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All Journal Journal The Winners Jurnal Mirai Management International Journal of Artificial Intelligence Research Journal of Economic, Bussines and Accounting (COSTING) SEIKO : Journal of Management & Business AkMen JURNAL ILMIAH JURNAL MANAJEMEN BISNIS E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Dinasti International Journal of Education Management and Social Science Jurnal Informasi dan Teknologi Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Darma Agung Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Economics and Digital Business Review International Journal of Multidisciplinary Research and Literature (IJOMRAL) Bussman Journal : Indonesian Journal of Business and Management Contemporary Journal on Business and Accounting JURNAL ECONOMINA Kreasi: Jurnal Inovasi dan Pengabdian Kepada Masyaraka Cakrawala: Jurnal Pengabdian Masyarakat Global Jurnal Kabar Masyarakat Jurnal E-bussiness Institut Teknologi dan Bisnis Muhammadiyah Polewali Mandar Jurnal Bisnis dan Kewirausahaan Jurnal Indonesia : Manajemen Informatika dan Komunikasi Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian Atestasi : Jurnal Ilmiah Akuntansi Jurnal Pengabdian dan Inovasi Masyarakat
LAUNTU, ANSIR
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Analysis of The Acceptance Level Of Digital Wallet Users in Digitally Parking Payment Using The Technology Acceptance Model Approach Launtu, Ansir; Nurlina; Mentalita, Hotma; Ilyas, Arifai; Munizu, Musran
Jurnal Informasi dan Teknologi 2024, Vol. 6, No. 1
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v6i1.482

Abstract

This study aims to identify the factors that affect users' acceptability of using an e-wallet to pay for parking. We used a cross-sectional quantitative approach to carry out this study. We distributed questionnaires and conducted surveys to gather data. This study's population includes anybody who pays with a mobile wallet and utilizes parking services. One hundred people made up the study's sample. Using SmartPLS, we performed statistical data analysis that involved hypothesis testing, inner and outer model analysis, and examination of the data. It's evident from the hypothesis results that using e-wallets to pay for parking makes consumers feel more productive. Users' perception of the usefulness of utilizing e-wallets to pay for parking is indicated by their approval of the PU3 indication. However, because security rejects their goal of using e-wallets, users do not feel secure when using them. Perceived utility and subjective norms are the main determinants of e-wallet acceptance as a payment method; design comes in second. The hypothesis that most influences this research is the relationship between perceived ease of use and perceived usefulness, with perceived ease of use being influenced by design.
Application of The End User Computing Satisfaction Method to Analyze User Satisfaction Toward the Quality of Mobile Banking Services Sudirjo, Frans; Ekasari, Silvia; Hendayani, Nenden; Dharmawan, Donny; Launtu, Ansir
Jurnal Informasi dan Teknologi 2024, Vol. 6, No. 1
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v6i1.490

Abstract

This research aims to find out how to analyze user satisfaction with the quality of mobile banking application services using the end-user computing satisfaction model. This research adopts a quantitative approach. Use of questionnaires as a data collection tool. Sampling was done using the purposive sampling technique, with a sample size of 100 respondents. Researchers conducted demographic, outer, and inner model analyses using the PLS-SEM approach via Smart-PLS. This research indicates that most mobile banking application users were satisfied with their overall use. The four hypotheses proposed, namely ease of use, perceived usefulness, and timeliness, were all accepted with solid evidence. The results of hypothesis testing show that three hypotheses have a highly significant influence on user satisfaction, namely H5 (perceived usefulness), H4 (format), and H3 (ease of use). These factors, such as user-perceived usefulness, format quality, and ease of use, provide a positive experience for users to feel satisfied with the application. However, two hypotheses are not accepted, indicating that the accuracy variable (accuracy) and content variable (content) do not significantly influence user satisfaction. The purpose of adding the perceived usefulness variable to this research is to obtain information about how practical the application is for users, and the results of the t-test show that this variable has a significant relationship with user satisfaction.
Digitalization and Business Transformation: Young MSME Practitioners' Perspectives on Current Economic Changes Sjahruddin, Herman; Chatra, Afdhal; Ernawati, Ernawati; Saefudin, Arif; Launtu, Ansir
Journal The Winners Vol. 25 No. 1 (2024): Journal The Winners
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v25i1.11687

