, communicativeness, cooperation, reasoning, encouragement of achievement, and responsibility for self-assessment, which are carried out by HRD staff and supervisors, while the HRD manager is only responsible for the decision-making process. The results of this research are in the form of graphs and accumulated MPE assessments, which show the ranking order of each candidate employee.
Analysis of The Acceptance Level Of Digital Wallet Users in Digitally Parking Payment Using The Technology Acceptance Model Approach Launtu, Ansir; Nurlina; Mentalita, Hotma; Ilyas, Arifai; Munizu, Musran
Jurnal Informasi dan Teknologi 2024, Vol. 6, No. 1
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v6i1.482

Abstract

This study aims to identify the factors that affect users' acceptability of using an e-wallet to pay for parking. We used a cross-sectional quantitative approach to carry out this study. We distributed questionnaires and conducted surveys to gather data. This study's population includes anybody who pays with a mobile wallet and utilizes parking services. One hundred people made up the study's sample. Using SmartPLS, we performed statistical data analysis that involved hypothesis testing, inner and outer model analysis, and examination of the data. It's evident from the hypothesis results that using e-wallets to pay for parking makes consumers feel more productive. Users' perception of the usefulness of utilizing e-wallets to pay for parking is indicated by their approval of the PU3 indication. However, because security rejects their goal of using e-wallets, users do not feel secure when using them. Perceived utility and subjective norms are the main determinants of e-wallet acceptance as a payment method; design comes in second. The hypothesis that most influences this research is the relationship between perceived ease of use and perceived usefulness, with perceived ease of use being influenced by design.
Application of The End User Computing Satisfaction Method to Analyze User Satisfaction Toward the Quality of Mobile Banking Services Sudirjo, Frans; Ekasari, Silvia; Hendayani, Nenden; Dharmawan, Donny; Launtu, Ansir
Jurnal Informasi dan Teknologi 2024, Vol. 6, No. 1
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v6i1.490

Abstract

This research aims to find out how to analyze user satisfaction with the quality of mobile banking application services using the end-user computing satisfaction model. This research adopts a quantitative approach. Use of questionnaires as a data collection tool. Sampling was done using the purposive sampling technique, with a sample size of 100 respondents. Researchers conducted demographic, outer, and inner model analyses using the PLS-SEM approach via Smart-PLS. This research indicates that most mobile banking application users were satisfied with their overall use. The four hypotheses proposed, namely ease of use, perceived usefulness, and timeliness, were all accepted with solid evidence. The results of hypothesis testing show that three hypotheses have a highly significant influence on user satisfaction, namely H5 (perceived usefulness), H4 (format), and H3 (ease of use). These factors, such as user-perceived usefulness, format quality, and ease of use, provide a positive experience for users to feel satisfied with the application. However, two hypotheses are not accepted, indicating that the accuracy variable (accuracy) and content variable (content) do not significantly influence user satisfaction. The purpose of adding the perceived usefulness variable to this research is to obtain information about how practical the application is for users, and the results of the t-test show that this variable has a significant relationship with user satisfaction.
Digitalization and Business Transformation: Young MSME Practitioners' Perspectives on Current Economic Changes Sjahruddin, Herman; Chatra, Afdhal; Ernawati, Ernawati; Saefudin, Arif; Launtu, Ansir
Journal The Winners Vol. 25 No. 1 (2024): Journal The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v25i1.11687

