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All Journal Journal The Winners Jurnal Mirai Management International Journal of Artificial Intelligence Research Journal of Economic, Bussines and Accounting (COSTING) SEIKO : Journal of Management & Business AkMen JURNAL ILMIAH JURNAL MANAJEMEN BISNIS E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Dinasti International Journal of Education Management and Social Science Jurnal Informasi dan Teknologi Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Darma Agung Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Economics and Digital Business Review International Journal of Multidisciplinary Research and Literature (IJOMRAL) Bussman Journal : Indonesian Journal of Business and Management Contemporary Journal on Business and Accounting JURNAL ECONOMINA Kreasi: Jurnal Inovasi dan Pengabdian Kepada Masyaraka Cakrawala: Jurnal Pengabdian Masyarakat Global Jurnal Kabar Masyarakat Jurnal E-bussiness Institut Teknologi dan Bisnis Muhammadiyah Polewali Mandar Jurnal Bisnis dan Kewirausahaan Jurnal Indonesia : Manajemen Informatika dan Komunikasi Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian Atestasi : Jurnal Ilmiah Akuntansi Jurnal Pengabdian dan Inovasi Masyarakat
LAUNTU, ANSIR
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PENGOLAHAN IKAN NILA MENJADI ABON SEBAGAI INOVASI BARU DALAM MENUMBUHKAN EKONOMI DESA Abdi Akbar Idris; Herman Sjahruddin; Ansir Launtu; Aswar Aswar; Farhan Alif Kadir; Muklis Kanto; Elyas Albar; Sandi Karese
Community Development Journal : Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2023): Volume 4 Nomor 2 Tahun 2023
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/cdj.v4i2.12490

Abstract

Pengolahan ikan nila menjadi abon nila merupakan pemanfaatan salah satu sumberdaya alam oleh masyarakat di Desa Pallantikang melalui tambak yang dimiliki masyarakat desa, yang diharapkan dapat dijadikan sebagai penghasilan tambahan warga, sehingga dapat meningkatkan kualitas ekonomi di Desa Pallantikang Kecamatan Pattallassang Kabupaten Takalar Provinsi Sulawesi Selatan. Terdapat beberapa tahapan dalam proses pembuatan abon dan strategi yang digunakan warga desa dalam pemasarannya sehingga produk Abon Nila tersebut dapat diterima pasar. Sebelum pelaksanaan aktivitas Pengabdian kepada Masyarakat (PkM) ini dilakukan, warga desa (petambak ikan nila) hanya menjual ikannya semata tanpa mencoba melakukan inovasi produk turunan dari ikan nila yang mereka miliki sementara harga pasaran dari ikan nila tergolong rendah (petambak hanya memperoleh keuntungan yang terbatas jika dibandingkan dengan biaya dan waktu yang mereka curahkan). Kondisi tersebut mendorong pelaksanaan PkM ini dengan menggandeng petambak ikan nila sebagai mitra. Proses pembuatan abon nila bermodalkan bahan-bahan yang mudah diperoleh dengan harga yang relatif murah. Pelaksanaan PkM ini terbukti memberikan manfaat pengetahuan dan ekonomi warga, bahwa dengan pengetahuan yang mereka miliki (warga) diharapkan dapat mereka kembangkan sesuai kebutuhan pasar dan dengan  pengetahuan tersebut warga dapat meningkatkan hasil produksinya dengan meningkatkan kualitasnya (daya tahan) serta varian rasa dari abon yang telah mereka ketahui pembuatannya dan  pemasarannya melalui pemanfaatan teknologi media online sehingga abon nila tersebut lebih dikenal oleh masyarakat luas.
TINJAUAN ELECTRONIC WORD OF MOUTH DAN PERSEPSI NILAI DALAM PENGARUHNYA TERHADAP MINAT KONSUMEN PADA PT. GO-JEK INDONESIA CABANG MAKASSAR Ansir Launtu
Jurnal Bisnis dan Kewirausahaan Vol. 7 No. 2 (2018): Jurnal Bisnis dan Kewirausahaan
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian pada Masyarakat (LP3M) Nobel Indonesia

