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All Journal Journal The Winners Jurnal Mirai Management International Journal of Artificial Intelligence Research Journal of Economic, Bussines and Accounting (COSTING) SEIKO : Journal of Management & Business AkMen JURNAL ILMIAH JURNAL MANAJEMEN BISNIS E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Dinasti International Journal of Education Management and Social Science Jurnal Informasi dan Teknologi Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Darma Agung Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Economics and Digital Business Review International Journal of Multidisciplinary Research and Literature (IJOMRAL) Bussman Journal : Indonesian Journal of Business and Management Contemporary Journal on Business and Accounting JURNAL ECONOMINA Kreasi: Jurnal Inovasi dan Pengabdian Kepada Masyaraka Cakrawala: Jurnal Pengabdian Masyarakat Global Jurnal Kabar Masyarakat Jurnal E-bussiness Institut Teknologi dan Bisnis Muhammadiyah Polewali Mandar Jurnal Bisnis dan Kewirausahaan Jurnal Indonesia : Manajemen Informatika dan Komunikasi Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian Atestasi : Jurnal Ilmiah Akuntansi Jurnal Pengabdian dan Inovasi Masyarakat
LAUNTU, ANSIR
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Other

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Impact of Cash Flow and Dividend Policy on Manufacturing Firm Value Ansir Launtu
Atestasi : Jurnal Ilmiah Akuntansi Vol. 4 No. 1 (2021): March
Publisher : Pusat Penerbitan dan Publikasi Ilmiah, FEB, Universitas Muslim Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57178/atestasi.v4i1.170

Abstract

A cash flow statement is a report showing how running, spending, and funding activities impact cash over an accounting period. In addition to cash flow, the dividend policy determines whether the company's earnings will be paid as dividends to investors or retained for reserve funds to support future investments. Firm value is the price a prospective buyer willing to pay if the business is sold. The research objective was to evaluate the impact of cash flow and dividend policies on firm value in Indonesian-listed manufacturing companies (BEI). The research tool used is multiple regression analysis techniques to evaluate the linear relationship between two or more independent variables and the dependent variable. The results showed a small effect of cash flow and dividend policies on firm valuation. Meanwhile, cash flow and dividend strategies have a strong and important effect on firm valuation
OMNICHANNEL MARKETING STRATEGIES: BRIDGING THE GAP BETWEEN ONLINE AND OFFLINE CONSUMER EXPERIENCES Wahyudin Rahman; Ansir Launtu; Muammar Revnu Ohara; Muhammad Asir; Klemens Mere
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 2 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/costing.v8i2.14550

Abstract

Omnichannel marketing has emerged as a critical strategy for businesses aiming to provide seamless consumer experiences across online and offline platforms. This article explores the effectiveness of omnichannel strategies in bridging the gap between digital and physical consumer interactions through a literature review of studies published since 2020. Key components such as integrated technology, personalized customer engagement, and consistent brand messaging are analyzed for their role in enhancing customer satisfaction and loyalty. The findings reveal that successful omnichannel strategies require a deep understanding of consumer behavior, robust data analytics, and alignment between online and offline operations. Practical recommendations are provided to help businesses implement effective omnichannel frameworks, emphasizing the importance of technological integration and customer-centric approaches. This study contributes to the growing body of literature by synthesizing contemporary research and offering actionable insights for improving consumer experiences in a multi-channel environment.
Data-Driven Marketing Strategy to Reach Millennial Consumers Piartrini, Putu Saroyini; Putri, PA Andiena Nindya; Widagdo, Djoko; Launtu, Ansir; Sauri, Sauri
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 4 (2024): Dinasti International Journal of Education Management and Social Science (April
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i4.2452

Abstract

This article explores the efficacy of data-driven marketing strategies in targeting millennial consumers, a demographic known for its unique preferences and digital savvy. Through a comprehensive literature review, various aspects of data-driven marketing, including customer segmentation, personalized content creation, and omnichannel integration, are analyzed in the context of reaching and engaging with millennials. The review encompasses studies on consumer behavior, digital marketing trends, and data analytics techniques relevant to understanding millennial preferences and behavior. Key findings highlight the importance of data accuracy, privacy considerations, and the role of technology in enhancing marketing effectiveness. Insights from successful case studies and industry best practices provide actionable recommendations for businesses aiming to optimize their marketing efforts towards millennials. This research contributes to the evolving field of data-driven marketing by offering a synthesized understanding of strategies that resonate with the millennial cohort, ultimately fostering long-term brand loyalty and competitive advantage.
Analysis of the Influence of Cultural Factors on Consumer Preferences in Product Purchasing Decisions: A Cross-Cultural Study of the Global Market Herdiyanti, Herdiyanti; Launtu, Ansir; Rahayu, Betty; Putra S, Wahyu Surya; Anam, Chairul
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 5 (2024): Dinasti International Journal of Education Management and Social Science (June
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i5.2808

