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All Journal Journal The Winners Jurnal Mirai Management International Journal of Artificial Intelligence Research Journal of Economic, Bussines and Accounting (COSTING) SEIKO : Journal of Management & Business AkMen JURNAL ILMIAH JURNAL MANAJEMEN BISNIS E-Mabis: Jurnal Ekonomi Manajemen dan Bisnis Dinasti International Journal of Education Management and Social Science Jurnal Informasi dan Teknologi Community Engagement and Emergence Journal (CEEJ) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Ilmiah Manajemen Kesatuan Community Development Journal: Jurnal Pengabdian Masyarakat Jurnal Darma Agung Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Economics and Digital Business Review International Journal of Multidisciplinary Research and Literature (IJOMRAL) Bussman Journal : Indonesian Journal of Business and Management Contemporary Journal on Business and Accounting JURNAL ECONOMINA Kreasi: Jurnal Inovasi dan Pengabdian Kepada Masyaraka Cakrawala: Jurnal Pengabdian Masyarakat Global Jurnal Kabar Masyarakat Jurnal E-bussiness Institut Teknologi dan Bisnis Muhammadiyah Polewali Mandar JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Jurnal Bisnis dan Kewirausahaan Jurnal Indonesia : Manajemen Informatika dan Komunikasi Transformasi Masyarakat : Jurnal Inovasi Sosial dan Pengabdian Journal of Economics and Management Inovasi Sosial: Jurnal Pengabdian Masyarakat Atestasi : Jurnal Ilmiah Akuntansi Jurnal Pengabdian dan Inovasi Masyarakat
LAUNTU, ANSIR
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Analysis of the Influence of Cultural Factors on Consumer Preferences in Product Purchasing Decisions: A Cross-Cultural Study of the Global Market Herdiyanti Herdiyanti; Ansir Launtu; Betty Rahayu; Wahyu Surya Putra S; Chairul Anam
Dinasti International Journal of Education Management And Social Science Vol. 5 No. 5 (2024): Dinasti International Journal of Education Management and Social Science (June
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v5i5.2808

Abstract

This article delves into the intricate relationship between cultural factors and consumer preferences, focusing on their impact on product purchasing decisions in the global market. Through a comprehensive literature review, various cultural dimensions such as values, beliefs, norms, and traditions are examined for their influence on consumer behavior. The analysis encompasses diverse cultural contexts, highlighting the significance of understanding cultural nuances in shaping consumer preferences. The findings reveal a complex interplay between culture and consumer choices, indicating that cultural factors significantly shape individuals' perceptions of products and brands. Moreover, this cross-cultural article underscores the need for businesses to adopt culturally sensitive marketing strategies to effectively target and engage diverse consumer segments worldwide.
Pengaruh Konten Pemasaran Dan Electronic Word Of Mouth Terhadap Keputusan Pembelian Pada Marketplace Shoppe Produk Skintific Ansir Launtu; Chaerunnisa Rumianti; Merci Merci; Yemima A Palupessy; Aktri Sutrayani. A; Muh Amar Alikhsan
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 5 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i5.9242

Abstract

Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh Konten Pemasaran dan Electronic Word of Mouth terhadap keputusan pembelian pada marketplace Shopee produk Skintific. Penelitian kuantitatif ini menggunakan sampel sebanyak 46 responden dengan teknik accidental sampling. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan regresi linier berganda dengan bantuan program SPSS. Hasil penelitian menunjukkan bahwa Konten Pemasaran berpengaruh positif signifikan terhadap keputusan pembelian, sementara Electronic Word of Mouth tidak berpengaruh signifikan. Temuan ini menekankan pentingnya strategi konten pemasaran dalam mempengaruhi keputusan pembelian, khususnya pada produk skincare yang dipasarkan melalui platform digital.
PENGARUH DESAIN PRODUK, KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN ONLINE Ratnawati, Ratnawati; Puspitasari, Wahyu; Awaludin, Dipa Teruna; Yusat, Krishna Santosa; Launtu, Ansir
Journal of Economic, Bussines and Accounting (COSTING) Vol. 8 No. 4 (2025): COSTING : Journal of Economic, Bussines and Accounting
Publisher : Institut Penelitian Matematika, Komputer, Keperawatan, Pendidikan dan Ekonomi (IPM2KPE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31539/qbjrc626

Abstract

Riset bertujuan menganalisis pengaruh desain produk, kualitas produk dan harga terhadap keputusan pembelian online produk cardinal. Riset ini menggunakan metode kuantitatif dengan analisis regresi. Pada riset ini, penulis memakai data primer dan pengambilan sampel menerapkan metode purposive sampling sehingga diperoleh jumlah sampel pada riset ini sebanyak 97 responden. Riset ini dianalisis dengan Partial Least Square (PLS). Hasil analisis data diperoleh bahwa desain produk, kualitas produk dan harga memiliki pengaruh signifikan terhadap terhadap keputusan pembelian online produk cardinal.
Digital Financial Literacy and Financial Behavior of Millennials: Empirical Findings from Makassar City Rumianti, Chaerunnisa; Launtu, Ansir
Journal of Economics and Management Vol. 4 No. 1 (2026): Journal of Economics and Management, March 2026
Publisher : Lembaga Publikasi Ilmiah Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70716/ecoma.v4i1.431