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Abstract

This study aimed to analyze the influence of electronic word of mouth and the perception of value to the growing consumer interest in PT. Go-Jek Indonesia Makassar branch on South Sulawesi. This study is a survey research using questionnaires as instrument and taken as many as 70 respondents using purposive sampling method. The data collection is done by providing a list of questions to respondents who know or have ever used the services of Go-jack. This research use multiple linear regression analysis. The hypothesis was tested by t test and F test. The test results showed that the electronic word of mouth and the perception of value either partially or simultaneously positive and significant impact on consumer interest. Variables electronic word of mouth and is able to explain the variable value perception of consumer interest by 80.3% and the remaining 19.7% can be explained by other variables not included in the research model.
PENGARUH CITRA MEREK DAN WORD OF MOUTH COMMUNICATION TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN TOYOTA RUSH (Studi pada PT. Hadji Kalla Cabang Alauddin Makassar) Ansir Launtu
Jurnal Bisnis dan Kewirausahaan Vol. 8 No. 1 (2019): Jurnal Bisnis dan Kewirausahaan
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian pada Masyarakat (LP3M) Nobel Indonesia

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Abstract

Influence of Brand Image and Word of Mouth Communication Consumer Purchase Decision Against Toyota Rush in PT. Hadji Kalla Makassar Branch Aluddin. by Mr. Ansir Launtu. This study aims to This research is to test and analyze influence Brand Image and Word Of Mouth Communication on consumer purchase decisions on the Toyota Rush PT. Hadji Kalla Branch Alauddin Makassar.Collecting data using primary data obtained from questionnaires by using random sampling. The population is all consumers who have ever made a purchase in a specified timeframe starting from the year 2014 to 2017 as many as 894 people, whereas samples taken amounted to 90 respondents. The results of the questionnaire have been tested for validity and realibilitasnya, also has tested the assumptions of classical form of normality test and multicollinearity. Methods of data analysis using regression techniques.The results showed that in the proposed hipotesi acceptable because test results were positive and significant hypotheses. This means that the brand image and word of mouth communication positive and significant impact on the desperation of purchase
PENGARUH BAURAN PROMOSI YANG DILAKSANAKAN OLEH KFC MAKASSAR TERHADAP KEEFEKTIFAN KINERJA PERUSAHAAN Ansir Launtu
Jurnal Bisnis dan Kewirausahaan Vol. 4 No. 1 (2015): Jurnal Bisnis dan Kewirausahaan
Publisher : Lembaga Penelitian, Publikasi dan Pengabdian pada Masyarakat (LP3M) Nobel Indonesia

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Abstract

This study aims to determine the application of the promotional mix used by Restaurant Kentucky Fried Chicken (KFC) Makassar. This study descriptive qualitative research that will provide an overview the implementation of the promotion mix conducted Restaurant Kentucky Fried Chicken (KFC) Makassar in increasing the amount of buyer. Implementation activities Makassar KFC promotion mix is done by advertising, namely the promotion of the use of multiple media, such as newspapers, radio, installation of signs (nameplate), banners and brochures. Then the individual sales (face to face), namely through the promotion of energy waitresses and distribute flyers. Furthermore, sales promotion, namely promotion by way of trade promotion activities, promotion package, sponsorship and exhibition that followed. While the publication is in cooperation with the press on events and the opening of a new office inauguration Restaurant Kentucky Fried Chicken (KFC) Makassar. KFC promotion activities carried on successfully increased the number of buyers each mount. Strategi promotional mix compiled by doing a few steps, include the identification of target markets, designing messages, media selection and determination of the promotion mix, so it will realize the goal of promotion, which is to create a positive image society and the buyer of the company, to attract buyers and retain existing customers, to realize the greatest possible sales transactions and to increase the optimal profit.
Pelatihan Peningkatan Penjualan Kain Tenun Sutra Di Desa Tanjung Bira Bulukumba Fajriah, Yana; Hamiddin, Irwan Nur; Arianti, Rezky; Nur Syamsu; Rusli Djunaid; Andi Dahrul; Rusni; Dharmawati Djaharuddin; Ansir Launtu; Rizky Rifandi; Muhammad Tafsir
KREASI : Jurnal Inovasi dan Pengabdian kepada Masyarakat Vol. 3 No. 2 (2023): Agustus
Publisher : BALE LITERASI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58218/kreasi.v3i2.644

