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All Journal Journal The Winners Jurnal Mirai Management International Journal of Artificial Intelligence Research Journal of Economic, Bussines and Accounting (COSTING) SEIKO : Journal of Management & Business AkMen JURNAL ILMIAH Jurnal BISNIS & KEWIRAUSAHAAN JURNAL MANAJEMEN BISNIS E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Dinasti International Journal of Education Management and Social Science Jurnal Informasi dan Teknologi Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Darma Agung Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Economics and Digital Business Review International Journal of Multidisciplinary Research and Literature (IJOMRAL) Bussman Journal : Indonesian Journal of Business and Management Contemporary Journal on Business and Accounting Kreasi: Jurnal Inovasi dan Pengabdian Kepada Masyaraka Cakrawala: Jurnal Pengabdian Masyarakat Global Jurnal Kabar Masyarakat Jurnal E-bussiness Institut Teknologi dan Bisnis Muhammadiyah Polewali Mandar Jurnal Bisnis dan Kewirausahaan Jurnal Indonesia : Manajemen Informatika dan Komunikasi Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian Atestasi : Jurnal Ilmiah Akuntansi

LAUNTU, ANSIR

Unknown Affiliation

Author-ID : 1225179

Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Other

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PENGARUH PENERAPAN SISTEM AKUNTANSI PEMERINTAH DAERAH DAN KUALITAS SUMBERDAYA MANUSIA TERHADAP KUALITAS LAPORAN KEUANGAN PEMERINTAH KABUPATEN GOWA Ansir Launtu
AkMen JURNAL ILMIAH Vol 18 No 1 (2021): AkMen JURNAL ILMIAH
Publisher : Lembaga Penelitian dan Publikasi Nobel Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37476/akmen.v18i1.1318

This study aims to test and analyze the effect of the application of the Regional Government Accounting System and the Quality of Human Resources on the Quality of the Financial Statements of the Gowa Regency Government. Collecting data using primary data obtained from questionnaires by using purposive sampling technique. The Populations are SKPD in Gowa Regency with a total of 52 SKPD, while the samples taken were 25 SKPD in the form of service and there were 72 respondents. The results of the questionnaire have been tested for validity and reliabilit, also has tested the assumptions of classical form of the assumptions of normality and multikolonieritas. Methods of data analysis using multiple regression techniques. The results showed that partially and simultaneously the application of the Regional Government Accounting System and the quality of human resources had a positive and significant effect on the quality of the financial statements of the Gowa Regency government.

Dampak Gaya Hidup Hedonisme terhadap Pengelolaan Keuangan Pribadi pada Mahasiswa di Kota Makassar Chaerunnisa Rumianti; Ansir Launtu
Economics and Digital Business Review Vol. 3 No. 2 (2022): February - July
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v3i2.168

Tujuan dari penelitian ini adalah untuk menganalisis pengaruh gaya hidup hedonisme terhadap pengelolaan keuangan pribadi mahasiswa di kota Makassar. Penelitian kuantitatif deskriptif ini berpopulasi mahasiswa di kota Makassar dan pengambilan sampling menggunakan probability random sampling dengan jumlah sampel sebanyak 89 mahasiswa. Data dikumpulkan dengan metode kuesioner kemudian pengolahan data primer menggunakan teknik analisis Statistical Package for Social Science (SPSS) dan dianalisis dengan analisis statistik deskriptif, analisis regresi linier, dan uji hipotesis. Hasil penelitian menunjukan bahwa gaya hidup hedonisme berpengaruh positif dan signifikan terhadap pengelolaan keuangan pribadi. Simpulan penelitian ini yaitu terdapat pengaruh gaya hidup hedonisme terhadap pengelolaan keuangan pribadi mahasiswa di kota Makassar.

The Effect of Price and Product Quality on Online Purchasing Decisions: Empirical Study in Lazada Ansir Launtu
Jurnal Manajemen Bisnis Vol. 8 No. 1 (2021): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33096/jmb.v8i1.238

The purpose of this study is to investigate the relationship between price, product quality, and online purchasing decisions in E-Commerce. The survey method is used to consider that this method is quite economical, fast, guarantees the respondent's flexibility to answer and gather the necessary facts, and guarantees the confidentiality of the respondent's identity to provide information or answers. The data collection method in this study used a questionnaire involving 100 respondents which use Lazada. The results shown in this study confirm that prices and products have a positive and significant effect on purchasing decisions.

