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All Journal Journal The Winners Jurnal Mirai Management International Journal of Artificial Intelligence Research Journal of Economic, Bussines and Accounting (COSTING) SEIKO : Journal of Management & Business AkMen JURNAL ILMIAH JURNAL MANAJEMEN BISNIS E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Dinasti International Journal of Education Management and Social Science Jurnal Informasi dan Teknologi Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Darma Agung Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Economics and Digital Business Review International Journal of Multidisciplinary Research and Literature (IJOMRAL) Bussman Journal : Indonesian Journal of Business and Management Contemporary Journal on Business and Accounting Kreasi: Jurnal Inovasi dan Pengabdian Kepada Masyaraka Cakrawala: Jurnal Pengabdian Masyarakat Global Jurnal Kabar Masyarakat Jurnal E-bussiness Institut Teknologi dan Bisnis Muhammadiyah Polewali Mandar JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Jurnal Bisnis dan Kewirausahaan Jurnal Indonesia : Manajemen Informatika dan Komunikasi Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian Inovasi Sosial: Jurnal Pengabdian Masyarakat Atestasi : Jurnal Ilmiah Akuntansi Jurnal Pengabdian dan Inovasi Masyarakat
LAUNTU, ANSIR
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Pengaruh Konten Pemasaran Dan Electronic Word Of Mouth Terhadap Keputusan Pembelian Pada Marketplace Shoppe Produk Skintific Ansir Launtu; Chaerunnisa Rumianti; Merci Merci; Yemima A Palupessy; Aktri Sutrayani. A; Muh Amar Alikhsan
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 5 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i5.9242

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh Konten Pemasaran dan Electronic Word of Mouth terhadap keputusan pembelian pada marketplace Shopee produk Skintific. Penelitian kuantitatif ini menggunakan sampel sebanyak 46 responden dengan teknik accidental sampling. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan regresi linier berganda dengan bantuan program SPSS. Hasil penelitian menunjukkan bahwa Konten Pemasaran berpengaruh positif signifikan terhadap keputusan pembelian, sementara Electronic Word of Mouth tidak berpengaruh signifikan. Temuan ini menekankan pentingnya strategi konten pemasaran dalam mempengaruhi keputusan pembelian, khususnya pada produk skincare yang dipasarkan melalui platform digital.
Leveraging Digital Platforms for Marketing in Indonesia: Strategies and Challenges Ansir Launtu; Siti Nurhayati; Muh. Abduh Anwar; Klemens Mere; Loso Judijanto
JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Vol. 11 No. 1 (2026): February-April 2026, Saintek, Soial and Humanities
Publisher : Universitas Syiah Kuala and Collaboration Yayasan Yusda Edu Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/sejarah.v11i1.464

Abstract

The digital landscape in Indonesia has undergone significant transformations, reshaping marketing strategies, presenting challenges, and unveiling new opportunities for businesses. This article conducts a comprehensive literature review spanning from 2019 to explore the dynamics of digital marketing transformation in Indonesia. The study investigates various strategies adopted by businesses to leverage digital platforms effectively, including social media marketing, influencer collaborations, search engine optimization (SEO), and content marketing. Moreover, it delves into the challenges encountered during the digital transformation process, such as technological limitations, privacy concerns, and the need for skilled digital marketing professionals. Furthermore, the article sheds light on the abundant opportunities emerging from Indonesia's digital evolution, such as access to a vast and diverse online audience, increased market reach, and enhanced customer engagement. By synthesizing recent scholarly works, industry reports, and empirical studies, this paper offers valuable insights into the current state of digital marketing in Indonesia. The findings contribute to the understanding of digital marketing strategies tailored to the Indonesian market context, while also highlighting areas for further research and strategic refinement. As Indonesia continues to embrace digitalization, understanding its unique challenges and opportunities becomes imperative for businesses aiming to thrive in the digital era.
Optimalisasi Customer Engagement Melalui Manajemen Konten Pemasaran Di Platform Digital Tirta Mulyadi; Endy Gunanto Marsari; Yenni Kurnia Gusti; Ansir Launtu; Coleta Maskikit
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 4 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i5.9090

Abstract

Program pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman pelaku usaha kecil mengenai manajemen konten pemasaran digital sebagai strategi optimalisasi customer engagement. Perkembangan teknologi informasi dan perubahan perilaku konsumen telah mendorong pelaku usaha untuk beradaptasi melalui pemanfaatan media sosial dan platform digital. Metode kegiatan menggunakan pendekatan partisipatif berupa workshop, diskusi interaktif, dan pendampingan langsung. Materi pelatihan difokuskan pada strategi pembuatan konten kreatif, penjadwalan unggahan, pemanfaatan analitik digital, serta teknik interaksi dengan audiens. Evaluasi dilakukan melalui pre-test, post-test, serta observasi terhadap praktik manajemen konten yang diterapkan peserta. Hasil menunjukkan adanya peningkatan signifikan dalam pemahaman digital marketing, kemampuan mengelola konten, serta peningkatan engagement audiens pada akun media sosial usaha peserta. Program ini menegaskan pentingnya literasi pemasaran digital dalam memperkuat daya saing usaha kecil di era transformasi digital.
Dampak Leverage Dan Likuiditas Terhadap Nilai Perusahaan Pada Perusahaan Manufaktur Bidang Otomotif Yang Terdaftar Di Bursa Efek Indonesia (BEI) Chaerunnisa Rumianti; Dahniyar Daud; Ansir Launtu; Abdul Gaffar; Zainuddin MS; Amelia Putri
Community Engagement and Emergence Journal (CEEJ) Vol. 6 No. 5 (2025): Community Engagement & Emergence Journal (CEEJ)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ceej.v6i5.9243