Abstract

The COVID-19 pandemic has forced many businesses to shut down their operations and shift to digital platforms to survive and ensure their business continues. Hence, Micro, Small, and Medium Enterprises (MSMEs) have undergone an accelerated digital transformation to adopt technological innovations. The research aimed to identify the factors that encouraged and hindered digital innovation in MSMEs during economic destabilization, focusing on the perspectives of young entrepreneurs in Makassar City. Qualitative methods were used, involving in-depth interviews with 25 young entrepreneurs in Makassar City to explore the positive and negative impacts of transitioning to digital platforms post-pandemic. Data analysis was conducted using the inductive content analysis method. The results show that digital innovation in MSMEs after the pandemic is influenced by external factors (market and demand restrictions) and internal factors (personal and professional development). The limited financing, technology, and management of MSMEs compared to large enterprises make them more vulnerable to post-pandemic bankruptcy. Barriers faced in running businesses post-pandemic include market challenges on digital platforms, the need for necessary skills, and infrastructure availability. The implications of these findings are expected to develop programs that support young entrepreneurs and provide recommendations for the government in formulating policies and strategies to encourage digital entrepreneurship, especially in developing countries after the current pandemic.
Risk Management Strategies in The Financial Industry Theoretical Review and Practical Implications Suarmanayasa, I Nengah; Pramesworo, Ignatius Septo; Masela, Anthon; Sucipto, Bambang; Launtu, Ansir
Jurnal Ilmiah Manajemen Kesatuan Vol. 12 No. 4 (2024): JIMKES Edisi Juli 2024
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Employee satisfaction is something that companies should pay close attention to because when the company provides job satisfaction, employees are ensured to give their best to the company. This study is a descriptive quantitative type. The research was conducted at PT. Pos Indonesia (Persero) Tapaktuan. The data used in this study are primary data. The population in this study consisted of all employees of PT. Pos Indonesia Tapaktuan, totaling 32 people. The data analysis technique used in this study is multiple linear regression assisted by SPSS software. The tests conducted in this study include validity testing, reliability testing, normality testing, multiple linear regression testing, hypothesis testing (t and f), and determinant testing. The results of the study indicate that the work environment partially influences employee satisfaction, work discipline partially influences employee satisfaction, motivation partially influences employee job satisfaction and work environment, work discipline, motivation collectively influence employee job satisfaction at PT. Pos Indonesia Tapaktuan.
Pengaruh Kualitas Aset Terhadap Kinerja Keuangan Bank Komersial Di Era Digital Yahya, Lucky Mahesa; Rahman, Wahyudin; Launtu, Ansir; Hastutik, Sri; Mudasetia, Mudasetia
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 5 No. 1 (2024): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v5i1.3904

Abstract

Kualitas aset memiliki peran penting dalam menentukan kinerja keuangan bank komersial, terutama dalam konteks era digital saat ini. Artikel ini mengkaji pengaruh kualitas aset terhadap kinerja keuangan bank-bank komersial dengan menggunakan metode analisis statistik. Data yang terkumpul akan dianalisis untuk mengidentifikasi hubungan antara kualitas aset dan kinerja keuangan, serta implikasinya dalam menghadapi tantangan era digital. Studi ini diharapkan dapat memberikan wawasan yang mendalam mengenai faktor-faktor yang memengaruhi kinerja keuangan bank di era digital.
APAKAH KEPERCAYAAN MEREK DAN KUALITAS PRODUK BERPENGARUH TERHADAP KEPUTUSAN PEMBELIAN? Syam, Syaifullah; Launtu, Ansir; Themba, Orfyanni S.
Bussman Journal : Indonesian Journal of Business and Management Vol. 4 No. 3 (2024): Bussman Journal | September - Desember 2024
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/buss.v4i3.290

Abstract

Brands that consistently provide high quality products will more easily gain consumer trust, if consumers give confidence in a brand and the quality of a product then they will make the next purchase. This study aims to examine the effects of brand trust and product quality on purchasing decisions for jeans at Levi's Outlet in Makassar City. The population in this study were consumers who were found to be shopping for jeans at the Levi's Outlet Makassar Store in September - October 2024 which amounted to 82 respondents, with the sampling technique using by accidental sampling. Data analysis was carried out by multiple linear regression analysis with the help of SPSS 27 software. The results of this study provide evidence that brand trust and product quality have a significant positive effect on improving purchasing decisions. Product quality provides a more important effect than brand trust in improving purchasing decisions.
The Influence Of Brand Equity, Customer Relationship Marketing And Service Perfomance On Customer Loyalty Setiawan, Zunan; Dharmawan, Donny; Judijanto, Loso; Launtu, Ansir; Endrawati, Titin
International Journal of Artificial Intelligence Research Vol 8, No 1.1 (2024)
Publisher : Universitas Dharma Wacana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29099/ijair.v8i1.1.1291