Abstract

Sulawesi Selatan adalah salah satu daerah penghasil kain tenun sutra yang terkenal. Setiap daerah di provinsi Sulawesi Selatan memiliki usaha tenun sutra dan Salah satu daerah yang masih melestarikan budaya sarung tenunnya yaitu di Bira Kecamatan Bontobahari Kabupaten Bulukumba. Saat ini terdapat beberapa pelaku usaha tenun sutra yang masih menjalankan usahanya. Perkembangan industri tenun sutra di Bulukumba dalam beberapa tahun terakhir tidak berkembangan baik. Kurangnya pasokan bahan baku benang sutra, pengelolaan keuangan yang tidak bagus, alat tenun yang kurang dan promosi yang tidak maksimal membuat usaha tenun sutra menjadi permasalahan yang dijumpai saat ini. Kegiatan pengabdian masyarakat yang dilakukan oleh beberapa dosen bertujuan untuk membantu pelaku usaha tenun sutra WAMAR dalam mengatasi persoalan-persoalan yang dihadapi. Kegiatan wawancara yang dilakukan oleh para dosen bertujuan untuk mengetahui persoalan yang dihadapi. Pelatihan dan pendampingan baik dalam pengelolaan laporan keuangan maupun strategi penjualan menjadi kontribusi tim dosen terhadap perkembangan usaha tenun sutra MAWAR.
ANALISIS EFEKTIVITAS KAMPANYE INFLUENCER MARKETING: TINJAUAN TERHADAP PENGARUH DAN PERSEPSI KONSUMEN TERHADAP MEREK mulyadi, Tirta; Launtu, Ansir; Anwar, Muh. Abduh.; Suyatno, Agus; Jayanto, Imam
JURNAL DARMA AGUNG Vol 32 No 2 (2024): APRIL
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Darma Agung (LPPM_UDA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46930/ojsuda.v32i2.4169

Abstract

Artikel ini bertujuan untuk melakukan analisis terhadap efektivitas kampanye Influencer Marketing dengan fokus pada pengaruh dan persepsi konsumen terhadap merek. Metode yang digunakan dalam artikel ini adalah literature review, yang menggabungkan temuan-temuan dari berbagai sumber terpercaya dalam domain pemasaran dan komunikasi. Analisis ini bertujuan untuk menyelidiki bagaimana kampanye Influencer Marketing memengaruhi perilaku dan persepsi konsumen terhadap merek, serta faktor-faktor apa yang mempengaruhi tingkat efektivitasnya. Dalam prosesnya, artikel ini juga akan membahas tentang kelebihan dan kekurangan dari strategi pemasaran ini, serta tren-tren terbaru dalam penggunaan Influencer Marketing. Hasil dari artikel ini diharapkan dapat memberikan pemahaman yang lebih mendalam tentang bagaimana kampanye Influencer Marketing dapat digunakan secara efektif untuk memperkuat citra merek dan meningkatkan interaksi dengan konsumen. Implikasi praktis dari temuan ini dapat membantu praktisi pemasaran dalam merancang dan mengimplementasikan strategi pemasaran yang lebih efektif di era digital yang terus berkembang.
Sosialisasi Pengembangan Ekowisata Dalam Meningkatkan Ekonomi Masyarakat Di Desa Wiring Tasi Kecamatan Suppa Kabupaten Pinrang Ansir Launtu; Ardiansyah Halim; Syamsul Alam; Yana Fajriah; Hasbiyadi Hasbiyadi; M.Irwan N.H; Jumiati Jumiati
Jurnal Kabar Masyarakat Vol. 2 No. 2 (2024): Mei : JURNAL KABAR MASYARAKAT
Publisher : Institut Teknologi dan Bisnis Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jkb.v2i2.1936