Abstract

This article delves into the intricate relationship between cultural factors and consumer preferences, focusing on their impact on product purchasing decisions in the global market. Through a comprehensive literature review, various cultural dimensions such as values, beliefs, norms, and traditions are examined for their influence on consumer behavior. The analysis encompasses diverse cultural contexts, highlighting the significance of understanding cultural nuances in shaping consumer preferences. The findings reveal a complex interplay between culture and consumer choices, indicating that cultural factors significantly shape individuals' perceptions of products and brands. Moreover, this cross-cultural article underscores the need for businesses to adopt culturally sensitive marketing strategies to effectively target and engage diverse consumer segments worldwide.
Kelompok Sadar Wisata sebagai Motor Penggerak Pariwisata Berbasis Masyarakat Hasbiyadi Hasbiyadi; Abd. Mansyur Mus; Zulfikry Sukarno; Ansir Launtu; Ahmad Anto; Lusiana Kanji; Mursida Abu
Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian Vol. 2 No. 3 (2025): Juli: Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/transformasi.v2i3.1692

Abstract

Sanrobone Village in Takalar Regency has promising coastal tourism potential, such as mangrove forests, traditional ponds, and local maritime culture. However, this potential has not been optimally managed by the local community. This community service activity aims to increase the capacity of the Tourism Awareness Group (Pokdarwis) as a driving force for community-based tourism development. The implementation method includes field observation, destination management training, digital promotional content creation workshops, assistance in preparing integrated tour packages, and activity evaluation. The results of the activity showed an increase in Pokdarwis' understanding and skills in managing tourist destinations, promoting local potential through social media, and preparing attractive local wisdom-based tour packages. In addition, this activity also succeeded in encouraging synergy between Pokdarwis, the village government, and MSME actors in developing village tourism. This community service activity is expected to be a model for sustainable community-based tourism development in other coastal areas, while contributing to achieving sustainable development goals (SDGs) in the tourism sector.
Optimalisasi Customer Engagement Melalui Manajemen Konten Pemasaran Di Platform Digital Mulyadi, Tirta; Marsari, Endy Gunanto; Gusti, Yenni Kurnia; Launtu, Ansir; Maskikit, Coleta
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 5 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i5.9090

Abstract

Program pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman pelaku usaha kecil mengenai manajemen konten pemasaran digital sebagai strategi optimalisasi customer engagement. Perkembangan teknologi informasi dan perubahan perilaku konsumen telah mendorong pelaku usaha untuk beradaptasi melalui pemanfaatan media sosial dan platform digital. Metode kegiatan menggunakan pendekatan partisipatif berupa workshop, diskusi interaktif, dan pendampingan langsung. Materi pelatihan difokuskan pada strategi pembuatan konten kreatif, penjadwalan unggahan, pemanfaatan analitik digital, serta teknik interaksi dengan audiens. Evaluasi dilakukan melalui pre-test, post-test, serta observasi terhadap praktik manajemen konten yang diterapkan peserta. Hasil menunjukkan adanya peningkatan signifikan dalam pemahaman digital marketing, kemampuan mengelola konten, serta peningkatan engagement audiens pada akun media sosial usaha peserta. Program ini menegaskan pentingnya literasi pemasaran digital dalam memperkuat daya saing usaha kecil di era transformasi digital.
Dampak Leverage Dan Likuiditas Terhadap Nilai Perusahaan Pada Perusahaan Manufaktur Bidang Otomotif Yang Terdaftar Di Bursa Efek Indonesia (BEI) Rumianti, Chaerunnisa; Daud, Dahniyar; Launtu, Ansir; Gaffar, Abdul; MS, Zainuddin; Putri, Amelia
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 5 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i5.9243