Abstract

As a company that offers financial services, Bank NTB Syariah is always motivated by the importance of trust when doing its everyday duties. Bank NTB Syariah is dedicated to bringing new ideas and solutions to customers' financial activities while adhering to Sharia laws and customs. In the Islamic banking sector, superior service quality and brand equity are the keys to success. Islamic banks are currently placing a great deal of emphasis on their customer relationship marketing since a well-executed plan may foster customer pleasure and loyalty. At Bank NTB Syariah KCP Aikmel Lombok Timur, this study aims to determine the impact of customer loyalty on brand equity, customer relationship marketing, and service performance. This study employed quantitative methods based on correlation analysis. A total of 70 respondents were acquired by using incidental sampling procedures to obtain the sample. A number of tests, including the validity, realibility, classic assumption, linear regression, and coefficient of determination tests, were used to analyze the data using IBM SPSS version 21. According to the research findings, Bank NTB Syariah's customer loyalty is positively and significantly impacted by its brand equity, customer relationship marketing, and service performance. KCP Aikmel can be used as a reference when developing policies for the bank to ensure that its customer loyalty is high by continuing to maintain its brand equity, customer relationship marketing, and service performance.
Analisis Daya Tarik Iklan Shopee Flash Sale 10:10 Special Super Brand Day Khairunnisa; Pranawukir, Iswahyu; Arifin, Moh. Syamsul; Launtu, Ansir; Setianti, Yanti
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 6 No. 1 (2025): Januari
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v6i1.1311

Abstract

This study analyzes the appeal in Shopee's Flash Sale 10:10 Special Super Brand Day advertisement. The advertisement employs a combination of bright visual elements and compelling narratives to attract consumer attention and drive purchase behavior. Through a qualitative approach, the research explores how these elements contribute to the effectiveness of the advertisement, including their impact on consumer psychology, such as the phenomenon of Fear of Missing Out (FOMO). The findings indicate that the use of color, interactive design, and influencer engagement significantly enhance consumer purchase interest. This research provides valuable insights for marketing strategies in the digital era.
Storytelling Marketing, Positive Emotion dan Impulse Buying Behavior Terhadap Buying Decision pada Ritel Dewi Widiyastutin Suripto; Ramli S; Ansir Launtu
Jurnal E-bussiness Institut Teknologi dan Bisnis Muhammadiyah Polewali Mandar Vol 4 No 2 (2025): Jurnal E-bussiness Institut Teknologi dan Bisnis Muhammadiyah Polewali Mandar
Publisher : Pusat Penelitian dan Pengabdian Masyarakat ITBM Polman

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59903/ebussiness.v4i2.120

Abstract

Perilaku konsumen dalam melakukan pembelian produk menjadi penting dipahami oleh pelaku bisnis, tujuan penelitian ini untuk mengetahui pengaruh storytelling marketing, positive emotion, dan impulse buying behavior secara parsial dan simultan hingga memiliki dampak secara statistik terhadap buying decision pada ritel Indomaret, Alfamidi dan Alfa Mart di Kabupaten Mamuju. Penelitian menggunakan 100 sampel dengan penarikan sampel menggunakan teknik accedential sampling atau secara acak bagi konsumen yang melakukan pembelian produk pada ritel seperti Indomaret, Alfamidi dan Alfa Mart. Pendekatan metode kuantitatif dalam penelitian ini dengan menggunakan data primer dan sekunder diolah menggunakan IBM SPSS (Statistical Package For Social Science) Versi 25.0 dengan alat uji validitas, alat uji reliabilitas, alat uji t (secara parsial) dan alat uji F (secara simultan) dengan derajat signifikan 0,05 (e = 5%). Data tanggapan responden dinyatakan valid dan reliabel dan hasil uji parsial (uji t) menunjukkan storytelling marketing berpengaruh signifikan terhadap buying decision diperoleh nilai signifikan 0,013 < 0,05 dan thitung 4,250 > ttabel 1.98498. Positive emotion berpengaruh signifikan terhadap buying decision diperoleh nilai signifikan 0,000 < 0,05 dan thitung 5,018 > ttabel 1.98498. Impulse buying behavior berpengaruh signifikan terhadap buying decision diperoleh nilai signifikan 0,021 < 0,05 dan thitung 3,935 > ttabel 1.98498. Hasil uji simultan (uji F) storytelling marketing, positive emotion, dan impulse buying behavior secara bersama-sama berpenagruh signifikan terhadap buying decision pada ritel Indomaret, Alfamidi dan Alfa Mart di Kabupaten Mamuju dengan angka signifikan 0,000 < 0,05 dan Fhitung 17,882 > Ftabel 2,70 dengan demikian hipotesis diterima atau H1 diterima dan Ho ditolak.
STUDI EFEKTIVITAS STRATEGI PEMASARAN HIJAU DALAM MENARIK KONSUMEN PADA PRODUK RAMAH LINGKUNGAN Mulyadi, Tirta; Nurhayati, Siti; Lestari, Utami Puji; Asir, Muhammad; Launtu, Ansir
Journal of Economic, Bussines and Accounting (COSTING) Vol 7 No 5 (2024): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v7i6.12921