Abstract

Advances in financial technology have changed how financial services and products are accessed and delivered, significantly influencing the financial behavior of millennials. This study examines the influence of digital financial literacy on millennials' financial behavior in Makassar City, Indonesia. Using a quantitative approach, data were collected via an electronic questionnaire distributed on social media platforms such as LinkedIn and Facebook. Six hundred ten valid responses were analyzed using Structural Equation Modeling (SEM) to examine the relationships among variables. The results show that all dimensions of digital financial literacy, namely digital knowledge, digital experience, digital skills, and digital awareness, positively and significantly influence financial behavior. Digital financial literacy equips millennials with the knowledge and skills to make informed financial decisions, access online financial tools, and manage their financial resources effectively. This study contributes to the literature on digital financial literacy in developing countries and offers strategic recommendations for policymakers, educators, and financial institutions to empower millennials in the digital era.
Leveraging Digital Platforms for Marketing in Indonesia: Strategies and Challenges Ansir Launtu; Siti Nurhayati; Muh. Abduh Anwar; Klemens Mere; Loso Judijanto
JIM: Jurnal Ilmiah Mahasiswa Pendidikan Sejarah Vol. 11 No. 1 (2026): February-April 2026, Saintek, Soial and Humanities
Publisher : Universitas Syiah Kuala and Collaboration Yayasan Yusda Edu Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/sejarah.v11i1.464

Abstract

The digital landscape in Indonesia has undergone significant transformations, reshaping marketing strategies, presenting challenges, and unveiling new opportunities for businesses. This article conducts a comprehensive literature review spanning from 2019 to explore the dynamics of digital marketing transformation in Indonesia. The study investigates various strategies adopted by businesses to leverage digital platforms effectively, including social media marketing, influencer collaborations, search engine optimization (SEO), and content marketing. Moreover, it delves into the challenges encountered during the digital transformation process, such as technological limitations, privacy concerns, and the need for skilled digital marketing professionals. Furthermore, the article sheds light on the abundant opportunities emerging from Indonesia's digital evolution, such as access to a vast and diverse online audience, increased market reach, and enhanced customer engagement. By synthesizing recent scholarly works, industry reports, and empirical studies, this paper offers valuable insights into the current state of digital marketing in Indonesia. The findings contribute to the understanding of digital marketing strategies tailored to the Indonesian market context, while also highlighting areas for further research and strategic refinement. As Indonesia continues to embrace digitalization, understanding its unique challenges and opportunities becomes imperative for businesses aiming to thrive in the digital era.
Co-Authors Abd. Mansyur Abd. Mansyur Mus Abdi Akbar Idris Abdul Gaffar Afdhal Chatra Agus Suyatno Ahmad Anto Aktri Sutrayani. A Ampauleng Ampauleng Andi Dahrul Anthon Masela Ardiansyah Halim Arianti, Rezky Arif Saefudin Arifai Ilyas Arifin, Moh. Syamsul Aswar Aswar Awaludin, Dipa Teruna Betty Rahayu Cakranegara, Pandu Adi Chairul Anam Chairul Anam, Chairul Dahniyar Dahniyar Daud, Dahniyar Dewi Widiyastutin Suripto Dharmawati Djaharuddin Dipa Teruna Awaloedin Djoko Widagdo Donny Dharmawan Ekasari, Silvia Elyas Albar Endrawati, Titin Ernawati Ernawati FAHRIZAL Farhan Alif Kadir Frans Sudirjo Geraldi Geraldi Hamiddin, Irwan Nur Hasbiyadi Hasbiyadi Hendayani, Nenden Herdiyanti Herdiyanti, Herdiyanti I Nengah Suarmanayasa Ignatius Septo Pramesworo Irwan AS Iswahyu Pranawukir Jayanto, Imam Judijanto, Loso Jumiati Jumiati Khairunnisa Khairunnisa Klemens Mere Krishna Santosa Yusat, Krishna Santosa Loso Judijanto Lucina Kanji Lucky Mahesa Yahya Lusiana Kanji M.Irwan N.H Marsari, Endy Gunanto Maskikit, Coleta Mentalita, Hotma Merci Merci Mertua Agung Durya, Ngurah Pandji MS, Zainuddin Muammar Revnu Ohara Mudasetia, Mudasetia Muh Amar Alikhsan Muh. Abduh Anwar MUH. AKOB Muh. Rusli Junaid Muhammad Asir Muhammad Tafsir Muklis Kanto Mursida Abu Musran Munizu MUTMAINAH Nekky Rahmiyati Nur Syamsu Nurhasanah Nurhasanah Nurlina PA Andiena Nindya Putri PA Andiena Nindya Putri Piartrini, Putu Saroyini PUSPITASARI, WAHYU Putra S, Wahyu Surya Putri, Amelia Putu Saroyini Piartrini Puwanti Rahayu, Betty Ramli S Ratnawati Ratnawati Ratnawati Ratnawati Rizky Rifandi Rumianti, Chaerunnisa Rusli Djunaid Rusni Salma Abdullah Sandi Karese Sauri Sauri Sauri, Sauri Setiawan, Zunan Siti Nurhayati Siti Nurhayati Sjahruddin, Herman Sri Hastutik Sucipto, Bambang Syahruddin Syahruddin Syaifullah Syam, Syaifullah Syamsul Alam Tamaulina Br Sembiring Themba, Orfyanni S. Tirta Mulyadi Upik Djaniar Wahyu Surya Putra S Wahyudin Rahman Wendy Tri Saputra Widagdo, Djoko Yana Fajriah Yanti Setianti Yemima A Palupessy Yenni Kurnia Gusti Zulfikry Sukarno Zulfkri Soekarno