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis dampak Leverage dan Likuiditas terhadap Nilai Perusahaan pada perusahaan manufaktur bidang otomotif yang Terdaftar di Bursa Efek Indonesia. Metode penelitian yang digunakan dalam penelitian ini yaitu metode deskriptif dan asosiatif dengan menggunakan pendekatan kuantitatif. Populasi dari penelitian ini adalah seluruh perusahaan manufaktur (otomotif) yang terdaftar di Bursa Efek Indonesia periode 2020-2023 sebanyak 25 perusahaanotomotif. Berdasarkan metode purposive sampling, sampel penelitian yang diperoleh sebanyak 23 perusahaan sehingga diperoleh 92 data observasi. Jenis data yang digunakan adalah data sekunder yang diperoleh dari website Bursa Efek Indonesia. Teknik analisis data yang digunakan adalah analisis regresi linier berganda dengan software SPSS 25 For Windows. Hasil penelitian ini menunjukkan bahwa leverage berdampak positif dan signifikan terhadap Nilai Perusahaan sedangkan Likuiditas tidak berdampak signifikan terhadap Nilai Perusahaan.
Pengaruh Konten Pemasaran Dan Electronic Word Of Mouth Terhadap Keputusan Pembelian Pada Marketplace Shoppe Produk Skintific Launtu, Ansir; Rumianti, Chaerunnisa; Merci, Merci; Palupessy, Yemima A; Sutrayani. A, Aktri; Alikhsan, Muh Amar
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 5 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i5.9242

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh Konten Pemasaran dan Electronic Word of Mouth terhadap keputusan pembelian pada marketplace Shopee produk Skintific. Penelitian kuantitatif ini menggunakan sampel sebanyak 46 responden dengan teknik accidental sampling. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan regresi linier berganda dengan bantuan program SPSS. Hasil penelitian menunjukkan bahwa Konten Pemasaran berpengaruh positif signifikan terhadap keputusan pembelian, sementara Electronic Word of Mouth tidak berpengaruh signifikan. Temuan ini menekankan pentingnya strategi konten pemasaran dalam mempengaruhi keputusan pembelian, khususnya pada produk skincare yang dipasarkan melalui platform digital.
Financial Management Strategies: Exploring the Nexus between Budget Allocation, Investment Policies, and Firm Performance PA Andiena Nindya Putri; Upik Djaniar; Ansir Launtu; Mutmainah; Pandu Adi Cakranegara
Dinasti International Journal of Economics, Finance & Accounting Vol. 5 No. 1 (2024): Dinasti International Journal of Economics, Finance & Accounting (March-April 2
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v5i1.2397

Abstract

In the contemporary business landscape, effective financial management strategies play a pivotal role in determining the success and sustainability of firms. This article delves into the intricate relationship between budget allocation, investment policies, and firm performance. Budget allocation serves as a fundamental aspect of financial management, influencing resource distribution across various organizational functions. The efficacy of budget allocation strategies directly impacts the financial health and operational efficiency of firms. Moreover, investment policies represent critical decisions that shape the allocation of financial resources towards diverse investment avenues. The alignment between investment policies and organizational objectives is imperative for optimizing returns and mitigating risks. By examining the interplay between budget allocation and investment policies, this study aims to elucidate their combined impact on firm performance. Furthermore, firm performance serves as a comprehensive measure of organizational success, encompassing financial indicators, market position, and operational effectiveness. The integration of prudent budget allocation practices and strategic investment policies fosters sustainable growth and enhances competitive advantage, thereby augmenting overall firm performance. Through empirical analysis and theoretical frameworks, this article elucidates the synergistic relationship between budget allocation, investment policies, and firm performance. Insights derived from this study offer valuable implications for financial managers, policymakers, and stakeholders seeking to optimize financial management strategies in dynamic business environments.
Perilaku Konsumen dalam Menggunakan Marketplace Lokal pada Pengguna Shopee dan Tokopedia di Indonesia Launtu, Ansir
JURNAL ECONOMINA Vol. 4 No. 11 (2025): JURNAL ECONOMINA, November 2025
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/economina.v4i11.1792