FINANCIAL PERFORMANCE AND CAPITAL STRUCTURE INFLUENCE ON COMPANY VALUE IN MANUFACTURING COMPANIES ON THE INDONESIA STOCK EXCHANGE Chaerunnisa Rumianti; Ansir Launtu
Contemporary Journal on Business and Accounting Vol 1 No 2 (2021): Contemporary Journal on Business and Accounting (CjBA)
Publisher : Institut Transparansi dan Akuntabilitas Publik (INSPIRING)

Purpose – This study aims to test and analyze the effect of financial performance variables and capital structure on firm value in the food and beverage subsector manufacturing companies listed on the Indonesia Stock Exchange for the 2017 - 2019 period. Design/methodology/approach – This analysis method uses Multiple Linear Regression technique. Findings – The results of the study partially show that financial performance and capital structure have a negative and significant effect on firm value. Originality – The population is 26 manufacturing companies in the food and beverage sub-sector listed on the IDX for the period 2017-2019. Keywords: Capital Structure, Financial Performance, Firm Value Paper Type Research Result

Pengaruh Aplikasi Layanan dan Harga Terhadap Kepuasan Konsumen Studi pada Pengguna Gojek di Kota Makassar Ansir Launtu
Jurnal Mirai Management Vol 8, No 1 (2023)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v8i1.3748

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh aplikasi layanan dan harga terhadap kepuasan konsumen studi pada pengguna Gojek Di Kota Makassar. Pendekatan penelitian menggunakan pengamatan sesaat dengan menggunakan teknik inccidental sampling. Populasinya adalah masyarakat di Kota Makassar, sedangkan sampel yang diambil berjumlah 81 data. Metode analisis yang digunakan adalah regresi berganda dengan menggunakan software SPSS. Berdasarkan hasil penelitian menunjukan bahwa hasil uji hipotesis variabel secara parsial aplikasi layanan dan harga berpengaruh positif dan signifikan terhadap kepuasan konsumen. Dan secara simultan kedua variabel tersebut berpengaruh positif dan signifikan terhadap kepuasan konsumen.. Kata kunci: Aplikasi layanan , harga , kepuasan konsumen

THE EFFECT OF BRAND AMBASSADORS AND BRAND IMAGE ON PURCHASING DECISIONS Ansir Launtu
International Journal of Multidisciplinary Research and Literature Vol. 2 No. 2 (2023): INTERNATIONAL JOURNAL OF MULTIDISCIPLINARY RESEARCH AND LITERATURE
Publisher : Yayasan Education and Social Center

This study aims to determine, test and analyze the influence of brand ambassadors and brand image on purchasing decisions (a survey of Instagram users specifically for the Makassar area). Data analysis used multiple regression equations and the classic assumption test, one of the methods used to determine the number of samples was using the Slovin formula, the sample used was 30 Instagram users in the Makassar Region. The research data were obtained from questionnaires, literature studies, and direct interviews with related parties according to the research objectives. The results of this study indicate that the brand ambassador and brand image variables simultaneously and partially have a significant effect on purchasing decisions (a survey of Instagram users specifically for the Makassar area). The coefficient of determination is 0.592 which indicates that the ability of the independent variables to predict the dependent variable is 59%. 41% is influenced by other factors not examined by the author

PENGOLAHAN IKAN NILA MENJADI ABON SEBAGAI INOVASI BARU DALAM MENUMBUHKAN EKONOMI DESA Abdi Akbar Idris; Herman Sjahruddin; Ansir Launtu; Aswar Aswar; Farhan Alif Kadir; Muklis Kanto; Elyas Albar; Sandi Karese
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2023): Volume 4 Nomor 2 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i2.12490