Abstract

This study aims to explore the effectiveness of green marketing strategies in attracting consumers to eco-friendly products. Amid growing environmental awareness, consumers are increasingly choosing products with minimal environmental impact. Green marketing strategies involve incorporating eco-friendly elements into products and marketing processes designed to enhance the sustainability values and corporate social responsibility. This article utilizes a literature review method to analyze various green marketing strategies, such as using recycled materials, eco-friendly packaging, and communication emphasizing ecological benefits. Based on the literature review findings, green marketing has proven effective in increasing consumer interest and fostering brand loyalty. However, challenges in implementation, such as consumer perceptions of the honesty and credibility of green claims, still exist. This study provides insights on how companies can optimize green marketing strategies to expand their consumer base while maintaining their commitment to environmental sustainability
Co-Authors Abd. Mansyur Mus Abdi Akbar Idris Abdul Gaffar Afdhal Chatra Perdana Agus Suyatno Ahmad Anto Alikhsan, Muh Amar Ampauleng Ampauleng Andi Dahrul Anthon Masela Anwar, Muh. Abduh. Ardiansyah Halim Arianti, Rezky Arif Saefudin Arifai Ilyas Arifin, Moh. Syamsul Aswar Aswar Cakranegara, Pandu Adi Chairul Anam, Chairul Dahniyar Dahniyar Daud, Dahniyar Dewi Widiyastutin Suripto Dharmawati Djaharuddin Dipa Teruna Awaloedin Donny Dharmawan Ekasari, Silvia Elyas Albar Endrawati, Titin Ernawati Ernawati FAHRIZAL Farhan Alif Kadir Frans Sudirjo Geraldi Geraldi Hamiddin, Irwan Nur Hasbiyadi Hasbiyadi Hendayani, Nenden Herdiyanti, Herdiyanti I Nengah Suarmanayasa Ignatius Septo Pramesworo Irwan AS Iswahyu Pranawukir Jayanto, Imam Judijanto, Loso Jumiati Jumiati Khairunnisa Khairunnisa Klemens Mere Lucky Mahesa Yahya Lusiana Kanji M.Irwan N.H Marsari, Endy Gunanto Maskikit, Coleta Mentalita, Hotma Merci, Merci Mertua Agung Durya, Ngurah Pandji MS, Zainuddin Muammar Revnu Ohara Mudasetia, Mudasetia MUH. AKOB Muh. Rusli Junaid Muhammad Asir Muhammad Tafsir Muklis Kanto Mursida Abu Musran Munizu MUTMAINAH Nekky Rahmiyati Nur Syamsu Nurhasanah Nurhasanah Nurlina PA Andiena Nindya Putri Palupessy, Yemima A Piartrini, Putu Saroyini Putra S, Wahyu Surya Putri, Amelia Puwanti Rahayu, Betty Ramli S Ratnawati Ratnawati Rizky Rifandi Rumianti, Chaerunnisa Rusli Djunaid Rusni Salma Abdullah Sandi Karese Sauri, Sauri Setiawan, Zunan Siti Nurhayati Sjahruddin, Herman Sri Hastutik Sucipto, Bambang Sutrayani. A, Aktri Syahruddin Syahruddin Syaifullah Syam, Syaifullah Syamsul Alam Tamaulina Br Sembiring Themba, Orfyanni S. Tirta Mulyadi Upik Djaniar Wahyudin Rahman Wendy Tri Saputra Widagdo, Djoko Yana Fajriah Yanti Setianti Yenni Kurnia Gusti Zulfikry Sukarno