Abstract

Penelitian ini bertujuan untuk menganalisis perilaku konsumen dalam menggunakan marketplace lokal, khususnya Shopee dan Tokopedia, di Indonesia. Fenomena meningkatnya transaksi digital dan pergeseran perilaku belanja masyarakat dari konvensional ke daring menjadi latar belakang penting dalam penelitian ini. Fokus kajian diarahkan pada faktor-faktor yang memengaruhi keputusan pembelian konsumen, seperti kepercayaan, kemudahan penggunaan, harga, promosi, dan kualitas layanan. Penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif melalui wawancara mendalam terhadap sejumlah pengguna aktif Shopee dan Tokopedia dari berbagai daerah di Indonesia. Hasil penelitian menunjukkan bahwa kepercayaan terhadap keamanan transaksi dan kualitas produk merupakan faktor dominan dalam menentukan pilihan konsumen terhadap platform marketplace lokal. Shopee dinilai unggul dalam aspek promosi dan program loyalitas, sedangkan Tokopedia lebih menonjol dalam hal keandalan penjual dan variasi produk. Selain itu, persepsi kemudahan navigasi aplikasi juga berpengaruh terhadap frekuensi pembelian konsumen. Temuan ini menegaskan bahwa loyalitas konsumen terhadap marketplace sangat dipengaruhi oleh kombinasi antara pengalaman pengguna, nilai emosional, dan kepuasan transaksi. Implikasi penelitian ini penting bagi pengembang marketplace lokal untuk memperkuat strategi pemasaran berbasis pengalaman pengguna dan meningkatkan fitur layanan yang relevan dengan kebutuhan konsumen Indonesia di era digital yang semakin kompetitif.
Co-Authors Abd. Mansyur Mus Abdi Akbar Idris Abdul Gaffar Afdhal Chatra Perdana Agus Suyatno Ahmad Anto Alikhsan, Muh Amar Ampauleng Ampauleng Andi Dahrul Anthon Masela Anwar, Muh. Abduh. Ardiansyah Halim Arianti, Rezky Arif Saefudin Arifai Ilyas Arifin, Moh. Syamsul Aswar Aswar Cakranegara, Pandu Adi Chairul Anam, Chairul Dahniyar Dahniyar Daud, Dahniyar Dewi Widiyastutin Suripto Dharmawati Djaharuddin Dipa Teruna Awaloedin Donny Dharmawan Ekasari, Silvia Elyas Albar Endrawati, Titin Ernawati Ernawati FAHRIZAL Farhan Alif Kadir Frans Sudirjo Geraldi Geraldi Hamiddin, Irwan Nur Hasbiyadi Hasbiyadi Hendayani, Nenden Herdiyanti, Herdiyanti I Nengah Suarmanayasa Ignatius Septo Pramesworo Irwan AS Iswahyu Pranawukir Jayanto, Imam Judijanto, Loso Jumiati Jumiati Khairunnisa Khairunnisa Klemens Mere Lucky Mahesa Yahya Lusiana Kanji M.Irwan N.H Marsari, Endy Gunanto Maskikit, Coleta Mentalita, Hotma Merci, Merci Mertua Agung Durya, Ngurah Pandji MS, Zainuddin Muammar Revnu Ohara Mudasetia, Mudasetia MUH. AKOB Muh. Rusli Junaid Muhammad Asir Muhammad Tafsir Muklis Kanto Mursida Abu Musran Munizu MUTMAINAH Nekky Rahmiyati Nur Syamsu Nurhasanah Nurhasanah Nurlina PA Andiena Nindya Putri Palupessy, Yemima A Piartrini, Putu Saroyini Putra S, Wahyu Surya Putri, Amelia Puwanti Rahayu, Betty Ramli S Ratnawati Ratnawati Rizky Rifandi Rumianti, Chaerunnisa Rusli Djunaid Rusni Salma Abdullah Sandi Karese Sauri, Sauri Setiawan, Zunan Siti Nurhayati Sjahruddin, Herman Sri Hastutik Sucipto, Bambang Sutrayani. A, Aktri Syahruddin Syahruddin Syaifullah Syam, Syaifullah Syamsul Alam Tamaulina Br Sembiring Themba, Orfyanni S. Tirta Mulyadi Upik Djaniar Wahyudin Rahman Wendy Tri Saputra Widagdo, Djoko Yana Fajriah Yanti Setianti Yenni Kurnia Gusti Zulfikry Sukarno