Pengolahan ikan nila menjadi abon nila merupakan pemanfaatan salah satu sumberdaya alam oleh masyarakat di Desa Pallantikang melalui tambak yang dimiliki masyarakat desa, yang diharapkan dapat dijadikan sebagai penghasilan tambahan warga, sehingga dapat meningkatkan kualitas ekonomi di Desa Pallantikang Kecamatan Pattallassang Kabupaten Takalar Provinsi Sulawesi Selatan. Terdapat beberapa tahapan dalam proses pembuatan abon dan strategi yang digunakan warga desa dalam pemasarannya sehingga produk Abon Nila tersebut dapat diterima pasar. Sebelum pelaksanaan aktivitas Pengabdian kepada Masyarakat (PkM) ini dilakukan, warga desa (petambak ikan nila) hanya menjual ikannya semata tanpa mencoba melakukan inovasi produk turunan dari ikan nila yang mereka miliki sementara harga pasaran dari ikan nila tergolong rendah (petambak hanya memperoleh keuntungan yang terbatas jika dibandingkan dengan biaya dan waktu yang mereka curahkan). Kondisi tersebut mendorong pelaksanaan PkM ini dengan menggandeng petambak ikan nila sebagai mitra. Proses pembuatan abon nila bermodalkan bahan-bahan yang mudah diperoleh dengan harga yang relatif murah. Pelaksanaan PkM ini terbukti memberikan manfaat pengetahuan dan ekonomi warga, bahwa dengan pengetahuan yang mereka miliki (warga) diharapkan dapat mereka kembangkan sesuai kebutuhan pasar dan dengan pengetahuan tersebut warga dapat meningkatkan hasil produksinya dengan meningkatkan kualitasnya (daya tahan) serta varian rasa dari abon yang telah mereka ketahui pembuatannya dan pemasarannya melalui pemanfaatan teknologi media online sehingga abon nila tersebut lebih dikenal oleh masyarakat luas.

TINJAUAN ELECTRONIC WORD OF MOUTH DAN PERSEPSI NILAI DALAM PENGARUHNYA TERHADAP MINAT KONSUMEN PADA PT. GO-JEK INDONESIA CABANG MAKASSAR Ansir Launtu
Jurnal Bisnis dan Kewirausahaan Vol. 7 No. 2 (2018): Jurnal Bisnis dan Kewirausahaan
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian pada Masyarakat (LP3M) Nobel Indonesia

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This study aimed to analyze the influence of electronic word of mouth and the perception of value to the growing consumer interest in PT. Go-Jek Indonesia Makassar branch on South Sulawesi. This study is a survey research using questionnaires as instrument and taken as many as 70 respondents using purposive sampling method. The data collection is done by providing a list of questions to respondents who know or have ever used the services of Go-jack. This research use multiple linear regression analysis. The hypothesis was tested by t test and F test. The test results showed that the electronic word of mouth and the perception of value either partially or simultaneously positive and significant impact on consumer interest. Variables electronic word of mouth and is able to explain the variable value perception of consumer interest by 80.3% and the remaining 19.7% can be explained by other variables not included in the research model.

PENGARUH CITRA MEREK DAN WORD OF MOUTH COMMUNICATION TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN TOYOTA RUSH (Studi pada PT. Hadji Kalla Cabang Alauddin Makassar) Ansir Launtu
Jurnal Bisnis dan Kewirausahaan Vol. 8 No. 1 (2019): Jurnal Bisnis dan Kewirausahaan
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian pada Masyarakat (LP3M) Nobel Indonesia

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Influence of Brand Image and Word of Mouth Communication Consumer Purchase Decision Against Toyota Rush in PT. Hadji Kalla Makassar Branch Aluddin. by Mr. Ansir Launtu. This study aims to This research is to test and analyze influence Brand Image and Word Of Mouth Communication on consumer purchase decisions on the Toyota Rush PT. Hadji Kalla Branch Alauddin Makassar.Collecting data using primary data obtained from questionnaires by using random sampling. The population is all consumers who have ever made a purchase in a specified timeframe starting from the year 2014 to 2017 as many as 894 people, whereas samples taken amounted to 90 respondents. The results of the questionnaire have been tested for validity and realibilitasnya, also has tested the assumptions of classical form of normality test and multicollinearity. Methods of data analysis using regression techniques.The results showed that in the proposed hipotesi acceptable because test results were positive and significant hypotheses. This means that the brand image and word of mouth communication positive and significant impact on the desperation of purchase

