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All Journal Jurnal Manajemen dan Agribisnis Indonesian Journal of Urology Edumatsains Pendas : Jurnah Ilmiah Pendidikan Dasar AGROMIX Jurnal Ilmiah Pendidikan Citra Bakti Santhet: (Jurnal Sejarah, Pendidikan Dan Humaniora) SOSIOEDUKASI : JURNAL ILMIAH ILMU PENDIDIKAN DAN SOSIAL Indian Journal of Forensic Medicine & Toxicology Eksponen KARMAWIBANGGA: Historical Studies Journal Jurnal Pembelajaran dan Pengajaran Pendidikan Dasar (JP3D) MAHATANI: Jurnal Agribisnis (Agribusiness and Agricultural Economics Journal) Jurnal Studi Islam Lintas Negara (Journal of Cross-Border Islamic Studies) PROFICIO: Jurnal Pengabdian Masyarakat Jurnal Ekonomi Manajemen (JEM) PTK: Jurnal Tindakan Kelas Jurnal Ilmu Kebidanan dan Kesehatan Tanjungpura International Journal on Dynamics Economics, Social Sciences, and Agribusiness (TIJDESSA) Polinomial : Jurnal Pendidikan Matematika Journal of Social Knowledge Education (JSKE) Warta LPM Journal of Science and Education Research Jurnal Pengabdian Masyarakat dan Riset Pendidikan SUBSERVE: Community Service and Empowerment Journal Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Sains Materi Indonesia Jurnal Pengabdian Teknologi, Ekonomi dan Humaniora Pedagogi: Jurnal Pendidikan Dasar Jurnal Ilmiah Pendidikan Citra Bakti Consensus : Jurnal Ilmu Hukum
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Journal : Journal of Social Knowledge Education (JSKE)

 1 
Rebranding of Tourist Destinations: A Case Study of Mount Kemukus Wibowo, Pandan; Darmaningrum, Kurniawati; Darsono
Journal of Social Knowledge Education (JSKE) Vol. 6 No. 2 (2025): May
Publisher : Cahaya Ilmu Cendekia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37251/jske.v6i2.1472

Abstract

Purpose of the study: This research aims to analyze the impact of (1) rebranding, (2) facilities, and (3) promotion on tourist visits to Mount Kemukus. Methodology: The data sources in this research are primary and secondary data. Data collection techniques in this research are Interviews, Observations, and Documentation. Data analysis is conducted using Data Reduction, Data Display, and Conclusion Drawing. Main Findings: This research indicates that: 1.The initial negative stigma originated from a miscommunication between the key keeper of Pangeran Samudra's Tomb and tourists from outside Java. 2.The management of The New Kemukus requires expansion and addition of parking spaces for tourist comfort. In terms of communication, there are already directional signs and information services to prevent tourists from feeling confused. The available services are sufficient for tourist comfort, and the environment is supportive of family tourism. Novelty/Originality of this study: This research also concludes that rebranding efforts can be effective in changing the image of a tourist destination, but ongoing efforts are needed to maintain momentum and attract a steady flow of tourists.
Greenwashing and Promotion: Their Influence on Le Minerale Repurchase Intention Tri Wulandari, Alviani; Darmaningrum, Kurniawati; Darsono
Journal of Social Knowledge Education (JSKE) Vol. 6 No. 3 (2025): August
Publisher : Cahaya Ilmu Cendekia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37251/jske.v6i3.1918

Abstract

Purpose of the study: The main object tive of this study is to examine the influence of greenwashing perception and promotion on repurchase intention packaged drinking water products of Le Minerale. Methodology: The methodology used is a quantitative approach. The study was conducted with 133 respondents who had purchased Le Minerale. Data analysis techniques used in this study include instrument testing, classical assumption testing, hypothesis testing using partial tests (t-test), simultaneous tests (f-test), coefficient of determination and multiple linear regression analysis using the SPSS Statistics version 27 application. Main Findings: The results of the tests carried out in this study show that the perception of greenwashing and promotions has a positive and significant influence on the decision to repurchase intention packaged drinking water products () of Le Minerale. Novelty/Originality of this study: This study breaks new ground by specifically examining the influence of greenwashing perception and promotion on repurchase intention packaged drinking water products () market, focusing exclusively on the Le Minerale brand. While previous studies have explored greenwashing and repurchase intention separately or in a broader context, this study uniquely synthesizes these elements within a specific market dynamic in Indonesia and for a leading brand and offers new insights for academic understanding and marketing strategies in this significant product category.
Co-Authors A. R. H. Tahier A. Rubiyanto Ade Meyra Rahma Afifa, Linda Nur Ambarwati, Retnoning Aprilya Saputri, Friska Apud Nursihabudin Arya Wijaya Kusuma Ashari, Dhea Sashinta Aslamiyah, Ditya Ayu Novita Sari Bekti Wirawati Burhanudin Devy Nur Pika Putri Dian Devita Yohanie Dian Devita Yohanie Yohanie Dika Ramadhona, Zahra Dita Wulandari Endang Tri Wahyurini Endarko Erlyna Wida Riptanti Ernoiz Antriyandarti Fadilla, Fatma Nur Farichah, Auliya Niswatul Gusniawati, Ayu Hariyanto Harti, Sumi Hayuning Ambar Ristika Herry Susanto Hery Hernawan Humbang Purba Husen Asbanu I WAYAN SUBERATA Indrasyafrudin, Anwar Irawan, Suko Istinganah Eni Maryanti Istinganah Eni Maryanti Joko Kismanto Juan Pratama Juang Laksono, Galih Julikah Kurniawati Darmaningrum Kusnandar Lailatul Mustagfiroh Laras Nur fitriani M. Firdhaus M. Haekal Majekroatina, Dian Maswadi Millenia Rahmah Dinia Minar Ferichani Mira Febriana Sesunan Mohammad Harisudin Muhamad Defi Aryanto Muhammad Iqbal Birsyada Muhammad Sultan, Muhammad Muhammadi, Ilham Azkha Al Muhisom Nasharudin Nasori Nelly Astuti Nur Syamsiyah Prahara Yuri Prahastowo, Bintang Apriyan Pratama, Aldino Gilang Putri, Andrealina Mulyo Dewi Ramadhan, Muhammad Hariyo rebon, ecy Restu Yanuar Ula Risala, Rahmatul Romadhoni, Achmad Eka Rusman, Muh. Al-Aswar Saputra, Feri Candra Sariyana Septiana Setiawan, Fajar Budi Slamet Hartono sri marwanti SRI WIJIASTUTI Susi Wuri Ani Susilaningtyas Budiana Kurniawati Sutarti Syafrudin Tri Ivanka, Nova Tya Tri Wulandari, Alviani U. Farahdina umi barokah V. Z Zulfa Virda Putri Novita Wulandari Wahyu Susiloningsih, Wahyu Wibowo, Pandan Wijaya, Bryant Candra Wirawati, Bekti Wiwit Rahayu Yahya Yahya yefri chan Yendi Esye Yuni Pantiwati