Abstract

The COVID-19 pandemic has forced many businesses to shut down their operations and shift to digital platforms to survive and ensure their business continues. Hence, Micro, Small, and Medium Enterprises (MSMEs) have undergone an accelerated digital transformation to adopt technological innovations. The research aimed to identify the factors that encouraged and hindered digital innovation in MSMEs during economic destabilization, focusing on the perspectives of young entrepreneurs in Makassar City. Qualitative methods were used, involving in-depth interviews with 25 young entrepreneurs in Makassar City to explore the positive and negative impacts of transitioning to digital platforms post-pandemic. Data analysis was conducted using the inductive content analysis method. The results show that digital innovation in MSMEs after the pandemic is influenced by external factors (market and demand restrictions) and internal factors (personal and professional development). The limited financing, technology, and management of MSMEs compared to large enterprises make them more vulnerable to post-pandemic bankruptcy. Barriers faced in running businesses post-pandemic include market challenges on digital platforms, the need for necessary skills, and infrastructure availability. The implications of these findings are expected to develop programs that support young entrepreneurs and provide recommendations for the government in formulating policies and strategies to encourage digital entrepreneurship, especially in developing countries after the current pandemic.
Risk Management Strategies in The Financial Industry Theoretical Review and Practical Implications Suarmanayasa, I Nengah; Pramesworo, Ignatius Septo; Masela, Anthon; Sucipto, Bambang; Launtu, Ansir
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 4 (2024): JIMKES Edisi Juli 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Employee satisfaction is something that companies should pay close attention to because when the company provides job satisfaction, employees are ensured to give their best to the company. This study is a descriptive quantitative type. The research was conducted at PT. Pos Indonesia (Persero) Tapaktuan. The data used in this study are primary data. The population in this study consisted of all employees of PT. Pos Indonesia Tapaktuan, totaling 32 people. The data analysis technique used in this study is multiple linear regression assisted by SPSS software. The tests conducted in this study include validity testing, reliability testing, normality testing, multiple linear regression testing, hypothesis testing (t and f), and determinant testing. The results of the study indicate that the work environment partially influences employee satisfaction, work discipline partially influences employee satisfaction, motivation partially influences employee job satisfaction and work environment, work discipline, motivation collectively influence employee job satisfaction at PT. Pos Indonesia Tapaktuan.
Co-Authors Abd. Mansyur Mus Abdi Akbar Idris Abdul Gaffar Afdhal Chatra Perdana Agus Suyatno Ahmad Anto Alikhsan, Muh Amar Ampauleng Ampauleng Andi Dahrul Anthon Masela Anwar, Muh. Abduh. Ardiansyah Halim Arianti, Rezky Arif Saefudin Arifai Ilyas Arifin, Moh. Syamsul Aswar Aswar Cakranegara, Pandu Adi Chairul Anam, Chairul Dahniyar Dahniyar Daud, Dahniyar Dewi Widiyastutin Suripto Dharmawati Djaharuddin Donny Dharmawan Ekasari, Silvia Elyas Albar Endrawati, Titin Ernawati Ernawati FAHRIZAL Farhan Alif Kadir Frans Sudirjo Geraldi Geraldi Hamiddin, Irwan Nur Hasbiyadi Hasbiyadi Hendayani, Nenden Herdiyanti, Herdiyanti I Nengah Suarmanayasa Ignatius Septo Pramesworo Irwan AS Iswahyu Pranawukir Jayanto, Imam Judijanto, Loso Jumiati Jumiati Khairunnisa Klemens Mere Lusiana Kanji M.Irwan N.H Marsari, Endy Gunanto Maskikit, Coleta Mentalita, Hotma Merci, Merci Mertua Agung Durya, Ngurah Pandji MS, Zainuddin Muammar Revnu Ohara Mudasetia, Mudasetia MUH. AKOB Muh. Rusli Junaid Muhammad Asir Muhammad Asir Muhammad Tafsir Muklis Kanto Mursida Abu Musran Munizu Mutmainah Nur Syamsu Nurhasanah Nurhasanah Nurlina PA Andiena Nindya Putri PA Andiena Nindya Putri Palupessy, Yemima A Piartrini, Putu Saroyini Putra S, Wahyu Surya Putri, Amelia Puwanti Rahayu, Betty Ramli S Rizky Rifandi Rumianti, Chaerunnisa Rusli Djunaid Rusni Salma Abdullah Sandi Karese Sauri, Sauri Setiawan, Zunan Siti Nurhayati Sjahruddin, Herman Sri Hastutik Sucipto, Bambang Sutrayani. A, Aktri Syahruddin Syahruddin Syaifullah Syam, Syaifullah Syamsul Alam Tamaulina Br Sembiring Themba, Orfyanni S. Tirta Mulyadi Upik Djaniar Wahyudin Rahman Wendy Tri Saputra Widagdo, Djoko Yahya, Lucky Mahesa Yana Fajriah Yanti Setianti Yenni Kurnia Gusti Zulfikry Sukarno