PENGARUH BAURAN PROMOSI YANG DILAKSANAKAN OLEH KFC MAKASSAR TERHADAP KEEFEKTIFAN KINERJA PERUSAHAAN Ansir Launtu
Jurnal Bisnis dan Kewirausahaan Vol. 4 No. 1 (2015): Jurnal Bisnis dan Kewirausahaan
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian pada Masyarakat (LP3M) Nobel Indonesia

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This study aims to determine the application of the promotional mix used by Restaurant Kentucky Fried Chicken (KFC) Makassar. This study descriptive qualitative research that will provide an overview the implementation of the promotion mix conducted Restaurant Kentucky Fried Chicken (KFC) Makassar in increasing the amount of buyer. Implementation activities Makassar KFC promotion mix is done by advertising, namely the promotion of the use of multiple media, such as newspapers, radio, installation of signs (nameplate), banners and brochures. Then the individual sales (face to face), namely through the promotion of energy waitresses and distribute flyers. Furthermore, sales promotion, namely promotion by way of trade promotion activities, promotion package, sponsorship and exhibition that followed. While the publication is in cooperation with the press on events and the opening of a new office inauguration Restaurant Kentucky Fried Chicken (KFC) Makassar. KFC promotion activities carried on successfully increased the number of buyers each mount. Strategi promotional mix compiled by doing a few steps, include the identification of target markets, designing messages, media selection and determination of the promotion mix, so it will realize the goal of promotion, which is to create a positive image society and the buyer of the company, to attract buyers and retain existing customers, to realize the greatest possible sales transactions and to increase the optimal profit.

Co-Authors Abd. Mansyur Mus Abdi Akbar Idris Abdul Gaffar Afdhal Chatra Perdana Agus Suyatno Ahmad Anto Alikhsan, Muh Amar Ampauleng Ampauleng Andi Dahrul Anthon Masela Anwar, Muh. Abduh. Ardiansyah Halim Arianti, Rezky Arif Saefudin Arifai Ilyas Arifin, Moh. Syamsul Aswar Aswar Cakranegara, Pandu Adi Chairul Anam, Chairul Dahniyar Dahniyar Daud, Dahniyar Dewi Widiyastutin Suripto Dharmawati Djaharuddin Donny Dharmawan Ekasari, Silvia Elyas Albar Endrawati, Titin Ernawati Ernawati FAHRIZAL Farhan Alif Kadir Frans Sudirjo Geraldi Geraldi Hamiddin, Irwan Nur Hasbiyadi Hasbiyadi Hendayani, Nenden Herdiyanti, Herdiyanti I Nengah Suarmanayasa Ignatius Septo Pramesworo Irwan AS Iswahyu Pranawukir Jayanto, Imam Judijanto, Loso Jumiati Jumiati Khairunnisa Klemens Mere Lusiana Kanji M.Irwan N.H Marsari, Endy Gunanto Maskikit, Coleta Mentalita, Hotma Merci, Merci Mertua Agung Durya, Ngurah Pandji MS, Zainuddin Muammar Revnu Ohara Mudasetia, Mudasetia MUH. AKOB Muh. Rusli Junaid Muhammad Asir Muhammad Asir Muhammad Tafsir Muklis Kanto Mursida Abu Musran Munizu Mutmainah Nur Syamsu Nurhasanah Nurhasanah Nurlina PA Andiena Nindya Putri PA Andiena Nindya Putri Palupessy, Yemima A Piartrini, Putu Saroyini Putra S, Wahyu Surya Putri, Amelia Puwanti Rahayu, Betty Ramli S Rizky Rifandi Rumianti, Chaerunnisa Rusli Djunaid Rusni Salma Abdullah Sandi Karese Sauri, Sauri Setiawan, Zunan Siti Nurhayati Sjahruddin, Herman Sri Hastutik Sucipto, Bambang Sutrayani. A, Aktri Syahruddin Syahruddin Syaifullah Syam, Syaifullah Syamsul Alam Tamaulina Br Sembiring Themba, Orfyanni S. Tirta Mulyadi Upik Djaniar Wahyudin Rahman Wendy Tri Saputra Widagdo, Djoko Yahya, Lucky Mahesa Yana Fajriah Yanti Setianti Yenni Kurnia Gusti Zulfikry Sukarno

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