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis dampak Leverage dan Likuiditas terhadap Nilai Perusahaan pada perusahaan manufaktur bidang otomotif yang Terdaftar di Bursa Efek Indonesia. Metode penelitian yang digunakan dalam penelitian ini yaitu metode deskriptif dan asosiatif dengan menggunakan pendekatan kuantitatif. Populasi dari penelitian ini adalah seluruh perusahaan manufaktur (otomotif) yang terdaftar di Bursa Efek Indonesia periode 2020-2023 sebanyak 25 perusahaanotomotif. Berdasarkan metode purposive sampling, sampel penelitian yang diperoleh sebanyak 23 perusahaan sehingga diperoleh 92 data observasi. Jenis data yang digunakan adalah data sekunder yang diperoleh dari website Bursa Efek Indonesia. Teknik analisis data yang digunakan adalah analisis regresi linier berganda dengan software SPSS 25 For Windows. Hasil penelitian ini menunjukkan bahwa leverage berdampak positif dan signifikan terhadap Nilai Perusahaan sedangkan Likuiditas tidak berdampak signifikan terhadap Nilai Perusahaan.
PENGARUH DESAIN PRODUK, KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN ONLINE Ratnawati Ratnawati; Wahyu Puspitasari; Dipa Teruna Awaludin; Krishna Santosa Yusat; Ansir Launtu
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 4 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/qbjrc626

Abstract

Riset bertujuan menganalisis pengaruh desain produk, kualitas produk dan harga terhadap keputusan pembelian online produk cardinal. Riset ini menggunakan metode kuantitatif dengan analisis regresi. Pada riset ini, penulis memakai data primer dan pengambilan sampel menerapkan metode purposive sampling sehingga diperoleh jumlah sampel pada riset ini sebanyak 97 responden. Riset ini dianalisis dengan Partial Least Square (PLS). Hasil analisis data diperoleh bahwa desain produk, kualitas produk dan harga memiliki pengaruh signifikan terhadap terhadap keputusan pembelian online produk cardinal.
GREEN MARKETING STRATEGIES AND CONSUMER PURCHASE BEHAVIOR TOWARD SUSTAINABLE PRODUCTS Basyirah Basyirah; Reni Yesi. S; M. Joni; Ansir Launtu; Klemens Mere
Journal of Economic, Bussines and Accounting (COSTING) Vol. 9 No. 2 (2026): Journal of Economic, Bussines and Accounting (COSTING)
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/mkxxqd26

Abstract

This study examines the influence of green marketing strategies on consumer purchase behavior toward sustainable products through a systematic literature review approach. The increasing global concern over environmental degradation and climate change has encouraged businesses to adopt environmentally responsible marketing practices. However, the effectiveness of these strategies in influencing actual consumer behavior remains a subject of ongoing debate. This study aims to synthesize existing research findings to identify the key factors that determine consumers’ willingness to purchase sustainable products. The research method employed in this study is a systematic literature review, following the framework proposed by John W. Creswell (2014) and further refined by Hannah Snyder (2019). Data were collected from reputable academic databases such as Google Scholar, Scopus, and Web of Science, focusing on publications from 2010 to 2024. A total of 30 relevant studies were selected based on predefined inclusion criteria, including relevance, academic rigor, and contribution to the field of green marketing and consumer behavior. The findings reveal that green marketing strategies significantly influence consumer attitudes; however, their impact on actual purchase behavior is mediated by several key factors. Environmental awareness, perceived value, trust, and social influence are identified as the primary determinants of consumer decisions. Among these, perceived value and trust play the most critical roles, while price sensitivity remains a major barrier to the adoption of sustainable products. Additionally, the study confirms the existence of an attitude–behavior gap, where consumers express positive environmental attitudes but do not consistently translate them into purchasing actions. The study concludes that effective green marketing strategies must go beyond raising awareness and should focus on enhancing product value, ensuring transparency, and building consumer trust. The findings provide important implications for businesses in designing more effective marketing strategies and for policymakers in promoting sustainable consumption. Future research is recommended to conduct empirical studies and explore the role of digital technologies in shaping green consumer behavior.
Sosialisasi Hukum Laut dan Perlindungan Hak Nelayan Tradisional di Desa Sanrobone, Kabupaten Takalar Hasbiyadi Hasbiyadi; Ampauleng Ampauleng; Salma Abdullah; Orfyanny S. Themba; Ansir Launtu; Darmawati Djaharuddin; Mursida Abu; Hasyim Mochtar
Inovasi Sosial : Jurnal Pengabdian Masyarakat Vol. 3 No. 3 (2026): Agustus : Inovasi Sosial : Jurnal Pengabdian Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/inovasisosial.v3i3.3477