Abstract

This service activity aims to socialize the development of ecotourism in improving the community's economy. This activity was carried out in collaboration with STIEM Bongaya Makassar with partner institutions in this activity, namely TJSL, PT PLN (Persero), Lowita Coastal Youth Community. The number of coastal communities involved in the Talkshow activities was 15 residents. The activity will take place on November 4 and 5 2023. The activity method is carried out by means of Simulation, Discussion and Question and Answer. The results of this socialization activity are expected to become a reference for the government in formulating policies in the tourism sector. The establishment of facilities to support community participation in tourism development and development is something that the government should not miss because whatever form of development it takes, it must always prioritize the impact it will have on the community, including tourism development. In this way, it is hoped that the government's support will be prioritized in efforts to improve the economy and community welfare. Assistance - assistance from the government can be provided to support community participation in tourism development and development, both in capital, assistance, training and marketing.
Meningkatkan Kualitas dengan Program Mencintai Buku dan Meningkatkan Minat Baca di Kalangan Anak-Anak Hasbiyadi Hasbiyadi; Ampauleng Ampauleng; Salma Abdullah; Ansir Launtu; Syahruddin Syahruddin; Muh. Rusli Junaid; Dahniyar Dahniyar; Geraldi Geraldi; Wendy Tri Saputra
Cakrawala: Jurnal Pengabdian Masyarakat Global Vol. 3 No. 3 (2024): Cakrawala: Jurnal Pengabdian Masyarakat Global
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/cakrawala.v3i3.3087

Abstract

This community service activity aims to increase interest in reading among children, especially elementary school children. This activity was carried out in Sanrobone Village, Sanrobone District, Takalar Regency, South Sulawesi and is a collaboration between STIEM Bongaya Makassar and the Sanrobone Village Government. This community service activity is packaged in the form of counseling and mentoring in an effort to increase interest in reading at an early age in one of the Elementary Schools in Sanrobone Village. There are several ways that parents must use to bring their children closer so that children are more accustomed to reading. Provide free time to read books to your children every day, Surround your children with various reading books, Make time to read with family, Make time to read with family, Provide support for their various reading activities, Get used to going to the library, Keep up with your child's reading development, Parents need to pay attention, seek help immediately if there is a problem in reading, use various methods to help your child, show your enthusiasm when your child reads his reading book. In the future, this activity is expected to continue so that interest in reading, especially among children, will increase.
Analysis of The Influence of Perceived Compatibility, Perceived Ease of Use and Perceived Usefulness on Intention to Use Mobile Banking Digital Transaction Services of Banking Customers Nurhasanah, Nurhasanah; Launtu, Ansir; Dharmawan, Donny; Ekasari, Silvia; Puwanti
Jurnal Informasi dan Teknologi 2023, Vol. 5, No. 4
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v5i4.432

Abstract

Among Asian nations, Indonesia is ranked fifteenth for internet usage. There are currently over two million mobile application subscribers of the bank taken in this study, a 80% rise since the beginning of 2021. The purpose of this study is to ascertain the degree to which consumer decisions about mobile banking are influenced by the Technology Acceptance Model (TAM) hypothesis. Descriptive analysis with a quantitative approach is used in this study. Utilizing the dimensions and indicators of each variable, data analysis is performed by determining the degree to which the independent variables—perceived ease of use, perceived usefulness, perceived risk, and perceived compatibility—have an impact on the dependent variable, or consumer decisions. Multiple regression analysis is used in this work. Because of the study's noteworthy findings, Ha is accepted and H0 is denied. The findings indicated that the decision to utilize mobile banking is somewhat influenced by perceived ease of use. The decision to adopt mobile banking is influenced in part by perceived utility. One factor influencing the choice to adopt mobile banking is perceived risk. The choice to utilize mobile banking is somewhat influenced by perceived compatibility. The choice to utilize mobile banking is simultaneously influenced by perceptions of compatibility, risk, utility, and convenience of use.
Application of Exponential Comparison Method in Designing Decision Support Systems For Performance and Promotions Assessment in Banking Industry Launtu, Ansir; Rahayu, Betty; Dharmawan, Donny; Fahrizal; Mertua Agung Durya, Ngurah Pandji
Jurnal Informasi dan Teknologi 2023, Vol. 5, No. 4
Publisher : SEULANGA SYSTEM PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60083/jidt.v5i4.446