Abstract

Traditional fishermen in Sanrobone Village, Takalar Regency, face structural vulnerabilities due to low legal literacy and an unequal profit-sharing system (parombi), limiting their access to state legal protection. This community service aimed to socialize maritime law and protect traditional fishermen's rights to enhance legal literacy and institutional empowerment in coastal communities. The methods combined Participatory Action Research (PAR) and Asset-Based Community Development (ABCD). The activity was held on May 5, 2026, at the Sanrobone Village Office Hall, attended by 25 purposively selected participants. Impact measurement was conducted through pre-test and post-test, as well as participatory Focus Group Discussion (FGD). The results showed a statistically significant increase in participants' legal literacy scores, rising from an average of 17.64 (low category) to 31.72 (high category). The FGD successfully identified the root problems: the absence of written employment contracts in the parombi system and administrative barriers in ship registration (Pas Laut). Furthermore, this activity triggered the initiation of a Joint Business Group (KUB) "Nelayan Mandiri Sanrobone" as a collective legal entity. In conclusion, the participatory approach effectively transformed the fishermen's legal culture. It is recommended to enact a Village Regulation (Perdes) to protect fishermen's rights and provide integrated maritime administrative services by the local government.
Co-Authors Abd. Mansyur Abd. Mansyur Mus Abdi Akbar Idris Abdul Gaffar Abdul Gaffar Afdhal Chatra Agus Suyatno Ahmad Anto Aktri Sutrayani. A Amelia Putri Ampauleng Ampauleng Andi Dahrul Anthon Masela Ardiansyah Halim Arianti, Rezky Arif Saefudin Arifai Ilyas Arifin, Moh. Syamsul Aswar Aswar Basyirah Basyirah Betty Rahayu Cakranegara, Pandu Adi Chairul Anam Chairul Anam, Chairul Coleta Maskikit Dahniyar Dahniyar Darmawati Djaharuddin Daud, Dahniyar Dewi Widiyastutin Suripto Dharmawati Djaharuddin Dipa Teruna Awaloedin Djoko Widagdo Donny Dharmawan Ekasari, Silvia Elyas Albar Endrawati, Titin Endy Gunanto Marsari Ernawati Ernawati FAHRIZAL Farhan Alif Kadir Frans Sudirjo Geraldi Geraldi Hamiddin, Irwan Nur Hasbiyadi Hasbiyadi Hasyim Mochtar Hendayani, Nenden Herdiyanti Herdiyanti, Herdiyanti I Nengah Suarmanayasa Ignatius Septo Pramesworo Irwan AS Iswahyu Pranawukir Jayanto, Imam Judijanto, Loso Jumiati Jumiati Khairunnisa Khairunnisa Klemens Mere Krishna Santosa Yusat Loso Judijanto Lucina Kanji Lucky Mahesa Yahya Lusiana Kanji M. Joni M.Irwan N.H Marsari, Endy Gunanto Maskikit, Coleta Mentalita, Hotma Merci Merci Mertua Agung Durya, Ngurah Pandji MS, Zainuddin Muammar Revnu Ohara Mudasetia, Mudasetia Muh Amar Alikhsan Muh. Abduh Anwar MUH. AKOB Muh. Rusli Junaid Muhammad Asir Muhammad Tafsir Muklis Kanto Mursida Abu Musran Munizu MUTMAINAH Nekky Rahmiyati Nur Syamsu Nurhasanah Nurhasanah Nurlina Orfyanny S. Themba PA Andiena Nindya Putri PA Andiena Nindya Putri Piartrini, Putu Saroyini Putra S, Wahyu Surya Putu Saroyini Piartrini Puwanti Rahayu, Betty Ramli S Ratnawati Ratnawati Reni Yesi. S Rizky Rifandi Rumianti, Chaerunnisa Rusli Djunaid Rusni Salma Abdullah Sandi Karese Sauri Sauri Sauri, Sauri Setiawan, Zunan Siti Nurhayati Siti Nurhayati Sjahruddin, Herman Sri Hastutik Sucipto, Bambang Syahruddin Syahruddin Syaifullah Syam, Syaifullah Syamsul Alam Tamaulina Br Sembiring Themba, Orfyanni S. Tirta Mulyadi Upik Djaniar Wahyu Puspitasari Wahyu Surya Putra S Wahyudin Rahman Wendy Tri Saputra Widagdo, Djoko Yana Fajriah Yanti Setianti Yemima A Palupessy Yenni Kurnia Gusti Zainuddin MS Zulfikry Sukarno Zulfkri Soekarno