Abstract

This research aims to find out how to design a decision support system for evaluating employee performance as a promotion. Data collection in this research used observation, interviews, and a literature study. The population in this study were employees. Rapid Application Development (RAD) is the system development method that the author used to create this application. The tools that the author uses in system design are UML (Unified Model Language) diagrams to show the process and data flow to be designed; Adobe Dreamweaver CS6 is used to design applications; Wamp Server is used as a webserver; and Diaportable is used to illustrate UML diagrams. Based on the results of the discussion, the following were obtained: The decision support system with MPE analysis (Exponential Comparison Method) aims to find employees who are worthy of promotion. The assessment system consists of seven, including education, work performance, discipline, communicativeness, cooperation, reasoning, encouragement of achievement, and responsibility for self-assessment, which are carried out by HRD staff and supervisors, while the HRD manager is only responsible for the decision-making process. The results of this research are in the form of graphs and accumulated MPE assessments, which show the ranking order of each candidate employee.
Co-Authors Abd. Mansyur Mus Abdi Akbar Idris Abdul Gaffar Afdhal Chatra Perdana Agus Suyatno Ahmad Anto Alikhsan, Muh Amar Ampauleng Ampauleng Andi Dahrul Anthon Masela Anwar, Muh. Abduh. Ardiansyah Halim Arianti, Rezky Arif Saefudin Arifai Ilyas Arifin, Moh. Syamsul Aswar Aswar Cakranegara, Pandu Adi Chairul Anam, Chairul Dahniyar Dahniyar Daud, Dahniyar Dewi Widiyastutin Suripto Dharmawati Djaharuddin Dipa Teruna Awaloedin Donny Dharmawan Ekasari, Silvia Elyas Albar Endrawati, Titin Ernawati Ernawati FAHRIZAL Farhan Alif Kadir Frans Sudirjo Geraldi Geraldi Hamiddin, Irwan Nur Hasbiyadi Hasbiyadi Hendayani, Nenden Herdiyanti, Herdiyanti I Nengah Suarmanayasa Ignatius Septo Pramesworo Irwan AS Iswahyu Pranawukir Jayanto, Imam Judijanto, Loso Jumiati Jumiati Khairunnisa Khairunnisa Klemens Mere Lucky Mahesa Yahya Lusiana Kanji M.Irwan N.H Marsari, Endy Gunanto Maskikit, Coleta Mentalita, Hotma Merci, Merci Mertua Agung Durya, Ngurah Pandji MS, Zainuddin Muammar Revnu Ohara Mudasetia, Mudasetia MUH. AKOB Muh. Rusli Junaid Muhammad Asir Muhammad Tafsir Muklis Kanto Mursida Abu Musran Munizu MUTMAINAH Nekky Rahmiyati Nur Syamsu Nurhasanah Nurhasanah Nurlina PA Andiena Nindya Putri Palupessy, Yemima A Piartrini, Putu Saroyini Putra S, Wahyu Surya Putri, Amelia Puwanti Rahayu, Betty Ramli S Ratnawati Ratnawati Rizky Rifandi Rumianti, Chaerunnisa Rusli Djunaid Rusni Salma Abdullah Sandi Karese Sauri, Sauri Setiawan, Zunan Siti Nurhayati Sjahruddin, Herman Sri Hastutik Sucipto, Bambang Sutrayani. A, Aktri Syahruddin Syahruddin Syaifullah Syam, Syaifullah Syamsul Alam Tamaulina Br Sembiring Themba, Orfyanni S. Tirta Mulyadi Upik Djaniar Wahyudin Rahman Wendy Tri Saputra Widagdo, Djoko Yana Fajriah Yanti Setianti Yenni Kurnia Gusti Zulfikry Sukarno